Podcast
Marketplace Academy
Hosted by Sharetribe · ENGLISH
The Marketplace Academy Podcast by Sharetribe is all about starting and running a marketplace business.
34episodes
Episodes
Newest firstAll episodes
Bonus: SEO can drastically improve a marketplace’s bottom line with Mike van der Heijden (Portal Ventures)
Dec 23, 202200:42:13Tap to summarizeIn this episode of the Marketplace Academy Podcast, Sharetribe’s Head of Content Mira interviews Mike van der Heijden, founder of Portal Ventures. They talk about the challenges and opportunities of marketplace SEO. Portal Ventures is an SEO agency that specializes in marketplaces. They’ve worked with marketplaces like Flippa, Fresha, and Luxury Escapes and invest in marketplaces through Portal Ventures Capital.Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/seo-bottom-line/The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/ Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe Start your own marketplace at: https://www.sharetribe.com/ Portal Ventures: https://portal.ventures/SEO tools mentioned in the episode:SemrushScreaming FrogKeyword CupidSurfer SEO
Transcribe →S02E06: How to fund your marketplace without giving up equity
Sep 6, 202200:11:32Tap to summarizeIn the final episode of this season, the complete guide to marketplace funding, Sharetribe CEO Juho presents three non-dilutive marketplace funding options: loans, grants, and revenue-based financing.Article available at: Marketplace funding: How to fund your marketplace without giving up equity. Juho Makkonen, Marketplace Academy Further reading on non-dilutive funding:Aunnie Patton Power’s book Adventure Finance is a comprehensive guide to non-dilutive funding options.Esme Verity offers an educational program for founders interested in alternative financing through her Considered Capital brand and The Considered Club newsletter.Sources:Understanding Venture Debt Financing. Armando A Argueta, Silicon Valley BankWhat Is the Difference Between Debt and a Loan? James Chen, InvestopediaFounder Toolkit 🧰 - Non-Dilutive Funding. Alex Macdonald, Alex’s NewsletterWhat we invest in. Calm Company FundThe Vast Majority of Venture Dollars Go to White Male Founders, Report Finds. Francesca Billington, dot.LASharetribe raises EUR 1.1 million in crowdfunding. Good News from Finlandv3 terms, Indie.vcShared Earnings Agreement. Calm Company Fund7 Benefits Of Income Share Agreements For Founders. William Stringer, Crunchbase NewsSmall business lenders:Prosper Business grant foundations:Start-up ChileBusiness FinlandRevenue-based investors:Purpose VenturesCalm Company Fund ChisosTinySeed Village Capital InvestmentsLighter CapitalCandide GroupDeetken ImpactCollab CapitalNovel CapitalThe Considered Directory: directory of investors by Esme Verity Founder Toolkit by Alex Macdonald is also a great resource.The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!
Transcribe →S02E05: How to crowdfund your marketplace
Aug 30, 202200:18:33Tap to summarizeYour marketplace startup funding options aren’t limited to bootstrapping or raising venture capital. Listen to our CEO Juho’s best tips on an increasingly popular startup funding method: crowdfunding.Article available at: Marketplace funding: How to crowdfund your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading:Sharetribe raises EUR 1.1 million in crowdfunding. Good News from FinlandTwo-sided: Lessons from building Kickstarter with Charles Adler. SharetribePlatform cooperavitism. Platform Cooperativism ConsortiumWhat are community shares? EthexPercentage of successfully funded Kickstarter projects as of April 2022. StatistaCrowdfunding Limit Increase Benefits Investors And Companies. Henry Yoshida, ForbesCycle.land: From marketplace idea to profitability in a matter of months. Juho Makkonen, Marketplace Academy How A 'Non-Techie' Oxford Graduate Built A Booming Online Bike-Sharing Scheme. Alison Coleman, ForbesRinse and repeat – An interview with Daan Weddepohl. Thea Sørvig Østbye, Marketplace AcademyCrowdfunding pages of campaigns mentioned:Ghost’s Kickstarter campaignThe Octopus Club’s Crowdcube campaignPeerby’s OnePlanetCrowd campaignThe Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!
Transcribe →S02E04: How to raise venture capital for your marketplace
Aug 23, 202200:17:14Tap to summarizeHow to prepare for a VC funding round? How to choose the right investor and catch their attention? How to close the deal? This episode is Sharetribe’s CEO Juho’s complete guide to raising venture capital for your marketplace.Article available at: Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading:A Guide to Marketplaces: Third Edition. Angela Tran, Max Webster, and Bors Wertz, Version One VenturesAll Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces. Bill Gurly, Above the CrowdThe Marketplace Funding Napkin 2018 🚀. Julia Morrongiello “Make your marketplace unit economics work,” says Fabrice Grinda. Mira Muurinen, Marketplace AcademyHow Much Money To Raise. Fred Wilson, AVCThe top 40 + 10 marketplace investors and VC firms. Sjoerd Handgraaf, Marketplace Academy. Venture Deals. Brad Feld and Jason Mendelson, WhileyThe Backstage. A video series where we sit down to chat with leading marketplace experts, founders, and investors. Marketplace Academy.Blogs to follow:AVC by Fred WilsonFled Thoughts by Brad FeldBoth Sides of the Table by Mark SusterVenture capital funds mentioned:Version One VenturesNFXPoint Nine
Transcribe →S02E03: Why raise venture capital for your marketplace – and why not
Aug 16, 202200:19:31Tap to summarizeAre you building a marketplace to make a lucrative exit? Get rich? Change the world? Listen to Sharetribe CEO Juho’s advice on if and when to bring VCs onboard.Article available at: Marketplace funding: Why raise venture capital – and why not. Juho Makkonen, Marketplace Academy Sources and further reading:Pre-Money Valuation. Will Kenton, InvestopediaVC Math. Homan Yuen, Hackernoon"Network effects are key to successful marketplaces," says James Currier. Juho Makkonen, Marketplace AcademyShooting for an IPO? Take These Steps Now Before It's Too Late. The First Round ReviewPro Rata. Will Kenton, InvestopediaAirbnb and the Unintended Consequences of 'Disruption'. Derek Thompson, The AtlanticStudies are increasingly clear: Uber, Lyft congest cities. Steve Leblanc, National PostVenture Deals. Brad Feld and Jason Mendelson, WhileyToyota partners with Getaround on car-sharing, Darrell Etherington, TechCrunchElectrolux and Karma introduce a smart fridge to reduce food waste. Electrolux GroupThe Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!
Transcribe →S02E02: How to bootstrap your marketplace
Aug 9, 202200:18:49Tap to summarizeIn this episode, Sharetribe CEO Juho discusses an approach familiar to most early-stage marketplace founders: self-funding, or "bootstrapping".Article available at: Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading:How much does it cost to build a marketplace business? Juho Makkonen, Marketplace Academy. Your marketplace MVP – How to build a Minimum Viable Platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast!How to build your marketplace supply. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast!The top 40 + 10 marketplace investors and VC firms. Sjoerd Handgraaf, Marketplace Academy. Real businesses. Indie.VCDo things that don’t scale. Paul GrahamFocus your marketplace on one city and one vertical. Juho Makkonen, Marketplace Academy How to find the best marketplace growth strategies. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast!How to do local content marketing for marketplaces. Sjoerd Handgraaf, Marketplace Academy. How I built a bootstrap marketplace. Mike Williams, Marketplace AcademyRamen profitable. Paul GrahamHow to choose the right marketplace business model. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast!AirBed & Breakfast profusely presents Obama O’s and Cap’n McCains.List of software tools mentioned:Sharetribe Flex: low-code marketplace softwareInstapage: landing page builderWebflow: landing page builderTypeform: form and survey builderAirtable: database managementCalendly: booking and time managementZapier: automationThe Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!
Transcribe →S02E01: Complete guide to marketplace funding
Aug 2, 202200:17:05Tap to summarizeHow much funding does a successful marketplace need, and what is the best funding source? This episode of Marketplace Academy by Sharetribe CEO Juho Makkonen answers these questions.Article available at:Marketplace funding: The complete guide. Juho Makkonen, Marketplace Academy Sources and further reading:Uber squeaks tiny adjusted profit in Q3 despite $2.4B net loss. Alex Wilhelm, TechCrunchA Guide to Unit Economics for Startups. Alex Kepka, FundsquireYour marketplace MVP – How to build a Minimum Viable Platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast!How to validate your marketplace idea before building the platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast!11 marketplace metrics you should be tracking to measure your success. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast!Focus your marketplace on one city and one vertical. Juho Makkonen, Marketplace Academy "Network effects are key to successful marketplaces," says James Currier. Juho Makkonen, Marketplace AcademyThe Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!
Transcribe →S01E16: How to turn your marketplace into a community
May 27, 202200:20:33Tap to summarizeThe Practical Guide to building an online marketplace was written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. This episode concludes the guide. Stay tuned for more marketplace content!Article available at:How to turn your marketplace into a community, Christóbal GraciaSources and further reading: PaulCamper’s community-building playbook for marketplaces, Marketplace Academy Two-sided Podcast, Sharetribe Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency, Statista How to build trust in your marketplace, Marketplace Academy How to find the best marketplace growth strategies, Marketplace Academy Brian Rothenberg: Driving growth via buyer/seller overlap, Marketplace Academy Three reasons why marketplaces fail (and how not to), Marketplace Academy The Fascinating Psychology Behind the Yelp Elite Program, CMX Airbnb: Belonging, Airbnb blog Etsy Embraces Mass-Manufacturing, Wired The Power Of Online Communities, Neil Perkin Airbnb Founder Eats His Own Dogfood, Goes 'Homeless' For Months, Tech Crunch Brick by Brick: A free guide to building awesome communities, Sacha Greif How Reddit Got Huge: Tons of Fake Accounts, Vice Video: Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails, 500 Global Video: Thumbtack’s Marco Zappacosta & Requested’s Sonny Mayugba share super-growth tactics, This Week in Startups Read more about marketplaces at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!
Transcribe →S01E15: How to build trust in your marketplace
May 24, 202200:26:18Tap to summarizeIt is chapter fifteen of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at:How to build trust in your marketplace, Christóbal GraciaSources and further reading: Jessica Tiwari: Building trust in two-sided marketplaces, Marketplace Academy How to turn your marketplace into a community, Marketplace Academy A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz Entering the Trust Age, BlaBlaCar Video: Trust between strangers on the Web: How can we enable it?, Ouishare Airbnb Cozies Up To Facebook To Help You Feel More At Home When Away From Home, TechCrunch Trust Among Strangers in Internet Transactions: Empirical Analysis of eBay’s Reputation System, Paul Resnick & Richard Zeckhauser Network Effects Aren’t Enough, Harvard Business Review 9 Reasons Why You Shouldn’t Trust Online Reviews, Time Building for Trust, Airbnb Tech Blog Joe Gebbia, TedTalks How Modern Marketplaces Like Uber and Airbnb Build Trust to Achieve Liquidity, Anand Iyer Violated: A traveler’s lost faith, a difficult lesson learned, Around the World and Back Again Starting a marketplace is hard. Scaling a marketplace is harder. Oisin Hanrahan On Safety: A Word From Airbnb, TechCrunchFind more about building marketplaces at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!
Transcribe →S01E14: How to measure your marketplace's success
May 20, 202200:20:31Tap to summarizeThe Practical Guide is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at:11 marketplace metrics you should be tracking to measure your success, Juho MakkonenSources and further reading: Ramen Profitable, Paul Graham Growing a marketplace? How to balance sellers and buyers using customer lifetime value, cleverlayover How to design the booking flow of your service marketplace, Marketplace Academy Metrics For Marketplaces, Sangeet Paul Choudary Net promoter score, Wikipedia The One Number You Need to Grow, Harvard Business Review The Sean Ellis Test, Johan Steenkamp How to find product/market fit, cobloom A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz Vanity Metrics vs. Actionable Metrics, Eric RiesAnalytics and tracking tools mentioned in the chapter: Marketplace KPI Spreadsheet, by Version One Ventures Marketplace KPI Spreadsheet by daphni KPIs & Dashboards - MUST HAVES for Early Stage Startups, Vijay Nagappan Keen.io Plotly mixpanel UserReport UserVoice Qualaroo SurveyMonkeyLearn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!
Transcribe →