Podcast
Marketplace Academy
Hosted by Sharetribe · ENGLISH
The Marketplace Academy Podcast by Sharetribe is all about starting and running a marketplace business.
34episodes
Episodes
Newest firstAll episodes
S01E13: How to find the best marketplace growth strategies
May 17, 202200:18:59Tap to summarizeThe Practical guide is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.Article available at:How to find the best marketplace growth strategies, Juho MakkonenSources and further reading: A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz Brian Rothenberg: Driving growth via buyer/seller overlap, Marketplace Academy How Not to Die, Paul Graham Conquer one city at a time – An interview with Tristan Pollock, Marketplace Academy Network Effects Aren’t Enough, Harvard Business Review Traction: How Any Startup Can Achieve Explosive Customer Growth, Gabriel Weinverg & Justin Mares The Bullseye Framework for Getting Traction, ishanmishra.in The 19 Channels You Can Use to Get Traction, Gabriel Weinberg 8 strategic hacks for building marketplace liquidity, William Hsu The Beginner's Guide to SEO, Moz How to Create a Successful E-commerce Store, Neil Patel How to turn your marketplace into a community, Marketplace Academy Airbnb: The Growth Story You Didn't Know, Moving from the niche to the masses, VersionOne Starting a marketplace is hard. Scaling a marketplace is harder, Oisin HanrahanYou can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!
Transcribe →S01E12: How to launch your marketplace
May 13, 202200:20:03Tap to summarizeIt is chapter twelve of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at:How to launch your marketplace, Christóbal GraciaSources and further reading: How To Structure A Marketplace, TechCrunch The concierge marketplace model, Marketplace Academy How to promote your online marketplace with email marketing, Marketplace Academy 7 proven strategies for launching a marketplace, Aaron Epstein Should Your Company Blog?, Jay Acunzo The Beginner's Guide to SEO, Moz The SEO's Guide to Content Marketing, Moz Don’t Launch, Eric Ries Network Effects Aren’t Enough, Harvard Business Review How to Launch Your Digital Platform, Harvard Business Review How To Get Media Coverage For Your Startup: A Complete Guide, OnStartups The Product Hunt Handbook, Justin Jackson Video: Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails, 500 GlobalLearn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!
Transcribe →S01E11: How to build your marketplace supply
May 10, 202200:18:57Tap to summarizeThe Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at:How to build your marketplace supply, Juho MakkonenSources and further reading:James Currier: Tactics to solve the chicken-or-egg problem, Marketplace AcademyA Guide to Marketplaces, Boris Wertz & Angela Tran Kingyen Steal Eggs: The Secret to Scaling an Online Marketplace, Jareau Wadé Airbnb: The Growth Story You Didn't Know, GrowthHackers How to communicate your marketplace value proposition, Marketplace Academy How did Etsy get its first batch of independent sellers when it started?, Quora How to onboard & grow your initial marketplace supply, Marketplace Academy Do Things That Don’t Scale, Paul Graham Understand Supply Growth Tactics — Marketplaces, Mike TownsendRead more about marketplaces at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!
Transcribe →S01E10: How to design your marketplace transaction flow
May 6, 202200:22:37Tap to summarizeThe Practical Guide to building an online marketplace is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. Article available at:How to design your marketplace transaction flow, Juho MakkonenSources and further reading: How to choose the right marketplace business model, Marketplace AcademyMarketplace payments 1: Compare payment providers, Marketplace Academy Marketplace payments 2: What are the key features of marketplace payment solutions?, Marketplace Academy Marketplace payments 3: Costs, integration, and more things to consider, Marketplace Academy Fundamental Guidelines Of E-Commerce Checkout Design, Christian Holst E-Commerce Checkout Usability, Baymard Nine user experience lessons travel sites can learn from Airbnb, Graham Charlton How To Guard Your Online Marketplace Against Fraudsters, Forbes Marketplace financial crime – how to avoid the risks, Marketplace Academy How to discourage people from going around your payment system Want to delay payments? Here’s what you need to know about escrow, WePay Global payment methods guide, AdyenThe Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!
Transcribe →S01E09: How to help your customers find what they’re looking for
May 3, 202200:24:01Tap to summarizeIt is chapter nine of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at:The marketplace search engine: How to help your customers find what they’re looking for, Juho MakkonenSources and further reading: 3 Ways to Improve an Ecommerce Search Bar, Jonathan Ellins 20 Ecommerce Site Search Best Practices and Examples, Graham Charlton The Current State Of E-Commerce Search, Christian Holst How to communicate your marketplace value proposition, Marketplace Academy E-Commerce Search Field Design and Its Implications, Jamie AppleseedAn E-Commerce Study: Guidelines For Better Navigation And Categories, Christian Holst Focus your marketplace on one city and one vertical, Marketplace AcademyThe Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!
Transcribe →S01E08: How to communicate your marketplace value proposition
Apr 29, 202200:12:09Tap to summarizeThe Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at:How to communicate your marketplace value proposition, Christóbal GraciaSources and further reading: How to build a Minimum Viable Platform, Marketplace Academy Meet Europe's Newest Unicorn: BlaBlaCar Raises $200 Million At $1.6 Billion Valuation, Forbes Could Wallapop Be Barcelona’s First Billion Dollar Startup?, BarcinnoThe Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!
Transcribe →S01E07: How to build a Minimum Viable Platform
Apr 27, 202200:20:35Tap to summarizeIt is chapter seven of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at:Your marketplace MVP – How to build a Minimum Viable Platform, Christóbal GraciaSources and further reading: 3 reasons you shouldn't outsource your startup, and what to do instead, Joel Gascoigne The Manual-First Startup, Vinicus Vacanti The Concierge Minimum Viable Product Maximizes Customer Learning, Bob Cavezza How to Create a Payment Page on Your Website, Danielle Keister 33 Bess Quotes From #RISEUP15, Cairo Scene Email-First Startups, Ryan Hoover Building an Online Marketplace Has Never Been Easier in 2021, Chris Lema 11 marketplace metrics you should be tracking to measure your success, Marketplace Academy Minimum Viable Product: a guide, Eric Ries Spotify: the unproject culture, Henrik Kniberg Idea to Paying Customers in 7 Weeks: How We Did It, Joel Gascoigne The Happy Startup School How to Build a Minimum Loveable Product 7 Unlikely Recommendations for Startups & EntrepreneursThe Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!
Transcribe →S01E06: How to validate your marketplace idea before building the platform
Apr 6, 202200:18:25Tap to summarizeThe Practical Guide to building an online marketplace is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.Article available at:How to validate your marketplace idea before building the platform, Christóbal GraciaSources and further reading:What can be learned when sharing leads to failing, Pando Spotify: the unproject culture, Henrik Kniberg The only thing that matters, Pmarca Guide to Startups Video: Validating Product/Market Fit, Steve Blank How to build a Minimum Viable Platform, Marketplace Academy Platform Design Toolkit, Boundaryless Simone Cicero: How to design your marketplace idea, Marketplace Academy The Lean Startup, Eric Ries Running Lean, Ash Maurya The Startup Bluebook: The Entrepreneur’s Guide to Customer Development, Brant Cooper Video: How to Use the Validation Board to Test Your Startup Idea, Lean Startup Machine All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces, Bill Gurley Video: How to Validate Your Marketplace Webinar, platformOS Video: The Lean Approach: The Lean Method, Kauffman FoundersSchool The Business Model Canvas, StrategyzerTwo-sided – The marketplace podcast: Talk to your users before building anything with Charles Armitage (Florence), SharetribeThe Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!
Transcribe →S01E05: How to define your marketplace pricing
Apr 6, 202200:19:49Tap to summarizeThe Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christobal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at:Marketplace pricing: How to define your ideal take rate, Juho MakkonenSources and further reading:A Rake Too Far, Bill Gurley Rake table, Bill Gurley How eBay failed in China, Forbes Network effect, Wikipedia Is the Freemium Model the Future of Marketplaces? Fabrice Grinda: “Make your marketplace unit economics work”, Marketplace AcademyStrategies for Two-Sided Markets, Harvard Business ReviewThe Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.Read more about marketplaces at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more!
Transcribe →S01E04: How to discourage marketplace leakage
Apr 6, 202200:16:18Tap to summarizeThis is the fourth chapter of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christobal Gracia and Juho Makkonen.Article available at:Managing marketplace leakage – How to discourage people from going around your payment system, Juho MakkonenSources and further reading: How to choose the right marketplace business model, Marketplace Academy How Two-Sided Marketplace Can Prevent Disintermediation (Platform Leakage) Why Homejoy Failed … And The Future Of The On-Demand Economy, TechCrunch Jessica Tiwari: Building trust in two-sided marketplaces, Marketplace Academy Want to delay payments? Here’s what you need to know about escrow, WePayPlatform cooperativismThe Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!
Transcribe →