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Sabri Benishour
AI Slop it's getting easier to make and harder to spot From Marketplace, I'm Sabri Benishore, in for David Brancaccio. You have probably noticed it. You're scrolling along through social media. You see an insane video. You're like, how can this be real? Oh wait, it's not. It's AI and nothing is real anymore. Or is it maybe real? I don't know. AI Slop is only getting harder to identify and and easier to make as the technology surges forward with new AI systems like Meta's Sora or Google's Nano Banana. Across Marketplace programs this week, we have been hearing from people whose work brings them face to face with AI's cutting edge. Here is our latest installment.
Bella Falco
My name is Bella Falco, I'm in Denver, Colorado and I am an avid social media user and I've also been in the content creation and social media world for the last six years. So as someone that uses social media a lot, I'm seeing a lot of AI in a lot of different forms on social media, and in some ways I think it's really cool. There's a lot of stuff out there that is really fun to watch, and then there are also things that are starting to really concern me, especially surrounding fake creators and videos that can't really tell our AI. And that's kind of the stuff that has really started to freak me out. The one most recently that stood out to me was it. Actually, I believe this was a carousel. But I could tell immediately that there was something a little off with the face that was being used. And it was kind of talking about the benefits of a certain supplement called glutathione. And there were so many comments on the video, asking questions about the supplement. People kind of giving their own experiences with that supplement. And the second that I clicked on the creator, I realized that the entire page was like, super fake. You know, this page had a decent amount of followers, all of their videos had a solid amount of engagement. And just kind of seeing like, huh, People aren't realizing that this, you know, this is AI. When I see people interacting with AI content and not realizing it's AI content, I can't help but not get existential about the future and kind of feel like, honestly sometimes feel like I'm in an episode of Black Mirror on social media. Yes. But also when someone in my family, like an older person, will send me a video and I'm like, hey, dad, you know, this is AI, that stuff really freaks me out also, like, just considering how smart certain scams are getting and how AIs can capture people's faces and people's information and kind of just. There's not a ton of regulations on that. So that's kind of where my brain goes when I see people reacting to AI content and not realizing it's AI. And it also is a little unsettling to know that I have probably done the same thing.
Sabri Benishour
Relatable. Apple will be the world's number one smartphone maker in 2025. That is, according to Counterpoint Research. Apple is explained expected to have sold 243 million phones by the end of this year. It's about 3% more than Samsung. Apple has not held this title in a decade. Stock markets close at 1pm Eastern today. Black Friday.
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Sabri Benishour
Since it invaded Ukraine in 2022, Russia has faced sanctions upon sanctions, the main goal of which has been to limit the country's ability to make money and fund its war. But for years now, Russian Russia has gotten around some of these sanctions through its so called Shadow fleet. Unidentified tankers sailing with no flag or fake flags or flags that switch in the expanse of the ocean where nobody can see, tracking systems turned off. These boats are also often uninsured. European naval officials say the Shadow fleet is growing. The BBC's Jessica Parker reports from aboard an Estonian navy ship in the eastern Baltic Sea.
Narrator/Reporter
Estonia keeps a watchful eye on a fleet of tankers that Moscow is accused of using to dodge Western sanctions on Russian oil after its full scale invasion of Ukraine. Some are even suspected of spying or sabotage.
Estonian Navy/Coast Guard Officials
We have at any given time in Estonian waters anywhere between five and 10 vessels that are actually part of the so called Shadow fleet.
Narrator/Reporter
Commodore Ivo Vark is the head of the Estonian navy and he's noticed something.
Estonian Navy/Coast Guard Officials
There is a tendency which I see is alarming is that when we saw at the beginning of the year that there were a few vessels, sanctioned vessels that actually didn't have a valid flag. It seems to be that the trend is an increasing number of vessels sailing around and having not valid flag.
Narrator/Reporter
The Dark fleet is getting darker cases globally of so called false flagging have spiked this year as sanctions intensify. These vessels are lawless and stateless, so even if they had insurance it would be invalidated. Michelle Visa Bochman is a maritime analyst at intelligence firm Windward.
Bella Falco
If there was an accident, then good.
Narrator/Reporter
Luck with trying to find, you know, somebody responsible. Now to the western end of the Baltic with the Swedish coast guard motor tanker Tango 2.
Estonian Navy/Coast Guard Officials
Tango 2.
Narrator/Reporter
Swedish Coast Guard on the bridge of the main vessel. They radio a nearby sanctioned tanker, but it's then allowed to carry on towards Russia.
Estonian Navy/Coast Guard Officials
Thank you for your cooperation.
Narrator/Reporter
Would you say that the response to the Shadow fleet is actually quite weak?
Estonian Navy/Coast Guard Officials
Another way to put it is that the reaction is as strong as it can be. According to the rule based order.
Narrator/Reporter
Coast Guard officer Matthias Lindholm. You guys are doing a lot of watching, a lot of monitoring. That seems to be the priority.
Estonian Navy/Coast Guard Officials
I think you have to think at least twice before entering. Let's call it a gray zone where you are challenging the freedom of the seas.
Narrator/Reporter
Why?
Estonian Navy/Coast Guard Officials
Because the freedom of the seas is crucial for international trade.
Narrator/Reporter
There are also fears of Russian retaliation. Russia's embassy in London told us that it's the West's sanctions that have heightened the risks and undermined global commerce. The decades old rules of the sea are now in rough waters. I'm the BBC's Jessica Parker for Marketplace.
Sabri Benishour
And in New York, I'm Sabri Benishour with the Mark of Place Place morning.
Marketplace Host
Report.
Sabri Benishour
From 8pm American Public Media.
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Date: November 28, 2025
Host: Sabri Benishour (in for David Brancaccio)
Notable Contributor: BBC’s Jessica Parker
This episode spotlights the economic and security implications of Russia’s "Shadow fleet": a growing number of unidentified oil tankers used to bypass Western sanctions following the invasion of Ukraine. The segment includes on-the-ground reporting from the Baltic Sea with naval officials, revealing escalating concerns over sanction evasion, the risks of stateless vessels, and the limits of current international responses. The episode also briefly touches on the proliferation of artificial intelligence (AI)–generated content and Apple’s projected rise to global smartphone leader.
[01:21–04:24]
Topic Introduction:
Host Sabri Benishour introduces the idea of "AI Slop"—digital content generated by AI, often difficult to distinguish from real media.
Social Media Perspective:
Bella Falco, a social media user and creator, shares personal experiences:
Risks and Societal Impact:
Memorable Quote:
[04:24–05:02]
Report:
Apple is projected by Counterpoint Research to become the world’s leading smartphone manufacturer in 2025, overtaking Samsung for the first time in a decade.
Figures:
Apple estimated to sell 243 million smartphones by year’s end—3% more than Samsung.
[06:54–09:45]
Sanction Circumvention:
Since 2022, Russia has built a clandestine network of oil tankers—dubbed the "Shadow fleet"—to evade Western sanctions. These vessels:
Naval Observations:
Reporting from the Eastern Baltic, BBC’s Jessica Parker relays perspectives from Estonian and Swedish coast guards:
Commodore Ivo Vark (Estonian Navy, 08:00) notes an alarming rise in unflagged, effectively stateless vessels:
"It seems to be that the trend is an increasing number of vessels sailing around and having not valid flag."
Global incidents of "false flagging" have sharply increased as sanctions tighten.
Risks of Lawlessness
"Good luck with trying to find, you know, somebody responsible."
— 08:41
Navy & Coast Guard’s Challenges
The response is limited to monitoring and adherence to international law.
Coast Guard officer Matthias Lindholm (Swedish) comments:
"The reaction is as strong as it can be. According to the rule based order."
— 09:10
Entering a legal "gray zone" by interfering further risks undermining "the freedom of the seas… crucial for international trade."
— Estonian official, 09:37
Memorable Moments:
Real-time radio exchange with a sanctioned tanker, illustrating the limited power of authorities:
"Thank you for your cooperation."
— Swedish Coast Guard to Tango 2, 09:04
Broader context: Russia claims sanctions threaten global commerce and sea norms; existing legal frameworks are strained.
Bella Falco on existential AI anxiety:
"Honestly sometimes feel like I'm in an episode of Black Mirror on social media." (03:25)
Estonian Navy on stateless vessels:
"The trend is an increasing number of vessels sailing around and having not valid flag." (08:00)
Risk accountability warning:
"Good luck with trying to find, you know, somebody responsible." — Michelle Visa Bochman (08:41)
On rule-of-law limitations:
"The reaction is as strong as it can be. According to the rule based order." — Matthias Lindholm (09:10)
Trade and legal balance:
"Because the freedom of the seas is crucial for international trade." (09:37)
This Marketplace Morning Report episode underscores the fast-evolving threats and ambiguities in both digital and international maritime spheres: While AI-generated media increasingly blurs the line between real and fake—with social and regulatory consequences—the world’s sea lanes are also entering a “gray zone” of lawlessness. Authorities struggle to keep pace, balancing legal norms, freedom of commerce, and security in an era of high-tech evasion and rapidly shifting power.