Transcript
Dell Commercial Announcer (0:00)
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David Brancaccio (0:31)
Big old screen bowl of popcorn. Gather round for a podcast. I'm David Brancaccio in Los Angeles. The largest entertainment company in the world is Netflix. If you rank it by stock price times the number of stocks, by that measure, the company is worth 6% less overnight after quarterly results that fell short. Now Netflix blames Brazil, a tax dispute there. Beyond the realm of accountants and back into the world of content, Netflix is trying a new strategy to make more worked out a deal to stream some podcasts from Spotify, several sports talk shows, some true crime pop culture too, shows that are both audio and video. What's the point of Netflix meets Spotify? Carnegie Mellon's Michael D. Smith joins us now. Professor, welcome David.
Michael D. Smith (1:18)
It's great to be here.
David Brancaccio (1:19)
Help me understand this. This is more about Netflix becoming a distribution system for podcasts that in many cases already do video.
Michael D. Smith (1:28)
I think this is a great deal for both Spotify and Netflix. There's value here on both sides. So Spotify has these podcasts that also have a video component. And guess what? Netflix has a great video platform that a lot of people use to discover new content.
David Brancaccio (1:46)
I see. Let me understand what Netflix gets out of this in your view.
Michael D. Smith (1:51)
Well, Netflix gets new content and if you look at the sort of shows they're getting, what I see is new content that is going to tell Netflix a lot about the user. So you know people who watch the Bill Simmons podcast giants was the best.
Dell Commercial Announcer (2:08)
Game of the year.
Michael D. Smith (2:09)
Just an unbelievable comeback by the Broncos, an unbelievable loss. Netflix is going to is going to know something about them and is going to be able to promote content to them versus the Rewatchables, versus Recipe Club, versus Serial Killers. When they see me watching that, those shows, they're going to know a little bit about me and are going to be able to promote content to me much, much more easily than they otherwise could.
