Summary3 min read

MarTech Podcast™

Episode Summary: "What will the marketing analytics tech-stack look like in 5 years?"

Date: November 7, 2025
Host: Benjamin Shapiro
Guest: Noah Rizik, CMO of Encore

Overview of the Episode

In this episode, host Benjamin Shapiro sits down with Noah Rizik, the Chief Marketing Officer of Encore, to explore the future of marketing analytics and predict what the marketing analytics tech stack will look like five years from now. The discussion focuses heavily on the growing influence of artificial intelligence, the evolution of hyper-personalization in marketing messaging, and the challenge of delivering the right message at precisely the right moment.

Key Discussion Points & Insights

AI and the Next Generation of Marketing Analytics

Analogy to "Minority Report"
- Noah brings up the iconic movie "Minority Report" to illustrate how futuristic technology might soon be available to marketers, with hyper-personalized, dynamic ad targeting.
- Quote:
  
  "There was a scene where his eyes are flashing and he's seeing like these hyper personalized ads in holographic form. And I think, I think a lot about that scene because I think AI will enable us to hyper personalize messaging and ads perhaps in a way that we haven't been able to do before."
  — Noah Rizik, 01:33
The Laser-Focused Future of Marketing
- The conversation dives into how AI-driven analytics will allow marketers to pinpoint individuals not just based on their profile, but on momentary context—hitting the "right person, right place, right time" paradigm with precision.
- Quote:
  
  "Our analytics will become so laser like you can really laser point your marketing and across mediums."
  — Noah Rizik, 01:46
- AI will help overcome current marketing hurdles, such as sending the right message but at the wrong time or via the wrong platform, by understanding both content and context.

The Importance of Timing

Marketing as Modern Dating
- Benjamin uses a personal anecdote about his "dating strategy" to highlight how successful marketing now closely mirrors relationship-building—centered on optimal timing as much as message and audience.
- Quote:
  
  "My dating strategy was always right person, right place, right time. And I think that when it comes to marketing, we're getting more towards being able to understand what that is with our advertising campaigns. Because of AI, we're seeing the wave of personalization come and then the next flavor of this is going to be, yeah, but when are they going to be receptive to the message as well?"
  — Benjamin Shapiro, 02:55
- The hosts agree that future marketing analytics stacks will continuously advance not only in identifying the right audience, but also in assessing the exact moments those individuals are receptive.

Notable Quotes & Memorable Moments

Hyper-Personalization & AI

"AI will enable us to hyper personalize messaging and ads perhaps in a way that we haven't been able to do before."
— Noah Rizik, 01:36
On Timing in Marketing

"We're seeing the wave of personalization come and then the next flavor of this is going to be... when are they going to be receptive to the message as well?"
— Benjamin Shapiro, 02:57

Timestamps of Important Segments

| Timestamp | Segment | |-----------|-----------------------------------------------------------------------------------------------------| | 01:15 | Main question posed: "What will the marketing analytics tech stack look like in five years?" | | 01:19 | Noah Rizik introduces the "Minority Report" analogy and vision for AI in marketing | | 01:46 | The rise of laser-focused marketing enabled by AI | | 02:55 | Benjamin's dating analogy: right person, right place, right time as a marketing principle | | 03:27 | Noah concurs and wraps up key insight regarding importance of timing |

Episode Tone

The conversation is upbeat and forward-looking, blending pop culture references with practical industry insights. Both guests speak in a casual, relatable style that makes complex technological advancements feel accessible.

Final Thoughts

The episode closes with mutual agreement: In five years, artificial intelligence will revolutionize the marketing analytics tech stack, enabling brands to deliver hyper-personalized and perfectly timed messaging. The challenge isn’t just in knowing who to target, but in understanding when and where to engage for maximum receptivity—heralding a new age of contextual marketing intelligence.

Guest Info:

Noah Rizik, CMO of Encore
Find more at the Encore website.

For more insights, subscribe to the MarTech Podcast or visit martechpod.com.

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Transcript11 lines

[00:00]
Benjamin Shapiro
The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com.
[00:26]
Host Benjamin Shapiro
From advertising to software as a service to data across all of our programs and clients, we've seen a 55 to 65% open rate. Getting brands authentically integrated into content performs better than TV advertising. Typical lifespan of an article is about 24 to 36 hours. We're reaching out to the right person with the right message and a clear call to action. Then it's just a matter of timing.
[00:54]
Benjamin Shapiro
Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world class marketers that used technology to drive business results and achieve career success. Here's a host of the Martech Podcast, Benjamin Shapiro.
[01:15]
Host Benjamin Shapiro
What will the Marketing analytics tech stack look like in five years?
[01:20]
Noah Rizik
I like this question. Remember the movie Minority Report? I do remember there was a scene where Tom Cruise is like walking and his eyes are saying I confuse Minority.
[01:30]
Host Benjamin Shapiro
Report with Vanilla sky very often. Yeah.
[01:33]
Noah Rizik
So there was a scene where like his eyes are flashing and he's seeing like these hyper personalized ads in holographic form. And I think, I think a lot about that scene because I think AI will enable us to hyper personalize messaging and ads perhaps in a way that we haven't been able to do before. So our analytics will become so laser like you can really laser point your marketing and across mediums. If I'm making like grand predictions of what, you know, AI would would enable marketing analytics to be like in five years, I think that would be it. It's like how might I analyze the right moment? Because we often in marketing contend with okay, I might have the right message for my icp, but I'm hitting them in the wrong moments. In the wrong like I either seeing the message in the morning when they should be seeing it in the evening or they're seeing it on LinkedIn when they should be seeing it on, I don't know, TikTok. Right. And I think what AI analytics, marketing analytics is going to be enabled to do with AI in the next five years is just get really, really good at hitting the right message to the right person at the right time and hyper target.
[02:56]
Host Benjamin Shapiro
I've been married for 11 years. We dated for five years before that. So I haven't really thought about this in a good 16 years, but my dating strategy was always right person, right place, right time. And I think that when it comes to marketing, we're getting more towards being able to understand what that is with our advertising campaigns. Because of AI, we're seeing the wave of personalization come and then the next floor flavor of this is going to be. Yeah, but when are they going to be receptive to the message as well? So I couldn't agree with you more.
[03:27]
Noah Rizik
Yeah, yeah.
[03:29]
Host Benjamin Shapiro
And that wraps up this episode of the MarTech podcast. A huge thanks to Noah Rizik, the CMO of Encore, for joining us. If you'd like to contact Noha, you can find a link to her LinkedIn profile in our show notes or visit martechpod.com if you'd like to learn more about Incorda, you can visit their website, which is incorda.com, i n C-O-R-T a.com if you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app. Or, of course, Visit us on YouTube, where we'll be back in your feed every week. All right, that's it for today, but until next time, my advice is to just focus on keeping your customers happy. Foreign.
[04:34]
Benjamin Shapiro
Thanks for listening to the MarTech podcast and I hear everything. Production Looking to launch or scale a podcast like this one for your brand? Then visit iheareverything.com.