Transcript
Benjamin Shapiro (0:00)
The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com.
Host Benjamin Shapiro (0:25)
From advertising to software as a service to data across all of our programs and clients, we've seen a 55 to 65% open rate. Getting brands authentically integrated into content performs better than TV advertising. Typical lifespan of an article is about 24 to 36 hours. We're reaching out to the right person with the right message and a clear call to action. Then it's just a matter of timing.
Benjamin Shapiro (0:53)
Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world class marketers that used technology to drive business results and achieve career success. Here's a host of the Martech Podcast, Benjamin Shapiro.
Host Benjamin Shapiro (1:15)
What will the Marketing analytics tech stack look like in five years?
Noah Rizik (1:19)
I like this question. Remember the movie Minority Report? I do remember there was a scene where Tom Cruise is like walking and his eyes are saying I confuse Minority.
Host Benjamin Shapiro (1:29)
Report with Vanilla sky very often. Yeah.
Noah Rizik (1:33)
So there was a scene where like his eyes are flashing and he's seeing like these hyper personalized ads in holographic form. And I think, I think a lot about that scene because I think AI will enable us to hyper personalize messaging and ads perhaps in a way that we haven't been able to do before. So our analytics will become so laser like you can really laser point your marketing and across mediums. If I'm making like grand predictions of what, you know, AI would would enable marketing analytics to be like in five years, I think that would be it. It's like how might I analyze the right moment? Because we often in marketing contend with okay, I might have the right message for my icp, but I'm hitting them in the wrong moments. In the wrong like I either seeing the message in the morning when they should be seeing it in the evening or they're seeing it on LinkedIn when they should be seeing it on, I don't know, TikTok. Right. And I think what AI analytics, marketing analytics is going to be enabled to do with AI in the next five years is just get really, really good at hitting the right message to the right person at the right time and hyper target.