Transcript
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The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice then visit iheareverything.com.
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From advertising to software.
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As a service to data across all.
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Of our programs and clients clients, we've seen a 55 to 65% open rate.
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Getting brands authentically integrated into content performs better than TV advertising.
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Typical lifespan of an article is about 24 to 36 hours. If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.
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Welcome to the Martech Podcast, a member of the I Hear Everything Podcast network. In this podcast you'll hear the stories of world class marketers that you use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.
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I'm Benjamin Shapiro and joining me today is Charlie Grinnell, the co CEO of RightMetric, which equips marketers with external data signals that AI needs for true accuracy. And today Charlie is going to explain what we are getting backwards when it comes to the relationship between marketers and AI. All right, last question for you. What's the biggest lie marketers tell themselves about their own data?
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That their dashboards show the full picture. There's a famous quote that I has been misattributed to Mark Twain, but it's actually said by a guy named Josh Billings. It isn't what we don't know that gives us trouble. It's what we think we know but just ain't so and so. That quote rings so true. We all have our biases, we all have our thoughts of, you know, hey, I've worked in this industry for a long time, I know, but it's actually the stuff that are blind spots hiding in plain sight. And the problem with our dashboards is our dashboards give us that false sense of confidence that we know everything. And so that I think is the biggest misconception of marketers today.
B (2:19)
You know, there's an entire world outside of your first party data and I think if anything that I've learned from this conversation is, that can actually be really dangerous if we over rely on the data that we have internally and think that that tells the whole story. There's an entire world circulating around your brand. There's data sources that you need to be looking at to understand not just what's happening internally. Yes, you want to look inside to understand how you're performing, but you also have to be aware of the knowledge that surrounds your company and your brand. Charlie, I think you would do an amazing job of unearthing those data signals, and I appreciate you coming on telling us a little bit about how you do what you do.