Podcast
Master Conference Networking
Hosted by Catherine Brown · EN
Are you a B2B business owner or leader who attends conferences and networking events, but struggles to translate those opportunities into meaningful connections and qualified referrals? Do you wish you could genuinely expand your professional network without feeling transactional or overwhelmed?
Welcome to Mastering Conference Networking, hosted by Catherine Brown, founder of the Good Humans Growth Network. Catherine, an accomplished entrepreneur, community facilitator, and author of How Good Humans Sell™, is here to transform the way you approach in-person events.
Move beyond collecting business cards and discover how to truly engage, create reciprocal value, and make your time at any business event incredibly productive. If you're ready to master the art of strategic networking and elevate your business development through genuine human connection, this podcast is for you.
6episodes
Episodes
Newest firstAll episodes
From Networking Fears to Referral Wins: Lessons from Business Connectors
Sep 1000:27:30Tap to summarizeWhat if one introduction could change everything for your business? On the second part of this series, discover how authentic connections and strategic referrals can open doors, spark new partnerships, and create lasting impact. Listen as entrepreneurs and consultants share their most powerful referral stories, the lessons they’ve learned, and actionable strategies you can use to build your own network of trusted partners. Be sure to listen to the end as I share some one of my most powerful secrets for a network that drives referrals.HighlightsReal-world stories of referrals that led to major business winsOvercoming networking fears and building confidenceTurning chance encounters into long-term partnershipsThe importance of ethics and trust in business relationshipsPractical tips for following up and closing the loop on referralsFour essential principles for successful referral relationshipsHow to cultivate a referral partner pipeline for sustainable growthChapters1:10 – Melissa Graham: Building Trust Through Ethical Business Practices2:36 – Angie Wright: Overcoming Networking Fears with Catherine's Help3:54 – Francesca Kenney: From Clubhouse Connection to Business Partnership6:59 – Niki Hankins: The Power of Strategic Tax Referrals8:22 – Shanté Smith-Daniels: Building Trust Through Serial Referrals9:13 – Matt Wolfe: Finding Success in Niche Markets10:25 – Jeremiah Shaw: Building a $60K Contract Through Network Connections12:21 – Best Practices for Referral Follow-up14:03 – Four Key Principles of Successful Referral Relationships15:09 – Building Your Referral Partner PipelineLearn more about our guests:Melissa Graham with Material Management Resources, Inc.Angie Wright with Kenkar ServicesFrancesca Kenney with Green Orchid ConsultingNiki Hankins with No Dumb Blonde AccountingShanté Smith-Daniels with SSD ConsultingMatt Wolfe with Brand3Jeremiah Shaw with Grovity LeadershipResources MentionedTexas Coaches CoalitionElev8ors networking groupUnlock the secrets to building a referral network that works for you—one relationship at a time.Connect with the Good Humans Growth Network and learn more about our next event!
Transcribe →The Power of Qualified Referrals: Real Stories and Key Insights
Sep 300:18:26Tap to summarizeEver wondered how powerful referrals can truly impact your business? Hear firsthand from members of the Good Humans Growth Network community, including Alyssa McGinn, Sasha Crabtrey, Sarah Sears, Julia Rock, Meg Rentschler, Lynn Tickner, and Justin McCullough, as they share their most impactful referral stories and how these connections have fueled their success. Catherine Brown also breaks down the crucial distinction between referrals and introductions, and why understanding this difference can dramatically increase your closing rate. Tune in for inspiring stories and invaluable networking insights!01:11 Alyssa McGinn's Referral Story02:07 Sasha Crabtrey on Giving Referrals03:42 Sarah Sears' Transformational Referral05:04 Julia Rock's Long-Term Referral Impact06:00 Meg Rentschler’s Grateful Referral07:12 Lynn Tickner's Local Networking Success11:24 Justin McCullough's Referral Chain14:45 Referrals vs. Introductions: Key Differences18:13 Conclusion and Call to ActionLearn more about our guests:Alyssa McGinn with InfoFluencySasha Crabtrey with Remote COOSarah Sears with S Design Inc.Julia Rock with Rock CareerMeg Rentschler with STaR Coach ShowLynn Tickner with Ink and KeyJustin McCollough with RocketLeapConnect with the Good Humans Growth Network and learn more about our next event!
Transcribe →Becoming Visible Through Personal Branding with Lisa McGuire
Aug 2700:40:36Tap to summarizeWhat does your personal brand tell the people around you? Discover how aligning your personal brand with your presence can make you unforgettable at conferences and networking events. Lisa McGuire, a specialist in helping purpose-driven professionals navigate visibility in high-stakes settings, shares how authenticity can be a powerful networking strategy. Learn about the multi-faceted definition of personal branding, why it's often misunderstood, and practical tips on presenting yourself effectively. Explore the concept of visibility reluctance and how to overcome it, ensuring that your digital presence aligns with your in-person interactions. Tune in for valuable insights on showing up with confidence and making lasting impressions.00:00 Introduction to Lisa McGuire02:09 Defining Personal Branding02:48 Components of Personal Branding04:15 Character and Networking06:31 Practical Networking Tips15:30 Visibility Reluctance21:20 Pre-Conference Activities and Their Importance22:21 The Power of Personal Branding22:47 Energy and Presence in Networking26:13 Aligning Digital Presence with In-Person Interactions28:47 Consistency and Focus in Digital Channels30:18 Reinventing Yourself Authentically32:34 Practical Tips for Personal Growth38:12 Final Thoughts and Contact InformationResources:Connect with Lisa on LinkedIn!Learn how you can work with Lisa.Listen to Your Passion, Purpose and Personal BrandConnect with the Good Humans Growth Network and learn more about our next event!
Transcribe →Conference Follow-up and Relationship Building with Brooke Greening
Aug 2000:46:12Tap to summarizeWhat happens after you leave your conference or networking event? Do you ensure those connections you made can grow and stay strong? Join us as Catherine and Brooke Greening dive into proven strategies to maximize your networking at conferences, trade associations, and chamber events. Discover the secrets behind setting beneficial appointments on the spot, maintaining post-event momentum, and effectively following up to build lasting business relationships. Learn how to prepare, interact with intent, and use tools such as LinkedIn and CRM systems to ensure your connections turn into valuable opportunities. Brooke also shares tips on leveraging resources, the importance of clarity in communication, and the power of genuine follow-up. Get ready to elevate your conference game!00:00 Introduction to Brooke Greening01:35 Maximizing Conference Experiences02:49 Effective Networking Strategies03:08 Capturing and Organizing Notes04:23 Intentional Follow-Up Techniques06:21 Building Relationships Post-Event07:36 Utilizing CRM and Tools10:08 Setting Up Future Meetings13:34 Handling Objections and Assumptions24:58 Creating a Follow-Up Sequence25:24 Post-Conference Follow-Up Strategies26:36 Daily Sales Habits27:48 Blocking Time for Networking30:00 Building Trust in Business Relationships31:29 Best Practices for Maximizing Conferences31:50 Preparing Your Online Presence32:32 Crafting Your Business Pitch34:27 Researching and Engaging with Key Contacts41:28 Leveraging Conference Resources43:42 Long-Term Networking and Sales StrategiesResources:Connect with Brooke on LinkedIn!Learn more about Building MomentumSign up for Sell Well 2025!Connect with the Good Humans Growth Network and learn more about our next event!
Transcribe →Trade Show Success with Michel Privé
Aug 1300:29:21Tap to summarizeAre you maximizing your potential while at conferences and trade shows? Learn from Michel Privé, founder of Sales Leadership Impact Consulting, as he shares invaluable insights on how to turn these events into goldmines for your business. Michel, who has years of experience attending international conferences, emphasizes the importance of preparation, strategic planning, and the mindset of serving rather than selling. Discover how to make lasting connections, build valuable relationships, and ensure you leave every event feeling accomplished. Whether you're new to the game or a seasoned pro, this conversation will provide you with actionable tips to elevate your trade show strategy and leave a memorable impact.00:00 Introduction to Michel Prive01:12 Michel's Background and Experience02:02 Trade Show Strategies and Planning04:44 The Importance of Serving, Not Selling06:52 Building Long-Term Relationships08:46 Success Stories and Real-Life Examples11:20 The Role of Preparation and Strategy22:00 Energy Management at Conferences23:36 The Five-Day Rule for Optimal Performance27:11 Conclusion and Future OpportunitiesResources:Learn more about the National Business Development AssociationLearn about DealFlow ExchangeConnect with the Good Humans Growth Network and learn more about our next event!
Transcribe →Be Prepared for Conference Conversations with Kelly Sjol
Aug 500:20:13Tap to summarizeAre you making the most out of your conference experiences? Meet Kelly Sjol, a fractional CMO for B2B tech founders, who shares valuable insights on how to maximize the impact of attending industry events. Kelly discusses the importance of strategic networking, creating compelling value propositions for both referral partners and potential clients, and preparing effectively for conferences. She also emphasizes the need to make it 'stupid easy' for referral partners to recommend you and offers practical tips on how to engage others meaningfully at events. Tune in for actionable strategies to elevate your business development efforts and improve your networking skills.01:04 Understanding Kelly's Role and Event Preferences02:33 Importance of Industry Events and Networking04:58 Preparation for Different Types of Events05:25 Crafting Value Propositions for Referral Partners07:30 Making Referrals Easy and Effective11:02 Conference Preparation Tips16:23 Effective Networking Questions19:52 Conclusion and Final ThoughtsResources:Connect with Kelly Sjol on LinkedInCanvaConnect with the Good Humans Growth Network and learn more about our next event!
Transcribe →