Podcast
Masters of Metrics
Hosted by Digivizer · EN
This is the podcast for marketers and business owners who want to know how to get the most out of their digital marketing. Join host Emma Lo Russo as she interviews expert marketers on how taking a data driven approach to digital marketing, paid social and search helps scale brands and delight customers.
8episodes
Episodes
Newest firstAll episodes
Virginia Wheway from Koala: The Secret Life of Data Analysts
Dec 14, 202100:51:19Tap to summarizeVirginia is the Vice President of Data and Analytics at Koala. Formerly at Boeing & BHP, Virginia started fresh, with new data at a new organization in 2020. Learning all about marketing data, asking practical questions to build a team, influence the business and apply data, she has great advice for any business owners who want to invest more in data science and analytics!
Transcribe →Nick Reynolds: Growing Global B2B Brands with Data-Driven Marketing
Oct 8, 202100:44:24Tap to summarizeThis week on “Masters of Metrics”, our host Emma Lo Russo talks to Nick Reynolds, the Global CMO for Johnson Controls-Hitachi, about his career working in analysis, sales and marketing for tech giants like Apple, Dell and Lenovo, and how he’s taken his learnings into his role as a global CMO for an industrial giant.
Transcribe →Lars Anthonisen, Head of Marketing, Google: Using data to measure short term performance and guide long term marketing goals
Aug 16, 202100:42:46Tap to summarizeHead of Marketing Google in Asia, Lars Anthonisen gives an insiders' look at how to balance targeted attribution activity with long-term brand awareness building. Hint: Set your objectives first and 'fail fast, learn fast'. He chats with Emma about data-driven marketing at Google, pivots through COVID-19, his guilty pleasure and more!
Transcribe →Tristan Harris, Harris Farm: Creating a values-driven business
Jun 28, 202100:36:33Tap to summarizeCo-CEO of Harris Farm, Tristan Harris talk to Digivizer's Emma Lo-Russo about group dynamics in the family fruit and veg business; how they're responding to COVID-19 with a digital strategy that keeps 'fairness' and community values at its heart. "Marketing links the customer to the business" says Tristan, and "Social media is the perfect place to espouse your values".
Transcribe →Neal Schaffer: How to build influencer marketing relationships that pay gold dividends for your brand
Apr 29, 202100:46:47Tap to summarizeMaster of Metrics: Neal SchafferInfluencers have changed not only marketing but society. In this interview, digital marketing Speaker, Consultant, Coach and Author of ‘The Age of Influence’ Neal Schaffer unpacks why data-driven digital, social media and influencer marketing are critical to engaging customers and why metrics are everything.
Transcribe →Kshira Saagar, Chief Data Officer: Data analytics for brand marketing, e-commerce and business growth
Apr 8, 202100:49:43Tap to summarizeEmma talks to one of Australia's leading Data Analytics experts, Kshira Saagar. Formerly Head of data-driven analytics at THE ICONIC and the Global Fashion Group, and now leading Latitude Financial Services data strategy, Kshira shares his wealth of experience on how to tell stories with data and about data. Don't miss his tips on the best metrics to measure brand performance, inform advertising and content strategy and monitor customer success and satisfaction. Kshira's storytelling ability shines through here as he shares handy acronyms - the VIP and D-Cubed Approach - that help you get the most out of data analytics initiatives within your organization.
Transcribe →Ben Cooper, Tricky Jigsaw: How to bring products to life with innovative marketing campaigns
Mar 10, 202100:41:17Tap to summarizeThis week on “Masters of Metrics”, our host Emma Lo Russo talks to Ben Cooper, the Group Innovation Director at M&C Saatchi, Australia’s leading communications agency. He’s also the founder of the award-winning Tricky Jigsaw and O Six Hundred Kayaks. They discuss innovation and the collision of art and science, and how you can use data to get to know your customers and clients better.
Transcribe →David Meerman Scott talks ''Fanocracy': How to turn fans into customers, and customers into fans
Mar 8, 202100:41:22Tap to summarizeThis week on “Masters of Metrics”, your host Emma Lo Russo talks to David Meerman Scott, the author of Fanocracy, as well as other bestselling marketing books like The New Rules of Marketing and PR, Newsjacking, and Marketing and PR in Real Time. They discuss how to grow a community of real fans of your business - from the potential benefits to the practical advice derived from real life examples.
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