
Hosted by Digivizer · EN

Virginia is the Vice President of Data and Analytics at Koala. Formerly at Boeing & BHP, Virginia started fresh, with new data at a new organization in 2020. Learning all about marketing data, asking practical questions to build a team, influence the business and apply data, she has great advice for any business owners who want to invest more in data science and analytics!

This week on “Masters of Metrics”, our host Emma Lo Russo talks to Nick Reynolds, the Global CMO for Johnson Controls-Hitachi, about his career working in analysis, sales and marketing for tech giants like Apple, Dell and Lenovo, and how he’s taken his learnings into his role as a global CMO for an industrial giant.

Head of Marketing Google in Asia, Lars Anthonisen gives an insiders' look at how to balance targeted attribution activity with long-term brand awareness building. Hint: Set your objectives first and 'fail fast, learn fast'. He chats with Emma about data-driven marketing at Google, pivots through COVID-19, his guilty pleasure and more!

Co-CEO of Harris Farm, Tristan Harris talk to Digivizer's Emma Lo-Russo about group dynamics in the family fruit and veg business; how they're responding to COVID-19 with a digital strategy that keeps 'fairness' and community values at its heart. "Marketing links the customer to the business" says Tristan, and "Social media is the perfect place to espouse your values".

Master of Metrics: Neal SchafferInfluencers have changed not only marketing but society. In this interview, digital marketing Speaker, Consultant, Coach and Author of ‘The Age of Influence’ Neal Schaffer unpacks why data-driven digital, social media and influencer marketing are critical to engaging customers and why metrics are everything.

Emma talks to one of Australia's leading Data Analytics experts, Kshira Saagar. Formerly Head of data-driven analytics at THE ICONIC and the Global Fashion Group, and now leading Latitude Financial Services data strategy, Kshira shares his wealth of experience on how to tell stories with data and about data. Don't miss his tips on the best metrics to measure brand performance, inform advertising and content strategy and monitor customer success and satisfaction. Kshira's storytelling ability shines through here as he shares handy acronyms - the VIP and D-Cubed Approach - that help you get the most out of data analytics initiatives within your organization.

This week on “Masters of Metrics”, our host Emma Lo Russo talks to Ben Cooper, the Group Innovation Director at M&C Saatchi, Australia’s leading communications agency. He’s also the founder of the award-winning Tricky Jigsaw and O Six Hundred Kayaks. They discuss innovation and the collision of art and science, and how you can use data to get to know your customers and clients better.

This week on “Masters of Metrics”, your host Emma Lo Russo talks to David Meerman Scott, the author of Fanocracy, as well as other bestselling marketing books like The New Rules of Marketing and PR, Newsjacking, and Marketing and PR in Real Time. They discuss how to grow a community of real fans of your business - from the potential benefits to the practical advice derived from real life examples.