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Lars Anthonisen, Head of Marketing, Google: Using data to measure short term performance and guide long term marketing goals - Masters of Metrics | Wave AI Podcast Notes

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Lars Anthonisen, Head of Marketing, Google: Using data to measure short term performance and guide long term marketing goals - Masters of Metrics cover

Lars Anthonisen, Head of Marketing, Google: Using data to measure short term performance and guide long term marketing goals

Masters of Metrics

Mon Aug 16 2021

Head of Marketing Google in Asia, Lars Anthonisen gives an insiders' look at how to balance targeted attribution activity with long...

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