Podcast
Mastery Podcast with Mark Coles
Hosted by Mark Coles · EN
The Mastery Podcast provides personal trainers and fitness professionals, with the necessary tools to take full control of their careers. In order to reach this position, I believe mastery of three areas to be essential. Personal development, your craft and business. I have dedicated the last 15 years to becoming the very best that I can be, and I will continue to do so. It is my passion and mission to help each of you to do the same.
38episodes
Episodes
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Episode 441: How to Build a Personal Brand as an Online Fitness Coach in 2026
3w ago00:17:38Tap to summarizePersonal Brand is one of the biggest assets you can build as an online fitness coach, especially in 2026 when standing out is harder than ever. In this video, I explain how to build a Personal Brand that attracts the right clients, creates long-term trust, and separates you from the sea of coaches all posting the same content.
Transcribe →Episode 440: Your Content Isn't The Problem. Your Messaging Is.
4w ago00:14:47Tap to summarizeIf you want to build a successful Coaching Business, pumping out more content isn't the answer. In this episode, I explain why your real challenge is actually your messaging, not your content, and how fixing it will help you attract better clients who stay, pay what you charge, and get results.
Transcribe →Episode 439: Build An Online Fitness Coaching Business That Attracts Ideal Clients
Jun 2600:14:44Tap to summarizeBuild an online fitness coaching business that attracts ideal clients instead of chasing viral views. In this video, I explain why focusing on going viral could actually be damaging your online fitness coaching business and what you should be building instead.
Transcribe →Episode 438: One Coach Wins. One Burns Out | Online Fitness Coaching Business 2026
Jun 1900:12:50Tap to summarizeThere is a clear gap opening in the fitness industry. On one side, coaches are attracting better clients, creating content they enjoy, building structure, keeping clients long term and seeing a business they can stay in for years. On the other side, coaches are chasing tactics, signing the wrong people, dealing with churn, feeling drained and wondering where the next client is coming from.
Transcribe →Episode 437: What every top coach understands about their target audience
Jun 1200:19:00Tap to summarizeIn this week's episode, I covered one of the biggest mistakes coaches make with their content.I break down why clients choose coaches who understand them, how to create content that builds trust, and the four key areas you must understand if you want to stand out, attract better clients, and build a coaching brand that lasts.
Transcribe →Episode 436: How to attract the right clients from your content (without going viral)
Jun 500:15:45Tap to summarizeIf you're struggling to get engagement on your content, the answer isn't more trends, more reels, or more viral hooks.In this episode, I break down the three things every coach needs to stand out online, build authority, and attract the right clients.
Transcribe →Episode 435: Instagram DMs Have Changed. Here’s What’s Working Now
May 2900:19:06Tap to summarizeIn this week’s episode I cover why most coaches are completely misunderstanding Instagram DMs in 2026.I break down why spammy outreach no longer works, how AI is ruining conversations, and what actually builds real connections, better leads, and more clients through DMs today.
Transcribe →Episode 434: How to Transition from PT to Online Coaching (Properly)
May 2300:19:51Tap to summarizeIn this week’s episode I cover how to transition from personal training into online coaching without starting from scratch or losing the stability you’ve already built.
Transcribe →Episode 433: How to attract high paying clients on repeat
May 1500:21:06Tap to summarizeIn this episode I walk you through the exact model, to be able to launch your own group coaching programme, and sign up new clients. This serves as a great opportunity to bring clients into your business, increase revenue, get results, and then have the opportunity to upgrade them into your 121 coaching programme.
Transcribe →Episode 432: You’re building your business upside down
May 800:16:14Tap to summarizeIn this week’s episode I cover the two types of coaches I’m seeing in the industry right now, and why one ends up building a stable, long-term business while the other burns out chasing clients, cash, and short-term results.
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