Most cybersecurity deals don’t get lost.
They get stuck.

In this episode of MATCH B2B Insights, Benny Fluman, Dafna Cohen, and Nadav Berkovich break down one of the most frustrating patterns in cyber sales: strong interest, solid demos, even successful POCs - and then… nothing moves.

The problem is rarely the product.
It’s the lack of internal alignment inside the buyer’s organization.

As discussed in the episode, deals don’t progress because one person is interested. They progress when the buying organization starts moving together.

In this conversation, we cover:

Why technical validation is not enough to close deals
The gap between interest and real organizational commitment
How multi-stakeholder complexity slows down cybersecurity sales
Where deals typically stall: after demo, after POC, or during internal review
Early warning signs that your deal is not actually progressing
What it really takes to create internal momentum inside the buyer’s company

If you’re seeing deals stretch, stall, or disappear after strong early engagement,
this episode will help you understand exactly why - and what to change.

🔗 Additional Information

👉 If you have deals stuck after demo, POC, or internal approval stages, you can schedule a short meeting here to review your current deal motion:
https://meet.brevo.com/benny-fluman/-

👉 For Israeli companies operating in this complex period, there is a dedicated support package for small businesses, supported by government funding, designed to help execute international marketing and demand generation programs:
https://www.match-b2b.com/war-solution-b2b