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The Chicago YouTube Accelerator is coming up and it's about actually getting it done. We've got our friends Jeff Hampton and Ryan Weber joining us to lead it because they're doing the thing. Ryan's biggest client, who happens to be his wife, is known as the real estate lawyer on YouTube and has over 95,000 subscribers. And Jeff's law firm, Channel Hampton Law, is sitting close to 600,000 subscribers. These aren't people guessing at YouTube. They're in it and they're laying out exactly what's working and, and how you can apply it to your firm. You'll dial in your niche, map out your content, script and film your first video, and build the back end so it actually turns into a system. We're in the last month before this event. If you want YouTube figured out this year, this is the place. Grab your ticket to the Chicago YouTube Accelerator at Maxflot events.com
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welcome back to Maximum Lawyer Live. I'm Tyson Mutrix, and I've got an interesting one for you today. I promise you, this is a heck of a story. So I get a recommendation for a new massage therapist that I go to yesterday. A buddy of mine's been. And I mean, we had kind of passed notes on massage therapists in the past. Like, I like when they do this. I don't like when they do that kind of a thing. So he had an idea as to what I was looking for, but it was not at all what I was expecting. So got there. Really interesting setup. It's. I'm used to going to like, bigger facilities, like some more. Some more of the more commercial ones because we used to have a plan, and I canceled the plan so I could. We weren't using it as much. And so I wanted to try a new one, a new place. And it's. It was in this office building in the basement. It was just a room, just a room that this, this massage therapist she has, has rented. It's her. Basically her office. It's where she operates out of. That's her work. And I mean, the signup process was super simple. I would just. I did it in minutes. It was crazy easy to do. But I get there and she started asking questions like, hey, you know, have you ever done cupping before? Have you ever done scraping? And I, I know I've heard Ryan McKean talk about cupping before, but I've not myself ever done it. I didn't really know what to expect. I know that my, my buddy that referred me to this massage therapist, he had mentioned that she Uses cupping. And I said, hey, like, you do whatever you want to do, like whatever you think is necessary, right? Almost like you tell a doctor to do what's necessary. I know that they're not doctors, but like, hey, when it comes to working out the, the muscles, the deep tissue, that's, that's their game. So I, I say, hey, do whatever you want to do, you go for it. So the reason why I'm talking about this is because last night I'm. I take my shirt off and she had told me, she's like, hey, make sure you tell your wife there's going to be some marks on your back. And when I say there's marks, I've got these. For those of you that are. I actually thought about sharing a photograph. I'm not going to. For those of you that are listening, there's, I don't know, like two inch in diameter, maybe two and a half inch in diameter, circles all over my back. Red circles, like all. And I'm. When I say red, I mean like a deep red, like a hickey red. Okay. Like super red. Like they're all like all over my back. I'm like polka dot. I also looks like I've got a road rash from, from the scraping where she literally is. It's just like it sounds, taking this metal rod and then scraping it along my back. Pretty painful at times, if I'm being completely honest with you. But I mean, it kind of got me thinking because what the reality is is that I got the best massage I've ever had in my life at one point. The. This part was kind of crazy. I'm face down. And like at this point she said once I'm face down, like, you know, we'll keep it quiet so she can kind of focus on the muscles and everything. So it been know, 35 minutes face down or whatever and she is climbing on the table. She is literally on top of me. I'm face down and she's like, her knees are in my glutes. Great. It's a great technique. It was really, really effective. Really good. Did not expect. Was all just a. An interesting experience is what I'll say. But ultimately I got the best massage I've ever had my life. Really, Hands down. Not even close. I've had some good ones too. That one is really by far the best. So I'm thinking, I'm thinking I'm just kind of processing this all last night and I. And I really got to thinking about growth and improvement and what it takes to get the results that we want. Because sometimes I do think people want improvement without change. So they don't really want growth. They want improvement without change. And to me, that means that they want the results without the discomfort. And to put it into context with the story, it's. They want the massage benefits without the deep tissue work. And the reality is, if you want, if you do want the results of the deep tissue work, you've got to do the deep tissue work. You've got to either yourself, dig deep into the tissue or have someone do it for you. That's just the reality. Reality of it. Because humans are wired for safety. The. The brain inter. Interprets uncertainty as risk. And I think that's why most people stay where they are, because whenever they make a change, there is uncertainty there. And that's the brain just, okay, there's risk here. We, we need to kind of, you know, button things down here and not take any risks. And I think, I think that's what, that's what happens a lot of times. And if you think about the first time you hired an employee or you spent money on marketing, or you maybe you got into some AI, you're like, oh, what's this AI thing? Or maybe you started to delegate some of the actual legal work to an attorney. Maybe you started a podcast. I know that there was a lot of. Whenever Jim and I started this in 2016, 2015, you know, there was just a lot of risk. Is anyone going to listen to this thing? You know, there's. I remember the first time I went to a jiu jitsu tournament. Like, going to jiu jitsu by itself is one thing, but, like, actually going to a tournament thing, like, what do I like? What do I like? I don't know what to expect here. So a lot of those, it's just a very uncomfortable thing. All of those, for the most part, feel pretty darn uncomfortable. And that discomfort, it's not evidence that you're doing something wrong. It's actually evidence that you're doing something new. And. But we interpret as we're maybe doing something wrong sometimes. And I think that that is sometimes what holds us back a bit. And so we have to be able to adapt. And, and adapting is something new. And so I think a lot of firms, they feel stuck because they confuse that familiar familiarity with safety. And so they want to be familiar and they, but they don't, they don't want to make the change, so they do. They. They feel stuck quite a bit. But the reality is, like, the bigger, the bigger risk Is, is standing still and not doing those tougher things that you need to do to improve. I, I mean, I think about, like, the biggest breakthroughs that I've ever had. Almost every one of them started with some sort of discomfort. Like, if you think about whenever I first started my firm, ton of discomfort in starting the firm. A ton. And then I, I, you know, I decided. I had this really successful thing, this really good thing, and I decided to partner with somebody, which is a massive risk. Right. You're really opening yourself up to them and they're opening themselves up to, to me. And that, you know, it was interesting that we had a lot of success with that firm for the, for the 18 months it lasted. And then we split and there was a lot of risk in that. But at each point of those, each one of those steps, we've made massive strides. We, we took the massive risk of, of creating a BHAG that by 2032 will have resolved a case in every state. Massive risk there. We've, we've knocked out, I think we're at 16, 16 or 18 states now that we have resolved a case in, and we've done that through a lot of our referral partners. So there's all these different risks that we've taken and we've, we've kind of got knocked back a peg on at times. We've, we've made massive strides and it kind of makes me think like the, you know, rocky about. It's not about, you know, how many times you're hit or. I can't remember what the quote is about getting knocked down, but make sure you get up is, is essentially what the point of it is. As. I wish I could remember that quote, but the, it's about really by getting back up. And so sometimes you'll make, you'll take these, these chances. You'll take a risk, you'll get knocked back. And it does. I, I know there's times where, like, I've gotten knocked back and I've, I've been hesitant to take a risk the next time, but we've really got to get past that risk. I know that I've hesitated at times after getting knocked back, knocked back a little bit. And it's, it's probably cost me a little bit of money because I, I was right about the call, but I delayed it because of a previous risk that I had that didn't go well. But we've got to know. It's one of the things we've got to. Can learn to continue moving, continue to improve, continue to take those risks. And you will not improve unless you make those risks. Unless you take those risks. And that, that pattern, it appears everywhere, by the way, whether it's fitness. I know a lot of you know that, like, I'm into fitness. I, I working out and eating healthy and all that. I wear a whoop and get the blood test, do all the things right. I, I wouldn't make the improvements if I didn't get a little bit uncomfortable, right? Like changing diet. It sucks. It sucked at the time. You know, it's one of those things where, like, there's times where I would love to eat some really bad food that I just. I know that it's not in my best interest. Every once in a while is okay, but, like, on a regular basis, you know, not. Not having Twinkies in. In the pantry on a regular basis, you know, maybe once every. Every once in a while, you know, if you want a Twinkie, that's great, but not on a regular basis. But the pattern, it does appear, appears everywhere. So business relationships, if you want to improve a relationship, you might need to have that tough conversation, okay? You might need to. That's the only way that you get past it. And sometimes getting through something is it gets a little worse before it starts. It starts getting better, or, you know, parenting leadership, you name it. All of those things, they. They take as the same pattern, and it takes a little bit of effort from you. Like, if you think about weightlifting, okay, weightlifting is a really good example, okay? You literally damage the muscle fibers to build stronger muscles. Like, you are literally damaging the muscle whenever you're weightlifting, okay? Like Jiu jitsu, okay, I'm gonna use these things that I know, okay? And you can apply these to your life in the same way. But Jiu jitsu, you. You spend years getting submitted and beaten by other people that are better than you. And, and like you did, you do all that, and then eventually you become dangerous yourself, right? You become the person that is submitting people. That's just what happens. That's how. That's how it works. It is. It is like you flying as a pilot. You know, in the beginning stages, you. You make a lot of mistakes. And if you didn't have the CFI next to you, the instructor sitting next to you, you'd crash that plane. You would really. But you're making a ton of mistakes, and they're letting you make those mistakes, but then quickly correcting them. So you know how to do it, how you do it the right way. And next before you know it, you're flying all by yourself and you're enjoying it. It's great. The nerves go away. It's like, just like driving a car. These things, they just, It's a cycle. And, and so, like, if you're worried about, when it comes to your business and revenue growth, that revenue growth often comes after periods of investment, of money, of your time, of your sweat equity, right? It's investment, it's periods of uncertainty, it's periods of mistakes. But that revenue growth comes, that profit growth comes on the back end. And those of us that do PI, we're pretty lucky because I, I do know that we get these bursts of settlements. Now, I'm not saying it's easy at all. I'm not. Because we do. I mean, if you were to start a, an injury firm from scratch, you'd basically be in the red for at least 10 months before you start making any money. Like, it's. And it's probably longer than that for most people. And. But I, but I do think that we, we do see the fruits of our labor a little bit sooner than, let's say you're doing like a family law firm or criminal defense firm, where it does take a little bit longer of investing in that time, building up the clientele, building up the trust with people. I do think that there is a, a longer Runway for that than there is when it comes to PI firm. But there's also, I think there's for us, a lot more risk when it comes to PI firms because we, the, the marketing, from the marketing standpoint, it's very expensive compared to other niches. But. And we also spend a ton of money. Any, any firm that's. And this is really applies to any firm, but any firm that does contingency, that does litigation, you're spending a ton of money. If you saw how much money we spent, we, we don't use a credit line like some firms do. So like we, when I say we fund our own cases, we fund our own cases. So we spend a ton of money on that. But to know. So that's kind of like that investment, to know on the back end that we're going to get all that money back and then some. So all of this, when it comes to these cycles, it applies to every single part of your life. Okay? And so like, if you're that law firm owner that is refusing to hire because it feels risky, or maybe you're the attorney that, you know, I don't really want to raise my rates because it just, it's uncomfortable or if you're refusing to fire that employee because you get anxiety over it. Those decisions often create more pain than the change itself. And so you, and you go through that chain, that pain longer. If you think about all the really difficult decisions that you've made in your life. I think this is a really interesting assessment for people. Just think about this. Imagine if you had just made that decision sooner and how much pain you would have avoided had you just made the changes change sooner. And you know I'm right here. I know I'm right because I've got the same things that I have delayed that I, I once I eventually made it, I felt so much better. It's just how it is. It's just like that's the irony of it, that avoiding that short, short term pain often creates that a longer term pain and a greater pain. That's what the, that's the irony of it. And so I think that yeah, most people, they assume the risk comes from trying something new, but it really is, it's the, the greater risk that you understand is that it's, it's refusing to change. So like, really ask yourself like what is staying the same costing you or what opportunities have you missed because you chose comfort? And I'm asking these questions not to look backwards, to like beat yourself up, but like, okay, these are some, maybe some, some talking points to get you to, you move forward. Maybe you address some of these things like what relationships have stagnated that you want to improve, what, what business opportunities have you ignored because you're afraid of the risk? Maybe you're afraid of what people would say, what skills remain undeveloped. I know that early on we were doing video with the firm. I, I got a lot of, lot of heckles from people, but I also got a lot of benefit from it. And you know, people are, oh, why are you doing so many videos? And, and well, because it works. That's why the, the benefits greatly outweighed the cost completely. Like we're still making money on cases I did 15 years ago or videos that I did 15 years ago. We're still making money on those because it's the, the fruits of that investment that we put in early now. Don't go watch those videos because a lot of those older videos are terrible. We've pulled some of them down and replaced them with, with better, more produced videos. But some of them are, a lot of them are still there for sure. So I, I think the point here is learn to chase productive discomfort because not all pain is Good. But I think productive discomfort. It. It usually comes in, like, three characteristics. Okay. So it aligns with your goals. So this is a way of, like, determining the good pain from the bad pain. So it aligns with your goals. So give you an example. The massage hurt because it was targeting the problem. All right? The discomfort in your firm should move toward the result you want. Okay. Number two, it teaches you something. So every uncomfortable experience should create some sort of a learning experience for you. And number three, it expands your capacity so when it's over, you're stronger than you were before. So the. The massage left me feeling better than when I walked in. I am very loose now. When I went to the gym this morning, I felt great. I was able to move. I had more mobility. She. Really. Because I've got. Usually I've got some limited mobility in my hips, like, really loosen up. I didn't have any mobility limitations today. And so the. The same should be true for your growth experiences. Okay. There is this T.S. eliot quote. Only those who will risk going too far can possibly find out how far one can go. And I. I really love that. And there's. I'm not expecting all of you to risk going too far, but there will be those that risk. I. I applaud those of you that. That risk going too far, because you. You will set the. The path for all of us. And I think that that is really, really important. So we gotta have those. But I. I don't expect all of you to risk going too far, but I do risk. I do want all of you to take risk in moving forward so that you can accomplish those goals that you really want. So what are those employees you need to hire? Who are those. Those employees you need to fire? What's the system you need to build? What's the AI AI tool that you need to add to your firm? What's the video you need to record or the podcast you need to launch? The. That case you need to try that. You need to take the trial or that. That conversation you need to have, figure those things out and go out and take action. Because I talk about this all the time. The ones that are going to win are the ones that take action. Okay, Ideas are one thing, great. But you. You. You need to take action on those ideas. So figure it out and. And go do it. But that's all I had today. All I know is yesterday I walked into a massage expecting relaxation and walked out with a massive lesson. And hopefully you all got something from it as well. Make sure you check out beccaslist co. For the Best and worst Vendors to Find and Avoid I don't know. I need a tagline for that so it sounds a little bit better, but it's really there. So you can find the best vendors, but it's it's also a nice tool to to learn who to avoid. If you're interested in the association, go to maxim lawyer.com and make sure you go to maxlaw events.com to find out if you want to go to the Chicago event. There's still a little bit of time to go to the Chicago event if you want or because I don't think it's sold out yet, but it might be. So you might want to check it out and see if it is. But and then also for the conference. MaxLawcon.com or MaxLawbens.com either one of those, you can sign up for the conference. Have a wonderful day, everybody. We will be seeing you.
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You know that feeling when you leave a conversation with someone and suddenly your brain is firing on all cylinders again? That's Max Lacon. This October in Atlanta, you'll be surrounded by law firm owners who are building smarter businesses, dialing in their systems, growing their teams using AI, improving intake, marketing and finances. All of it. The conversations, ideas and people in this room will push you to think bigger about what's possible for your firm. And honestly, there's just something different about being around people who are actually doing the thing. Go to maxlockcon.com and grab your ticket today.