C (31:25)
So the first thing that you can do is a need to try and do is to reduce distance, right? And that literally means get out into people, right? Walk, sorry, not into people, but walk the halls, right? Actually go out and meet people and speak to people. And I know that sounds obvious, but you would be surprised how many leaders I meet who just don't make the time for it. Ring fence time. Get out, meet to people, speak to people. Never, ever, ever cancel a meeting with a direct report or two. Just don't do it. Just don't do it. Because if you cancel a meeting with a direct report, that signals to them your time doesn't matter, you don't matter. Clients matter more than you do. And that is a really, really slippery slope, right? So the second thing is to ask questions. I once knew a CEO used to terrify people by saying, what do you think? And you absolutely knew that he would never have a go at you for saying something stupid or, but if you had nothing to say, heaven help you, Heaven help you. If you had nothing to say, heaven help you. But ask questions, right? And ask them in different ways. Just. But ask questions. What do you think? What about this? What about that? Just always have a question. I contrast that with a CEO I knew who once went in and he would do these big town halls, really eloquent, go and speak to people and say, you can ask me anything, ask me anything. And he'd pride himself on, you can ask me anything, right? And he came up to me once and he said, I don't get it. I don't get it. People say they don't feel free to speak up, but I always tell them they can ask me anything. And I said to him, yeah, but how often do you ask them anything? I've never heard you once ask anyone, anyone a question, right? You've never shown any interest in what anyone thinks. Just ask people. Have less to say yourself and ask people more questions, right? Third thing, be really careful how you Manage moments. Stress, difficult moments, conflict. How you manage moments is really, really important because people will judge you on how you are at your worst, right? So if you are someone who, and you know that you tend to show your irritation or frustration or anger, find a way to deal with it. And if that means you have to find a way to step back for five minutes, we make some suggestions in the book and there's plenty online too. But just manage moments, right? People will judge you how you are at your worst and you can be great on a good day, but if on a bad day, you can get a little bit snappy, that's how people will remember you. It doesn't matter how much great work you do on other days. They'll judge you how you are at your worst. There are other things as well that you can do. And I'm just going to mention one. I mean, we mention all sorts in the book, but I'm just going to mention one because it's really cool and it's new, right? This has only come out in the last year or so and it's cool, right? And it all came out of research that was done having a look at the amount of confidence that boards had in CEOs and the way, from the way that they communicate, right? And they had a look at how much certainty CEOs had in when they communicated. And what they found is that boards had less CEOs had less confidence in CEOs who sounded more certain. So CEOs who came out and said, we're going to be like this, 100% sure, right? This is the way it's going to go, right? Boards had less confidence in them than when CEOs kind of came out and said, well, we think this is going to happen, but there's a chance that it may not. This is why it may not happen. And this is what, these are the contingencies that we put in place. Boards were actually more confidence, had greater confidence in the CEOs who sounded less certain. Now, this was a bit counterintuitive because we're kind of led to believe that as CEOs we need to be, wow, you know, certain and confident and all the rest, you know, we know what we're doing, right, because we're the boss. So they carried on this research and they had a look at leaders further on down the organization and they found they replicated the findings. So they thought, well, this is interesting. And they actually then kind of thought, well, okay, actually, what's the effect that it has downward in the Organization as well. So they asked a whole bunch of leaders to actually. And they gave them kind of a script to use. And they got these leaders, when they were talking to their teams, to talk in terms of percentages, right? So they got these leaders to say, when they were speaking to their teams, to say things like, well, we're 60% sure that this will happen, or 80% sure that this will happen, you know, and the 40%, you know, if it doesn't happen, you know, there's a 40% chance it won't happen. This is why it might not happen, and these are the reasons why, right? Or there's a 20% chance this might not happen. These are the reasons why, right? And then they look to see how teams responded in the following three months afterwards. And what they discovered was that these teams had greater confidence in their bosses. And. And this is where it gets really cool. Those teams were more likely to respond in kind. They were more likely to articulate risk to their bosses, more likely to then turn around in. In the following months and say, we're concerned there's a small chance that this may go wrong. We're concerned there's a small chance that this may happen. So just by leaders articulating doubt, articulating uncertainty in this way, they were encouraging their teams, indirectly encouraging their team, or directly encouraging their teams to voice risk, uncertainty back to them. Now, obviously, that's an incredibly useful thing, right? If there is uncertainty or risk, you want your team to articulate it to you, because it's uncertainty and risk that are the very things that's probably most important for your team to articulate to you, right? It's not the good stuff. It's the uncertainty that you want them to articulate to you. So it's a really simple technique that when you're speaking to your team, start using percentages. We think, well, there's probably a 80% chance of this. There's probably a 20% chance the client's going to do this. If the client does that, this is what we're going to try doing. Just see what happens, see what your team do. But what you're effectively doing is you're trying to train your team up to articulate uncertainty. You are role modeling how to articulate uncertainty to your team, and hopefully they will respond in kind. But there's recent research to suggest that works, and I've seen it replicated a couple of times. But so with each of these simple techniques, and we put a bunch more in the book, and there's a bunch of Others you'll find out there on the web too. What you're trying to do is you're trying to get. You're trying to encourage your team to make. What you're trying to do is ensure that information flows right. You're trying to encourage bottom up communication. You're trying to encourage them to voice any kind of anything otherwise that they might try and filter. You're trying to counter that natural filtering of information because remember, openness is unnatural and power is something that naturally dampens openness. So you're trying to counter the effects of power and you have to do something because otherwise its power will cut it down. And by the way, something that we pull out in the book is that this is something that is getting worse. And one of the reasons I wrote the book now is that the effects of power are becoming more toxic and certainly on information flow. Information flow is getting harder now than it's ever been before. And that's because of things that are happening in broader society. I mean, we can trace it back to June 1, 1980. Or was it 1990? It was 1980. I blame it all on CNN because June 1st, 1980 was when CNN launched, right? And you get the first 24 hour news channel and then. And that changed reporting, that changed news reporting. And then of course you get the launch of Facebook, you get the launch of Twitter with them. It was in 2006. You get the first algorithms launched and interesting. In the same year. Algorithms and likes both get launched in 2000. Yeah, yeah, yeah. And the same in the same year. That was 2009, I think you both get, both get launched and retweets. So you get retweets, likes, both getting launched at the same time and the first algorithm on Facebook. And all of a sudden you get people becoming far more image conscious. Not long after this, Well, a few years you start getting cancel culture coming along. And if you think that stops at the doorstep of your office, you're wrong. And if you think the image consciousness that goes with social media stops at the door of your office, you're wrong. And there's plenty of studies out there to show that it doesn't. And if you think those studies are wrong, we'll just look at LinkedIn. Right? It doesn't. Right. That stuff permeates into the office and people are more aware now of what they say and of the potential consequences of saying the wrong thing. And I think that voice and voice people, sorry, the psych, the psychologists call it voice, but the, the speaking up and saying things and the risks of getting it wrong are far more in people's mind than they've ever been before. And that's before we get onto the fact that actually people are probably less exposed to a range of opinions than they've ever been before with the rise of echo chambers and that kind of thing and the polarization of news sources. So it is harder to ensure proper information flow than ever before. And I haven't even started to talk yet about the potential impact of AI on the information that is reaching you because of course there are concerns about the sycophancy in AI upon the opinions that it's giving people. And so even if it's not giving those opinions to you, it may be giving those opinions to your employees who are then filtering them up to you. Tough job being a leader.