B (14:45)
So that was pretty cool, I will tell you. I mean, I don't know. I don't know where to find the index cards and all that that they were talking about flashcards. I. Let's see if create flashcards. I'm just using that. I'm typing that into the chat and see if that makes any sort of difference. But from the options, I don't see it unless it's supposed to be under report somewhere. I'm just not. I'm not seeing it unless it's something that's supposed to be rolled out soon. But let's see if it does this and then we'll move on to the next story. I know I did spend a little bit extra time. I mean it. No, it's not doing it. It's. It's giving me something that you would. I could do in chat. GPT. So that's. That's something that's interesting. I don't know why that's not been rolled out yet, but I expect that to come out. I did. I mean the video thing is, is. Is definitely something that's newer. The reports are newer. So some of the things that they mentioned in that article are in here, but not everything that. And. And so maybe that's something that'll be rolled out soon. Very interesting stuff. I. I don't know. I like it. I think it's. I think it's one of the best out there for sure. All right, let's get into some of everything announced. What's really funny. I'm gonna show you two articles and they both have basically the same title. I. That's what I think is funny about it. I don't know why. I just think it's funny. So this one's from wired Everything Apple announced today. And then you go over into life hacker everything Apple announced during its all dropping event. It's. It's like they have the exact same article titles. It's just. I just find that curious. But let's go over to the wired one. I prefer this over Life hacker everything Apple announced today. The iPhone 17 is here along with a very thin iPhone air and that seemed like to be. To be the big revelation was this iPhone air. One of the articles I read talked about the iPhone Air is a really good advertisement for the iPhone 17 because the iPhone air sucks. So iPhone yeah, iPhone air sucks so much according to them. But I don't know. There are three new Apple watches to tell you how you're feeling and a pair of AirPods Pro 3 that can translate between languages. The iPod Air AirPods Pro 3 I found to be really interesting not because of the language part I didn't know about the language part. What I did know about was the health metrics that they've added to it. I thought that that was something that could be very. The watches, they already do a decent job of the metrics, but how you're feeling, they kind of give you that a little bit of that already. But they must have some advanced tools that they've got. So you got the new iPhones. There are four iPhones, as usual. But apple has changed things up quite a bit this year. Gone is the plus model, and in its place is the iPhone air, a new ultra slim and lightweight iPhone that's just 5.6 millimeters thick. That's. That's going back to like the iPhone 5 size. That's. That's going back a ways. I. Which I thought was a really nice sized phone. And then it got. It blew up and now all the phones are gigantic. You only get one camera on this model, though. That was on the air. You only get one camera on this model. And apple seems to be using a high density silicone carbon batteries. The company is claiming the same 27 hours of video playback that the iPhone 16 plus was capable of, even though this phone is much thinner and presumably has a slimmer battery. Okay, well, that's. That's cool. I bet that the. If you think about, like where we started with cameras, the camera on. It's not going to be a bad camera. I mean, it just can't. It's. It's not going to be a bad camera. It's not going to be. It's probably not. Definitely not gonna have the issues that the 16 is having with these spots on it. If you've not heard about that, there's spots that can get onto the lens that you cannot remove because they're like inside of the camera. So that's another topic for another day. The iPhone 17 Pro models have a completely fresh look with a new camera plateau design. The highlights here are a vapor chamber cooling system that helps. That sounds cool. That helps regulate the heat generated by the beefier processor, and a 48 megapixel telephoto camera that hits 4x optical zoom and 8x optical, like, zoom. Okay. I'm trying not to make this whole show about tech, but this one definitely. Shelby, as I promise we're gonna get into some stuff that's not tech in the next digital stories, but I did. These are things. These are things that affect us. Like these are part of our lives. The phones, everything. If you. Especially if you're an apple user big part of it three new watches compared to last year's somewhat lackluster 10th anniversary of the Apple watch, this year sees a complete revamp, including a long overdue update of the company's entry Level Watch SE. This year the Watch SE has the latest S10 chip, which means that it finally has a lot of the features available on more expensive watches. All right, so three new watches. Great. Awesome. Perfect. AirPods 3 AirPods Pro 3 Apple has some fancy new nubs you can jam in your ear holes the AirPods Pro 3 are the latest in Apple's premium earbud lineup, and they have a few new tricks that differentiate them from the previous models. The AirPods Pro 3 look smaller and more svelte. Ooh, using svelte I've been used I haven't heard anybody use the word svelte in a while. They have shorter stems that Apple says helps them fit even better in different ear shapes and an expanded selection of five ear tips to help them block out more sound and make more make them more comfortable. Okay. Better bass response cancellation. Okay. Makes their sweat and water resistant. So also also also offer dedicated workout lessons which can be triggered on the buds themselves. Oh, that's kind of cool. They can also this is the features I was talking about. They can sense your heart rate. We haven't seen those in headphones in a few years, it says and makes these pairing with an iPhone at the gym. The new AirPods Throw 3 sell for 249 and will be available on September 19th. I thought that this would have been more expensive. That's not. I think that's the same price as what The Air Pro AirPods Pro 2 were because I had to buy some new ones. Somehow mine made it their way to the dump. So I, I only knew that because I couldn't find them and I turned on Find my My iPhone, Find my Find my Whatever they I think that's what they call it now. Find my but another story. The new model gets 8 hours of battery life with noise cancellation and 10 hours with hearing aid features running. That's very cool. Live language translation Also then Apple Intelligence, Apple's AI software. What I heard was that essentially they didn't talk about much AI stuff at the conference. Apple's AI software efforts, in part leveraged by Independence on OpenAI's LLM, have endured numerous struggles. Yeah, that's, that's kind of consistent with what I heard before. They also have some accessories, but that is all for that story. Let's move on to the battle of old men. So this is one where what I want to talk about here, those of you, you've probably heard about Cracker Barrel, I think that's the. Their whole issue with what they've done is they have decided to not change their stores. Okay. They. They decided to not change their logo because the. The new logo was hideous. I mean, it really was hideous. I even had a little bit of fun with it on my. On my Facebook post. But. But I'm gonna show you a quote in a second. This is why I was gonna have this Ford versus Cracker Barrel, as was gonna. But I didn't have enough space, so I had to go with the battle of old men. That's why, you know, the old man in the. In the rocking chair versus old men, old man Henry Ford. I promise I'm gonna tie. I'm gonna connect these in a second. So much to the chagrin of customers, they. Cracker Barrel had changed logo and they were going to change all the stores. They'd already started revamping all their stores. They spent a ton of money. I think they spent $6 million or $3 million on the logo redesign, which is. I don't even know how it's possible. Maybe there's got to be more to it. That's just what has been reported. And it seemed as though they really had not listened to what their customers had said. That was what's really interesting. They had ignored anything that their customers would want. And this is what I'm struggling with. There's this quote from Henry Ford, and it is. If I had asked people what they wanted, they would have said faster horses. And that is something. That's where I struggle with this a bit, because I. I think that Cracker Barrel totally screwed up. I think they totally screwed up because it didn't even seem like they changed the menu. It. It seemed as though what they had done was they had tried to replicate what First Watch was doing without changing the menu. And I thought that was really, really bizarre because you had this customer base that. And maybe this is just a matter of not understanding your customers, and maybe that's how I can justify this, because I totally. I do agree, and I will. I mean, also compared to something that frustrated me with. With a case management system that we had been working with. But part of this is just understanding the customer base and not understand the customer base, because with Henry Ford, maybe he just understood what farmers needed and what people needed, and that's. That could. It could be that. It could be simple as that. But I remember dealing with a company where it was really annoying to me for case management system where I could not link a file. I was not a fan of trial works, but one feature that they had was really good. I could be in my Gmail and I could link to a file because they had a widget or whatever you want to call it, a plugin, something that I could easily just link to a file. Just click a couple buttons, type in the name and boom. It was attached to it and boom, send it was automatically in the file. Now it seems what. What these project management platforms have gone to is there's a dedicated email for each file and that is just annoying to me because it's. It's. There's no plugin, nothing where I just type in. I did create a workaround. I'll tell you what the workaround is in a second. But it just. It was really annoying because I've got to go go open the project. I've got a copy of that link. Put it in as a CC in my. In my email and then send it. Really annoying. I'll give you the quick little quick and dirty hack on this. Whenever you create a project in whatever manner you create it, have it automatically create a zap where it automatically will. In. In Google contacts create that contact for that file. That way you can start typing client's name and that email will pop up. That's my hack for that. It actually works pretty. It's pretty effective. But I should have to freaking build out a hack like that. And that's just so that's. That was a. That was a company not understanding and it's really an industry problem. It's not a company problem where they don't understand the way we work with. When it comes to the thing with Henry Ford. And if I'd asked people what they wanted they would have said faster horses. The more of the story with that part of it is is that I think sometimes you have to do things because. And this is where you have to deeply understand your clients and what they need. Not necessarily what they want. What they need to design your workflows in a way or to divine you to create your services in a way that best serves them because they don't always know what's best. Let's contrast that with Cracker Barrel. With Cracker Barrel. They did not understand what their customers needed. They didn't. They. They thought that their cl. Their customer base was the first. Was first watch customer base. They're not. It's a completely different customer base and so that's how they missed the mark on that. But let's get on to the final story. And this is about no job titles. This is another, another one where I had to really, I was, it took me back and I, it's from someone that most, most of you know. It's from Robert Herjavec. I, I hope I say his name right from, from Shark Tank. And he posted something where in a business with billion dollar potential, you won't get far if you insist on sticking to one role. And then he has a screenshot in it. In my company, we don't print anyone's job title on their business cards and we never have. We do this because it is anyone's job to do whatever it takes. That's not a core, that's not a corny pat statement of belief. It's an essential part of our culture. And here's what I really like about this is the people that we really like in our firm is the people that just figure it the frick out, you know, the ones that can figure it out. And they know that, you know, we're all in this together, we're all working together. They don't take the position of, oh, that's not my job. And that is something where we definitely push back. But does that come up sometimes? Yes, sometimes we have to deal with that. But we all, generally, everyone does get that we're all in this together. They're all willing to chip in, they're all willing to roll up their sleeves. And that does fly in the face a bit where we, we, we do talk a lot about, you know, everyone, everyone's got a role. Everyone knows they need to be doing their job and staying in their lane. And I'm even guilty of saying that sometimes too, where, you know, stay in your lane. But a big part of this is that everyone has to be willing to, to chip in and help out. And if you can find those people in your firm and you want to hire as many of those people as possible because you can train them to get the skills, you can give them the skills by doing training. It's, it's that thing I don't think you can teach the, the whole, we're in this together. We're all chipping in, we're all rolling up our sleeves. That's something that's deeply ingrained in them. And if you can find a way to find those people, hire them every single day of the week and pay them a lot of money. That's just my two cents but all right. That is all I have today. I went a little long. My apologies, Mark Lopez, I will get to your comment. I took my iPhone health info into the doctor for my actual physical. Wow. Chat. GBT interpretations. Super cool and insightful. Yeah, I've done something very similar. I know Jeremy Danielson's done. Is. Is. Has done something very similar as well. It's very, very helpful. I've not heard of someone taking it to the doctor. I do wonder how the, how the doctor received that. That's. You have to tell me about that because that's, that's pretty funny, pretty awesome. But that's all we have this week. Hopefully you got something from it. Have a wonderful week, everybody. We will see you. Bye.
