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- [00:02]
A
Hey, I've got a question for you. When was the last time you drove over to another law firm near you, sat down over lunch and traded every business tip you've got? Talked about what's working, what's not, and what to do next? No, see, that's what Maxlukan is for. It's real conversations with law firm owners who are actually doing this building, leading, scaling and willing to share what's working right now. You could keep doing it alone, but let's be honest, it's slower, harder and way more expensive than getting in the room and shortcutting the learning curve. As of this recording, we've got 20 seats left to this year's event. Skip the guesswork, go to maxl.com and grab your ticket before they're gone. Get ready because here's your host, Tyson Mutrix.
- [00:58]
B
Welcome back to the Guild Live show. I'm Tyson Mutrix and I've got a pretty good one today. I'm pretty excited about it. Going to be talking about string a little bit. We're going to be talking about a facelift to a favorite AI tool of mine and I think it's a, I'm pretty sure from talking to a lot of you, it's a favorite AI tool for a lot of you all. We're going to talk a little bit about Apple's big reveal. They had their big showcase and they released a bunch of new stuff. I wouldn't say a bunch. They released some new things. Battle of Old Men. That doesn't really feel fully tell the story, but that's something we're going to talk about. And no job titles. Let's talk about that at the end. So let's start with our first story today. And got you by a string. This is an interesting one. I, I, I sent a text Simply Understood yesterday or last night when I saw this one, I'm like, what? I gotta add this to the show? It's another tool that seems pretty cool, this one. What got my attention was not the post that we're looking at right here. So if you're listening, we're looking at a post from a guy named Todd Sacerdoti. I think he is an investor or an owner of Pipe Dream or string, whatever, string.com. but it was, it was asking, is this going to be the N8N killer? Because N8N seems to be the one leading the way. It's my preferred AI agent, workflow builder. But what's really cool, and there's one to play play part of this video is what it does. Okay, so I'll play, I guess I'll play the beginning and then we'll skip ahead. Foreign.
- [02:46]
C
Hi, It's Todd from String.com for the past six months we've been quietly developing what we believe is the future for building AI agents. And we're very excited today to launch String in an early preview release. String is the first text to agent platform for building AI agents that can execute tasks, run deterministic automations or act with true agentic autonomy.
- [03:10]
B
So what's interesting is it's no longer the drag and drop build that pretty much every other platform has built on been built on since infusionsoft. This is I type in what I want and it's built out. That is what sets this apart. Okay. That's what's really, really cool about this. All right, so let's get, let's kind of go into their their brief demo of this to see what it does. I I here's a little teaser. I typed in a prompt last night. I put my laptop aside and I left it. I don't know what it's built. So we're going to come, we're going to check that out in a second. So we're going to see if it did anything I it might need it may have needed a few more bits of information for me, but we'll see. But let's see what they have for.
- [03:58]
C
Mentions of my brand and notify me in Slack when my brand is mentioned. For this example, we will use OpenAI for our brand and we can quickly approve the plan String proposes. String nails it, building a brand monitoring agent that works on the first try and I am prompted to deploy. However, let's ask String to improve the agent, adding a summary of the article as part of the message and then another change. Let's add sentiment analysis to gauge if the mention is positive or or negative. We can now test the agent and observe the message in Slack. How about one more change? Let's also add monitoring of additional brand, this time anthropic. In our final example, String will build an agent that can see. String starts by writing code to generate a URL for new product launches on Product Hunt yesterday and then analyzes the.
- [04:56]
B
Page using I mean I gotta say from like what I'm seeing so far, this is pretty impressive. This is, I mean essentially it's vibe coding that you may have heard that phrase where people are building a site that we have built out sites that we are, we are going to be announcing soon that use vibe coding and that's what they're doing here. And this is very interesting. If you have any doubts about whether it's going to be effective and work, I will tell you, just Vibe coding in general is very effective. It does work. There are drawbacks to it. For example, we, I'll give you a really big example. It was someone else had posted a website where what they did is they were asked to come in. They were a developer. They were asked to come in and fix the site. Because what was happening is, is that all of the, all of their user data was public. If you knew how, if you were a co. If you basically were a developer and knew how to access it. So you could, from reading the code on the site, you could actually see all of the passwords, email addresses of all the users and everything. So there are some drawbacks. I'm not saying that that's what's going to happen with every single Vibe code. I'm just saying that is, that is one of the things where you need to have a human lay eyes on it. And we, we're building, building out some stuff where we're having developers put final touches on it that just the, the coding, the Vibe coding couldn't do. So what I'm seeing here is, I mean, I'm very, I'm. This is, this is looks pretty darn awesome. So let's, let's look at what I built. Okay, so I'll tell you what the, what this was. I wanted it to create a workflow. I didn't type it in properly, but I wanted to say create a workflow that does a weekly file review of my personal injury cases in Zoho project. That's what I wanted it to do. So if you are, if you're just listening, I'll tell you what we're looking at here. So what it did is it built, it says, I'll create an agent that runs weekly to review your personal injury cases. Case files in Zoho Projects. The agent will run on a weekly schedule, yada, yada. Connect to Zoho Projects to fetch your personal injury cases. Generate a comprehensive review report that includes case status, recent updates, deadlines, and any files that need attention. Format this information to a clear summary for your weekly review. So it, what it did is it, I do remember I, I had approved the plan, so it asked me to approve the plan. I said yes. And then, so, okay, so it's waiting for my input here, which it did create. It's got the Fetch projects here. It's got the, the weekly at 2pm on I don't know, I don't know what day that day of the week it put. I can't tell from looking at this but Fetch projects got that. Boom. And so I, I'm guessing if I connect my put in my credentials here, it's going to do this. I will do this. But not, not so you all can see my login. So I'm not going to do that. But very cool. This seems pretty darn awesome. I don't know about what you all think. Let me know. I would love to hear what you think because this seems pretty freaking good. That's enough of string though. We got to get to our next story. What's cool is it? Notebook LM has had a facelift. That's what's pretty cool. Notebook LM is one of my favorites. One of my favorite things to do with this is I'll plug in let's say I want to get ready for a mediation. I will put everything in for the case into into Notebook LM and it'll turn it into a podcast. And it's pretty cool because I and listen to it and it'll, it'll. It's just like a podcast. If you've never done it, you should really try it. So I'm going to kind of touch on some things that are in the article. They're not super easy to find. So that's why I'm going to pull up something I did yesterday that I think you all will may get some use out of. But so it says this is from howtogeek.com NotebookLM Google's AI powered research and learning assistant has added a bunch of new features. The platform can act like a tutor now with flashcards, quizzes, a redesigned a redesigned reports function in a learning guide conversational style. One of the biggest new features is the flat is the flashcards and quizzes which give you a way to memorize content and use self assessment. That is something that is lacking with AI is the the memorization people essentially become get amnesia when they're using AI apparently because that's what that MIT study essentially said. You also have the flexibility custom. There's something else down My favorite new feature that cements Notebook LM's role as a personal tutor is the learning guides conversational style. Yada yada, boom. Okay, so what we're going to do is we're going to take a look at something that I built and this is so I put in some jiu jitsu stuff that I I so this is like just all the days for competitions and stuff. I'm gonna start competing soon. That's why I put that in there. I put in different belt requirements. These are things I just found the Internet that I downloaded a long time ago and then uploaded. And so I figured, okay, I'll just plug this in here and see what, what it'll do. So the, the flashcards and all that. All right, so one of the features that was in that article was about blog posts. So you can create a blog post from this, which to me sounds that. That is a very, very awesome feature, being able to create blog posts from certain things. This is the study guide that they were talking about. Positional primer, the concept explainer, Comparative analysis program, Prospectus. And create your own. And so I, one thing that I was having problems finding was the flashcards that they were talking about. And so I don't know if this is something. Oh, I clicked mine app twice. So I did click on the. There's a video function and then a audio function. Let's see what they. What we got. So here's the audio.
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D
Welcome to the deep dive, where we cut through the noise and get straight to the core. Today we're plunging into the captivating world of Brazilian Jiu jitsu, bjj. Now, on the surface, it looks like this really intricate dance of grappling, you know, incredibly complex. But it promises not just like super effective self defense, but also a truly thrilling journey, self discovery, competition, the whole package. So our mission for this deep dive, we want to pull back the curtain on bjj, get into his fundamental principles, that unique path of belt progression and the electrifying competitive side too. We've dug through a stack of articles, research, expert notes, basically curated it all.
- [11:58]
B
Yeah. So you can, as you can tell those of you that. And Mark Lopez, I see your comment there in the chat. Yeah, I love Notebook LM too. It's fantastic. I just, it's such a good one. But you can, for those of you that are listening and, and watching the odd. Just the podcast tone and everything, like, I can still tell that it's. I don't know, I feel like I can tell it's a human or not human. It's a. That is a. That's AI. But it's such. It does such a good job and I don't know why. Usually there's a man and a woman and they kind of kick it back and forth. Maybe there's going to be someone that introduces themselves later on that's a woman, but that was Just a man. Usually the. The. They're both involved at the very beginning. I don't know why it's different here. I also did a video, though, so let's see. I want to see this one. This is one I'm really interested about. Oh, my gosh. Check this out. BJJ, your road map to mastery. This seems freaking awesome. 6. 6 minutes and 26 seconds. I'm not gonna play the whole thing.
- [13:03]
D
All right, let's talk about Brazilian Jiu jitsu. It's this amazing, deep martial art, but, man, when you're just starting out, it can feel like you're totally lost, right? Like trying to find your way without a map. Well, that's what we're here to do today. We're gonna give you that map. So this is the million dollar question, isn't it? The second you step on the mat for the first time, it's just a tidal wave of information. Way down mount, knee mount, side mount. Now guard is interesting. It's like a neutral.
- [13:30]
B
All right, so I skipped ahead on that one. That's why if you're just listening it. The audio seemed like it cut out. It didn't cut out. It's just. I moved ahead. Essentially, what this video is is. It is a. It's a slideshow is basically what it is. They've created a PowerPoint with audio attached to it. That's the. That's basically what it. What we're talking about here. Let's. I did do two of them, and let's see what that one did. And I know I'm not necessarily getting into all the new tools.
- [13:58]
A
All right, let's dive right in. We're talking about Brazilian Jiu jitsu today. And look, if you've ever even thought about starting, you've probably pictured that one iconic goal, right? Getting that black belt tied around your waist. But what is it?
- [14:11]
B
Something else I can tell you right now. So this is the. The woman voice, the female voice that I was talking about before. There's the male voice and the female voice that they have sped her voice up a lot. Usually the tone is very slower, very much slower. Conversational. They've. And maybe it's just for this video, I. That is a distinct difference between her normal voice.
- [14:34]
A
That's interesting to really take to get there.
- [14:36]
B
When.
- [14:37]
A
What does that incredibly long journey. Look how simple and focused the requirements are for the youngest kids from the mount position. All they need is one.
- [14:46]
B
So that was pretty cool, I will tell you. I mean, I don't know. I don't know where to find the index cards and all that that they were talking about flashcards. I. Let's see if create flashcards. I'm just using that. I'm typing that into the chat and see if that makes any sort of difference. But from the options, I don't see it unless it's supposed to be under report somewhere. I'm just not. I'm not seeing it unless it's something that's supposed to be rolled out soon. But let's see if it does this and then we'll move on to the next story. I know I did spend a little bit extra time. I mean it. No, it's not doing it. It's. It's giving me something that you would. I could do in chat. GPT. So that's. That's something that's interesting. I don't know why that's not been rolled out yet, but I expect that to come out. I did. I mean the video thing is, is. Is definitely something that's newer. The reports are newer. So some of the things that they mentioned in that article are in here, but not everything that. And. And so maybe that's something that'll be rolled out soon. Very interesting stuff. I. I don't know. I like it. I think it's. I think it's one of the best out there for sure. All right, let's get into some of everything announced. What's really funny. I'm gonna show you two articles and they both have basically the same title. I. That's what I think is funny about it. I don't know why. I just think it's funny. So this one's from wired Everything Apple announced today. And then you go over into life hacker everything Apple announced during its all dropping event. It's. It's like they have the exact same article titles. It's just. I just find that curious. But let's go over to the wired one. I prefer this over Life hacker everything Apple announced today. The iPhone 17 is here along with a very thin iPhone air and that seemed like to be. To be the big revelation was this iPhone air. One of the articles I read talked about the iPhone Air is a really good advertisement for the iPhone 17 because the iPhone air sucks. So iPhone yeah, iPhone air sucks so much according to them. But I don't know. There are three new Apple watches to tell you how you're feeling and a pair of AirPods Pro 3 that can translate between languages. The iPod Air AirPods Pro 3 I found to be really interesting not because of the language part I didn't know about the language part. What I did know about was the health metrics that they've added to it. I thought that that was something that could be very. The watches, they already do a decent job of the metrics, but how you're feeling, they kind of give you that a little bit of that already. But they must have some advanced tools that they've got. So you got the new iPhones. There are four iPhones, as usual. But apple has changed things up quite a bit this year. Gone is the plus model, and in its place is the iPhone air, a new ultra slim and lightweight iPhone that's just 5.6 millimeters thick. That's. That's going back to like the iPhone 5 size. That's. That's going back a ways. I. Which I thought was a really nice sized phone. And then it got. It blew up and now all the phones are gigantic. You only get one camera on this model, though. That was on the air. You only get one camera on this model. And apple seems to be using a high density silicone carbon batteries. The company is claiming the same 27 hours of video playback that the iPhone 16 plus was capable of, even though this phone is much thinner and presumably has a slimmer battery. Okay, well, that's. That's cool. I bet that the. If you think about, like where we started with cameras, the camera on. It's not going to be a bad camera. I mean, it just can't. It's. It's not going to be a bad camera. It's not going to be. It's probably not. Definitely not gonna have the issues that the 16 is having with these spots on it. If you've not heard about that, there's spots that can get onto the lens that you cannot remove because they're like inside of the camera. So that's another topic for another day. The iPhone 17 Pro models have a completely fresh look with a new camera plateau design. The highlights here are a vapor chamber cooling system that helps. That sounds cool. That helps regulate the heat generated by the beefier processor, and a 48 megapixel telephoto camera that hits 4x optical zoom and 8x optical, like, zoom. Okay. I'm trying not to make this whole show about tech, but this one definitely. Shelby, as I promise we're gonna get into some stuff that's not tech in the next digital stories, but I did. These are things. These are things that affect us. Like these are part of our lives. The phones, everything. If you. Especially if you're an apple user big part of it three new watches compared to last year's somewhat lackluster 10th anniversary of the Apple watch, this year sees a complete revamp, including a long overdue update of the company's entry Level Watch SE. This year the Watch SE has the latest S10 chip, which means that it finally has a lot of the features available on more expensive watches. All right, so three new watches. Great. Awesome. Perfect. AirPods 3 AirPods Pro 3 Apple has some fancy new nubs you can jam in your ear holes the AirPods Pro 3 are the latest in Apple's premium earbud lineup, and they have a few new tricks that differentiate them from the previous models. The AirPods Pro 3 look smaller and more svelte. Ooh, using svelte I've been used I haven't heard anybody use the word svelte in a while. They have shorter stems that Apple says helps them fit even better in different ear shapes and an expanded selection of five ear tips to help them block out more sound and make more make them more comfortable. Okay. Better bass response cancellation. Okay. Makes their sweat and water resistant. So also also also offer dedicated workout lessons which can be triggered on the buds themselves. Oh, that's kind of cool. They can also this is the features I was talking about. They can sense your heart rate. We haven't seen those in headphones in a few years, it says and makes these pairing with an iPhone at the gym. The new AirPods Throw 3 sell for 249 and will be available on September 19th. I thought that this would have been more expensive. That's not. I think that's the same price as what The Air Pro AirPods Pro 2 were because I had to buy some new ones. Somehow mine made it their way to the dump. So I, I only knew that because I couldn't find them and I turned on Find my My iPhone, Find my Find my Whatever they I think that's what they call it now. Find my but another story. The new model gets 8 hours of battery life with noise cancellation and 10 hours with hearing aid features running. That's very cool. Live language translation Also then Apple Intelligence, Apple's AI software. What I heard was that essentially they didn't talk about much AI stuff at the conference. Apple's AI software efforts, in part leveraged by Independence on OpenAI's LLM, have endured numerous struggles. Yeah, that's, that's kind of consistent with what I heard before. They also have some accessories, but that is all for that story. Let's move on to the battle of old men. So this is one where what I want to talk about here, those of you, you've probably heard about Cracker Barrel, I think that's the. Their whole issue with what they've done is they have decided to not change their stores. Okay. They. They decided to not change their logo because the. The new logo was hideous. I mean, it really was hideous. I even had a little bit of fun with it on my. On my Facebook post. But. But I'm gonna show you a quote in a second. This is why I was gonna have this Ford versus Cracker Barrel, as was gonna. But I didn't have enough space, so I had to go with the battle of old men. That's why, you know, the old man in the. In the rocking chair versus old men, old man Henry Ford. I promise I'm gonna tie. I'm gonna connect these in a second. So much to the chagrin of customers, they. Cracker Barrel had changed logo and they were going to change all the stores. They'd already started revamping all their stores. They spent a ton of money. I think they spent $6 million or $3 million on the logo redesign, which is. I don't even know how it's possible. Maybe there's got to be more to it. That's just what has been reported. And it seemed as though they really had not listened to what their customers had said. That was what's really interesting. They had ignored anything that their customers would want. And this is what I'm struggling with. There's this quote from Henry Ford, and it is. If I had asked people what they wanted, they would have said faster horses. And that is something. That's where I struggle with this a bit, because I. I think that Cracker Barrel totally screwed up. I think they totally screwed up because it didn't even seem like they changed the menu. It. It seemed as though what they had done was they had tried to replicate what First Watch was doing without changing the menu. And I thought that was really, really bizarre because you had this customer base that. And maybe this is just a matter of not understanding your customers, and maybe that's how I can justify this, because I totally. I do agree, and I will. I mean, also compared to something that frustrated me with. With a case management system that we had been working with. But part of this is just understanding the customer base and not understand the customer base, because with Henry Ford, maybe he just understood what farmers needed and what people needed, and that's. That could. It could be that. It could be simple as that. But I remember dealing with a company where it was really annoying to me for case management system where I could not link a file. I was not a fan of trial works, but one feature that they had was really good. I could be in my Gmail and I could link to a file because they had a widget or whatever you want to call it, a plugin, something that I could easily just link to a file. Just click a couple buttons, type in the name and boom. It was attached to it and boom, send it was automatically in the file. Now it seems what. What these project management platforms have gone to is there's a dedicated email for each file and that is just annoying to me because it's. It's. There's no plugin, nothing where I just type in. I did create a workaround. I'll tell you what the workaround is in a second. But it just. It was really annoying because I've got to go go open the project. I've got a copy of that link. Put it in as a CC in my. In my email and then send it. Really annoying. I'll give you the quick little quick and dirty hack on this. Whenever you create a project in whatever manner you create it, have it automatically create a zap where it automatically will. In. In Google contacts create that contact for that file. That way you can start typing client's name and that email will pop up. That's my hack for that. It actually works pretty. It's pretty effective. But I should have to freaking build out a hack like that. And that's just so that's. That was a. That was a company not understanding and it's really an industry problem. It's not a company problem where they don't understand the way we work with. When it comes to the thing with Henry Ford. And if I'd asked people what they wanted they would have said faster horses. The more of the story with that part of it is is that I think sometimes you have to do things because. And this is where you have to deeply understand your clients and what they need. Not necessarily what they want. What they need to design your workflows in a way or to divine you to create your services in a way that best serves them because they don't always know what's best. Let's contrast that with Cracker Barrel. With Cracker Barrel. They did not understand what their customers needed. They didn't. They. They thought that their cl. Their customer base was the first. Was first watch customer base. They're not. It's a completely different customer base and so that's how they missed the mark on that. But let's get on to the final story. And this is about no job titles. This is another, another one where I had to really, I was, it took me back and I, it's from someone that most, most of you know. It's from Robert Herjavec. I, I hope I say his name right from, from Shark Tank. And he posted something where in a business with billion dollar potential, you won't get far if you insist on sticking to one role. And then he has a screenshot in it. In my company, we don't print anyone's job title on their business cards and we never have. We do this because it is anyone's job to do whatever it takes. That's not a core, that's not a corny pat statement of belief. It's an essential part of our culture. And here's what I really like about this is the people that we really like in our firm is the people that just figure it the frick out, you know, the ones that can figure it out. And they know that, you know, we're all in this together, we're all working together. They don't take the position of, oh, that's not my job. And that is something where we definitely push back. But does that come up sometimes? Yes, sometimes we have to deal with that. But we all, generally, everyone does get that we're all in this together. They're all willing to chip in, they're all willing to roll up their sleeves. And that does fly in the face a bit where we, we, we do talk a lot about, you know, everyone, everyone's got a role. Everyone knows they need to be doing their job and staying in their lane. And I'm even guilty of saying that sometimes too, where, you know, stay in your lane. But a big part of this is that everyone has to be willing to, to chip in and help out. And if you can find those people in your firm and you want to hire as many of those people as possible because you can train them to get the skills, you can give them the skills by doing training. It's, it's that thing I don't think you can teach the, the whole, we're in this together. We're all chipping in, we're all rolling up our sleeves. That's something that's deeply ingrained in them. And if you can find a way to find those people, hire them every single day of the week and pay them a lot of money. That's just my two cents but all right. That is all I have today. I went a little long. My apologies, Mark Lopez, I will get to your comment. I took my iPhone health info into the doctor for my actual physical. Wow. Chat. GBT interpretations. Super cool and insightful. Yeah, I've done something very similar. I know Jeremy Danielson's done. Is. Is. Has done something very similar as well. It's very, very helpful. I've not heard of someone taking it to the doctor. I do wonder how the, how the doctor received that. That's. You have to tell me about that because that's, that's pretty funny, pretty awesome. But that's all we have this week. Hopefully you got something from it. Have a wonderful week, everybody. We will see you. Bye.
- [30:07]
A
Our next Mastermind in New York City is sold out. But don't worry, there's still time to get your tickets to the Mastermind and Max Law Con in Nashville in October. Max Law Con is two days of immersive learning how powerful insights and meaningful connections all designed to provide actionable strategies you'll take back to your firm and implement right away. No fluff, just real talk and tangible takeaways you can implement immediately. Go to maxlawevents.com for more details. Real quick before you head out. Have you checked out the Guild yet? If you've been listening to this podcast or hanging out in the Maximum Lawyer Facebook group, you've probably heard us mention it. But if you haven't taken the next step, let me tell you, you're missing the best part of this community. The Guild is where law firm owners like you go to level up. It's not just more content. It's a powerful mix of weekly live trainings, group coaching, accountability, and a tight knit community of people who actually get what you're building. You'll be able to tap into real conversations with people who are in the trenches with you, scaling their firms, testing ideas, solving problems and growing fast. If you're serious about building a firm that runs like a business and not just a job, this is where you want to be. Go to maxloguild.com and take that next step. We'll see you inside.