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- [00:03]
Maximum Lawyer Announcer
The annual Maximum Lawyer State of the Firm survey is officially live and open until November 16th. This is your chance to see exactly how your firm stands up against others across the country. What they're spending, where they're getting clients, what's actually working right now. It's faster and more impactful than ever. And when you complete it, you'll get the full report for free. Plus be entered to win a $500Amazon gift card. Results and winner will be presented live on January 8th at 2pm Central Time in the maximum layer Facebook group head head to maxlawsurvey.com to be a part of the most influential report shaping the future of law firm ownership.
- [00:42]
Tyson Mutrix
Get ready because here's your host, Tyson Mutrix. Welcome to the Guild Live show. I've got a super fun one today. We're going to be talking about some email wizards and finding life purpose and a lot of other fun, fun stuff. So let's get right into it. The first thing I want to get into this is a quick one. We'll spend the majority of the time on other segments, but we are doing the Maximum Lawyer State of the Firm survey again this year. This will be the second year doing it. Those will be going out very, very soon. So keep an eye out for that. That's something that we want to make sure that we get it out to as many people as possible because we want to get the best possible data that we can. So we are going to release them. Let's see. I'm looking at the schedule that, the release schedule that Becca has sent to me. So what we're going to do is if you're watching this live, this, it's going to go live this coming Monday. All right, so this coming Monday. So for, for Guild members, this coming Monday, it's going to go live. If you're listening to this on the podcast or watching this on YouTube, the survey is open and it will close on November 16th. So let me confirm just really quick, the, the. The. The URL. I think it should be max loss survey.com. yeah. So Max lawsurvey.com is the link. If you go there right this very moment, it is. It'll show that it was. It's last year's survey that it's closed. We have not pushed the new one live. And so the new one will be going live on Monday. So if you're listening to this live, watching this live Monday is when that will go out. If you are listening to the recorded version or watching the recorded version, this, this is. It's Already live max law survey.com so. All right, this next one I want to get to. It's kind of a. It's a bit of a weird one actually. It's really interesting. It's an odd one because. And I want to bring it up because I think it will. It'll benefit some members that are recording or not members, but listeners that are listen, they're recording videos and they use video to kind of travel. That's. And they don't want to use a camera that's on their phone. They. But it's. It's a. About. It's kind of like a bit of a scandal. Let me pull this up because it's about the DJI Po. DJI Pocket 3. I have the DJI Pocket 3. I actually think it's a really fantastic camera. It's a really good camera. It's got a built in gimbal and everything. But this is just a. It's kind of an interesting story that we found and I wanted to. To bring it up. So check this one out.
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Camera Reviewer
This cameras I've ever seen. I was on what looked like another cheap knockoff of the DJI Pocket 3 until I noticed the reviews and people actually seemed to like it. They said it had a very similar design, same menus, even similar image quality, if not the exact same. In fact, it's so close that some people are convinced that it's not a copy at all, but the exact same camera sold under a different name and maybe even secretly made by DJI to dodge tariffs and regulations. If that is true, I just had to get to the bottom of it and test it out for myself to see if this is truly a DJI Pocket 3, if it's worth buying or if it's all just a scam. Okay, so we have the extra Muse gimbal. This thing looks quite, quite similar to the Pocket 3 just on the box itself. This is the standard combo. Let's give it open and see if it really does live up to the hype.
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Tyson Mutrix
I. I will just add, say, just a little bit of commentary. If this is truly a way of avoiding the tariffs, kudos to them for being so clever. That is pretty interesting to me if that. If that is true. But that is pretty funny to me if it is. But let's keep going.
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Camera Reviewer
I'm super curious because it makes sense that the DJI puck 3 is so popular that people would naturally copy it. But this is the closest I've seen to a straight up copy of the Pocket 3. So let's go Ahead and open up this. We got a little bag, quick start guide. We won't be needing that.
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Tyson Mutrix
So we're gonna go to the end.
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Camera Reviewer
A good option. Now there's actually merit to the speculation that the extra Muse is actually DJI and this is a shell company because we've seen DJI do that before. And if this is a way get us these cameras at a more reasonable price and get them shipped out and avoid, you know, different legal issues, it is a very interesting and weird camera to exist right now. I do think it would be a better sell if it was even cheaper. Maybe around 400, 450. If there's a larger gap as well as having its own microphone capabilities, then I would recommend it a lot more. But for right now, if you can get a Pocket three, just get that. Even if it's a little bit more expensive. But also for these price points, you might consider just shooting with your iPhone. And if you are curious to see how the Pocket 3 compares to the iPhone.
- [06:12]
Tyson Mutrix
So check it out. Think Media. By the way, I do recommend I subscribe to Think Media. This is a really a channel if you want, you know, to learn more about, you know, how to shoot video, what to do on YouTube, what not to do on YouTube, things like that. They, they put out just excellent content on a regular basis. I really do recommend it. Looking at the camera, I do, I have the DJI Pocket 2. I don't have the 3. Just so you know. So. But it's kind of interesting thing to me the, the lack of built in microphone, not great. There is the. With the DJ DJI it's so hard to say DJI Pocket 2. What's interesting is they do have the microphone that you. That I've never used, but they have a microphone. It's got the little fuzzy thing on top. It's kind of bulk. A huge fan of it. I don't ever use it so. But they do have that, that that was. I've seen other videos where people clearly are using the DJI Pocket too because I can use. I can see that microphone. It, the microphone actually is good from videos I've seen but never personally used it. But it's got the built in mic and if you're this close to it then there's really no, no need to. To do anything different. So it's a good camera. I highly recommend it. This is an. I just thought that I just kind of. One of those things is just a fascinating story. If you want to get a little bit of a cheaper camera that is a, it's also a very high quality one. So check it out. All right, let's get into the next story which is so the next one we're going to get to is by getting more clients. And this is one. It's seven marketing strategies for getting more clients. And this is from a guy named Adam Earhart. It's, he's got, you know, free courses and things like that that he, that he promotes. But I wanted to go through some of the things that he talks about and with the framework part of this comes from there's an entrepreneur article as well. So you got email marketing. I just found this one is an interesting one overall. The overall structure, it's many of the stuff same stuff that we've, that we've heard about and some things you've not heard about. But had a really interesting podcast interview this week that was on email marketing that I can't wait to come out because it is the content in it is absolutely amazing. It's with Jay Schwedelson. Fun name to say Jay Schwedelson. He is, I mean really amazing. I'll go ahead and promote his, his website Subject line dot com. Really good. That's. He's, he's got a really cool conference. Becca's been to his conference eventtastic.com she said it's the best social media event she's ever been to. Or not social. Best online conference is what she said. Best virtual conference she's ever been to. Really amazing. He's got another one coming up. Guru 2025 guru conference.com I'm not getting paid to promote any of his stuff. I just know that his content that from the interview was amazing. And so I can only imagine what his conference is going to be. But subjectline.com actually allows you to. It's absolutely free, 100 free. You are going to have to sign up for his newsletter to do it, but it allows you to test out subject lines in your emails. Pretty cool. So listen to that podcast when it comes out. It's really, really good. I, it was excellent. But back to this, what I want to talk about today. The seven marketing strategies. Email marketing. So you know, you, you're really just leveraging your targeted list. You know, the more you use it, the more targeted it is. Social media marketing, you know, selecting the right platforms, creating content engagement tailored to your audience with this is something a conversation that had come up on my conversation with Jay and I've been having this conversation with other people recently too where social media is One of those things where you really need to start with just the one and do one of them well and not focus on everything. So find, find the one that you're really good at. I had, we had a podcast interview that was released this week and it was interesting because the guest was talking about Facebook's knockoff Twitter. I can't remember the name of it actually right now, but it was really interesting. I'm sure a lot of you are listening. If you were live in the Guild, help me out because I cannot remember the name of it, the Facebook's version of X slash Twitter. But she, she has had a pretty big following on other platforms and then what she's found is that it is that one, that platform is outperforming all the others. And I found that to be really, really interesting. And see, that's some of the things I was so, I was so surprised because I can't even remember the name of the damn platform. I don't ever use it. But it is one of those things where she has found that niche. Even though she's had massive success on other platforms, she is putting all of her efforts into that one. I, I kind of found that was pretty interesting. And that's what I think that's what you have to do. You have to find your platform, start with that and then move on to the next platform and the next platform to, to kind of grow your base. But you need to start with one and really kind of own that one. Public pr. So public relations is something that we don't, I don't think we talk about enough, you know, getting that earned media. I think that's really kind of interesting. There are a lot of, I think a lot of, you know, like the local attorney that does a really good job of getting earned media. So that is one of those ones where sometimes you have to pay for it. I think that's kind of crazy where you see people write articles for local papers and all that, that very self serving, I don't know how effective those are. But just getting on media to do interviews, it's one thing. But actually having a, an active PR public relations department, we don't have one, but I think it would be cool to have. That's why big companies have it. Whenever I worked for State Farm years ago, I found it was kind of interesting their local office, right? So I wasn't even, I was in a building with many people. I think it was like 1500 people, but it was still like a local office compared to like it wasn't Corporate and even that office had their own pr, the whole department. And I thought that was kind of interesting. So there's a reason why they have it. Then you've got your digital marketing wing of the SEO part of it of the digital marketing wing. Search engine optimization. So that's the next one. We're kind of moving into the number four on the list. So optimizing your digital presence. That also now includes, you know, optimizing it for that. LLMs Influencer marketing. You're seeing more of this when it comes to college athletes. That is something that is more of a thing these days. I know Mo Lilienthal down in Alabama. He at least was. I don't know if he still is. I'm pretty sure he still is using influencer marketing. Virtual events. So live online events. I don't know how. What I'm going to say is. I'm going to say events is what I'm going to say with this one. Because it says virtual events. I'm going to. I think that's more of a B2B thing. I'll say events in general. There's a lot of firms that I've talked to where they do local events for like kind of client appreciation days, that those seem to be pretty, pretty successful people for people. And then video marketing in general is. I do find it interesting that they love video marketing marketing into sort of their own. Its own category because I think it's sort of a subcategory of social media. But that is one of those ones where they, they did mention video marketing in this particular video and article. So it is an interesting thing. I, I don't think there's anything. Any major revelations in this. I do think it's one of those things where just kind of get people thinking a little bit more about their strategy. Part of it, as opposed to just doing things. That's a big problem is people just doing things. So I think I highly recommend that you have some sort of strategy with this with a funnel involved and you kind of, you, you kind of walk it down from the top of the funnel all the way down to the bottom of the funnel. Because doing things without a funnel and actually think it through is kind of. It's just wasted money. It really is. Even if you're doing something like, you know, Google Ads or Facebook ads, if you don't have a funnel as a part of the whole thing, what's the point of doing it because you're losing? You wouldn't say you're a leaky funnel at that point you're, you have no funnel, right? So you're just losing, you're wasting so much money if you've not thought the whole process through. So make sure you do that. But. All right, let's get to our next topic for today and this one is on finding purpose. This is an interesting one. This is one where so find your life's purpose. It's from Ali Abdal and it's and Joe Hudson and the art of accomplishment. And so this is a video interview and so this is a fun one. This is the. And if I have time I'm come back to the seven piece of marketing. So I was going to cover that but I just spent too much time on that last one. So I didn't have time to really kind of get through the whole seven P's of marketing that one wanted to cover. But the, the five steps to life purpose. So I did kind of find that this is an interesting thing as a general, sort of a general five step framework for finding life's purpose. So and I'm going to pull up, I'll share this with everybody, kind of add it to the stage so you know, find finding your life's purpose. So check this out whenever you about.
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Camera Reviewer
How to recognize if you are not currently living your purpose. So Joe, a lot of people are, including me are searching for this thing that we call purpose. What does it look like when someone is living their purpose and how might someone watching or listening to this know.
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Tyson Mutrix
Whether they're doing it or whether they're not doing it?
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Joe Hudson
It looks like this. My wife and I were at the end of this week long retreat and it's a hardcore retreat you've been to was starts at 7:30 in the morning and it ends at like 10 o' clock at night. We're working all the time, seven days straight. Big emotions, lots of people having big issues, getting breakthroughs and everything like that. Exhausting. And we're at the last day, we're sitting in the hot tub recovering and I looked at my wife and I said to her, you know, there was this thing, this transaction we could have made that would have made us like $70 million. And I was thinking about it and I'm really glad that didn't happen. And she said oh, what would make that the case? And I said oh, because if we would have done that, we might not be doing this. If we had $70 million we might not have started this business. We might not have done this because we did it because we needed to. And she said oh yeah. And then I looked at her and I said, if somebody offered you a billion dollars for this business right now, would you sell it? And our companies are worth nothing close to a billion dollars. Right. But the only thing was you couldn't compete so you couldn't do any of this work again. And we both went, no, no, we didn't. No, no, we wouldn't, we wouldn't sell it for a billion dollars if you have an idea that you want.
- [17:15]
Tyson Mutrix
So you kind of get the point there. I wanted to share that with you. Watch the video. We'll put the show, the video in the show. Notes. I, I'm actually. He's got his own way of kind of going through finding your life's purpose in five steps. I did find a couple other ways of doing it, a couple other frameworks that I wanted to go with you. Go through with you. I am going to go through a list from multiple sources of questions or topics. Right. And then I. But then also there's a TED talk from a TED Talk by Adam Leipzig and I'll go through the questions. I think some people, they need multiple ways to try to kind of, kind of get to the, to find out what their purpose is. But the first framework is reflect deeply on who you are. Okay, ask what are my core values? What brings me meaning and fulfillment? Okay, what do I care about? Second part of it is look back and look around. So examine your past. What experience has shaped you? What obstacles you've overcome, what themes running run through your life. Explore new experiences and environments. Sometimes your purpose emerges through trying things. Number three, defined the define the impact you want to have. So ask who. What do I want to contribute toward? What difference do I want to make? So create a purpose statement. My purpose is to bring X, Y to X to Y through Z. 4, align your actions and environment. Once you have clarity, structure your life so that your daily routines, choices, work, relationships reflect your purpose. Get rid of or reduce the activities that are misaligned and or draining. And number five, iterate, review and evolve. Understand that purpose is not static. Your life purpose can evolve with age, context and growth. So I think the last one that this thrown in there is just kind of like, yeah, so it's kind of a catch all that. That's why I like it as much. This last one, I really do like questions. It's a list of questions, right? It's just really five questions. Who are you? Okay, so who are you? And this is when it forces you. You are by. It's just you're forced to think really, really deeply about these. So who are you? What do you love to do? And this kind of gets to that video that I was just, I just had on the screen. The, the find your life's purpose in five steps from Joe Hudson and Alibabdal. But what do you love to do? Who do you do it for? That's number three. What do they need or want? And then finally, do they change or transform? So these are very deep questions and that's why I like them so much. Those are very deep ones. I'll go through those really quick. Who are you? What do you love to do? Who do you do it for? What do they need or want? And finally, how do they change or transform? Find it funny, kind of interesting. So I, I do like that one. All right, let's get to our last one. And that is the cold email wizard. So what is a cold email wizard? It's a branded sort of a, I guess a program or course or tool, I guess that was created by a person by the name of Daniel, Daniel Fazio. And he teaches, you know, how to do high volume outbound email campaigns. So that's, that's what he does. So it's an interesting thing and here's how it works. And I think this is one that you could. There's. I'm bringing this up. I kind of feel bad saying this, but check out Daniel Fazio if you're interested about lead generation using cold, using email or cold emails or as email wizard. But I think you do with vibe coding, I think you could go to something like Bolt new and build out your own. So I want to show you something that I like to do and this is something that I will do for multiple things. And so let me kind of close out some of my other stuff. So check this out. What I will do sometimes is, and we're going to, I'm going to show you in real time how I do it. So help me build a, an email wizard. So we'll do a, a cold email wizard for my law firm. Create a prompt to build out the wizard in Bolt dot new. Let's see. I want the wizard to be a website, not a phone app. I'm putting that because sometimes I've had it happen one time where it will, it will do that. The prompt, I will normally have a more detailed prompt for this prompt, but this is what we're gonna go for here. But I, I do want to specify that I want it to be a, a website because sometimes it does not get that right? So. So this is. This is the first thing I'm going to do. And then it's. It's building this, you can see. And I'm gonna. I'm gonna make this quick. And the reason why I'm gonna. What I'm gonna do is, or how I'm gonna make it quick is I'm just gonna copy this once it's done. Should be pretty quick. So I'll just copy this. I'll cut off the top and the bottom and then just post it right into Bolt. Okay, so that is how we'll do it. So it's doing all this for me. So you can actually. It asks a question about extending the prompt. We're not going to deal with that right now. We're going to go right here is we're going to go, boom, I'm in Bolt. Not new dot new for people that are just listening and not watching. So what I'm doing is I'm. I pulled open a new tab, went to Bolt new. I've got a subscription. It's. It doesn't have me signed in. So let's see. I'm not going to show. I'm not going to share my tab with you. With you. Here we go. I'm logging in. And so here we go. It is building this. And what is really, really cool is I was. So it shows my tokens. I was at 200 and something about three days ago. We've been building out something pretty big, so that's why I've used so many tokens recently. But here we go. It is building this out in real time. This is going to take a little bit of time, I think, but I was. I was hope. What I'm hoping is, is that this will show it to you. And what I'll do is I'll actually kind of start to wrap up the show and we'll let this keep going so people can watch it. But that's why you're kind of thinking, like, what, though? We're going to talk about an email wizard. Yeah, sure, we can talk about that and kind of how it works, like, big picture. So you really kind of. You just need to define what your offer is in the email, right? This is sort of. This is his. His approach. And by his. I'll make sure I give Daniel Fazio as much credit as possible. Daniel Fazio. Go promote Daniel Fazio at Black Hat wizard with two D's at the end. So go check out Daniel, but define your offer, build your list, set up your sending infrastructure. So whatever email account, all kinds of stuff, write the email sequence and then send, monitor and optimize. But that is sort of the big picture. But the point really, the point is not to do an email wizard. The point actually is about creating. We can create a lot. We're allowed to create a lot now. We can do. If you have an idea for something, you can go to something like Bolt, you can go to Cheese. There are so many different out. So many ones out, so many different products out there now where you can just build. And all you need is an idea. And so that's. That's really. I think it's really kind of cool. So go and do it. You don't have the excuses anymore. You don't say, well, I don't have the expertise. You don't need it. You can build this while you're writing your brief. Okay. You can build this while you're sitting on the bus or on the train or the plane. You know, this is. You set it and then you come back to it, and then you refine it, and then you come back to it and you refine it. And I use. I kind of go back and forth. I will go back and forth between the, you know, Bolt and I'll come back over here. Okay, here's what I need next. And I will ask for a new prompt, and then I'll come back over. I'll go back into Bolt. So I'll go from Chad, GPT Bolt and Bolt Chat. GPT Chat GPT to Bolt back and forth. And you can kind of see what it's doing. It's got all these steps that it's created for itself. 1, 2, 3, 4, 5. Little side note, sometimes it'll skip a step in here and you have to remind it to go back and do it. So just keep it on. This is not just for. For bolts. This is so for people listening on the left side window, it's telling you what it's doing. And it. Whenever the faded text turns full color, that means it's done sometimes if it'll stay faded text, and that means they did not do that step or it did not do that step. And so if it was not. If it has not become fully colored text, that means that they need to go, but it needs to go back and do it. I keep saying that, but it looks like it's going to take a little bit of time for this to be created. But I will share the results in the guild. So go to maxwellguild.com if you are interested in seeing how this turned out. Maxallguild.com you can get the Mutrix firm cold email wizard was is what this is called, but we'll call it the Max Law Guild Wizard. That's all I have. Have a wonderful week everybody, and we will be seeing you. See everybody.
- [26:26]
Maximum Lawyer Announcer
Real quick before you head out, have you checked out the Guild yet? If you've been listening to this podcast or hanging out in the Maximum Lawyer Facebook group, you've probably heard us mention it. But if you haven't taken the next step, let me tell you, you're missing the best part of this community. The guild is where law firm owners like you go to level up. It's not just more content, it's a powerful mix of weekly live trainings, group coaching, accountability, and a tight knit community of people who actually get what you're building. You'll be able to tap into real conversations with people who are in the trenches with you, scaling their firms, testing ideas, solving problems, and growing fast. If you're serious about building a firm that runs like a business and not just a job, this is where you want to be. Go to maxlawguild.com and take that next step. We'll see you inside.