Transcript
A (0:01)
Are you tired of the marketing guessing game? Does your website feel more like a digital billboard than a client magnet? If you're nodding along, you're not alone. And it's time to stop the uncertainty and start getting real results. Let's talk about your marketing spend. Are you just shelling out money every month and crossing your fingers? Do you ever wonder what impact your marketing is really having on your revenue? Well, it's time to take the guesswork out of the equation with Rise Up Media. We've been working with them for over a year and, and the feedback from our fellow members has been fantastic. Rise Up Media is here to take your marketing to the next level. They'll even perform a full audit of your online presence, giving you the good, the bad, and even let you in on what your competition is up to that you're missing out on. And the best part, there's no obligation, no catch, no pressure. If you decide to work with them, their contracts are month to month. That's right. No long term commitments tying you down. So what are you waiting for? To learn more about how Rise Up Media can transform your firms, visit RiseUp Media.com max law and Rise is spelled with a Z. RiseUpMedia.com max law this is Maximum Lawyer with your host, Tyson Mutrix. Andrea, I want to start from the very beginning. Okay, so, uhoh, why law? And why specifically trademark?
B (1:38)
Oh, I'll give it to you straight. So why law? I just wanted to make a lot of money. I grew up pretty poor and my like, the only vision I had was I got to make a lot of money, I gotta be rich. And the only thing that seemed attainable was being a lawyer. And I thought being in big law was gonna make me rich. And got the dream job right out of law school, worked in big law. And day one I realized it was not for me. I remember week one sitting in my office thinking, what did I get myself into? What happened? And my husband at the time quit his job to stay at home with our son. Like we had it all planned out. I had my son in my last year, my last semester of law school because I had told my husband like, hey, I'm not going to have kids. In my first few years of practice, like I wanted to be married to my job. I wanted to work my way as a partner. And day one, I remember sitting there like, oh, what did I get myself into? And they threw me in the litigation department of course. But luckily I had actually sold a business before starting there. I had a small business. It was A clothing boutique started that sold it. And so I had a network of small businesses, and they were always asking questions. And I knew enough to make it sound like I was the expert. And after a few months at the firm, I realized, like, hey, somebody has to serve these small businesses. They don't know who to go to. They don't know who to trust. And at the time, this was 2017, 2018, where in the news, all you heard about was the retail apocalypse. Like, big box stores were shutting down left and right. But I saw a different story. I saw all these clothing stores, all these clothing boutiques crushing it. So I just noticed a trend. It wasn't the retail apocalypse. It was the apocalypse of big box stores. And people wanted to do business with people. And I really saw this trend of like, hey, this is the rise of small businesses. And actually was trying to bring a few clients onto the firm that I was at. They needed trademark help, and they needed help with LLCs, filing trademarks. And the firm really just didn't want to serve them, which I totally understand. Not their market. Like, hey, we don't want to. We don't want to waste our time with these small businesses. And for me, I just saw a different story. Like, hey, somebody has to go serve these business owners. And so finally, you get the wild hair of, hey, why not me? So, long story short, that's really, really what happened. I always say I manifested getting fired from big law. It's a crazy story. So I was miserable. We were living in Cincinnati at the time, and my family's in Houston, so we wanted to move to Houston. It was a Monday. We put our house for sale on the market Wednesday. I remember texting my husband, like, I'm so miserable. Can I quit today? We have enough money to hold us over. And he said, why don't you just wait until we have a contract on the house? That way we know it's gonna sell. I was like, fair enough. Like, that makes sense. I can do that. Friday morning, the managing partner and my mentor walk into my office, and I immediately knew what was happening. And I'm trying to just have the saddest look on my face. And in the meantime, I was already telling all these small businesses, like, hey, I'm gonna go out on my own soon. Like, just wait until I'm out on my own. I can help you then. And basically, they're like, hey, you know, do you want to be on this pip? Or you can just take this severance and go find a new job. And it was a Friday morning. And they were like, hey, take the weekend. Think about it. Let me tell you, Tyson. They left my office, and I packed up my office so fast, never went back. And they wanted to pay me out over a few months. And I was like, give me the money all up front, no lump sum. Take me off your website. That's it. And I'm like, okay, perfect. Launched my firm that night, had my first client, and that was April 29, April 30, 2018. And we've had Andrea say your law ever since.
