C (4:52)

They're screaming your name from beyond the grave.

B (5:14)

Well, still tastes like soap. This stuff's actually kind of nice once you get used to it. So that is. That's Gary. An interesting one for sure. I wonder kind of what. Because you can tell lot. A lot of those characters were AI characters. They were not actors. Which is. Which is interesting because I do wonder what actors actually think about that. The effort arrives as marketers continue to embrace AI with more than half of ad buyers using the tech for video creation, according to recent AIAB research, Pairing the tech with Fiverr's freelancers for creative ideation could be a way for the platform to differentiate itself differentiate itself as brands continue to rely heavily on popular cultural moments to try to break through and build awareness with consumers. The stunt takes specific aim at the agency process and is intended to demonstrate how freelancers are able to use Fiverr's AI tools to deliver a agent quality content at a fraction of the cost and time. The push is exclusive to social media and includes no traditional media buy. In one scene in the video, Gary falls off a tower. You saw Tower of Cans while wearing high heels, a reference to the Nicki Minaj Heel Challenge, which started gaining social media traction at the end of July. Yada yada yada. So and then it kind kind of talks about their revenue at the end. I It's a little confusing to me as to what it is. I and I know it sounds like they're trying to funnel people into their freelancers, but I don't. I do wonder if there's something that's like let's say I just want to hire Stand up as a sign up as a freelancer. What's. What's to stop me from doing that and then using the AI myself. I wonder if they've got some sort of fail safes in there to prevent that from happening if it's that innovative of a product. So we'll see. That's a interesting thing for you all to check out if you do have some videos you want to hire some freelancers to to do. I know for maxlock on we are using not for AI but who knows, maybe they'll put something together. We're. We're using Fiverr to test out some people for some video stuff for max lock on and for actually at the conference. Not, not like ads or anything but for the conference. So remember, get your tickets by the way, we're almost sold out. You're gonna miss out if you don't get your ticket. So maxwellcon.com that wasn't intended to be a plug but it's one of those things that we are using Fiverr for something. All right. The next story we have up is this. This one is another one about AI and it's about virtual human is from Wired Chinese. Virtual human salespeople are outperforming their real human counterparts. The reason why I brought this one up is because of the points that were made in this article. Okay. Built using AI technology from Baidu and Deep Seek. The virtual live streamers sell everything from wet wipes to printers 24 hours a day, seven days a week. Sales is not something I saw. I know. And by the way, before I finish what I'm about to say, yes, I've heard people using, about AI using AI for phone calls and answering and all that. I've definitely heard that. What I did not foresee is that salespeople would be one of the ones that are replaced so easily. I saw a post by someone yesterday, unrelated to this article that was talking about how their, one of their people had, you know, made one of their. I said people, one of their AI agents had made $5,000 in like two hours or something like that. And, and then, then it, it was talked about how over 24 hours, how much he was making. And they compare that to what a salesperson normally makes in a day and it was like $1,500. Something crazy different. Different when it comes to. And I can't remember the total amount for that. The AI agent over the 24 hour period. But they talked about how the, the agent doesn't sleep right. The agent just goes 24 hours a day, which allows it. You have way more time. You have about. What was that? 16 hours. If you're, if you're giving the human salesperson full credit for the eight hours, which we all know that they're probably not working the full eight hours just because we're humans and you kind of wear down. So you're talking about a, an agent that goes 24 hours versus, let's be honest, like maybe four hours of real work. That's probably what it is. That's, it's kind of an interesting thing. But in this, the, the salesperson hawking both brother printers on Taobao works hard, like really hard at any time of the day, even when there's no audience. On the Chinese e commerce platform, the same wearing a white shirt and black skirt, is always live streaming, boasting about the various features of different office printers. She has a phone in one hand and often checks it as if to read a sales script or monitor or to. Or monitor the viewer comments coming in. So it's an interesting thing we've got here. And I was gonna see if I could pull up the video of, of this, this bot. AI bot, but it doesn't have the video actually on here. The technology has allowed companies to make their live streams. I would skip down on the article quite a bit. I'll, you know, What I'll go ahead and pull this on the screen so people that are watching it, you can actually see it. What I'm reading here and those of you that are listening, you can just listen along. The technology has allowed companies to make their live streams run 24, 7, 365 days a year. And what has become the most powerful marketing channel in China China today in 2024, over 1/3 of all e commerce sales in the country are estimated to have happened on live streams. And one in two people has shopped while watching a broadcast according to a report published by China International Electronic Commerce Center, a government affiliated research institute. And the the company they're talking about is the pltf. So platform pltfrm. It's in. It's. That's all caps. Platform is not the only company working in the space. In June, Baidu, one of the largest companies tech companies in China hosted a live stream session featuring an AI version of Luo Luyong, an E commerce influencer with millions of social media followers. I'm sure I screwed that name up but the six hour live stream session drew over 13 million views and generated over 55 million RMB at 7 $7.7 million in gross merchandise sales. Yada yada yada. Here's what's interesting right there's a lot of attorneys that are doing the more of the transactional work the mostly the estate planning attorneys that are doing webinars. Imagine if you've got something like this going 24 hours a day doing these webinars for you. That's something that's could you're talking about just going you do one an hour. So you have one an hour or how however many you want to do and boom. I'm assuming that a lot of these take an hour. So you do 24 hour, 24 in a day as opposed to what if you do one or two in a day? I don't know what the typical schedule is but you can do something like this. Is that effective? That's pretty incredible. See if I can actually find one of the. It doesn't look like it. So there's another article from Wired inside the startling chaotic rise of Alibaba's singles day bonanza. So that's a completely different article but it doesn't, it doesn't show the actual. Here's another one about promoters getting paid and then it doesn't actually show the. This software. That's something I really wanted to see but it doesn't show it anywhere. But it would be really kind of Nice. If we could, we could show that. And here's another one. The meteoric rise of Timu and Pin Duo Duo. And what might finally slow them down. That's another article. Wired's got some, I think, some pretty cool articles sometimes. So we'll take that down and we're going to go into our next story because I want to make sure that I can get to everything. And I am a little bit behind schedule when it comes to the show. So we're going to keep going. Got eight minutes. All right, this is a good one. I couldn't wait to show this to you. This is Simon Sinek that is going to be talking here, and I'm going to show. I'm going to throw him up on the screen so you can watch this video. But I like Simon quite a bit. He's got some really good books. But check out this video.

C (14:30)

Friend of mine, I went to her house for dinner. Hadn't seen her in a couple weeks, and just sort of catching up. I said, what have you been? She goes, last week was really, really rough. She told me what happened. I said, why didn't you call me? She goes, I did. Like you didn't. She's like, I did. I pull up my phone to prove to her that she didn't. And there and there in the text it says, what are you doing?

B (14:53)

Want to come over?

C (14:54)

Want to have dinner on Thursday? I'm like, you mean these texts? The one that sound like every other text you've ever sent me. How do I know that that's a cry for help? And so she'd read this article that said that when somebody is in need, all they need is eight minutes of attention from a friend to feel not alone. Not to solve a problem, but just to feel not alone. And so we came up with a shorthand with each other, which is when we're in need, we text each other and say, do you have eight minutes? What that means is, I need you. Anyone can step out of a meeting, step out of whatever they're doing. Eight minutes to call a friend and say, are you okay? You're not going to solve it. You're not going to. You'll get with them later for an hour or two hours, whatever they need, but just long enough to feel not alone. And the people who feel guilty calling you because they don't want to bother you or interrupt you, nobody feels guilty for taking. So my ask is, adopt these little practices and be better friends to your friends.

B (15:54)

Friend of mine, I absolutely loved that when I. When I heard that. I was thinking, wow, what a, a beautiful way of reshaping someone that's, you know, in need of talking to someone. And in a way of, without being too overbearing, in a way of not seeming like you're kind of naggy or whiny. The. Hey, like, I just, I need somebody I gotta talk to. So I, Anyone that has my cell phone number that if you're a listener or a viewer, feel free at any point. Just, you know, got eight minutes or do you have eight minutes? Feel free to text me. I'll know exactly what you mean. Happy to talk to you. If you get one from me, know that that's, you know, I just need someone to talk to. Yeah, Abby, you know what? Yesterday was kind of one of those days to be if I'm being completely. Or I guess Monday, I guess I didn't really need. So it was one of those things where it was a really, really rough day because I had. That morning I deposed the, the girlfriend of the person that's accused of murdering one of my best friend's dads. And that was a really tough one to do. And it was like one of those things that it was like, it was, it was just kind of hard to get through. I had to kind of push through and, and then afterwards, I just kind of had to just decompress and I, I, if someone else is going through something like that, where it's like a tough day, I'd love for them to, if they, if the best way for them to decompress is just to call and talk to me, I'd be happy to just kind of help walk them through that and just listen, you know, I didn't need to call anybody something. I just needed some time. But we all, we all deal with those situations in different ways. And that's why I love this, that, that video so much, because he makes it so simple, right? You're cut, kind of, kind of cut through it. Some people out, like me have problems sometimes admitting things like that. And so just saying, hey, I gotta, you got eight minutes. It gives me, someone like me, that ability to let you know, hey, I'm like, I'm hurting, you know, I, I, I need to talk to somebody without actually saying it because I, I'm not someone that will say it. Just not. I'm telling you that now. I won't tell you that because I'm not, I'm just, I was, I was made different. I was raised differently. And so I just don't, that's just not how I do it, but so I would say something like, hey, I got eight minutes. Like, that's something that I would totally say. So hopefully, if, hopefully that's useful to, to some of you where and maybe it's also a message to maybe answer the phone when people call. Let's get to our next episode. Cleocon. All right, leocon job. I, I'm going to tell you right now, I don't, I'm still confused by how I feel about this and why I feel the way I do. Okay. I'm just so, I'm not. This isn't something where I've completely made up my mind on it, but something feels weird about it, something feels odd about it. And I'm gonna pull up the article right now and it's from Business Insider, which I think is kind of a, it's a not something I typically would. Would cite. But this caught my attention. The, the, the title is what caught my attention and I'm glad I actually went and read the article because it's misleading. That being said, it's not fully misleading. The, the article. This is part of the reason I don't like Business Insider that much because they, they have a lot of these headlines that are kind of like this that I don't really tell you the story, but the title of the article is Cleo Built its Empire on Small Law Firms. Now it' Billion dollars to buy a seat at the table at big big laws Table. My first reaction was like, that's, that's, that's B.S. that's, that's like the bait and switch. It's, it's like you built, it's what it said, like you built your empire on small law firms. And I know it's not always small versus big and all that, but I guess part of it maybe comes from I'm dealing with these insurance companies all the time fighting, fighting these insurance companies. I know there's a lot of injury firms that use Clio and they're fighting these insurance companies, these big companies, these big firms that are hired by these big insurance companies. And that's maybe part, part of what kind of chaps me a little bit about this, but there are some points down here. So Clio just made the largest deal in legal tech history, buying Vex for $1 billion. Though Cleo is far from a household name, the deal could wreak havoc on the legal industry. I'd say it's when it comes to like law firm ownership, I would call it probably, it's probably a household Name. In my opinion, Cleo's bet has two ambitions. Bust up the legal research duopoly and sell into larger firms. Okay, so this is where I am very torn about this because it, those are two big ambitions. What, what chaps me is the getting into the larger firm market. However, I also have a big problem with the big two when it comes to legal research. A big problem I have is that they bought Kate, one of them. I'm not going to mention who they are. They bought Case Text essentially to kill it. And now Case Text is no longer a thing. That really makes me mad. Casetex was a great product. They had co counsel. It was. And they bought it because they knew that it would. They were, they were becoming, they were a legitimate competitor. That's what they were becoming. And you could get their services for a fraction of the cost. And so that, that really, that really chaps me when it comes to them. So if Clio can come up with something, if by, by buying Velex, that is their goal is to, to break up that duopoly, okay, I am, I'm okay with that. When Cleo bought Vlex for $1 billion in June, it called the acquisition a turning point for the future of legal work. So teachers aren't convinced. Clio is one of the legal tech's dinosaurs. For nearly two decades, it sold the unglamorous software that law firms use to send invoices and track cases. The three billion dollar company, which like Unglamorous over, that's like one of the most important softwares that we have, if not the most important software. That's why I think it's crazy. But the three billion dollar company has enjoyed a recent growth spurt, adding $100 million in revenue annually for two straight years. Pretty good. The company it scooped up, Velix, is a different animal, a pioneer in legal research and the closest thing yet to a serious rival to LexisNexis and Westlaw, both deep repositories of case law. It built a vastly vast digital law library and more recently, layered. Layered in generative artificial intelligence to help lawyers search it. So that's in a nutshell what, what it's about. It's. It's a pretty. It's a. As you can see those of you watching, it's a. It's fairly, fairly long article. But in a nutshell, that's what it's about. There is at the ends, the article with history suggests Cleo may not get the warm welcome at once. I do wonder how big law Will respond to this or are part of me wonders are they going to be offended? Oh, you know, little law. You know, little law software is coming in and wants to. Wants us to. To pay for their services. Go away. Kind of a thing that's gonna sort of the ivory tower that I picture. But who. I shouldn't be so hard on them. I'm kind of cranky today. Let's move on to the next story. Good luck, Cleo. Hopefully you can break up the duopoly because that'll make me very happy. I don't know about the other stuff, so. Still kind of torn on it. All right, the next story is what's in your cup? It's a video that I think this is a good way of ending. Ending this video. I think it's. It's this show. It's pretty good and somebody try to pull it up. It's another one that I found on X. And here we go. Let me know what you think.

D (24:38)

Buddhist monk asked his students a question. He said, if you're carrying a cup of coffee and someone bumps into you, why did you spill the coffee? Each and every one of his students said, because someone bumped into me. And he said, no, the reason why you spilled the coffee is because that's what you were carrying in your cup. If you were carrying water, you would have spilled water. Then he said something profound. He said, whenever life shakes you, whatever you're carrying is going to spill out. So if you're carrying fear, jealousy, anger, greed, that's what's going to spill out. But if you're carrying love, compassion, kindness, empathy, that's what's going to spill out. So each and every day you should pause and think to yourself, what am I carrying in my cup today? I like that.

B (25:41)

I like that too. I wish I could give credit to this gentleman. I don't know what his name is. He could be like a big influencer. I do not know. I don't know. I. So I my Apologize to him. Apologies to him. But it appears his handle on Tick Tock is Global Mind Apparel. So Global Mind Apparel. So at globalmind Apparel. Thank you. They give you a follow. I don't. I'm not on. I am on Tick Tock but don't get on Tick Tock. So hopefully he's on something else that I can follow on. But I, I like the idea. It's a good reminder that feelings can be like germs. Right? So a smile. Passing on a smile to someone could make someone happy doing something good for them. Open the door picking up something that they dropped. Great. Those things tend to happen when you're happy. You're in a good mood. Your reaction when you're not in the greatest of mood, it can, it can definitely spill over. And I, I, I like the way he had it did that. I like, I like a lot of things about the video, but I like the whole concept. I like the way he ended with saying he liked that because we're very positive, but also filling your life with love and everything. I, I think that is, that's really good. So I, I, I definitely want people to be happy, you know, happy people. It's just makes for, you know, better world. It really does. It's one of those things where if, you know, I would love for everyone to be happy. Although happy is one of those things I've talked about before. It's not a destination. It's one of those things where things ebb and flow. People have bad days, have good days. Leads back to kind of that got eight minutes, right? Sometimes we have tough days and sometimes you need eight minutes and you gotta, you need to talk to somebody to turn your day, day around a little bit. Your interactions with your employees, your co workers, your, you know, your children, your spouse, court people, jurors, all of that comes through. It comes through very, very easily. So just be very conscious of what's in your cup, and hopefully it's full of love and happiness and joy and all the good stuff. So that was a good way of wrapping up the show. So hopefully you got something from this. Whether it's, you know, saying hi to Gary, the virtual human sales people, whether you got eight minutes or not, the Clio acquisition or what's in your cup, hopefully you got something from it. I will talk to you next week. We'll see you later. Bye, bro.

A (28:18)

Our next Mastermind in New York City is sold out. But don't worry, there's still time to get your tickets to the Mastermind and Max Law Con in Nashville in October. Max Law Con is two days of immersive learning, powerful insights, and meaningful connections, all designed to provide actionable strategies you'll take back to your friend and implement right away. No fluff, just real talk and tangible takeaways you can implement immediately. Go to maxlawevents.com for more details. Real quick before you head out. Have you checked out the Guild yet? If you've been listening to this podcast or hanging out in the Maximum Maximum Lawyer Facebook group, you've probably heard us mention it. But if you haven't taken the next step. Let me tell you, you're missing the best part of this community. The Guild is where law firm owners like you go to level up. It's not just more content, it's a powerful mix of weekly live trainings, group coaching, accountability, and a tight knit community of people who actually get what you're building. You'll be able to tap into real conversations with people who are in the trenches with you, scaling their firms, testing ideas, solving problems, and growing fast. If you're serious about building a firm that runs like a business and not just a job, this is where you want to be. Go to maxloguild.com and take that next step. We'll see you inside.