Want Clients from YouTube? Start With These 3 P’s

Summary

Maximum Lawyer Podcast Summary

Title: Want Clients from YouTube? Start With These 3 P’s
Host: Tyson Mutrux
Guest: Tiffany Weber
Release Date: July 8, 2025

In this insightful episode of Maximum Lawyer, host Tyson Mutrux welcomes marketing expert Tiffany Weber to delve into effective YouTube strategies tailored for law firms. The conversation centers around leveraging YouTube to attract clients by focusing on the 3 P’s: Pain, Proof, Promise. Below is a detailed summary capturing the key discussions, insights, and actionable advice shared during the episode.

---

1. Introduction to YouTube Marketing Challenges

The episode kicks off with Tyson addressing common frustrations faced by law firms in their marketing efforts, particularly the struggles with social media growth and client acquisition.

Notable Quote:

Tyson Mutrux [01:20]: "So Ryan, you had this fairly recent YouTube video and you posted about on Instagram about something like I failed at social media. You know what I'm talking about?"

---

2. Tiffany Weber’s YouTube Journey and Lessons Learned

Tiffany shares her personal experience with YouTube over seven years, highlighting initial challenges in growing her channel and the breakthrough she achieved by adhering to structured strategies.

Key Points:

• Consistency vs. Strategy: Tiffany emphasizes the importance of consistent posting combined with strategic content adjustments.
• Monetization Success: After implementing targeted strategies, she achieved YouTube monetization within three weeks.

Notable Quote:

Tiffany Weber [02:31]: "So it's the most important thing was I call it a platypus channel... I got monetized and it kind of kept going from there."

---

3. Focusing on the 3 P’s: Pain, Proof, Promise

A core part of the discussion revolves around the 3 P’s framework for creating compelling YouTube content that attracts and retains viewers.

Explanation of the 3 P’s:

• Pain: Addressing the audience’s specific problems or challenges.
• Proof: Demonstrating credibility and expertise through proven results.
• Promise: Clearly stating the benefits or solutions the audience will gain.

Example Provided:

Tiffany Weber [09:13]: "Pain was I want to record videos but I don't have time. I don't know what to do. Proof I've done it. And then the promise is what you're going to get in the video."

Notable Quote:

Tiffany Weber [25:50]: "So, the three Ps. Pain, proof, promise. So if you're starting any sort of video, especially on YouTube, first thing you need to start is with the pain that the person is experiencing."

---

4. Niche Down for YouTube Success

Tiffany discusses the critical importance of niching down content to ensure the YouTube algorithm can effectively target the intended audience.

Key Strategies:

• Specific Targeting: Initially broad content led to stagnating growth; focusing on small business owners using social media for marketing spurred significant engagement.
• Replicating Success: Analyzing successful outlier videos from similar channels and adapting their strategies.

Notable Quote:

Tiffany Weber [03:45]: "Step one, step two, it doesn't matter how good of your video is if nobody clicks it. So the title and thumbnail are so important."

---

5. Optimizing Titles and Thumbnails

The duo dives deep into the pivotal role of titles and thumbnails in driving video clicks and engagement.

Best Practices:

• Clear and Compelling Titles: Ensure titles are concise and convey the video’s value proposition.
• Eye-Catching Thumbnails: Use bold statements or intriguing visuals to grab attention without overcrowding the image.

Notable Quote:

Tiffany Weber [08:10]: "The title of the video is literally the most important thing because the video doesn't matter if no one clicks it."

---

6. Balancing Long-form and Short-form Content

A significant portion of the conversation contrasts the effectiveness of long-form videos versus YouTube Shorts in client acquisition.

Insights:

• Long-form Benefits: Higher average view durations and better engagement leading to more meaningful client leads.
• Short-form Drawbacks: While Shorts can boost views and subscribers, they often do not convert into clients as effectively as longer content.

Notable Quote:

Tiffany Weber [15:01]: "Shorts give you views, it gives you subscribers. But a short form viewer does not watch long form videos."

---

7. Branding Through YouTube and Beyond

Tiffany elaborates on integrating YouTube strategies with broader branding efforts, including social media and traditional marketing.

Key Points:

• Personal Branding: Building a recognizable persona (e.g., Tiffany as the face of the YouTube channel) while incorporating other team members as guests.
• Consistency Across Platforms: Aligning YouTube content with Instagram and other social media to reinforce brand recognition.

Notable Quote:

Tiffany Weber [14:48]: "We use Instagram to try and build the trust with our other attorneys more. And we use YouTube as like TIFF's big because it's not as local. Instagram's more local."

---

8. Innovative Traditional Marketing: Billboards Reimagined

Tyson and Tiffany explore how to effectively use traditional marketing channels like billboards by making them stand out and ensuring they communicate clear value propositions.

Strategies Discussed:

• Pattern Interrupts: Using unconventional visuals (e.g., unicorns, rainbows) to grab attention amidst typical legal advertisements.
• Clear Client Benefits: Ensuring that billboards clearly communicate the benefits or solutions offered, not just contact information.

Notable Quote:

Tiffany Weber [41:40]: "You could do something like 1,000 helmets to children in 20, 25. Law firm name... It can't improve it. I use the least amount of short, concise, punchy words as possible to convey what we do."

---

9. Personal Business Insights and Future Strategies

The conversation shifts to personal business strategies, where Tyson discusses balancing his law firm with a marketing company, citing advice from entrepreneur Hormozi.

Key Discussions:

• Focus vs. Diversification: Debating the merits of concentrating solely on one business versus maintaining multiple income streams.
• Operational Efficiency: Considering hiring an operator to manage day-to-day operations, allowing greater focus on core business growth.

Notable Quote:

Tiffany Weber [22:44]: "If my wife is able to manage that all by herself and doesn't need my help, then she's already a client. Just let her continue being a client. If she wants more marketing help, pay more money."

---

10. Enhancing Client Experience Through Physical Touchpoints

Tiffany shares innovative ideas to enhance the client experience, emphasizing the importance of in-person interactions in an increasingly digital world.

Innovative Ideas:

• Unique Office Experiences: Designing the office environment to evoke positive emotions (e.g., resembling a college football game tunnel).
• Keepsakes for Clients: Providing memorable items like Polaroid photos in special cases as keepsakes from their legal proceedings.

Notable Quote:

Tiffany Weber [43:04]: "I want to take photos and Polaroid, so they literally leave with their closing photo and I want to have it in like a little, almost like a, like a hockey card or baseball card hard case and give it to them so they can like keep it like a keepsake."

---

11. Conclusion and Contact Information

As the episode wraps up, Tiffany provides listeners with information on how to engage her marketing services.

How to Connect:

• Instagram: @RyanWeberMarketing
• Website: RiseUpMedia.com (Note: "rise" is spelled with a "Z")

Notable Quote:

Tiffany Weber [44:03]: "Probably the fastest, easiest way, honestly, is Instagram. Ryan Weber MARKETING and dme."

---

Takeaways:

• Strategic Content Creation: Focusing on specific niches and consistently delivering value through well-crafted titles and thumbnails can significantly boost YouTube channel growth.
• Balancing Content Formats: While short-form content like YouTube Shorts can increase visibility, long-form videos are more effective in converting views into clients.
• Innovative Branding: Differentiating traditional marketing methods with unique and engaging approaches helps law firms stand out in a crowded market.
• Client-Centric Experiences: Enhancing the client experience through thoughtful in-person interactions and memorable keepsakes fosters long-lasting relationships.

---

For law firm owners and aspiring legal marketers, this episode offers a wealth of practical strategies to harness the power of YouTube and beyond to attract and retain clients effectively.

Transcript

[Ryan Weber]

Are you tired of the marketing guessing game? Does your website feel more like a digital billboard than a client magnet? If you're nodding along, you're not alone. And it's time to stop the uncertainty and start getting real results. Let's talk about your marketing spend. Are you just shelling out money every month and crossing your fingers? Do you ever wonder what impact your marketing is really having on your revenue? Well, it's time to take the guesswork out of the equation with Rise Up Media. We been working with them for over a year and the feedback from our fellow members has been fantastic. Rise Up Media is here to take your marketing to the next level. They'll even perform a full audit of your online presence, giving you the good, the bad, and even let you in on what your competition is up to that you're missing out on. And the best part, there's no obligation, no catch, no pressure. If you decide to work with them, their contracts are month to month. That's right. No long term commitments tying you down. So what are you waiting for? To learn more about how Rise Up Media can transform your firms, visit RiseUp Media.com max law and Rise is spelled with a Z. RiseUpMedia.com max law.

[Tyson Mutrix]

This is Maximum Lawyer with your host, Tyson Mutrix. So Ryan, you had this fairly recent YouTube video and you posted about on Instagram about something like I failed at social media. You know what I'm talking about?

[Tiffany Weber]

Yeah.

[Tyson Mutrix]

What was that about?

[Tiffany Weber]

So it was actually a failed at YouTube. And so I've had a YouTube channel for seven years and I've always wanted to have this like YouTube following. I think YouTube's really cool.

[Tyson Mutrix]

Yeah.

[Tiffany Weber]

And so I posted consistently and it never really grew. You know, maybe I got to a thousand subscribers, which is more than most, but it wasn't getting all the attention that I wanted until I did what I was supposed to and I learned on YouTube. And I had stopped posting for about six months and then I started posting again consistently. And by doing what I was supposed to, within three weeks of doing what I was supposed to, I got monetized. And so I went from like I, I needed I think 2000 hours of watch time over 365 days. I got that within three weeks to get me over the 4000 I needed got monetized and it kind of kept going from there.

[Tyson Mutrix]

Nice. So it's funny because we were, I want to get into some of the things you did because I can tell you we focused like almost exclusively on podcast from like 2015 or 2016. Whenever we started the show, up until the end of 2024, right. So we had YouTube.

[Tiffany Weber]

And I think that's when I met you and was like, hey man, you should do YouTube with this. You're already doing it.

[Tyson Mutrix]

It was like, here's kind of a dumb thing, to be honest with you. I kind of thought we were. And I, I, I, I wasn't monitoring it and you know, it like I started to monitor it and it was, it was weird. Like it was almost like I would call, I call it like a zombie channel. Almost like we were posting to it. We weren't doing jack squat with it. The numbers on YouTube were nothing compared to the podcast. And I was like, what the hell? So we made some massive tweaks and we've mad now we're not at your numbers, but we are like, we're definitely like, we, our increase has been like, I don't know, 5,000%. I mean it's been like a massive increase. But it's because we do it like we're doing little tweaks, little bitty tweaks. Like, like, like we can talk about some of the things like we were doing. I'm really curious. Like, I think your content is like just amazing. Like you're, you do framing really well with like how to do the shots and stuff like that. And so.

[Tiffany Weber]

So you want me to tell you what I did?

[Tyson Mutrix]

Yeah, I want to. Because, well, here before you do though, because like I don't think it's all about like the quality of the video. I think it's like other small things.

[Tiffany Weber]

That's nothing of what I.

[Tyson Mutrix]

Okay. Because that was, that was what I asked you guys.

[Tiffany Weber]

So let's hear like I just have an expensive camera. I have the camera background, obviously I shoot videos for people. So that I knew wasn't the thing. The thing was first off, the very, the most important thing was I call it a platypus channel. So my channel had a little bit on marketing, it had a little bit on videography, it had a on camera gear review. So the algorithm doesn't know who to put this in front of because it's for everybody. So I went super specific and said this is for small business owners trying to grow and learn. And then I got even more niched and said they're small business owners wanting to use social media for marketing. And then I only made content for that over and over and over again. So now they're like, I know who to post this, I know who to put this in front of. That was Step one, step two, it doesn't matter how good of your video is if nobody clicks it. So the title and thumbnail are so important. The packaging of it is the most important thing. After you kind of figure out your niche and stick to it.

[Tyson Mutrix]

You figured out the niche and then like, I guess, how do you convey that to YouTube to. To make sure that YouTube understands other than, like, the actual video. Right. I'm talking about, like, other. Like, how do you indicate that to YouTube?

[Tiffany Weber]

So you just do it over and over again and you don't stray. But I also, I found outliers, so I said, this other channel is like me. Every time they post a video like this, it's an outlier. It outperforms everything else around their channel. So that means it's good. Yeah, I should probably do that in my own words and use their. Either it's the topic or the title or the thumbnail or all of the above and try to figure out why that's an outlier for them and repackage it in my own words.

[Tyson Mutrix]

How important is the description part of it?

[Tiffany Weber]

None. I don't change the description. Now, the description for every video is exactly the same for me.

[Tyson Mutrix]

Really?

[Tiffany Weber]

And Tiff and everyone I work with, it's always the same.

[Tyson Mutrix]

Is it like a call to Action100?

[Tiffany Weber]

So the first line do any different?

[Tyson Mutrix]

It's the exact same thing.

[Tiffany Weber]

The description for me. Now, the first thing that you see is my lead magnet. The second thing you see is my paid option. And then I have, like, some SEO filler below it. So it's like, for Tiff, it's like, Tiffany Weber is a real estate attorney in Morrisville Northeast.

[Tyson Mutrix]

You're pissing me off because I've always spent way too much time on this.

[Tiffany Weber]

I used to, and I stopped and my numbers did not change, and I actually started getting more conversions of people getting my lead magnet.

[Tyson Mutrix]

So what's in your description?

[Tiffany Weber]

That. That's it.

[Tyson Mutrix]

That's it.

[Tiffany Weber]

So call to action for lead magnet. That's free. Call to action for Buy My Stuff SEO filler. The end is that.

[Tyson Mutrix]

Is that, like, all the big channels are doing.

[Tiffany Weber]

Go look at Alex Hermosi's. All of his description are exactly the same. Every single one.

[Tyson Mutrix]

Okay.

[Tiffany Weber]

It's by my books. Here's the free thing. Here's this. Here's a description about Alex's history and background. The end.

[Tyson Mutrix]

I have learned, like, to just go rip off what other people are doing. Like, you know, like, like see what's working and just rip that off. I'VE done that. Like the thumbnails and stuff. Like, we have our own unique thumbnail, but we. We try to make it where it's like very. It's clickable. Right. It's like. So we. We have two versions of the same thumbnail we're using. We use a picture of the guest for the most while you'll like you. We'll have a picture of you. We'll put you on there. And it is like whatever. The main thing of this discussion, like, main, like takeaway is usually like, what's in the big, bold part of the. It's like that's the word, but it's a part of a sentence. It's kind of like a. It's.

[Tiffany Weber]

It's kind of like podcast quotes work really well. So if there's like a really bold statement or interesting quote or it needs to relate to the title to make you interested, to want to click and learn more. So it can't be the same. So, you know what I used to do is have the words be exactly the same. So if I'm saying, like, how to do social media on YouTube, I would be like, YouTube, social media or something like that in the thumbnail. And that's wrong. It should be like, it's so easy.

[Tyson Mutrix]

Sure.

[Tiffany Weber]

Then the title is better.

[Tyson Mutrix]

The Something else we've learned too is the title consistency and the. To the thumbnail where it's so important. Yeah. It's. Otherwise it clashes.

[Tiffany Weber]

I spend over 50% of the time on the video on the title and the thumbnail.

[Tyson Mutrix]

Wait, no.

[Tiffany Weber]

Yes. No, I'm not joking.

[Tyson Mutrix]

Why?

[Tiffany Weber]

Because it's so important.

[Tyson Mutrix]

Okay.

[Tiffany Weber]

It's so important. The title of the video is literally the most important thing because the video doesn't matter if no one clicks it. So you actually don't need to spend time on the video if the title and the thumbnail is not going to get someone to click it. Hmm. So you're wasting your time making videos unless someone actually watches it. So I go title first, I go thumbnail concept second. That's 50% of my thought process. And the. So that gives me my topic. Then I go intro, and I spend 25% of my time on the intro. And the last 25% is actually recording the video.

[Tyson Mutrix]

Wow.

[Tiffany Weber]

And the edit doesn't matter.

[Tyson Mutrix]

Are you recording a separate intro from the video?

[Tiffany Weber]

Yes.

[Tyson Mutrix]

Oh, wow. Okay.

[Tiffany Weber]

This is all new for me.

[Tyson Mutrix]

And that's something that, like, we had a training in the. In the guild.

[Tiffany Weber]

And you want. You want the framework for it.

[Tyson Mutrix]

Yeah.

[Tiffany Weber]

Here you go.

[Tyson Mutrix]

I. That's fantastic. Wasn't. I didn't know you had three ps. Okay. Ps.

[Tiffany Weber]

3Ps, 20 seconds or less.

[Tyson Mutrix]

Three Ps, 20 seconds or less.

[Tiffany Weber]

Pain Proof promise. Okay, so example for this one, if I were doing something for my channel around social media and say law firm owners want to get on social media but they don't have enough time and don't know what to do. I've recorded over 10,000 videos, a lot of them for law firm owners. And I know exactly what you need to do to put in your videos in the least amount of time possible. So stick around in this video and I'll give you the five things you need to know to make sure you have an effective social media strategy with little time. Okay, that was less than 20 seconds. Pain was I want to record videos but I don't have time. I don't know what to do. Proof I've done it. And then the promise is what you're going to get in the video.

[Tyson Mutrix]

All right, give me a very short answer on this one because there's a reason why I ask you this. So I want you to think about like if there's like one thing that you really want to talk about in this episode that you really want to get out, I want you to look at that camera and do the three Ps, because we'll use that for this video.

[Tiffany Weber]

I don't know. I don't know.

[Tyson Mutrix]

We're. The pressure is on.

[Tiffany Weber]

I don't, you know any of this is.

[Tyson Mutrix]

Here's like you didn't know we were going to record this.

[Tiffany Weber]

No.

[Tyson Mutrix]

Until about midnight maybe last night. Yeah. Yeah.

[Tiffany Weber]

I. I mean I, I don't know where we're going to take the conversation, so it's hard. I actually record these at the end.

[Tyson Mutrix]

Yeah.

[Tiffany Weber]

So I record my whole video first, then I go back and record the intro last.

[Tyson Mutrix]

What do you know the most about like, like other than gyms. I know you know about gems.

[Tiffany Weber]

I think it's probably around like content marketing, branding, how it all kind of aligns to grow a small business.

[Tyson Mutrix]

Okay. So give it. Let's do. We'll talk about. Do you that.

[Tiffany Weber]

Do you. Do you want me to try it?

[Tyson Mutrix]

Let's give a shot.

[Tiffany Weber]

Okay.

[Tyson Mutrix]

By the. This is not scripted. This is something that is completely off the cuff.

[Tiffany Weber]

All right. Law firm owners are struggling to grow their business because they don't build a brand that's long lasting. I actually have built a YouTube channel for my wife who is a lawyer that has over 85,000 subscribers. So in this video, I'm going to talk to Tyson and we're going to show you what we're doing to build a brand for a lawyer that helps actually grow the business and make her more money.

[Tyson Mutrix]

I love it.

[Tiffany Weber]

I would clean it up, but, like, that's generally it.

[Tyson Mutrix]

Well, that's all. I mean, that's right off the cuff. Like, you didn't even skip a beat on that. That's pretty good. That's pretty good.

[Tiffany Weber]

Record a lot of videos.

[Tyson Mutrix]

That's pretty good. Okay, but let's go. We're going to. We'll come back to that.

[Tiffany Weber]

Okay.

[Tyson Mutrix]

All right. So the branding, marketing, whatever the hell you said, we'll get that a little bit.

[Tiffany Weber]

Doesn't matter.

[Tyson Mutrix]

It does, because they're going to think we're going to talk about that. So. Clickbait. Yeah. Back to the YouTube. So are there advanced tools and stuff you get as you get higher in, like, the subscribers and all that, and the views that, like the. The peasants, like us, like, on, like.

[Tiffany Weber]

Do you have the AB testing on the thumbnails?

[Tyson Mutrix]

That's what I was gonna ask you. If there's a B testing. I don't know, because I. Sharon takes care of, like, the thumbnails and stuff.

[Tiffany Weber]

So now you can upload three thumbnails at once and just let YouTube choose which one performs and just let it run. Oh, so I like to do either three different variations of the text or three different variations of the photo or background color. But just do, like, three small changes.

[Tyson Mutrix]

Yeah.

[Tiffany Weber]

And just let YouTube pick.

[Tyson Mutrix]

Have you thought about going back and reviving old videos? Like, my changes?

[Tiffany Weber]

I have, and I just don't have.

[Tyson Mutrix]

The time because I thought it'd be really cool. There's an AI idea where you go, go fix my old videos, if that would be kind of cool.

[Tiffany Weber]

Well, I mean, I know for a fact that old videos still work like our. One of our best. The reason tiff's channel so big, the thing that, like, popped, was a video that was posted two years prior to when it popped. I did nothing to it. It just happened.

[Tyson Mutrix]

You have no idea why?

[Tiffany Weber]

No. I wish I could tell you. It's like pure luck. Algorithm luck.

[Tyson Mutrix]

I mean, I don't understand that. Makes zero sense to me.

[Tiffany Weber]

I 100% agree with you.

[Tyson Mutrix]

Was it after? Do you know if it was after, like, an algorithm change or something?

[Tiffany Weber]

I don't know.

[Tyson Mutrix]

Like, that is why it makes no sense.

[Tiffany Weber]

I was sitting there on a Saturday morning and I looked down at my phone and I'm like, Tiffany, you just got like 20 comments on this one video. So I clicked in the analytics and it's literally just a straight line up.

[Tyson Mutrix]

But we got who Tiffany is. Have you said, did you say that's your wife?

[Tiffany Weber]

I have a wife. Her name's Tiffany.

[Tyson Mutrix]

Yeah. So it's, it's. She owns the real estate firm. And so you handle the marketing side of stuff. Make sure people know who Tiff is. Like tell the YouTube channel what that channel is. So that. Because it is, if you're, I mean, as a lawyer, like it is that to me is like, that's the standard.

[Tiffany Weber]

Yeah, it's the real estate lawyer. Good title. And literally she goes in and tries to educate buyers and agents on complex real estate topics or really like things you would need in real estate closings.

[Tyson Mutrix]

Okay, I, I wonder, I've asked this question of several people and I, I get kind of mixed answers. Do you think it's important, important to have a person behind it or can the firm just, it can be like the firm name.

[Tiffany Weber]

Well, we've toyed around with, we've struggled with that. And so from a branding perspective on YouTube, I think it's easier to build one person, but then at the same time you get the key man risk of just one person.

[Tyson Mutrix]

Sure. Yeah.

[Tiffany Weber]

So what we do is YouTube is tiffs. We bring in our other attorneys to be guests so that they can have the presence, but she is the host and the main person. Think about Dave Ramsey. Same thing. Like it's Dave Ramsey but he brings in all of his people.

[Tyson Mutrix]

Yeah.

[Tiffany Weber]

And then on our Instagram we bring in same thing. Because if Tiff already has the brand, if you just sit down and talk with Tiff, then you're related to her, you know, she's. You're trusted. And so people automatically build the trust with the person that's brought on. And so we use Instagram to try and like build the trust with our other attorneys more. And we use YouTube as like TIFF's big because it's not as local. Instagram's more local.

[Tyson Mutrix]

What are some other things you do with the YouTube channel to make it better?

[Tiffany Weber]

That's the main.

[Tyson Mutrix]

It really is simple, right.

[Tiffany Weber]

I don't post shorts anymore. We stop posting shorts.

[Tyson Mutrix]

Okay, so that's where I'll disagree with.

[Tiffany Weber]

You on the strategy because, well, all shorts do.

[Tyson Mutrix]

Here's the filter back to they, they get you back.

[Tiffany Weber]

Okay, here's the reason why. Shorts give you views, it gives you subscribers. But a short form viewer does not watch long form videos. So if you get Someone from a short and they go to the long form video, they don't want to sit around and watch 10, 20 minutes, typically if they came from a short form platform.

[Tyson Mutrix]

So just make sure we're specific because we're talking about specifically like the, the 60 second shorts. We're not talking about like the five minute.

[Tiffany Weber]

Correct.

[Tyson Mutrix]

Because that's not a short term.

[Tiffany Weber]

Because if you're a viewer of 60 second content, you don't want to watch 10 minute content.

[Tyson Mutrix]

Okay, I, I may or I don't know. I, I feel like the shorts have been a really big part of our strategy.

[Tiffany Weber]

It will grow views, it will grow subscribers. But if you look at your long form videos, is the long form numbers increasing and is the calls to action on your long form increasing? Because that's what I care about.

[Tyson Mutrix]

Okay. And I want to. So something I want to talk about too is like, does any of this lead to clients? And I think that I'm.

[Tiffany Weber]

Of my channel, my little tiny YouTube channel, 3,900 subscribers right now. I've only been consistent for about two months. I think I've posted 20 videos in two months. Three months. Sorry, three months, 20 videos. I've gotten 70 leads to my free lead magnet, 100% from YouTube. Because I've only posted that lead magnet.

[Tyson Mutrix]

On YouTube is going to prove my point. Not that, not about the shorts being right. But the other point, which is I'm going to contradict myself about the importance of shorts. I think the shorts are important for driving traffic for the channel. All those, all those statistics, all those numbers. But, and I think that, I actually think that you, if you talk to someone YouTube and like, yeah, the algorithm helps with us.

[Tiffany Weber]

I have a guy that I Pay, that's a YouTube strategist.

[Tyson Mutrix]

Okay.

[Tiffany Weber]

That I'm paying a lot.

[Tyson Mutrix]

Well, here, here's my thought. I've been of this opinion for a long time, okay? A lot of these shirts don't lead to clients. The shorts don't lead to clients. You, they just don't. Unless they get you. Unless you get them back to the freaking main channel. They, that's why you see all these like, call it like, like TikTok lawyers that go. And it all has to filter back to something else if it doesn't. That's why they always talk about like all parts of law. Like, and they don't talk about like, like niches, but it all has a direct back to something else. Because like, so like Jim's, his YouTube channel, all the TikToks, it all leads back to his show and stuff. It's all. He's all trying to get them to go to the show. He got this like there's not be a funnel involved with it. A short is not directly going to lead to a case for the most part.

[Tiffany Weber]

The two things that I think about is average view duration. So if you're a short form viewer, you have a short average view duration. When you go to my long form videos, you bring my average view duration down, which is going to hurt the algorithm for me.

[Tyson Mutrix]

Yeah.

[Tiffany Weber]

And then second thing, the old adage of like you need 7 to 14 touches of a person, you'd think like hey, shorts will work. I get more touches. It's kind of flipped. It's more about time consuming you. So if a short is session.

[Tyson Mutrix]

Yes, that's what they call it, session time.

[Tiffany Weber]

So it's now like two to three hours of with a person. So if I can do 10 long form videos that are 20 minutes long and that's what they watch, or I'd have to do like 200 short form videos to get the same result.

[Tyson Mutrix]

That's why I think the shorts are going to be important for the. Because of the session. Because that's a recent change with. With YouTube where that's why they want to make sure you have all the cards at the end pointing back to something. One of your having all that optimized but then also different playlists for all your stuff. Camera. What else is. There's other ways of like improving session time where like they're staying on you like that. That's an important part of it.

[Tiffany Weber]

I mean the guy that is our short form editor her was. He's been with me since 2018 and he just stopped working with us for Tiff's channel. He has 1.7 million YouTube subscribers and he only does shorts.

[Tyson Mutrix]

That's wild. But does it lead to results for him?

[Tiffany Weber]

Well, he doesn't have a business. His business is content.

[Tyson Mutrix]

Oh, okay.

[Tiffany Weber]

But he makes $30,000 a month from his YouTube shorts. So there's his business.

[Tyson Mutrix]

Because you'll make money off the YouTube channels, right?

[Tiffany Weber]

Not much.

[Tyson Mutrix]

Not, not you still make money off.

[Tiffany Weber]

I think when it was bigger.

[Tyson Mutrix]

So.

[Tiffany Weber]

So when we were getting more views on long form videos, I think our biggest month was like 1600 bucks. Right now at this current day, it actually over the last 28 days is only like $450.

[Tyson Mutrix]

Yeah, I don't think the amount matters. I just think it's an interesting thing that you're doing it for. For business purposes anyways. But you also get paid for that.

[Tiffany Weber]

So we.

[Tyson Mutrix]

It's a nice little.

[Tiffany Weber]

We get about 15 phone calls a week because of our videos. Now I don't know if that's YouTube, I don't know if it's Instagram, but I mean, I was talking to you this morning. I spent about $450 on ads for another practice. Well, that money came directly from YouTube.

[Tyson Mutrix]

So you said 33 to 1 return or something.

[Tiffany Weber]

I have a 33 to 1 ROI for the ads right now.

[Tyson Mutrix]

It's pretty good.

[Tiffany Weber]

So I took the free money that YouTube paid me, I spent it in ads, and Now I've gotten 13, $14,000 from that ad spend that YouTube paid me the $450 to spend on ads. That's how I use it.

[Tyson Mutrix]

I love. I'm gonna shift gears because I. You have an airplane to catch in a little bit. So I talked about Haro.

[Tiffany Weber]

Okay.

[Tyson Mutrix]

Did you know you were going to be on his show?

[Tiffany Weber]

No.

[Tyson Mutrix]

Okay. So you sent me that clip. You said only listen the first three minutes. And I was like, why would I want to listen to just the three minutes? But. And then I quickly learned why. You want to talk about that?

[Tiffany Weber]

Sure.

[Tyson Mutrix]

What was the clip about? Tell people the clip we can put in the show notes.

[Tiffany Weber]

Yeah, so I, that's why I think.

[Tyson Mutrix]

The description is important. You put the show notes in there?

[Tiffany Weber]

Yeah.

[Tyson Mutrix]

Yeah.

[Tiffany Weber]

Maybe I've had this. Maybe existential crisis might be the easiest way to explain it over the past two years. So we own the law firm, it crushes it. It does great. I also own the marketing company. Once again, crushes it does great. I've always loved working with my wife and I've always thought like my skill set, I mean any law firm, if you have someone that's really good at marketing and you bring them in and they put all of their effort into it, your business is going to grow really well. So my question to him was basically like, hey, I have this law firm. Should I go all into the law firm and stop doing my marketing company? Should I go all in on the marketing company? Should I hire someone around the marketing company? And that, that's basically been like my, like my internal conflict over the last two years. Because I know I can go into the law firm and kill it, but I have this other thing that's making me a bunch of money on the side. It's not on the side. It's my full time gig. But my company is seven times smaller than the law firm. So what if I took all of my hours and just put it in the law firm, Would we grow faster? The Weber family in general, Would we grow faster? I don't know. Like, that's. I've struggled with this for a while.

[Tyson Mutrix]

Yeah. You want to give away the goods on what Hormozi said.

[Tiffany Weber]

Yeah. So he said, shut down the marketing company and go 100% in the law firm.

[Tyson Mutrix]

And do you agree with that?

[Tiffany Weber]

I didn't. I'm not doing that.

[Tyson Mutrix]

I want to hear why.

[Tiffany Weber]

So I think what he really means is you should put 100% of your focus on one thing. You shouldn't have your focus split. So while I agree that if I only put my focus on the law firm, it would grow, but at the same time, if I say Tiff runs it and she's killing it, and I put all of my focus on my marketing company, I can double the marketing company, and I already have super high profit margins.

[Tyson Mutrix]

They're ridiculously high margins. They're really good.

[Tiffany Weber]

And so if I look at it, if Tiff and I are only pulling from one income source, AKA the law firm, if we have a bad year, the Weber family struggles. But if I have the marketing company that can help keep everything consistent, then I rather pull money from two different areas rather than put all my eggs in one basket.

[Tyson Mutrix]

It's fair. I mean, I kind of. I give you my thoughts. I. It's one of the things, like, it's hard to, like, I think it's easy to say, hey, like, I disagree with this, you know, 100 millionaire or whatever.

[Tiffany Weber]

Yeah. Like him sitting up there on stage making 200 million a year. It's easy to be like, yeah, shut down your business.

[Tyson Mutrix]

My issue with. With what he said is part was two things. Right. I told you. He was very quick to dismiss it, but it also seemed to contradict the way he operates. And that's why I was like, kind of like, because you had. You had proposed. What do you think about, like, like an owner operator situation where you're the owner, so and. And then you take. And you hire an operator and the operator runs everything.

[Tiffany Weber]

And it makes plenty of money to do that.

[Tyson Mutrix]

And it really wouldn't. It would. It seems like it'd be fairly easy to do that. And my problem was he didn't give any thought at all. And it seems. And he. Here's the thing. I may completely misunderstand his model, but from what. From talking to you, from talking to Paul Yoga Bidis, from listening to her mosey, I feel like I have a decent idea. And it seems like you proposed the exact same thing that he does, and he didn't give it a thought. Like, it was very quick. The response you said it wasn't edited. So it's like that was my issue with it. He just didn't give it a thought.

[Tiffany Weber]

Yeah, I mean, I agree with him. If his philosophy was you need to put all your eggs in one bat or like put all your focus in one thing, I agree with that.

[Tyson Mutrix]

Yeah.

[Tiffany Weber]

But if my wife is able to manage that all by herself and doesn't need my help, then she's already a client. Just let her continue being a client. If she wants more marketing help, pay more money.

[Tyson Mutrix]

But you're here. Here, here's the. Here's where I think it makes sense to do the operator. Because you're still focusing on the firm.

[Tiffany Weber]

Yes.

[Tyson Mutrix]

You're just still making money off of the, the marketing company. That's what's, that's what's kind of weird to me is like nothing, Nothing really changes with his opinion other than the fact you're not closing the marketing company is what it would be.

[Tiffany Weber]

Yeah, I agree way more with you. Like, if I found an operator or someone to take me way out of the day to day, and those extra hours I gain, I can put 100% focus into the law firm in those extra hours. I think it would be the, the biggest ROI for me.

[Tyson Mutrix]

So if you are living in North Carolina and you want to maybe be an operator at the lake, Mooresville, is it. So here's what I gotta ask you about this. This is a sidetrack, but if you're interested, reach out to Ryan. But is. So you call it Mooresville. Like we have the Lake of the Ozarks. Is Mooresville the lake or. Like, I just don't understand. It's like there's a bunch of little.

[Tiffany Weber]

Towns around Lake Norman. Is the lake okay? And Mooresville is a city at the lake, and it's the largest city at the lake.

[Tyson Mutrix]

Okay, got it. So it's like, all right, so that's what.

[Tiffany Weber]

So if you're saying you're coming to the lake.

[Tyson Mutrix]

Yeah.

[Tiffany Weber]

You're probably going within like a five mile stretch.

[Tyson Mutrix]

Gotcha. I am, I am fairly sure, and I, I'm somewhat embarrassed to admit this. I'm pretty sure there's a town around Lake of the Ozarks called Lake Ozark. It's a tiny town, but there's like other other little bitty towns around the Lake of the Ozarks. That's why I didn't know if it was like, is it like the Mooresville leg or something like that?

[Tiffany Weber]

But it's, it's like if you're in the Charlotte area, if you say, I'm going to the lake, you know, are coming to Lake Norman, it's like 30 minutes north.

[Tyson Mutrix]

All right, let's give the people what they came here for because you gave them the tease in the beginning. What, what Talk about the branding and, and all that. That you're. That you. You promised at the beginning. The PPP, the PRE. The P3.

[Tiffany Weber]

Yes, three. Three Ps. Pain proof promise. So if you're starting any sort of video, especially on YouTube, first thing you need to start is with the pain that the person is experiencing. So if you call out the pain as your hook, then you're buying. You're getting them to buy into it. So if you are experiencing XYZ and want this, you're in the right place because we got to think of the title of our video needs to immediately get answered in the first 20 seconds.

[Tyson Mutrix]

Okay, but so you delivered that the, the three P's in the, in the intro, right? Or the, the lead into this. And so at the beginning of it. And so what. How does that relate to, like the marketing? Or I guess maybe it doesn't relate to the marketing, but like, what's like the market. You talking about the marketing, the branding and all the. How the related. What? I can't remember what your intro was.

[Tiffany Weber]

Yeah, and that's why I always record the intro after the whole video. So I know what we're. We talk about. But yeah, I mean, I have the philosophy of like, lawyer marketing is bad and it's outdated.

[Tyson Mutrix]

What's bad about it? Let's start with that.

[Tiffany Weber]

Because it's boring and it's outdated and it's stuffy and it's not relatable.

[Tyson Mutrix]

Are you specifically talking to like, commercials or ads on Facebook?

[Tiffany Weber]

I'm using generalities. Okay, so not all lawyers are bad, but.

[Tyson Mutrix]

No, I get that. But like, like what marketing? I'm curious what marketing you see.

[Tiffany Weber]

Oh, like, and don't get mad at me. I'm just saying, like, I would do things different, but like billboards, commercials, the mailers, basically any social media I see, websites, language, all of that I think is poor. It could be improved. Not saying the, the thing you're doing is bad. Like, I think billboards would work, but I don't think you should have the same billboard as every other lawyer. Make it different, make it unique, make it stand out.

[Tyson Mutrix]

By the way, I don't disagree with you at all. I'm just trying to get some examples for people I, I, I like.

[Tiffany Weber]

If you look at our social media.

[Tyson Mutrix]

Yeah.

[Tiffany Weber]

On the law firm social media, it's completely different than any other law firm social media. We're making jokes. We have a whole series going on right now where it's called Confessions at the Closing Table.

[Tyson Mutrix]

It's pretty good.

[Tiffany Weber]

And it's just us telling silly stories, like parodies of things, conversations that happen at the closing table.

[Tyson Mutrix]

Do you have an acting background?

[Tiffany Weber]

I do not.

[Tyson Mutrix]

Okay. Because like you're, you've done, you've done some ads. You, you're really good at it and so is Tiff. Had any background in that? No, because you all are like, you all, you have a really good presence on camera. So what is your advice to people on that? You gave me some good advice. When you're shooting at some ads earlier.

[Tiffany Weber]

Man, I don't even know what I say now. Talk to the camera as if it's just one person. So I imagine like if I'm making an ad for Tyson, like if Tyson's my avatar, a lawyer, that's personal injury. I'm literally thinking of Tyson in my brain. I'm saying, you know, do you have a law firm that's doing well and you want to grow it more and you don't know what to do on social media? You're trying to grow your YouTube channel, man. Here's what I can do for you.

[Tyson Mutrix]

So in you, the advice you gave me was think of a person that, that, that's had that been the exact same situation and just say that.

[Tiffany Weber]

Yeah, most of the time telling those stories is way easier than trying to come up with stuff.

[Tyson Mutrix]

Yeah, it was, it was, it was really good. Like, I mean your ads are really cool and I don't want to get too much, too far off in the weeds and stuff. But we were, we were having a conversation about like polished being too polished. Not polished enough. How much? Like what matters? Like, does it matter? Like how you look on camera? Like, like talk about that part of it.

[Tiffany Weber]

Yeah, I've actually like reverted some of the content so like I've actually made it look worse than I could make it.

[Tyson Mutrix]

Yeah.

[Tiffany Weber]

Because it too polished makes it feel like an ad in a commercial. So if it looks more organic or natural or UGC user generated content generally performs better. So I've actually stopped making like the super high end stuff because it wasn't performing as well. And we've like dialed it back a little bit.

[Tyson Mutrix]

I do think a lot of People think. And I think it becomes like, if you watch like Mr. Beast, right. Really, really highly produced. I feel like you either have to do that or you don't need much at all.

[Tiffany Weber]

So like my YouTube channel, I used to edit a bunch and now it's like we only do scale ins. I only use one camera. I have three different types of graphics or like things. Things that we do or text, whatever you want to call them. And that's it. Yeah, I don't have background music, I don't have sound effects, I don't have transitions. It's.

[Tyson Mutrix]

Yes.

[Tiffany Weber]

So basic.

[Tyson Mutrix]

Something we got rid of is a lot in videos, like no intros, we just jump straight into the content, which is. I think that's helped tremendously because it kind of like sucks people in a little bit. That's.

[Tiffany Weber]

I think if you went back and said, okay, now I'm gonna do a 15 second intro based on what that conversation was, it would help set the stage for what that even more.

[Tyson Mutrix]

Instead of. So don't jump straight into it. Just you start with an intro.

[Tiffany Weber]

You start with like if this conversation, our podcast here, you sat down and said, you know, if you're looking for this, this and this. I sat down with this guy and he's done this. So stick around and watch the whole episode.

[Tyson Mutrix]

I.

[Tiffany Weber]

And you did that in 20 seconds.

[Tyson Mutrix]

A little inside baseball for everybody. We did that for a short amount of time because that was the original plan. And what was. What ended up happening was I start. I would record them weeks or months after we were.

[Tiffany Weber]

Yeah, that's the problem. You gotta do it, right.

[Tyson Mutrix]

And I. And I. That was. And so I was having to go back and re. Listen to it or remember what I did. And then I didn't feel like it was super. I just didn't feel like I was nailing it. So I mean, I could try it again. I just. It's one of the things like it was. I just didn't think it was very good because like we have like this new rule where it's like if it's not like, if it's not really good or great, like it's not airing.

[Tiffany Weber]

And podcasts are different too than like a regular YouTube video. So what we'll do with Tiff when she's doing podcasts with people, I'll just take like two or three of the sentences that I like the best and I'll just put them at the beginning of the whole episode with no context. It's like interesting sentence, crazy statement. Another one right into like okay, so I'm here with.

[Tyson Mutrix]

You know, it's interesting like you have like you these massive contrasts and so it's, it's great to look at these bigger channels to get an idea. But it's like if you use a podcast, right. Like Joe Rogan still has like an intro video. He is the king of podcasts. He has the. Has by far the most. But if you like, if you have like Diary of a CEO, you ever watch any of that stuff? So I'm pulling this up now because his. I think he's the best. But Sean Ryan is amazing. Modern wisdom amazing. They're like their intros actually. Modern wisdom jumps right in my first.

[Tiffany Weber]

Million uses literally like half of a sentence.

[Tyson Mutrix]

That's, that's a good one too. So here, let me. I'm going to play the beginning of one of the Diary of the CEO videos because I think, I think he is.

[Tiffany Weber]

Don't they just use quotes like, like statement, statement, statement, statement.

[Tyson Mutrix]

But they, There's a better part. Not just that. So it's.

[Tiffany Weber]

I don't listen to them much.

[Tyson Mutrix]

Okay, so here I'll play it.

[Tiffany Weber]

I've had patients go from stage four cancer to stage zero. So I have now seen where the end of cancer is coming from. I've seen how the war is going to finish.

[Tyson Mutrix]

And here's how.

[Tiffany Weber]

Dr. William Lee is a Harvard trained.

[Tyson Mutrix]

So see how what they do is here's how they'll go through and they'll actually bleep out parts. They'll say here are the three things. It's beep, beep, beep and like so a lot of the videos it'll actually, they'll in the intro, they'll play the beeps. So you're like I want to know what the. I want to know what you just said.

[Tiffany Weber]

No.

[Tyson Mutrix]

And that's why I think it's good. That's. That's really heavily produced. Yeah. But I think you either have to go that level or you don't do any of that stuff because otherwise it's just, it's kind of pointless. Now I guess you could add the layer of like the intro. It's just, it's just, it is more work.

[Tiffany Weber]

I, I would rather do what Dyer of a CEO did and like use a quote from the podcast. Put it at the beginning and be like they want to hear where that, like what is that context? You've now it's, you know, the story loop. You've opened a story loop. And they're like I need to close the loop. I need to know what happened.

[Tyson Mutrix]

Right. Yeah, it does a really good job that, so that, I mean, that would be good. I like the underlying music that they have underneath it. That's pretty good.

[Tiffany Weber]

If you look at, like, my recent stuff, we've done that. You know, we. We really ramp up this intro. We put a little music behind the intro. We put the text on the screen during the intro and that's it. Like, after that, it's literally just plain old talking, cutting and a couple texts here and there.

[Tyson Mutrix]

So we were talking a little bit about branding. A little bit. And I want to come back to that, where you're talking about billboards. So I, I am. I'm not a proponent of billboards. I'm not a proponent of TV ads or commerce or radio, any of that. Just because the cost. There's way more effective ways of doing it. But. But it does work. It's one thing that does work, but it has to be like a total branding play. It can't be like, I'm throwing out billboards for three months and let's see how it works. It's not, it's not. That's not. You can do that. Google Ads. You can't do that with that. It doesn't, it doesn't make sense. Do you want to talk a little bit about that part of it and maybe disagree? I don't know.

[Tiffany Weber]

No, no, I do agree. And like, I'm huge on branding. I'm huge on just literally gaining more awareness. So, like, one of my marketing philosophies is if more people know you exist, the more money you're going to make because you have more at bats, you have more opportunities. So I. If you just want to grow your business, just let more people know that you exist in whatever way possible. It literally doesn't matter. Is that shaking hands? Is that posting more on social media? Is it running ads? Is it posting more billboards? Doesn't matter. If more people know you exist, you have more opportunities to make more money. So with the billboard, if your billboard looks like everyone else's billboard and sounds like everyone else's billboard, they still don't know you exist because it looks like everyone else. So I needed the billboard to have a unique message or a unique thing, and that's going to make you now become aware.

[Tyson Mutrix]

Let's design a billboard right now. Let's do it.

[Tiffany Weber]

Let's just come up. So, like, your personal injury. Okay, what is a normal personal injury billboard? Like, this is what I would do. This isn't my marketing philosophy for the Law firm. For every client I work with, I say what is the normal. We're doing opposite.

[Tyson Mutrix]

So here's what I think. They're the. The form I work firm I worked for at a law school. I'm giving him another compliment. I gave him one before. I don't normally do that, but I think he does a really good job in one thing with it. He makes it very simple as opposed to a lot of other ones. So the majority of them are something about the firm name, injury lawyers and a phone number and pictures of them on it. That's standard. That's pretty typical. But what they typically do for the most part is they put too much on there. The thing that he did was he created this and it's the same one from 20 2008. They're using the same design from 2008, but I think it's effective. He created in a PowerPoint slide and it was their phone number, a picture of him. It was him and his brother's brother passed and the firm name and that's it. But it's a total part of their overall. They've got TV commercials, they've got this late night infomercial. It's. That's called Wild that, that's kind of. Let's talk about off the out there. But it's kind of wild. But I think it's, it's. It's simple. It's part of their branding play. So it works for them. That. But the standard, the, the. I'd say the more standard one is it's a, it's a picture of multiple lawyers. A lot of things on the, on the, on the billboard, a phone number and the firm name. But it's like it's too much stuff is usually what it is. That's what it is.

[Tiffany Weber]

So one of my favorite ones when I'm driving down the seal. Brooks Derek, we'll give him a shout out on the side of the road. We have Hurt Bad. Call Chad.

[Tyson Mutrix]

Great. I saw one similar to that. It may have been that one, but.

[Tiffany Weber]

It makes me laugh.

[Tyson Mutrix]

Yeah. Pretty funny.

[Tiffany Weber]

That's the difference.

[Tyson Mutrix]

Yeah.

[Tiffany Weber]

You know, now there, there's a lot of them doing it. So don't wait.

[Tyson Mutrix]

Call Tate.

[Tiffany Weber]

Yeah, Yeah. I think one you can get away from like the hurt aspect. So you could. I mean I, I'd have to think of it but like something that comes to my mind real quick and I don't know how this would even relate is a white or like a rainbow with a unicorn jumping over the rainbow because you're Going to see that big. What is this thing?

[Tyson Mutrix]

It's squatty potty.

[Tiffany Weber]

And it just says something like, car wreck. I can help.

[Tyson Mutrix]

Yeah.

[Tiffany Weber]

Because it's so basic and simple, but, like, the whole image is a pattern interrupt. So when you're driving down the road, you see all these, like, lawyer billboard. It's almost all lawyers driving down the road. Then you see a rainbow with a unicorn jumping over the rainbow. And it's like, what?

[Tyson Mutrix]

Yeah. Okay, so let's. Let's improve on this. I like the idea of getting their attention even though it's in a wild way. I do. So you've got the pattern interrupt. I love pattern interruptions. If. If you're in a. This is for anybody. If you're in a funk, think about what your morning routine is and just do something completely different and do that. It'll help. It'll. With the pen. But back to this. What. What it's missing and what 99% of billboards are missing is what's in it for the client. That is where, like, it's missing something. So I think if you had. So you had the. The unicorn, the rainbow, and I think if maybe you had like a pot of gold on the other side where there's, you know what, there's. There's a competitor in St. Louis. They say call four, get more. That is like, they. I. I'm gonna get more money by calling this. Yeah. I think that's what's in it for that.

[Tiffany Weber]

And I'm 100 in like it. I think you're. You're spot on with that. So, like, if I sat down and really thought more about it, I, I think it's. You either need to. To spark more pain, like avoid doing more of this, or you need to increase the. The benefit of, like, get more of the thing you want. So. But really clear, really concise as a small amount of text and words as possible. So, like, we created our. And Tiff actually came up with our slogan. It's. We help people make smart legal decisions. Simple, basic. And then when you start breaking down every word, it's like, oh, that's actually really good. It can't improve it. I use the least amount of short, concise, punchy words as possible to convey what we do.

[Tyson Mutrix]

Yeah. And now to make that shorter and even punchier on, you have to find a way to make it shorter and punch for a billboard.

[Tiffany Weber]

Right.

[Tyson Mutrix]

Because people are going by. Some of the silliest ones I see is like, people QR codes on there. I'm like, you Put QR codes on a billboard and you're asking people to go out and drive. And like, that's crazy to me. I also think some of the more impactful ones are. I'll give another competitor, Brandon Crupin, some credit. They, like, they'll be like, they'll, like, pick a cause and they'll, they'll, they'll like, say something about the cause, like supporting some group.

[Tiffany Weber]

And I think that that's, that's a good idea.

[Tyson Mutrix]

Yeah, that's pretty good.

[Tiffany Weber]

So I know there's a guy down in, in South Carolina that does, like bicycle accidents, and he gives out helmets for kids. And you could do something like 1,000 helmets to children in 20, 25. Law firm name.

[Tyson Mutrix]

Yep. I mean, that's a, That's a really good one.

[Tiffany Weber]

And like, a photo with a kid riding on a bicycle. Like, you know, kid, kids, dogs, babies, they all sell. So, like, put, put a picture of them.

[Tyson Mutrix]

One of the most brilliant ones I've heard is, you know, X percentage of every settlement goes to this burn foundation. Like, we're like, yeah, it's like that. That's a pretty good one because it's related to injury, work and all that. I think that's pretty good, too.

[Tiffany Weber]

I think anything you can do opposite of your normal. What you would see. Like, if you, if you know where your billboard's going to be, look at the one that's next to it or before it, right? And say, I'm doing literally opposite of that. If that one's dark, mine's going to be light. If that one was red, mine's going to be green. Like, just literally opposite of every single thing that billboard is, because it's going to be a pattern interrupt.

[Tyson Mutrix]

We're, we're. We're going to start wrapping things up to get you to the airport. But I. What is. From, like, a branding marketing standpoint? Like, what is, what is your plan for, for yourall's firm? I. I'm curious, like, how. Because with. We. We've talked about a lot about AI over the last, you know, few weeks and all that. Like, there's, there's a lot of things we've been talking about, like, like the world is shifting, and I, I wonder what your. What if you thought of. I'm sure you probably have given it that much thought. Like, what's sort of like, what's the, the, the approach you're gonna take over the next year or so?

[Tiffany Weber]

I mean, I think there's two things that are going to happen in the world that I'm going to go on both of them. So I'm not going to. I'm not going to avoid or get rid of one. I think there's going to be a huge group of people that jump on AI and they want everything as convenient as possible. They don't ever want to go in person. They want to make things as easy and simple as possible. We're going to do that. But I think there's a huge opportunity to focus on physical goods, in person, events, the personal relationships. Because with the AI technology that's happening, I think that's great for you to make your law firm more efficient. I'm 1,000% in. Like, if I could do only AI right now, I would. But with that being said, people are going to be missing that relationship. They're going to be missing the physicalness of.

[Tyson Mutrix]

They already are things.

[Tiffany Weber]

And so I've been saying this for years.

[Tyson Mutrix]

They already are. They're missing it. Yeah.

[Tiffany Weber]

Like one of the things we're adding, when you go do a closing, you have to. You show up to our office. Can you do E closings? For sure. But when you walk down the hallway, I played college football. I want it to feel like going through a tunnel to a college football game. And so when you go in your.

[Tyson Mutrix]

Closing room, it's like, oh, yeah, like, that's pretty cool. I like that.

[Tiffany Weber]

And then I want to take photos and Polaroid, so they literally leave with their closing photo and I want to have it in like a little, almost like a, like a hockey card or baseball card hard case and give it to them so they can like keep it like a keepsake. So like, little things like that I think is going to be really, really important over the next five years. Because who else is doing it? Everyone's trying to be automated and offline. Well, I'm not going to remember that one. I'm going to remember the experience I had with these in person things.

[Tyson Mutrix]

That's incredible. I love, I love that idea. Let's wrap up with you telling people how to get in touch with you if they want to hire you for marketing stuff.

[Tiffany Weber]

Probably the fastest, easiest way, honestly, is Instagram. Ryan Weber MARKETING and dme. If you're not on Instagram, get on Instagram. But yeah, Ryan Weber Marketing on Instagram.

[Tyson Mutrix]

I mean, I think the biggest kudos I could give to anybody is like, if we hired you and we've hired you, it's like, to do work. So, like, it's like, we obviously believe in Ryan. So for the longest time, I've called him Jeremy. Just.

[Tiffany Weber]

It's perfect.

[Tyson Mutrix]

It's kind of crazy. So if I ever call him Jeremy Weber, if I have on the. It's because it's just like it's stuck in my head to say shameless plug.

[Tiffany Weber]

Go to freaking Max lock on 2025.

[Tyson Mutrix]

There we go.

[Tiffany Weber]

You're welcome.

[Tyson Mutrix]

Yeah, thank you. I appreciate that. But no, I. I've given you this credit. I talked about you the. The text I'd sent you. I do think like you. You've got a brilliant marketing mind. So I love it. So hire him if you. If you got some legal work or not legal work, some marketing work that you need done.

[Tiffany Weber]

Yeah, I can't do legal work, but definitely will help with marketing.

[Tyson Mutrix]

Absolutely. Thanks for doing this, man.

[Ryan Weber]

Have you been hurt by sloppy bookkeeping? Tired of chasing down payments from clients? Is managing your billing turning into a full time job? Our trusted partners at Collect are ready to simplify your invoicing, accounting, client management and collections. All at an affordable flat rate with no surprise, hourly charges. Don't let financial headaches hold you back. Contact Collect. That's Kollect with a K at Collect Legal. Or call them at 312-825-7013 collect legal because you shouldn't have to suffer in silence.

[Unknown Speaker]

If you've been feeling like your law firm is solid, but you know you're capable of more, this is your chance to tap into that. Maxlock on is happening this October and we just released the full speaker lineup. These are law firm owners and industry experts who are in the trenches, sharing exactly what's working to grow, lead and scale. This is two days designed to challenge your thinking, recharge your momentum, and help you walk away with a strategy you actually want to execute. And here's the heads up. July is the last month month to save $500 off your ticket. Once August hits general admission pricing kicks in. So if you've been waiting, now's the time. Go check out the full lineup and grab your ticket at maxlockcon.

[Tyson Mutrix]

Com.

[Unknown Speaker]

We can't wait to see you there.