Loading summary
Transcript3 lines
- [00:02]
A
You know that feeling when you leave a conversation with someone and suddenly your brain is firing on all cylinders again? That's Max Lacon. This October in Atlanta, you'll be surrounded by law firm owners who are building smarter businesses, dialing in their systems, growing their teams using AI, improving intake, marketing and finances. All of it. The conversations, ideas and people in this room will push you to think bigger about what's possible for your firm. And honestly, don't. There's just something different about being around people who are actually doing the thing. Go to max lockon.com and grab your ticket today.
- [00:39]
B
And welcome back to Maximum Lawyer Live. I'm Tyson Mutrix and I'm going to be going through last week's YouTube accelerator a little bit. The top three things that I learned from that. So I'm be going through that in just a moment. But what a week. What a week I was. Went to the World cup with the kiddos and Amy on Tuesday. It was awesome. It was. We got to see Messi have. Have a. Get a hat trick. Just, just incredible. Great seats. The second two goals we were behind the goal. Got to see just great viewpoints. We were in the Argentina section. Just wild. Just a really wild. That's why I'm actually recording on Thursday as opposed to on Wednesday because it was Tuesday night. We had a very, very early morning on Tuesday so we had to make sure our kids are in summer school and Jackson cannot miss because he's actually getting credit so he can't actually miss over three days. So he's, he's, he's cutting it close. So we had to make sure that Jackson was to school on time and everything. But just incredible. Had an incredible interview that you'll. Which we're going to have on the podcast pretty soon with Kelsey Bratcher talking about voice AI and AI and systems and everything. That was just a really, really cool episode. That was great. Gonna be on a radio show in about an hour. So after this I'm gonna be heading over to my buddy's got a local radio show. I'm gonna be doing that. So it's a. A busy week. Very busy week. But last week I can brag because I am not the one that was responsible for the content. Okay. But I can tell you it was one of the best events we put on. One of the best events we put on. And Jeff Hampton and Ryan Weber both just did a phenomenal job. Some of the things I heard were best money I've spent in a long time to go to a. To a training like this. And those are the type of. Those are the type of things that we like to hear when we go. When we have events like this is. We want to hear things like that. It was, I can tell you it was so content rich. It really was. And the way we, we designed it was. We wanted. It was, it was a workshop. It was an active workshop. So there were worksheets involved. And so we kind of started with that, started with that and then we had everyone record. We wanted everyone to record and then get, get their thumbnails done and get it posted on their YouTube channel. It was, it was amazing. I, I'm just going to give a plug to. To both Ryan and Jeff. Jeff Hampton's got YouTube Rainmakers. It's basically. I almost called it a membership. It's not a membership. It's a you. They have different options. They've like a done for you option. They have like a help you out where like you. They give you guidance. They have like different pricing plans and different options depending on where you are. And I can tell you Jeff knows his stuff. He knows his stuff and he's got the proof. Here's the thing. There are lots of people out there that like, want to tell you some things about how to do this and how to do that. And this is the way that, that's the way both Ryan and Jeff bring the proof. And especially Jeff. Jeff is like, he's. I mean they're both just crushing it, but Jeff brings the numbers and he, he can show you. He does it how he does it himself. He breaks, they break it down to the middle millisecond on some things. It's really incredible. And then Ryan re with Weber Marketing. So he's got Weber Marketing and it's interesting because he is. He's starting to teach people how to bring their marketing in house, which is a really interesting thing where you don't have. Usually have marketing agencies telling you that you should bring it in house. But that's, that's what he's doing. And I think that that's really cool. He and I built some really cool. Well, he built the major Claude skill which attendees are going to get. But the, the Claude skill is just amazing. It really is. It helps do all the research you need for, for recording YouTube videos. But as a part of that we, we were just experimenting the whole week and then all weekend, which I've turned in. I've created a bunch of workflows for a bunch of YouTube workflows for our firm. Just, just amazing content that we were able to use that. I was able to instantly use with the firm, but really just, I don't know, just incredible, incredible week. I, as you can kind of tell, I'm just, I'm sort of blown away by it. It was. They did such a. An incredible job for people. And I'm. I just, I don't know if I. They'd want me to tell you this or not, but we didn't pay them to do it like they did it because they, they're just. I mean, they're just amazing people. I'll just say they're just amazing people. They came out to Chicago, flood Chicago and just super, super grateful for them to, for them to come out and do that. So if you were there and got something out of it, I, I would encourage you to hire. Hire them to do whatever you need done. And if you weren't there, I also encourage you to do it, reach out to them because they're just, they're amazing people. They're really knowledgeable. So just incredible. But. All right, let's get into this one. As you know, we had this accelerator in Chicago. Beautiful city, by the way. Anyone that lives in Chicago, it's beautiful. Two days. It was a room full of law firm owners and really just one goal. And that was to re. Leave with actionable content, preferably with a video that you have recorded, which we, we provided time for that. And so that was the goal. And we wanted people to be able to at some point, either at the, at the event or shortly thereafter have a, an actual published video. Yeah, that was the goal. And so here is the. The top three lessons from that. I'm not going to give you all the goods, okay. You had to be there to get all the goods, but I'm going to give you some of the goods. Okay? I'd say lesson number one was just stop guessing at what works and borrow what already works. That is the biggest thing there were. I can't tell you how many times Ryan brought up his wife Tiffany's website, which he. Or not website, YouTube channel, which. She's the one that manages that. Tiffany's the star of the show. She, she does all. She's the one that is the one on the screen. And Ryan managers, manages the channel and, and you know, different ideas. They work on the ideas together and he'll pitch the idea to Tiffany and Tiffany will give sort of the legal perspective back to him. And it was interesting hearing him talk about how, you know, she'll send him a text back on like the Three different things that they want to focus on or whatever it is for that video, and then he'll craft the script for that. But he talked about how. Just deal with Tiff does. That's what he says. Just steal what Tiff does. Look. Look at this video. This would be perfect for you. Use this thumbnail. And they were talking about how both of them were like, it's. That's what they're. They're all of the YouTube now. They're. They put it a lot better than what I'm about to put it. But essentially, I'm gonna. I'm gonna kind of give you my interpretation. This is not what they said, but I'm gonna give you my interpretation. There are a lot of big channels that are already stealing from all these other channels anyways. And so this is sort of like a shortcut to it is what it is, because they're doing the. Everyone's doing it kind of a thing. They didn't say that. They didn't even insinuate that. But I. I'm just kind of. I'm just pulling out what I sort of. How I interpret it. And. But it's kind of like, in a way, if you think about the interesting quote I heard in. In law school, whenever Jimmy was teaching my class, and one of the people he had come speak, they were talking about how he said, in law school, you get. You get in trouble for plagiarizing. In the real world, you get a malpractice. You get a malpractice suit if you don't plagiarize. Meaning, I mean, you gotta. You're gonna be copying the case law. You're gonna be using what templates work best, yada, yada, yada. And so that's the same thing that you're gonna be doing with a YouTube channel. So whether it's thumbtail, thumbnails, different title ideas. I mean, it was funny how Ryan brought up some. Some competitor sites that were literally using the same titles and the same thumbnails, just changing. They were taking the face and changing the face, which I thought was really interesting. So that. That was really interesting. But this was sort of a mindset shift for me because I. I always kind of think, oh, you got to. You got to do your own. Like, you have to come up with your own ideas and all that kind of stuff, but it's really. It's not. You can just go through and see what's working and use that. So. And I. I was wrong about that, to be honest with you. That's something where you gotta look at what's working and borrow from there and make it a little bit better. And then you will see your videos will do way better. They just will. Other channels in your exact niche are pulling views. Okay? There, there are other, other PI firms out there that are pulling views. And so whenever you see that the, the. You use that as proof of that. The opportunity is there. That's. That's what you do. So, so that was kind of one of the ones that kind of blew me away a little bit. And so let me give you the second one. I've got lots of notes here. I'm just trying to. I've got so many notes from those two days and then afterwards that I am kind of gonna. Gonna have to go through all my notes. But I've got my three here though. Lesson 2. The title and thumbnail are the product. That's. That is what it is. Like it comes down to the title and thumbnail. It is so important. It really is. And it's really the one that really stuck in my brain the most. The. I'm pretty sure the quote I wrote down here was the. The title and thumbnail are the most important thing that you'll do. It's not just part of the work, it is the work which is interesting. And the reason why is because if nobody clicks, the best video on the earth still gets zero views. And so you have to have the title and thumbnail down. We spent so much time on titles and thumbnails. So much time. But the different mechanics of what the thumbnail should have in it, what the title should have in it, it was so good, what they talked about. And so you have got to get the title in the thumbnail down. And because if you don't, your amazing video that you spent so much time on and that you. You paid someone to do all these amazing edits and jump cuts and all these other things, it's all for not, all for not. And frankly, I'm kind of kicking myself because that is something with Maximum Lawyer that we. We did not get on the bandwagon soon enough. We should have done. We should have been years ago, but we have over the last year worked on that and gotten way better. And we've seen way better results from our channel just by changing that. We went back and changed a bunch of the old ones just to see that how they do. And it's. It's just changing the old way some change the old ones like changing nothing else has, has done a lot of great a Lot of good for us. So that was, that was really kind of an interesting one. And they kind of gave some rules for it. They were pretty dead simple, like the three Cs, color, clarity, curiosity. And so one to three words on the thumbnail, never a word that's already in the title. And the, the title and the thumbnail are basically a team. You have to, you have to look at them together, not separately. The thumbnail is sort of what creates the tension. The title is what gives you the relief from that tension. So these are some of the. I'm just going to give you some of the inside baseball stuff. So color, clarity, curiosity. One of the things that I believe Jeff said, if they have to think, they scroll past. So here's the basic. Put another way, you have to stop them from thinking, okay, make it as simple as possible to click. That is, that's, it's a really simple one. But don't make them think another. Something else I've heard before is the more calories they have to bird thinking, the harder it is for them to click. So, but basically what you do is you steal the packaging the same way that you'd steal, like the topic, what we just talked about. So you borrow from what works and use that really simple. All right, let's get to lesson number three. It's build the flywheel. And then every video from that feeds the next. So this is kind of interesting. If you watch Jeff's videos and to a certain extent also Ryan's videos, which are Tiff's videos, I would say it does seem like Jeff leans on this more than. Than right. I may be wrong. I've not watched all of their videos, but when they get to the end of a video with, you know, the, the point, oh, click on this box here. And they, they both do that. It does seem like Jeff's videos, they build on another. So you, you're kind of going deeper down this funnel and deeper down this funnel, deeper down this funnel. So where, let's say you've got a video, I'm going to make up. I'll just make up something on the spot here. Let's say you have a video about car crashes. Okay? So top three things you should do after a car crash, Boom. You go down, boom. And then maybe during that video, I've mentioned not giving a statement to the insurance company. Okay, so I've mentioned that's one of the top three things. And, and during that part of it, I talk about why, what to do if you have. Okay, so let's let's say, let's say I mentioned what to do. I mentioned that you, there's things you can do if you have given a statement to, to the insurance company. And then at the end of the video my what I might do is I say it now. If you've already given a statement to the insurance company, click on this video here on what to do next. Like so that's, that is there. See how it's connected. I've. I've thought it through from one video to the next. So every video is feeding the next video and it's feeding the next video. It's feeding the next video which is a really. For someone that procrastinates, I can tell you it's one that is a harder concept for me to deploy. But I also think it is extremely, extremely important. And one of those eye openening ones that you're like oh my gosh, that is so amazing. So if you can kind of think it through but it's almost like you have to record the one you're leading to before you record the, the main one. Which is what is kind of an interesting thing about it is so you have to constantly be recording the videos boom, boom, boom, one after the next, after the next, after the next because they all flow together. Now at some point you'll get to the this where you have had recorded so many videos that you're easily just going to be able to refer them back to when you've already created. So you could probably create some of the, the basic ones first and then when you build the bigger videos, create the bigger videos then you can direct them to those, you can kind of drop those little nuggets throughout the different videos. But I did, I found that really interesting and we even went through like the script writing part of it where they recommend, they do recommend having scripts. And so we, we went through the script writing part of it. It was all just really interesting and they talked about the pace of the flow of the videos. It was, it was such a good, good session. It was so, so good. But that those are the, I'd say the top three takeaways. There's so many other notes I have and I, I know that we did not record it video wise. I know that Ryan recorded it from an audio standpoint. So we might do something with that later on just so you all know. So don't, don't fear too much if you missed out because we, we do, maybe we might be able to do something with the audio recording with the transcripts. And all that. So that, that may be something we're, we are able to do. No promises yet. I do want to mention something. We're talking, we're thinking about moving because we are on circle now. That's where we record these. We're thinking about moving back to Facebook. So I do. If you are in the association, we would love feedback on that. So if you are, if you like Circle, let us know. If you like Facebook, let us know. And we're going to put a poll out there. But I, I do want to mention that for our association members, make sure you check out Becca's List. Becca's List co Becca's List is where you can figure out the best vendors for you and your firm. And if you're interested in the association, obviously if you're watching this right now, you're in the association. If you are listening to this, check us out. Go to maxim lawyer.com and make sure you all get your tickets to Max Law con. Max law con.com it's going to be in October in Atlanta. It's going to be absolutely amazing. Everybody have a wonderful day and we will be seeing you.
- [19:28]
A
Before you go, quick shout out to Becca's List if you've ever hired a vendor for your law firm and immediately thought, yeah, that wasn't it, this exists for you. Becaslist is a curated list of companies that work with law firm owners. No paid placements, no random recommendations. Just real reviews from law firm owners who have already learned the hard way. If you want to see what's working for other firms and help us grow becaslist to the largest place for law firms to find trusted Answers, head to BeccasList Co and leave your first review today.