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Tyson Mutrix
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Kyle
That's right.
Tyson Mutrix
No long term commitments tying you down. So what are you waiting for? To learn more about how Rise Up Media can transform your firms, visit riseup media.com max law and rise is spelled with a Z. Riseupmedia.com max law.
Unknown Speaker
This.
Kyle
Is Maximum Lawyer with your host, Tyson Mutrix. Kyle, you've said that understanding leverage, especially through your team, is the key to significant growth. How do you think a law firm owner can start identifying where they have or lack leverage in their firm today?
Unknown Speaker
What are you doing currently? Is the question to ask? Make a list. I mean, I've had some clients make a list where literally everything that they do throughout the day for the firm, whether that's, you know, cleaning the conference room or answering phone calls, whatever they do, they kind of create like an org chart. And so they say, you know, this role or this task is filled by me currently. And so just kind of map it out and understand what, where you are, where you're putting your time and where your time can be better spent.
Kyle
Yeah, with that, I'm just assuming some things about some people because I think that that's fantastic advice. I give that advice sometimes too. Sometimes though, there's things on that list where they still insist on. I have to do these things. How can they get over that? Because the reality is that they know there's other people that can do those things just as well, if not better or close to as good. So how do you get them over that mental hurd?
Unknown Speaker
Yeah, that's a great question. And that really can be the biggest Bottleneck is, is the, the owner. And so like, I would say for me, it is really helpful to walk through some, to kind of talk it through with somebody like a trusted advisor that they can show different perspectives, things you're not thinking of or yeah, you could do that thing, but is that really the best use of your time? Could you delegate it to somebody or are there other people who have different skills and abilities beyond yours that could actually do that thing better? One thing I see a lot is in law firms, leaders are default attorneys. And while I don't disagree with that in some respects, you absolutely need that in certain roles. Not every lawyer is going to be a good leader for a given role. And you might have better leadership coming from a different person who's a non lawyer.
Kyle
Yeah, this is a good way to segue into leadership because I want to, I want to talk about leadership with you.
Unknown Speaker
Great.
Kyle
And you are, you have, you've been married for 10 years, you've got three kids. And I wonder what lessons from parenting can you take and apply when it comes to leadership in a, in a company, if any? I. It. I know it's kind of out of left field, but I am curious what, what you can take from parenting and apply to leadership in the company.
Unknown Speaker
You, you can, you can learn a lot from parenting. I would say one is, is being consistent. If you don't know how your kids are going to, if your kids are unsure how you're going to react, that can be very difficult, difficult to deal with. Where, you know, it's like, I want to come to dad or mom with this thing and I don't know if they're going to get really upset. I don't know if they're going to not care. I don't know how they're going to handle this. And I've seen both in previous experiences. So really building consistency on how you approach things. I would advocate for a calm, understanding orientation and kind of have that be your default. But if you're just really angry all the time or you handle things in a really kind of a rash manner, you're not making good decisions. Oftentimes you're thinking emotionally and to be able to step back and process the information in a methodical way and maybe you're really emotional about it and you say, okay, I just need to think about this, I need to process this, I need to take a step back and we'll talk about this in 15 minutes. As you know, something along that. And so really gets to how are you leading yourself and you have to have good leadership of yourself before you can begin to lead others.
Kyle
Oh, I like this topic. Okay. How can we be better leaders of ourselves? Because I'm assuming some of this has to do with you commit to something internally, to yourself. You're constantly letting yourself down by not making those commitments, which then lowers your confidence, which then affects your ability to lead. And maybe I'm going down the wrong route, but no, you're on track.
Unknown Speaker
You got it?
Kyle
Okay.
Unknown Speaker
You got it. So I would say get clear on what matters to you. Get clear on your core values, what's important, what's a non negotiable, what you are absolutely going to say yes or you're going to protect against and say no to things and really understand what your ideal you is. And then once you have a clear idea of those commitments, then you can, like you said, begin to build in disciplines where you do certain things or you don't do certain things and you modify your habits to be in line with your core values.
Kyle
How do you come up with those core values? Is there any tricks to, or do you have any advice on getting to those core values? Those things that you really, that you believe in, that you stand by?
Unknown Speaker
So I believe that they are like one of my core values is I believe in my community. So I will prioritize my community over myself. I want to see the benefit of not just myself, but other people and I want to be a benefit to them. So that is a core value of me. I'm a Christian. I believe in the Bible. I have, I've had a relationship with Jesus Christ for close to 10 years. Actually over 10 years, now that I think about it. And I, you know, that's my set of principles. I'm not saying you have to be a Christian, but you should have some sort of belief system and you need to study it and you need to back up why you believe what you believe and why it's important to you and how it drives you forward.
Kyle
Yeah, there's a lot of importance when it comes to aligning your values with your employees. And it's a lot easier if you can kind of figure out at the beginning, you know, what are your values, what do you believe in kind of a thing. Do you have any advice on, on hiring when it comes to finding the right people for your company and bringing them in to make sure that you all, you all match. That way there's not a point later on down the road where you're, whether they're religious values. I mean, obviously you're not expecting all of your employees to have the exact same religious values. That's not really what I'm talking about. I'm just like those true core values, whatever they may be, is there a way of figuring out what those are early on? That way down the road you don't have some sort of conflict that says, well, you know, they kind of go one way with it, you go another way and you're sticking with your values, but it's sort of against their values. So any way of trying to figure that out at the beginning?
Unknown Speaker
Yeah, no, that's a great question. I would say ask, just get clear. And I mean I advocate for putting your core values maybe not explicitly stated, but weaving them into the actual job description. Like at the, at our firm, we believe in XYZ thing, you know, client service, transparency, you know, putting the client first, you know, something, something of that nature or if that's important to you or you know, excellent work product. And we, we have standards to back that up. And you can maybe talk about that a bit about like what your, your checks and balances, your, your quality control procedures look like within your, within your firm. That's a great way to get that conversation started. I would say you need to just be thinking about. A lot of people don't think about it. They look at the resume, they look at skills and experience. Some people, they level up a little bit and they look at culture fit, personality group. Good on you if you're doing that. But you might be somebody who's a great culture fit. You might have a, you know, all the skills and experience necessary to perform well at that firm. But if your, your long term goals don't align with the firm, if you want to be partner in three years and that's never ever going to happen at the firm, like that's not a good long term fit. You're not going to stay there long term. You might be very successful in a role for two, three years and then you're going to move to someplace that can accommodate those long term goals better or you're, you're going to go do your own thing. And that's really the big hurdle that law firms are up against is how do you manage and retain talent and you know, how do you get people that are aligned with the mission and vision of your firm and are going to serve your clients at a high level and you're, you can invest in and train and enhance their skills and not have them leave. One day I run into so many lawyers and they say, well I don't want to get employees because I'm afraid they're going to leave. They're going to take a bunch of cases, and it's a valid concern. I mean, that's a big concern, but you have to figure out how to do it if you want to grow.
Kyle
Yeah, I think that definitely is. I was just talking to an attorney in court, Tom Durfee. He's just launching his firm July 1st. So it's kind of exciting time when we were kind of talking about, you know, leaving his current firm and what they're supposed to do with cases and everything. And it's kind of interesting thing. Luckily, him leaving his firm, it's a. It's very, you know, amiable relationship that they have, which is. Which is fantastic. But it's not always that way. I do want to ask you more about leverage. I want to get more into what you mean by leverage from a business standpoint. But before I do that, I want to. I want to ask you about leverage. I think one of the ones. It comes to employees, because I think one of the big mistakes over decades is that employers have viewed. They've taken. They've had leverage over employees. Right? They've got the salary, and this is the. This is the carrot, you know, and they. They kind of use that. They've got that leverage. But it feels like that shifted substantially over the last four years. Although with AI, I think it could shift dramatically back the other way. But do you. How do you leverage when it comes to employees? Is the question.
Unknown Speaker
Okay, so I could interpret that a few different ways. So I. Correct me if I'm. I'm not answering the question how you wanted or what you wanted to get at.
Kyle
So listen, I don't want to get it anything. I just want to. I just want to get your perspective. So it's whatever you say. Yeah, I'm not looking for anything. I just want. I just. I'm just curious what your thoughts are.
Unknown Speaker
This goes back to communicating your core values. People want more than a paycheck. I think that's part of what we've seen shift in the last, you know, four years or so that you've. You've alluded to is paying the bills is important. Don't get me wrong. Having the. A competitive compensation and, you know, good benefits, that's. That's kind of a, you know, a given. But people want something more and they want alignment. They want to feel like they're part of something bigger than themselves. And if you are, if you don't have Core values or you don't have a vision and mission statement. You're not like what separates you from the firm down the street.
Kyle
Yeah, I think that's, that's important. There is a. Let's talk about motivated employees for a second because there is. I'm gonna tell you this example. I was at Jiu Jitsu a couple nights ago and a buddy of mine there, he, he left, he was working for this steel company for a long time and he just left and went. He's working at Walmart and he was working at this big distributor distribution center. It's massive which hearing they, they use AI within. He's got this head, this headset and it's just, it's whole fast. It's all fascinating. I can talk about that in another episode actually just the AI that they use at Walmart. It's really interesting but it's interesting that how they approach the, how employees can get paid versus how they incentivize employees versus employees that worked for the steel, the steel company that he worked for. And I'm going to the, the, the numbers don't really matter that much. But let's say he was, he, he had to, he had to take this piece of steel. He would, had to basically, you know, it was really, really hot. He had to put this big, big old freaking furnace looking thing. It was, he was there all day. But let's say he had to do 600 pieces a day. Okay. Whatever it is. And if he, that if he got done at 2:00 clock at, and got all of his pieces done he could do nothing the rest of the day. Right? He could just get paid to be, just be there all day. But he, he had, he had zero incentive to do more than 600 because he didn't get paid more. Nothing. Right. Walmart is really interesting. Their approach is way different. So if, let's say he's supposed to do 600 boxes a day at Walmart and he would, it's. They're moving things around and stuff but that doesn't really matter either. But let's say he does, he does 600 by 2 o' clock but he is, he's basically done one and a half times what he is supposed to do. Right. They pay him time and a half where it's brilliant from Walmart's perspective because what they get to do is they're, they're, they're getting all that extra labor and they're not paying them full freight. They're paying them half of the time that they would Normally pay someone full freight for. So it was a brilliant, I thought it was a brilliant idea when it comes to incentives versus a terrible way of disincentivizing employees. So I wonder if you have any tips on incentivizing employees, keeping employees motivated.
Unknown Speaker
Well, just to go off of the example you brought up, you also have data to show who's the most productive. And over time you can bring in more people that look like Dave and act like Dave or you could bring in maybe you cut the bottom 10% that's not really performing or just doing the minimum to bring in more productive people. And so if you don't incentivize any behavior that goes above and beyond, you're not going to get that data to figure out and how to figure out how to optimize and who, who are the real top performers and what are their common like overlapping themes, personality traits that you should be looking for and hiring for that really work out well in that type of role.
Kyle
Yeah. How do you keep that data? How do you track the data? Because there's some things I do find it even as much as tech leveraged as we are, I do find it difficult to track everything even though I want to track everything and you know, tracking everything is basically tracking nothing. But yeah, how do you find good simple ways that don't require manual inputs? Which is, that's like the worst is having like requiring some sort of manual input for data. Is there, is there other easier ways? Do you have any tips on that?
Unknown Speaker
You got to get to first principles. What is most important for that role? And every role is going to be different. Like if it's a sales role, you know, close ratio is going to be really important. Another one, if they're like an intake person, speed to lead is going to be really important. So how fast does that person follow up with somebody who contacts your firm? So there's going to be different things. Now some of those are like you've said, AI is starting to take over some of those, those functions. There's a lot of different tools. I honestly I'm learning about AI tools all the time that do really neat stuff. I don't want to do any third party advertising. But there are tools out there that, I mean I'm aware of one AI tool that'll look at what you're doing and built to the appropriate client so you don't have to keep track of your time. There's all sorts of tools out there. And yeah, you know, I mean manual is not ideal. But even if you're doing it manually, you're at least tracking the data somewhat. It's better than nothing, I guess is what I'm trying to get at is it's better, it's better than nothing. And a lot of people, they get overwhelmed like, oh my goodness, there's so many things to track. Yeah, there is. Just pick one. Just, just start picking, you know, one or two. Start small, build it out over time. It's a lot harder to like track 10 and start tracking all 10 at once. Get in the habit of just tracking, tracking one, one or two things and then go from there.
Kyle
I love that advice. It's, it's great advice. It's, it's consistent with every, everything I've heard from, you know, everyone from like Jason Selk to you know, anyone else that is talks about, you know, KPIs or the key things you should be focusing on. So I think that that's great. Yeah.
Unknown Speaker
And on that, you know, there's a, I don't know if it was, it's often attributed to Einstein. It says not everything that can be counted counts. Not everything that counts, you know, can be counted. And so there, there are some things that are a little bit more difficult to track. And yeah, you know, not everything's going to fall into a neat nice number. And I think sometimes we get overly fixated on, on numbers. And, and while I'm very big on data driven decisions, I mean that's, that's what our two, the AI systems that we've built are all about. You, you do need to recognize that we can get over fixated on numbers.
Kyle
Yeah. So let's get into some of the AI. Let's talk about. So when we're talking about leverage, like talk about what actually that, what we're talking about with that.
Unknown Speaker
Yeah.
Kyle
But then tell us about what you're doing with AI because I think that that's something that people would be really interested in.
Unknown Speaker
Yeah. So leverage. First we need to define what leverage is. So a lever, you have something on a fulcrum and you press over here and it has an outsized, it does outside work. So that's why if you have the right jack stand, my 40 pound kid can jack up a 3,000 pound car because there's, there's leverage there and so there's, the amount of work gets more done. So for instance, in the setting of a law firm, you might be able to get say a hundred cases done in a year. That's all that's really kind of your upper limit. Let's Say for this example. But if you get in a paralegal, maybe your leverage now gets, goes up and you can handle a lot more. You could maybe get two or 300 cases done in a year. You get a few associates and now you're getting, in a year's time of everybody working. Instead of getting, you know, 100 cases done, you're getting six or 700 cases done. So it's a way to accomplish more in a set amount of time then.
Kyle
I think that's a great description. Let's talk about what you're doing with the AI stuff because I think that is where I think a lot of value can be had over the next few years.
Unknown Speaker
Absolutely, absolutely. So our AI systems are very unique. There's a lot of AI out there, a lot of people are throwing things out there. And sometimes it feels like I just went to the ABA tech show in Chicago and it was kind of like everybody had AI this or AI that and some of it was pretty underwhelming. And then there are a lot of people like, oh yeah, they have AI, but it's not that good. I would never use it out there.
Kyle
I really want to hear like the silliest piece of AI that you've seen. But you don't have to say it on air. But I'm very curious to see some of the things that you're like, okay, that's silly.
Unknown Speaker
Yeah, yeah, I would be happy to share. So our systems are a bit unique and it's actually something that you don't. I, you know, the client doesn't get a hold of at all. So it's not another login to manage or another, you know, piece of software for you to, to keep track of. Their systems that are created for professional services, they're created so that lawyers can make decisions very, very quickly. And so they're decision making tools that generate reports. Our clients get reports. So one identifies their five largest opportunities for growth. Because there's probably a hundred different ways to grow your business and not all of them make sense for your specific situation. And so we wanted a way for our clients to get a very clear picture of what makes the most sense for them in their particular situation. And it might be something that saves them time or money, or it might be a really big opportunity to make more money. So it just depends. It's usually a mix. And it not only tells them what those are, but it spells out what they need to do for the next six to 18 months so they know where to focus, what's going to Give them the biggest return on their, their time and their, their money.
Kyle
Yeah, I mean, I mean, employees are the most expensive thing that we pay for. So doing this right is right. So I'm going to, I'm going to share my screen and I'm going to, I'm going to talk through this in a way where people that are listening, they can actually understand what we're talking about too. But I want to show just. This is your website and I think it's really interesting what you're doing. So this is the hiring decisions made easy. And you've got this report, which is really, really interesting. Tell me what's in this report.
Unknown Speaker
So the right hire report, that's the other tool that we've built. Righthire allows our clients to make hiring decisions up to seven times faster. And as you know, the recruitment is very stiff. I worked with a lot of different people who said, you know, basically that they had way too much on their plate, that they were, the owners were doing three, four different roles. And I would say, well, you need to, you know, delegate this to somebody. And they would agree with me. And I'd say, so are you going to focus? Are you going to, you know, hire somebody? And they would go, oh, absolutely not. I'm not gonna work with a recruiter to do this. I'm like, okay, so are you gonna do the hiring? And they go, yeah, I guess I will. But you already told me you're maxed out. So I want. This was a way to shrink that skill gap and to look at a broader swath of information. So this, this looks at their personality, their personal goals and their skill set on the, on the client side. And it's going to give them an overall rating that we're looking at right now. And so it's going to look at those on the clients or the candidate side and then on the company side it's looking at the benefits they want to offer, the culture they want to develop, and the long term developmental opportunities that are available. And what that is really looking to do is to bring all those six considerations together so that people can, so we can get a really good picture of who's going to be the best long term fit, who's going to serve the clients the best, and who have personal goals that align with the developmental opportunities that are available.
Kyle
Yeah, well, I think it's really cool. So like we've got right now, I've got this, this page up. So it's on the website and it's from the, from the report or A sample report. And it has like this candidate fit score, which I think is cool. Company fit score, which is cool. And then you've got, you, you got those things you're talking about, like you got the personality goals, skill sets, development, culture, benefits. And then you've got this Venn diagram where it kind of shows, you know, the fit when it comes, when it comes to the candidate or. And then the role in the company, which I think is just a really, it's a really interesting way of, of analyzing things. And I know there are people, there are people in companies out there that are doing something similar, but your approach seems to be different because you're using a API to, or AI to do an I API and you've got, so it says your GPS for hiring, get started today. And you've got these charts and everything. I think that's, that's cool. But the, I think what's neat is you're using AI to do it. So can you, without revealing too much, can you talk a little bit about how you're using the AI to, to figure all this out?
Unknown Speaker
So we, we have subject matter experts that we've trained on a ton of data. So our System uses over 113 different experts and their knowledge base. And so all the experience that all those experts bring comes to about 2,500 years of experience. So it's, it's a tremendous amount of expertise consolidated into one system. Because, look, I know you've been running your practice for a long time. I know other people have too. I know you guys have, you know, done great things. But you get 113 experts in a room, you're going to see some things you didn't expect to see or hadn't considered. And so this is a way to get a detached perspective, an unbiased perspective. It's not, oh, well, I like their hair or I like the way they dress or whatever. It's, it's data and it's data in several different categories. It's, it's talking about, you know, the personality, their personal goals, their skill set. It's also telling you how to manage them on the back end. So if you get the complete report, it not only tells you the hiring decision piece, who you should hire, but it's telling how to onboard them, how to train them, how to retain them. So it's really giving really great insights that go beyond just the hiring decision. For instance, one of our clients, they hired somebody, they were a great fit. But one of the interesting things that the report brought out was that this person was really big on physical like paper and they're a fully digital firm. And so what they ended up doing, what it recommended, the report recommended is you should print out all your material and give it to them in a, in a, in a packet. So because they're going to learn it better and they're going to refer to it more and they're going to use it more. And sure enough, they like loved that they, it resonated with them a lot more. And it was just a neat, interesting little way to bring this person to help them become part of the firm quicker, easier. And so our clients, a lot of times they take these reports and they keep them close by and they refer to them later on. Beyond the hiring decision.
Kyle
Yeah, we, we used to use a company called Talagy that had something. They're doing it differently but they're. It was something similar where we got a report and I, it was interesting because I, when I talked to the lady, they talk to you afterwards and you have a little conversation about things and the they. It's very been very interesting how like management, how we're able to manage employees when we have this data, it's really what is this better data? I'll give you example. Kristen, who's in charge of our hiring, she, her big thing is that they told us in advance, hey, she likes to have a task to go and complete the task and then move on to the next task and then complete the task, move on the next task. So she doesn't do very well though if it's just kind of like, you know, here's the work, go figure it out. Like you have to give her, you know, you don't give her guidance. Just she wants to know she can kind of. It's almost like the instant gratification. And so we, we did kind of design things around that like you do this, you do that. And so it's, it's invaluable advice that you can get from these, from these reports. I want to, I want to go back to the step AI though. I think that's what you were talking about before.
Unknown Speaker
Yeah, the step AIs are the first thing I was mentioning mentioning.
Kyle
Yeah, right. And I should have started with that I guess. But I was so excited about wanting to talk about the, the right hire.
Unknown Speaker
AI, right hire is very exciting. And I mean like I said before, talent management is really the big hurdle that law firms are up against. And it starts with a good solid hiring process. If you can't get a players into Your business. Everything else is downstream of that.
Kyle
Yeah. And, and so I. It's cool. You've got this. Basically you've got this executive summary and the focus report, but you've got. The category is clientele, messaging, networking, product, people scale, service operations, grip safety, technology, profitability. Here's my question with this because we're not gonna go to all the reports but the, or everything about this report. But is there one of these categories that is the most important?
Unknown Speaker
I mean here's the issue. We. Everybody's struggle is going to be a little different and depending on what growth stage they're at. So if they're a small solo practice, the, the big thing is going to be client acquisition and service delivery.
Kyle
Yeah.
Unknown Speaker
But if, if they're a larger firm, their struggles are going to be different. And what we didn't like with other services, other coaching services or whatever, a lot of times it was like a one size, all fit fits all system. So it's just kind of this cookie cutter program which not saying those don't work or they're bad, I'm just saying this is more tailored. And then the other thing we didn't like is maybe it wasn't considering everything. So oftentimes clients would come to me and they'd say, hey, we have this people problem. Well, it turns out it's not only a people problem, it's a leadership problem. So we have to address both of those. But you're only aware of the people problem and, and you're not so focused and aware of these leadership problems. So it's a really good way to assess the whole business and look at everything. Because like for instance, one of those on there is risk. Risk management is very important, but often neglected as the firm is growing. There has to be good risk management pieces in place because I've seen firms that are rapidly growing and so are their bar complaints or so are the ethics complaints. And so there's a lot of different areas to look at and we wanted something very holistic so that we could really get around, get, get our arms around all the different issues at play.
Kyle
Yeah. The last question I want to ask you is about Step AI and you get this customized report and it gives the, the five biggest opportunities for growth. What are some of the most commonly uncovered opportunities that that. And I really, really want to focus on one that, that might surprise law firm owners. So can you think of anywhere like these are the most commonly ones that come up but maybe they would surprise law firm owners to hear.
Unknown Speaker
Yeah, so one that's common is mission vision. Values are not well defined. There's usually a lot of people problems. There's usually a fair bit of like messaging issues that their ideal client profile isn't very well defined or there's other messaging work that needs to be done and then actual like know sales, you know, that sort of thing needs to be squared away better. Well, some of it is surprising. Like I, I, I'm just reminded of one client that took our Step AI report and afterwards they were like really surprised. Like they're like wow, this makes so much sense. I had all these ideas swirling around in my head. I just wasn't sure which one made sense. I didn't know which one I should work on first and then or if this was actually something I should focus on or if this was really more of a distraction. And so they really, they expressed a lot of relief because they knew exactly what they needed to work on first, second, third, fourth, fifth and then it could allow them to focus. And then the other thing that we really like about the report is we can now hand it to team members. And so he, he was immediately going through it and going oh, step two, I don't need any help with that. I have somebody who can help with that. I'll just give the report to them and now they know and we can all get on the same page. And, and so it's, it's really good to align the team.
Kyle
I love that. All right, Kyle, we're going to wrap it up there but if people want to reach out, if they want to get in touch with you or if they want to know more about Step AI or right hire AI give, give them all the details.
Unknown Speaker
Yeah. So Chief Go officers is our one website and then righthireai.com is our other website. I'd love to connect with you on LinkedIn. I'm very active on LinkedIn and so I'd love to connect with you. Tyson, I was curious, what was your biggest takeaway for today?
Kyle
I guess my favorite part, I guess not my biggest takeaway. My favorite part is probably what I want to talk to you the most about was the right hire stuff I really did. Leadership is obviously really, really important. I do have, I think we need to do a follow up episode because I want to ask you about whenever you determine that a leader does is not the right leader, how do you fix that solution? Especially when the leaders at the top. So I think that, that, I think that's an interesting part of the conversation.
Unknown Speaker
So that is, that is definitely a interesting part of the conversation. Yeah, yeah. So I really appreciate it. I'd love to come back and I'd love to connect with your listeners. So if anybody wants to connect with me, you know, shoot me a text. I'll give you my phone number right now. 224628, 9935. You can reach out to me, talk to me about your business concerns, connect with me on LinkedIn. Tell me that we you heard this podcast and that's how you came, you know, to know about me. I'd love to connect with you and speak about your business and see how we can help it.
Kyle
I love it. Kyle, so great to have you on and we're, we're gonna have to set up that in person podcast. So let's do it.
Unknown Speaker
Let's do it.
Kyle
We, we talk about leadership and, and that big, that's a big one. So I think that that'd be a fun one to talk about. So really appreciate it. Thanks for coming on and sharing all your knowledge and hopefully we'll re people reach out about SEP AI and right higher AI. So see you.
Unknown Speaker
My pleasure. Thank you.
Tyson Mutrix
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Kyle
That's Collect with a Kollect Legal.
Tyson Mutrix
Or call them at 312-825-7013 collect legal because you shouldn't have to suffer in silence.
Unknown Speaker
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Title: Why Your Team Isn’t Performing and What to Do About It with Kyle Harbaugh
Host: Tyson Mutrux
Guest: Kyle Harbaugh
Release Date: May 27, 2025
In this insightful episode of Maximum Lawyer, host Tyson Mutrux engages in a deep conversation with Kyle Harbaugh about team performance within law firms. They explore the underlying reasons why teams may underperform and provide actionable strategies to enhance productivity and growth. The discussion is enriched with practical advice, real-world examples, and expert insights, making it invaluable for both existing and aspiring law firm owners.
Kyle Harbaugh emphasizes the importance of understanding leverage within a law firm to drive significant growth. He suggests that law firm owners start by mapping out all tasks and responsibilities within their firm.
Kyle Harbaugh [01:43]: "Make a list of everything you do throughout the day for the firm... create an org chart to understand where you are putting your time and where it can be better spent."
By identifying tasks that can be delegated, owners can focus on high-leverage activities that contribute more directly to the firm's success. This process helps in pinpointing areas where the owner's involvement is either essential or can be optimized through delegation.
One of the significant barriers to leveraging a team effectively is the owner's reluctance to delegate tasks. Kyle addresses this challenge by highlighting the importance of trust and perspective.
Kyle Harbaugh [02:46]: "Walk through some things with a trusted advisor to gain different perspectives... determine if a task can be delegated to someone with the right skills."
He points out that many law firm leaders are attorneys by default, which doesn't always make them the best fit for leadership roles. Bringing in non-lawyers for certain leadership positions can provide fresher perspectives and enhanced management skills.
Transitioning the conversation, Tyson asks Kyle about the parallels between parenting and leadership in a business setting. Kyle shares valuable insights on consistency and emotional regulation as foundational elements of effective leadership.
Kyle Harbaugh [04:11]: "Consistency in how you approach things is crucial. You need to build consistency and adopt a calm, understanding orientation as your default."
He underscores the necessity of self-leadership, suggesting that managing oneself effectively is a prerequisite to leading others. By maintaining emotional stability and clear communication, leaders can foster a more productive and harmonious work environment.
A significant portion of the discussion revolves around the importance of core values and their alignment with team members. Kyle advises law firm owners to clearly define their core values and integrate them into every aspect of the firm, from job descriptions to daily operations.
Kyle Harbaugh [06:50]: "Weave your core values into the job description... discuss client service, transparency, and putting the client first to start conversations about culture fit."
He emphasizes that aligning values ensures long-term compatibility and reduces conflicts, aiding in the retention of top talent who resonate with the firm's mission and vision.
Kyle provides practical advice on hiring the right people by focusing not just on skills and experience but also on cultural fit and long-term goals.
Kyle Harbaugh [08:33]: "Integrate your core values into job descriptions... consider personality and long-term goals to ensure candidates are a good fit."
He warns against the common pitfall of fearing employee turnover, advocating instead for strategic hiring and investment in employee development to foster loyalty and reduce attrition.
The conversation delves into strategies for incentivizing employees to maintain high levels of motivation and productivity. Kyle shares examples of how performance data and tailored incentives can drive better outcomes.
Kyle Harbaugh [15:24]: "Use data to identify top performers and understand their traits... incentivize behaviors that exceed expectations to optimize performance."
He also touches upon the challenges of tracking performance metrics and recommends starting with a few key indicators to avoid overwhelm.
A significant highlight of the episode is Kyle’s discussion on the role of Artificial Intelligence (AI) in enhancing business operations. He introduces tools like Step AI and RightHire AI, designed to provide comprehensive reports that identify growth opportunities and streamline hiring processes.
Kyle Harbaugh [20:38]: "Our AI systems generate reports that identify the five largest growth opportunities tailored to your firm's specific situation."
These AI-driven tools consolidate expert knowledge to offer unbiased, data-driven insights, helping law firms make informed decisions quickly. For example, RightHire AI assists in making hiring decisions up to seven times faster by evaluating personality, goals, and skill sets to ensure long-term compatibility.
Kyle explains how Step AI provides customized reports that outline actionable steps for growth, tailored to the unique needs and stage of each law firm.
Kyle Harbaugh [31:57]: "Our reports assess the entire business, addressing areas like mission, vision, messaging, and risk management to provide a holistic growth strategy."
He shares a case where a firm used these reports to prioritize their initiatives systematically, aligning team members with their roles and enhancing overall coherence within the firm.
Throughout the episode, Kyle shares real-world examples to illustrate the effectiveness of his strategies. He mentions how one firm used the AI-generated report to tailor onboarding materials, resulting in quicker integration and better performance from new hires.
Kyle Harbaugh [28:17]: "A client tailored their onboarding by printing materials for a new hire who preferred physical documents, significantly enhancing their engagement and efficiency."
As the episode wraps up, Tyson and Kyle summarize the key points, emphasizing the importance of leverage, leadership, core values, effective hiring, and the strategic use of AI in driving law firm growth. Kyle encourages listeners to connect with him for personalized advice and further discussions on optimizing their law firm operations.
Kyle Harbaugh [34:20]: "I'd love to connect with you and discuss how we can help your business grow. Reach out to me on LinkedIn or visit our websites for more information."
Notable Quotes:
This episode serves as a comprehensive guide for law firm owners looking to enhance team performance and achieve sustainable growth. By combining practical strategies with cutting-edge AI tools, Kyle Harbaugh provides listeners with the knowledge and resources needed to transform their firms effectively.