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In this episode of the Measure Success Podcast, Carl J Cox talks with Alex Smith, founder of Basic Arts and author of No Bullsht Strategy*. They discuss why many companies chase being better when they should focus on being different.

Alex explains how businesses can cut through noise, build clear positioning, and create real competitive advantage. He also shares why simple strategy often works better than overcomplicated plans.

If you lead a business, manage a team, or want smarter growth decisions, this episode is for you. Listen now and rethink how your company stands out.

Connect with Alex:

LinkedIn https://www.linkedin.com/in/alex-m-h-smith/

Twitter https://x.com/smithesq

Book No Bullsh*t Strategy

Book Link https://basicarts.org/book/

Website https://basicarts.org/

How to Win Without Being the Biggest