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AI is everywhere, but most businesses are using it the wrong way.

In this episode of the Measure Success Podcast, Carl J. Cox sits down with Eli Portnoy, co-founder and CEO of BackEngine.ai, to talk about the real gap between AI hype and real-world results. Eli explains why generic AI outputs fail, why context matters more than tools, and how sales and go-to-market strategies must evolve in a crowded, low-trust environment.

They also discuss how outbound sales has changed, why easy channels stop working, and what leaders can do today to build relevance, trust, and long-term growth.

If you want a clear, practical conversation about AI, strategy, and modern business execution, this episode delivers.

Listen now and learn how to apply AI with intention.

https://www.linkedin.com/in/eliportnoy/

https://www.backengine.com/

Why Most AI Efforts Miss the Mark