In a whimsical reclaimed gothic church in the North of England, Grimm & Co is running a series of playful workshops with kids (and teachers!) - all aimed at powering up their imagination and creativity. We dig into why this is important, some of the lessons that the charity has learnt when getting kids to engage, and the best places to park your broom when you visit the emporium of stories...

Date: 20 November 2023
Name of podcast: Media Forward: The Future of Kids Content
Episode title and number: Episode 6: Yorkshire Dragons with Dr Deborah Bullivant MBE (Grimm & Co)
Interview Date: November 2023

Key Topics:
Episode Intro [00:04]
Interview Intro [00:59]
What is Grimm & Co? [01:20]
The 826 Valencia Model [04:38]
Why kids struggle with creativity [06:39]
The importance of imagination and play [10:24]
Overcoming a child's shyness [15:12]
How brands can spark kids' creativity [20:33]
Looking Forward [23:38]
Wrapping Up [26:04]

Want to hear more?
Auger Insights is a market research consultancy - helping brands around the world better know and grow their audiences.

Find out more: https://www.augerinsights.com
Learn more about Grimm & Co: https://grimmandco.co.uk