Creators may think they have an idea where AI is heading, but now they’re faced with a critical decision: when do they lean in and when to run in the opposite direction. With constant changes and new reports of “AI brain fry,” it’s hard to get an accurate picture: does AI help creators or harm them? Is there a world in which there is a happy medium?

This week’s Media Roundtable: Special Edition comes straight from the iHeart x Oxford Road Luncheon at SXSW 2026, "Less Noise, More Life: The Science of Thriving in an Artificial World." Featuring Dan Granger (CEO & Founder, Oxford Road) as he hosts podcasting powerhouses Tim Ferriss (entrepreneur & host,The Tim Ferriss Show) and Dr. Laurie Santos (Psychologist, & host, The Happiness Lab) for an existential examination of AI.

The panel breaks down when and how to use AI, and tackles the all-important question, “What the hell is going on?” Join them as they talk: Listener Loyalty, Screen Fatigue, and AI Pros and Cons.

“The people who are going to convert the best right now would not consider themselves creators. They do not have extremely large audiences, but they have people who really, really trust them.”

-Tim Ferriss (entrepreneur, host of The Tim Ferriss Show)

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