Podcast
Media Roundtable
Hosted by PodcastOne · EN
The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio and creator media landscape—and reconstruct them in real time.
We created this show in service of brand marketers responsible for making audio and creator media campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to brand marketers, in the most entertaining way possible.
You’ll hear from a wide range of voices—past guests include Steven Bartlett (The Diary of a CEO), T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio and creator media, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.
38episodes
Episodes
Newest firstAll episodes
An AMP Accords Deep Dive with James Cridland
1w ago00:40:34Tap to summarizePodcasting is an amazing medium, but the industry that supports it hasn’t always been inherently brand friendly. Luckily, we have a chance to change that, thanks to the AMP Accords.Dan Granger (CEO & Founder, Oxford Road), Giles Martin (EVP, Strategy, Oxford Road), and James Cridland (Editor, Podnews & Podcast Business Journal) do a deep dive deep into how the AMP Accords can shape the industry, and explain why imperfect standards are an improvement over the wild west.“Podcasting is truly the shining city on a hill as far as media goes, and we can't get out of our own freaking way to not spike our customers' tires when they drive into the parking lot.” -Dan Granger (CEO & Founder, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →The CMO Hot Seat: Zoom's Kim Storin On 5 Major Challenges And How To Fix Them
3w ago00:57:04Tap to summarizeOne CMO, six experts, and more than a dozen different marketing headaches. Throw them all together, and what do you get? A fiery edition of Media Roundtable, that’s what.Straight from Cannes, Dan Granger (CEO & Founder, Oxford Road) joins a panel of experts to solve every marketing challenge that Kim Storin (CMO, Zoom) throws their way. Hear insights from:Dani Feore (VP, Industry Sales, The Weather Company)Don Sklenka (SVP of AI Optimization, Claritas)Grace Briscoe (EVP Client Development, Basis)Elizabeth Dobbs (AVP, Marketing Technology, Data & Growth, Databricks)Michael Bayston (Global VP Adtech Solutions, Acast)The team talks about the best way to spend $500,000; the creative courage needed in the age of AI slop; and the one thing you need to make podcasting your strongest channel. Let’s dive in.“ If you just try to make [podcasting] a box you check because you feel like it needs to be a part of a balanced portfolio, don't bother. Either go big, or go home.” -Dan Granger (CEO & Founder, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Ad Infinitum S4E04: Femfinitum with Team Oxford Road on Women, Work, & Ads That Actually Work
Jul 101:15:40Tap to summarizePodcasting can be a lucrative advertising platform for brands. But the medium is still relatively new and distinct from traditional media, so marketers tend to get intimidated by it. Luckily, some of Oxford Road’s brightest minds have come together to create a cheat sheet. On this week’s episode of Ad Infinitum, host Stew Redwine (Executive Creative Director, Oxford Road) communes with a powerhouse panel of Oxford Road thinkers: Miranda Romano (SVP, Media), Charisse Miller (Director of Client Success), Angela Hunter (Group Creative Director, Operations), and Jillian Garner (Client Success Manager, Client Services). The panel breaks down the skills needed to make podcast ads work, from managing relationships to crafting authentic copy. They even review and rate a few sample ads.“Audio doesn't always translate from TV. So our job is to make sure the message works for the audience, works for the platform, and also works for the business objective.” -Angela Hunter (Group Creative Director, Operations)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →The Bridge-Building Business: Dan Goes Inside the Podcaster's Studio on podCast411
Jun 1701:01:35Tap to summarizeIn a twist, Dan Granger (CEO & Founder, Oxford Road) takes a break from Media Roundtable to guest- star on the award-winning show podCast411. Host Rob Walch interviews Dan about the specialist advantage, why better info wins, the key to building industry bridges, and so much more. Let’s dive in.“ I believe podcasting is the greatest canvas for the free and open exchange of ideas, but that has to be managed responsibly. And the tools to do so in many cases don't yet exist.”Dan Granger (CEO & Founder, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →Why Podcasting's Numbers Don't Add Up with Pete Birsinger (CEO & Founder of Podscribe)
Jun 1100:55:18Tap to summarizeFor more than a year now, the Alliance for Measurement in Podcasting, or AMP, has been working to create new frameworks for podcast measurement. In this week’s Media Roundtable, we’re announcing some of our latest findings.Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP -Strategy, Oxford Road) welcome Pete Birsinger (CEO & Founder, Podscribe) to discuss the problem with downloads, AMP’s internal tug-of-war, and the new standard metrics that could help grow the industry.“ This type of evolution should put podcasting on a better footing to compete with other media channels for an enormous part of advertising dollars.”Pete Birsinger (CEO & Founder, Podscribe)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →Podcast’s Next $1B Starts with Better Data - Dan Misener Unveils the Bumper Score
Jun 400:53:33Tap to summarizeIf your phone is full of podcast episodes you’ve never actually played, you know a download isn’t the same as an impression. So how can marketers figure out who’s really tuning in, and who’s tuning out? This week’s Media Roundtable discussion has you covered.Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP, Strategy, Oxford Road) welcome Dan Misener (co-founder, Bumper) to talk about the Bumper Score, a major new step toward shrinking the gap between a podcast’s reported listenership and its actual audience. It’s no secret we’re big advocates for better podcast measurement (check out today’s Forbes story, written by Frank Racioppi, about our work on the AMP Accords). The Bumper Score, like AMP, is aimed at helping the industry unlock its next billions through better data.Join our panel of experts as they discuss how better information can not only lead to better measurement, but can also help prevent billions of dollars from being left on the sidelines.“ There is a gigantic gap between what buyers are paying for and what sellers are actually delivering.”Dan Misener (co-founder, Bumper)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →Introducing AMP: What's a Podcast, What's an Impression, and Did the Ad Work?
May 2800:51:01Tap to summarizeFor the past year, some of the biggest names in podcasting have been working on a top-secret mission, one that could define the future of this multi-billion-dollar industry. Together, they debated three crucial questions: What’s a podcast? What’s an impression? Did the ad work?Now, after months of closed-door meetings and discussions, Dan Granger (CEO & Founder, Oxford Road) and long-time strategy consigliere Giles Martin (EVP, Strategy, Oxford Road) are excited to unveil AMP, the Alliance for Measurement in Podcasting. The unprecedented effort, which features a cross-section of industry leaders, aims to answer podcasting’s big three questions and, in doing so, create a new blueprint for creators, advertisers, and platforms.“ We know that the lack of consistency in what we're talking about, and in the things we're measuring, is costing everyone money.” – Dan Granger (CEO & Founder, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →Mental Health, a Bill of Rights, Fair Labor: How Shira Lazar is Helping to Organize the Creator Economy
May 2000:51:37Tap to summarizeThe Creator Economy is a $250B industry powerhouse. So, how do you keep the creators at the heart of it from being exploited? Find out below. There is no Creator Economy without creators and no Podcast advertising without podcasters. So, brands have a vested interest in making sure the economy is run responsibly and sustainably. On this week’s episode of Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) hosts Emmy-nominated digital culture expert Shira Lazar (Founder, What's Trending and Creators 4 Mental Health), who is at the heart of the effort to help creators.Join us as Shira and Dan talk: Fair Labor, Mental Health, and The Creator Bill of Rights.“ In the trenches of [the Creator Economy], there's a lack of infrastructure and support, and that is wild to me considering the maturation of this industry and how quickly it's evolving. -Shira Lazar (Founder, What's Trending and Creators 4 Mental Health)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Ad Infinitum S4E02: Guaranteed Human with Rahul Sabnis on AI, Trust & the Future of Audio
May 1301:07:44Tap to summarizeHow do you help 7500 co-workers be their most creative selves? Find out in the latest Ad Infinitum.That’s right, the world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 4, Episode 2: "Rahul Sabnis: Guaranteed Human."Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes bona fide creative master Rahul Sabnis (President & Chief Creative Officer, iHeartMedia) for a WIDE-ranging conversation spanning: Picking a Side, Creativity for All, The Memory Test, and more. There’s even an Audiolytics breakdown of ads from Mint Mobile, Aura Frames, Toyota, and Amazon Prime. Let’s dig in…“A voice in the dark when you feel alone.” -The purpose of radio, according to Rahul Sabnis (President & Chief Creative Officer, iHeartMedia)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →Mosheh Oinounou’s Best Move: Leaving Legacy Media to Restore Trust in News
May 600:48:04Tap to summarizeWho should you trust your ad money with? Easy. Who your listeners trust.This week on The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) welcomes back Emmy, Murrow, and Webby Award-winning journalist Mosheh Oinounou (Founder & Host, Mo News).Mo shares the story of how he transformed his legacy news career into being a trusted independent creator with an audience +1M strong. Even better, he does it all with integrity, not outrage. In a shifting news landscape, marketers need to find mo’ creators like Mo.Join us as they talk: Leaving a Legacy, In Mo We Trust, and Journalistic FOMO."[Brands] shouldn’t just be cutting checks to the organizations, podcasts, or creators that just have the largest number of views. They should be rewarding people who are actually contributing to responsible information and dialogue, and frankly, trying to preserve and maybe improve our democracy." -Mosheh Oinounou (Founder & Host, Mo News)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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