What happens when a podcasting powerhouse is also an elite marketer?

Find out in a creator spotlight episode of Media Roundtable: Special Edition.

This week, Dan Granger (CEO & Founder, Oxford Road) welcomes The Podcast Princess herself, Hala Taha (CEO & Founder, YAP Media, host of Young and Profiting). It's hard to overstate what big Hala fans we all are at Oxford Road. She’s one of the few creators who cares as much as we do about making the ads work. (Check out her Ad Infinitum episode with our very own Stew Redwine.)

Hala’s delivered great reads and results for clients for years, and ORBIT has the receipts. Young and Profiting was #4 on our OG Podcast list, and it’s #2 in this month’s Self-Improvement ranking. But hearing how Hala approaches the ads, that performance is the least surprising thing.

Dan and Hala put on a masterclass of creator marketing, talking: The Power of Demonstration, Letting Creators Cook, and Getting in the Weeds. Let’s dig in.

“ It's not about the channel. It's not about audio, YouTube, social, it doesn't matter. What you’re picking is the creator.”

- Hala Taha (CEO & Founder, YAP Media, host of Young and Profiting)

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The Podcast Princess Diaries: Inside Hala Taha’s Performance Playbook