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Jennifer Crowley, RN and co-founder of Life Care Management Institute, shares how she transitioned from hospital nursing to building an online education platform. Running on WordPress and LearnDash, Jennifer serves both professionals entering the life care management field and families navigating aging and caregiving decisions.

This conversation covers practical lessons for anyone building learning platforms or productizing expertise: how published books establish professional credibility, the reality of serving two distinct audiences, managing WordPress tech challenges with LearnDash and Memberium, structuring products from textbooks to online courses to digital templates, and her perspective on AI in education.

Whether you're a consultant considering your first digital product or already running a learning platform, Jennifer's journey from "I should write that book someday" to multi-format educator offers honest insights about the evolution of an education business.

Full episode breakdown at https://memberfix.rocks/jennifer-crowley