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Most SEO advice, including what AI suggests, starts with picking a keyword and trying to rank for it. That approach works against how Google actually evaluates your site. This episode breaks down a smarter strategy: build on what Google already thinks you're good at, then expand from there. A real-world case study shows how one blog became a full content hub that drove qualified traffic for years.

Timestamps

[0:00] Introduction
[0:35] How AI changed the SEO workflow
[1:20] Where AI gets strategy completely wrong
[2:15] The common mistake of targeting unranked keywords
[3:25] Going with the flow instead of against it
[5:50] How competitor research actually works
[7:00] A content hub case study
[8:45] What to do when starting from scratch
[9:50] Why imperfect content beats no content

Learn more about the MENTORING PROGRAM:
www.meredithshusband.com

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