Two common Google Search Console questions get answered in this episode: what it means when impressions are rising but average rankings stay flat, and whether keywords still matter for blog posts. The short answer on rankings might surprise you. And the advice around blogging and keywords could save your site from a problem that looks like progress while quietly making things worse.

Timestamps

[0:00] Introduction
[0:24] Listener question: impressions rising but rankings unchanged
[0:49] What impressions and average rankings mean in Search Console
[1:50] Why rising impressions with flat rankings is actually a good sign
[2:20] How new keywords entering the index affect your average ranking
[3:15] Why average ranking is a misleading metric to track
[3:55] Meredith's question: are keywords still important for blogs
[4:22] What bloggers offering "keyword-included" posts are actually doing
[5:00] Keyword cannibalization explained
[5:45] What the right keyword strategy for blogs actually looks like
[6:35] Why keyword stuffing in blogs works against you

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