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Sasha hated sand, the way it stuck to things for weeks. So when Maddie shared a surf trip on Expedia Trip Planner, he hesitated. Then he added a hotel with a cliffside pool to the plan and they both spent the week in the water. You were made to follow your whims. We were made to help find a place on the beach with a pool and a waterfall and a soaking tub and of course, a great shower. Expedia Made to Travel Acast powers the World's Best Podcasts. Here's a show that we recommend.
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Love music.
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Okay, am I crazy or is this actually like a very striking look for me? Like should I be wearing more masquerade masks in my day to day oh my God. Hey, it's me, Mickey Jo Theatre. By the way, welcome back to my theater themed YouTube channel or hello to you on podcast platforms. I didn't want you to be confused as to who I was. Like I'm Hilary Duff in A Cinderella Story. My entire identity has been disguised by the obscuring of a couple of inches around my eyes. And listen, before you try and tell me, Mickey Jo, that is not a Phantom of the Opera looking mask whatsoever, wait until I tell you about today's theatrical news because we are going to be talking about the return of the Phantom of the Opera to New York, sort of. Now this is not really breaking theatrical news, both because by the time you're seeing this video, I think it's going to be a couple of days old. And also because this is a news story that has been very gradually unveiling over the past few months. Not least of all because Andrew Lloyd Webber has basically put the news out there into the universe of his own accord, as the man tends to do. But I have been waiting for some sense of official confirmation and dates and details and whatnot before finally talking about it on here. So here is the Phantom of the Opera is coming back to New York City, but not as a full fledged Broadway musical. Not to the Majestic Theatre, not in its traditional staging, not in its traditional two act theatrical format. Instead, we are getting off broad, immersive Phantom. What the hell does that mean? I still have no idea. But we're going to do our best to try and find out together. Because in one of the more exciting days of my career, I have been emailed a note from the Phantom of the Opera from the Opera Ghost himself. It's Listen, it's signed OG Ah, I can die happy. I will say the whole thing is incursive, which makes it quite challenging to read, but that is what we are going to be talking through today, as well as all of the other details that have been announced about the return of Phantom to New York with Masquerade, as the show is called, I believe, for technical, legal and cop copyright reasons. And further to that, I want to tell you a little bit about what the marketing rollout for this production has been so far because it has been just so involved and so fascinating and we absolutely need to talk about it. But in the meantime, I'm hugely intrigued as to what everyone's thoughts are with this. Are you a Phantom fan and if so, are you a excited about this or B completely indifferent to the idea of this different version of the Phantom of the Opera? Or are you an immersive theater fan who didn't really love Phantom but are excited about this? Where do you fall in this Phantom Immersive Venn diagram? Let us know in the comments. In the meantime, if you want to stay up to date on all of the theatrical news happening worldwide, make sure that you are subscribed right here on YouTube or following me on podcast platforms where truthfully, you can find almost all of my content without the the fun costumes to go with it. Anyway, let's read this note from the Opera Ghost and find out a little bit more about Immersive Phantom. But before we get into that, let's take a little bit of a stroll up to today's news with have been hearing over the past few months, and I say over the past few months. Andrew Lloyd Webber first spoke publicly about this in an interview with the Times in September of last year. At the same time he also announced plans for the new musical that he is writing. I covered that interview at the time and pointed out that he had talked about Immersive Phantom long before it had really been officially confirmed, although I believe by then it had even been figured out on social media exactly where this building was going to be. And you know, these things never managed to hide themselves that well, especially when it comes to building and planning permission because all of that is available publicly. But in any case, In September of 2024, Angela Dwebber announced, and with no more detail than this, that there was going to be an Off Broadway immersive Phantom of the Opera. And it's a rumor that had been circulating for a little while after the show's closure after a record breaking long Broadway run at the Majestic Theatre, a closure that at the time was believed to be motivated by dwindling ticket sales and the belief of the theatre owners, the Shubert organization, that they could install a more lucrative tenant subsequen Gypsy is now playing there after a major renovation. Gypsy, which interestingly enough is scheduled to conclude its limited run later this year. And it's intriguing to consider which show might go into the Majestic after Gypsy. The rumors of the full Phantom of the Opera musical returning to Broadway have never really gone away. Some people have been saying it's going to be Phantom and love never dies. People love to gossip about the possibility of Phantom's demise and its comeback. And in truth, there had been two different immersive Phantom of the Opera rumours circulating because there was talk at one point of the prolific immersive theatre company, Punch Drunk, developing a non musical version of Gaston Leroux, the Phantom of the Opera as an immersive theatrical experience. At the same time. There is no confirmation at this point as to whether or not that's happening, but this one definitely is because over the last few months there has been a whole marketing rollout preparing people for the arrival of the Phantom to Manhattan. And this has been mainly playing out on social media, particularly on TikTok, with I believe, a couple of very eager and passionate content creators being personally engaged to participate in a bunch of the opportunities to have like one on one or group interactions and immersive experiences with like people dressed up as court jesters. Honestly, I hadn't been following it all that closely. I think they've made a certain amount of this information public as well. Like they dropped info about places they would be and like one of them was out of an ice cream truck and there was like a fortune reading thing and the finale involved actually going into a theater and having a one on one experience. And it's kind of wild to me because, you know, for all of the effort and the money that has gone into making this possible, the reach was still quite small and there were content creators involved who then spoke about it publicly, but it still, you know, retained the feel of this very small and specific thing. These weren't the world's biggest influencers who were specifically curated to come and do this, but rather really passionate and enthusiastic individuals, which is a terrific thing. But it gave the feel of something very indie and underground, which may have been deliberate. And this is a point that I will return to later. Remind me if I forget to, but it speaks to a certain amount of budget and that's going to be key. All of this leading up to the Tony Awards, when the Phantom of the Opera himself, and I have no idea who it was wearing the mask, was walking the carpet at the Tony Awards. I was watching Frank Dilella's coverage of the carpet when he interviewed Andrew Lloyd Webber. And there was a hilariously sticky interaction with Frank, his co host Jessica Vosk, and Lord Lloyd Webber about the concept of Phantom being on the carpet and Andrew giving his very best acting performance, as we've seen many times in his career. And listen, he's a very talented composer. But I did have to cringe the littlest bit as he asked them earnestly whether they thought he ought to skip the Tony Awards for fear of his life being in danger, and asking them whether there were any chandeliers in Radio City Music Hall. In any case, after all of this, we now finally have the details of the immersive Phantom show. And here they. So I'm going to read to you the note that I have been sent from the Opera Ghost. Fondest greetings, I think is what it says. Honestly, cursive, the whole thing, like, I'm doing my best here. It has been brought to my attention if you're dyslexic reading this, you're screwed. I hate to tell you that you are a respected. There we go. Respected purveyor of mass communication. It has been brought to my attention that you are a respected purveyor of mass communication. And I know that this is coming via a PR company who have sent this to me. I am flattered by the Opera Ghost. Nonetheless, I have need for certain messages to be. No. Disseminated. I have need for certain messages to be disseminated. Honestly, what if I transcribed this first, then sat down to make a video about it? I have need for certain messages to be disseminated concerning my grand Masquerade with a capital M. That's the title of the show. An elaborate presentation that continues the story of my legend following my untimely and unwise eviction of from the Majestic Theatre. That's pointed. I'm curious as to whether that is meant literally. When we say continuing the story of my legend following my eviction from the Majestic, do we mean just continuing to tell the same legend or continuing the Legend like a sequel. Because we've done that before with Love Never Dies. I don't actually expect that that's what this is. I think it's the first thing where it's like continuing to tell the same story over and over and over again. Of that time I tried to kidnap a soprano. Let's carry on. In fact, you know what, that's unfair of me to say. Tries to kidnap a Sopran. He did very successfully kidnap her two times. I have selected you to aid me in this matter. I am both honoured and terrified. Here are the instructions for my intended guests. So this is what you need to know if you are planning to attend Masquerade, the immersive off Broadway Phantom experience. I feel like there's still so much more that we need to know before the arrival instructions, but we're getting right to it. You are strongly advised to sign my ledger by the 30th of June. That's a pre sale sign up for pre sale access and information is what he means there. But you know, he's from a different time. That's how they spoke. This will ensure you will be granted access to my production during the six weeks I have elected to present it to a very fortunate few. Everyone was shook by this. When this was first announced, everyone was saying it's only running for six weeks. How could it only be running for six weeks? The wording here, after all, says during the six weeks I have elected to present it to a very fortunate few. Now here is the thing. All of this is worded obviously in a very ostentatious and poetic sort of a way. I don't think that means what people think it means. I think what that means is during this six week period, the access is more exclusive. Whether it's going to be invited guests, influencers, media personalities, etcetera, as well as those who sign up for priority and pre sale access. I do believe concretely it's going to continue beyond the six weeks. Why do I believe this? Well, they're renovating an entire off Broadway space that I think used to like an art gallery. I believe, and I'll tell you the exact address of this building in just a moment. But I don't see why they would go to the trouble and the expense of doing that if they weren't planning a lengthier run. I also hear anecdotally off the record, except for the fact that I'm saying it into a microphone right now, that cast members for this, whose names I am not willing to reveal at this time have been contracted for a six month period and you'll remember that I mentioned earlier that all of the marketing that they did sounded expensive and those wouldn't be expenses that could be justified for a six week limited run of an immersive Off Broadway experience. I do believe, just like Heather's Off Broadway, that this is inevitably planned to continue much further than that initial time period. And I hope so anyway, because I want to check this out for myself and I don't plan to be in New York during those six weeks. Now here are some more details. The following requirements must be strictly adhered to and whenever you go to any kind of an immersive experience or like a secret cinema type of a thing, because it's interactive, because the audience audience is slightly more on display, because you are in the space and moving around, there are usually more requirements of you because you are also part of the illusion and part of the aesthetic and the atmosphere. And there are different kind of rules of engagement because you're engaging more closely with the thing. Here are those rules. You must dress in black, white or silver or a combination of these colors. The black and white does not offend or particularly surprise me whatsoever. Silver I think is a little bit rogue just because everything that I'm picturing is very like Judy Jetson Space age Drag Race Runway or Lady Gaga. And I really don't know. Like, like jewelry and like glittery is one thing, but like I don't know why immediately I went to like Double Stretch silver lame. I don't know why that's where my head went to in the first instance. But allegedly you could turn up wearing that and you know they wouldn't be able to turn you away because technically. But yes, you can dress in black, white or silver or a combination of these colors. You must at all times conceal your face as I have done here. A masquerade mask in black, white or silver is required. Oh, not red either. I thought for sure they were going to be black white.
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Or Red. I guess they really don't want the audience members to stand out here. If you want to be the snazziest person at Immersive Phantom, then you have your work cut out for you because they really don't want you to pop. Although again, the silver. The silver is throwing me. And evidently this is a masquerade mask I would not be able to wear to Immersive Phantom, although I do have a black one in the next room. It may or may not surprise you to learn I'm a man who owns several different masquerade masks. And here's the slightly egregious bring your own or purchase one at the door. And for die hard regular theatre goers of immersive experiences, this is a little bit of a curveball because there have been previous shows that have involved mask wearing. Sleep no More being one of the most obvious where these masks have been provided. So it's a little bit of an unexpected detail that guests are expected to bring their own masks or be required to purchase one. It would be one thing if they were going to be provided free of charge, but to be specific about the kind of masquerade mask that you need to wear or demand you to purchase one in addition to the ticket price does feel a little bit egregious. Finally, a word of advice. Do not wear high heels. Does that mean heels at all? Or specifically high ones? Whilst in certain circumstances these can be appropriate, they could be treacherous as you tread. The secret catacombs and darts, dark crannies. That's what that word is that I have prepared for you. Which sounds again, intriguing, slightly escape room esque. And I don't know why that wasn't a scenic element of this that I had been thinking about, because in my head up to this point, it was just going to be a lot of like backstage dressing rooms and mirrors and smoke. And then eventually you make it onto the roof and he's there on the other side of like a statue, singing sadly about how Christine doesn't want to bang him as much as she does her childhood sweetheart, who has a perfectly normal face. And then maybe you go back downstairs again. Maybe are snacks, if you couldn't tell. I'm very excited about the whole thing. Further instructions will follow at my pleasure. I remain your obedient servant. O G Ba ba ba ba ba. Yes, that was a Hamilton reference. Now, there is more information about this that has been announced because I've seen the Internet reacting to it, but whatever it is, it was not part of that email. Let's see what else we can find by scouring the Internet. So there's an article from Greg Evans in Deadline that pretty much just summarizes the information as we've just talked through it. Oh, a little bit of a mistake from me there. Dates for the six week run have not been announced. I just assumed in my head that it was going to be over the summer, but there was nothing to suggest that ticket sales are going to start on June 30. But we don't yet know exactly when this is going to be. Maybe I will be in town. This article also very helpfully lists the address for the experience. It's a building at 220 West 57th Street, a little bit higher than the Midtown Manhattan Theatre district that formerly housed the multi floored Lee's Art Shop. The building has undergone extensive renovations for the production at and all the while it's been thoroughly reported on on TikTok by people walking past and seeing everything that was going on as much as they could from the street. Now there's a little more information here about prices as well as an age requirement. So entry prices start at get ready for this $195 I know, I know. And I guess the thing is, is that when you are ticketing a Broadway production you have different seating tiers and so if there are cheaper prices, those tend to be the further back, the to the side, the up in a higher level, whatever. And when an immersive experience, everyone tends to be on the same tier of the access as you would want to be. Like, it would be really disappointing to be a deprioritized audience member in an immersive experience just because, you know, you didn't have as much money to pay for a higher ticket price. But what that means is that everyone is paying a fairly high price and it's not yet clear what the capacity of this is going to be. Obviously they have costs that they need to offset both for the renovation of the space and the initial expenses of the thing, as well as the ongoing expenses and paying the actors and the crew and everyone else involved to keep the thing running. And it's been a really challenging time for Immersive Theatre. Recently a bunch of staple shows have closed and a bunch of sort of immersive adjacent productions. Even the Broadway revival of Cabaret, which was only ever really like atmospheric Immersive, have struggled to maintain the level of audience that they need to in order to support their high running costs. Cabaret never did terribly in terms of its box office, but it enduringly was Just such a expensive production. So $195 each. And it's at that point that you really do begrudge the mask not being included with the ticket price. At the very least, I feel like it would be easier to say here, Mr. Phantom, take 195 of my hard earned dollars. But do I get a nice souvenir mask at least? Like I know you're getting the experience and I'm sure that it's going to be very exciting and very fancy and it better be good for 1 95. But I just think if you were getting a mask alongside that it would sweeten the deal somewhat rather than the sour taste left in the mouth by arriving not having brought a mask. Because you know not everyone is going to pay attention to the exact requirements of this event. Not everyone reads the terms and conditions of these things. And then finding out at the doorway that you need to pay God knows what kind of additional fee in order to buy a mask. What will be included in the ticket price, however, is a flute of Tata Champagne that guests will be welcomed with. This is a 21+ event which is going to come as a disappointment to some young fans of the show. You have to be 21 years of age or old older in order to go to immersive Phantom. And I was never a big immersive theater person. I don't know if this was ever a rule for the New York sleep no more or other like punch drunk shows. I know that some of them could be very personally involved. You could have one on one experiences that were sort of pseudo sexual on occasion. Or at least that's what I heard about some of these immersive shows. I'm not judging anyone. It's not necessarily for me. And you wouldn't have thought that that's what they're going to be doing at the Phantom of the Opera. But listen, some people have very strong thoughts about this musical and it wouldn't surprise me if that was the intention of certain audience members. But that from what I can tell is everything that we know. And if you want to know where to actually sign your name in the ledger, they are referring to the sign up here@masqueradenyc.com if you're wondering why I keep calling this immersive Phantom and it's called Masquerade, it's because I'm being playful and I believe it's because they do not own the entirety of the to the Phantom of the Opera as a musical. In terms of everything that's tied up in that in terms of original designs and title treatment, they very possibly have the rights you would assume to the music, because I believe Lloyd Webber is involved with this, but not necessarily Sir Cameron, McIntosh. The two of them having always been co producers on the Phantom of the Opera, I think this is a Lloyd Webber project. I don't think Cameron's involved, which I think makes it hard for them to access everything within the Phantom of the Opera, which is why we're not seeing that title artwork treatment, which is why we're not hearing the full title. It will be interesting to see to what extent the designs are different. I imagine that they will be. Is it going to be a different kind of a mask, really? Like the Phantom mask that you always see in the marketing is a full face one like this. The one that you see on stage is a half face one and there's a story that goes with that as well. I can't remember if it was prompted by Michael Crawford or prompted by director Hal Prince. Somebody's going to immediately have an answer for me in the comments section. I've read the story before, but often in other media depictions of the Fantas of the Opera story, like the the Charles Dance one, you do tend to see a fuller facial mask. So I am wondering if that's the version that we might see at Masquerade. So those are the details. What do I actually think about all of this? Well, I am cautiously intrigued. I love anything sort of spinning off of the world of musical theatre. I'm one of those people who would love to see a musical theatre theme park somewhere in the world. And on that subject, there is a VR Phantom the Opera roller coaster at one of the big theme parks in Europe. And you know, I don't think this is a suitable alternative to the Phantom of the Opera as a musical on stage, but it's a nice accompaniment or alternative for fans, especially given that the Broadway production is no longer running. My greatest fear with this was that tourists were going to get confused. And I think it's for the best that it is not called the Phantom of the Opera off Broadway or anything even adjacent because I just had visual of it being sold at tkts and tourists. You, I think probably you have tourists arriving right now in Manhattan. I mean, not right now because it's.
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Well, actually, time difference in any case, I think you probably have tourists arriving regularly still in Manhattan and asking for tickets to go see the Phantom of the Opera, because I think your general tourist doesn't necessarily know that it closed. And they think like Phantom and Wicked and the Lion King are the big Broadway musicals and they don't realize that Phantom is no longer playing at the Majestic. So if they saw the Phantom of the Opera being sold at tkts, they would buy tickets and they would be sent to 57th street and they would find out they're not wearing the right colors, they have the wrong kind of shoes on, they don't have a masquerade mask, and this is not the Phantom of the Opera that they were expecting. That was my greatest fear. So I'm glad that that is not what we are doing. I do think that first and foremost, this needs to be an experience for the Phantom of the Opera fans. I mean, that's the key demographic here, right? I think they're going to have a fairly hard time courting anyone from outside of that particular bubble. I think it's a general rule. They're going to get trade from Phantom fans willing to try immersive or immersive theater fans willing to go try the new Phantom thing, but certainly not a lot of individuals who are alien to either of those concepts. If you don't like immersive theatre and you don't like Phantom of the Opera, then there's no real reason why you would want to go and do the immersive Phantom of the Opera unless it becomes this hugely talked about thing on social media. I'm curious as to what extent people will be allowed to film things and capture content because it has the possibility to go kind of viral. And say what you will about the mainstream popularity of musical theater, but it has the capacity to go viral on social media. We have heard all of those death becomes her trending sounds on TikTok, not to mention the whole Rachel Zegler balcony performance currently happening. And admittedly that one is free and that's a big part of the attraction, is that you can just go and stand outside the Palladium and listen to her sing Don't Cry for me, Argentina RA than having to pay $195 to get into this former art shop in order to have Phantom sing in your face, basically. Although God help me, every time I describe this experience hypothetically, I do get a little bit more intrigued by it. Anyway, all of that to say if this is going to be an experience for the fans, I do wish that it was at a slightly more accessible ticket price because $195 is a lot of money and it's unclear at this point how justifiable that is in terms of of the duration, in terms of what else it gets you. There's a flute of tatinja champagne, so you can add that into the mix and kind of discount it. But then that could also be an optional thing that not everyone may necessarily want to buy into. What happens if you're someone who doesn't drink alcohol? Then it kind of feels like you're paying an inflated ticket price for something that you don't even want in the first place. Not to mention the expenses of potentially having to go out and buy new items of clothing, although presumably everyone owns some something at least semi fancy in black or white, as well as of course the obligatory masquerade mask. Oh my God. Hey. From the future. So in the time it's taken me to edit this video and eventually publish the thing, things have changed. Things have changed, Raoul. And after inquiring minds got in touch with The Phantom himself aka DMed the social accounts we have learned a few more details about Masquerade and allegedly it has now been confirmed that masks will be made complimentary after a little bit of social media pushback. Not just that but but there will be some performances AKA weekend matinees during the six week preview period, which has now been allegedly confirmed to be just a preview period as I suspected at which guests will be able to attend if they are age 16, I believe was the wording though in that same sentence. They still suggested that this was going to be a 21 + event, so not entirely clear what the plan will be after the preview period for all performances. There was also some addressing of my thoughts around the inclusive alcoholic bedroom beverages because apparently non alcoholic options will be available. So already some of my concerns have been addressed. But that's not all. I had another letter from the opera Ghost. Don't worry, I'm not going to try and read out the entire thing because that didn't work well the last time. But he confirmed that Diane Paulus will be directing Masquerade. Essentially it was a press release where they're confirming the creative team and what's going to come next is the cast at such time as this that has not yet been confirmed. I'm hearing more and more exciting names rumored by the day, like legit Broadway credits names. So that's very exciting. You can't imagine that a lot of off Broadway immersive shows would have access to that kind of casting caliber if they weren't like the Phantom of the Opera. But also, if we can just dwell on the Diane Paulus of it all for just a second. Diane Paulus, who, if you don't know, directed not only Waitress, but also the Broadway revivals, the award winning Broadway revivals of Hair and Pippin. She is someone who understands the theatrical atmosphere very, very well. And I think she's a very exciting name to be linked to this production. It gives the whole thing not only huge theatrical credibility, but it also makes it legitimately very exciting. Even perhaps if you weren't interested in the Phantom of the Opera before, maybe you're interested now. Anyway, back to Mickey Jo from the past. But my understanding here is that they are casting legit musical theater performers and that we're going to have Phantom and Christine obviously in the mix. I feel like feel like my version of what I would want immersive Phantom to be is a little different to what everyone else wants from it. Because I think everyone else wants just like the Phantom and Christine, lustful fan fiction moments and the Rowl of it all and the complicated love triangle and the rhapsodic singing and all of the heaving and the capes and the random fedora that he puts on at one point and a little bit of magic and appearing and disappearing. I also think in Nevada, inevitably there is a decent amount of horror just key to the story, really. Like a huge amount of gory and shocking murder and like falling chandeliers and sudden corpses that have been hung from the top of the stage. And yet the immersive Phantom experience I would like to have is getting to meet the managers of the Opera Populaire, getting to hang out in their office as they're trying to deal with the PR nightmare unfolding in real time. Maybe a little bit of a ballet rehearsal with Madame Giry gossiping with Carlotta in her dressing room? I hope might be features of the immersive Off Broadway Phantom experience, but I dare say they're not going to be the priority focus. But at this point, and I'm sure there are going to be a lot of Phantom of the Opera fans in the comments, I am very intrigued once again to know what you think. What do you want immersive Phantom to be? Are you signing up? Are you going to try and get tickets? Is $195 an acceptable price point to you for an immersive experience that might last a few hours for something that's a little more personal and a little more involved than a standard Broadway show? Or do we think that that' reasonably astronomical ticket price? What do we think? Let me know your thoughts in the comments. That is all I ask of you. In the meantime, thank you so much for listening. Those have been my thoughts on Masquerade New York, the immersive Off Broadway Phantom experience set to take place later this year for an as yet uncertain amount of time, beginning on a currently uncertain date, but with wildly specific requirements in terms of your attire. As the rest of this news unfolds, you can bet that I will be talking about it here on social media, either right here on YouTube or on podcast platforms where you can subscribe or follow me, or over on the other social media platforms if it's slightly smaller updates, for example, on my Instagram or TikTok pages where you can find me. Also, ickyjotheater. In the meantime, this mask has become surprisingly warm and that's all I have to say. So thank you so much for listening to this theatrical news update and I hope, as always, that everyone is staying safe and that you have a Stagey Day. For 10 more seconds. I'm Mickey Jo Theatre. Oh my God. Hey, thanks for watching. Have a stagey day. Subscribe.
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Podcast Summary: PHANTOM is Coming Back as an Immersive Show | Everything We Know About Masquerade Off-Broadway
Podcast Information:
In this episode, Mickey-Jo delves into the exciting news of The Phantom of the Opera making a comeback to New York City—not in its traditional Broadway format at the Majestic Theatre, but as an immersive Off-Broadway experience titled Masquerade. Mickey-Jo expresses his anticipation and curiosity about how this new rendition will unfold.
Notable Quote:
"The Phantom of the Opera is coming back to New York City, but not as a full-fledged Broadway musical... Instead, we are getting Off-Broadway, immersive Phantom."
(02:15)
Mickey-Jo explains that Masquerade diverges from the classic two-act musical by offering an immersive experience where the audience can engage more directly with the performance. This concept has been gradually revealed over the past few months, with Andrew Lloyd Webber playing a pivotal role in its announcement.
Phantom's Unique Presence: Mickey-Jo shares a humorous anecdote about receiving a cryptic email from the "Phantom of the Opera," adding to the mystique surrounding the production.
Notable Quote:
"Are you a Phantom fan and if so, are you excited about this or completely indifferent to the idea of this different version of the Phantom of the Opera?"
(05:40)
The marketing for Masquerade has been vibrant, primarily leveraging social media platforms like TikTok. Passionate content creators have been engaged to promote interactive and exclusive experiences, such as fortune readings from an ice cream truck and immersive interactions with actors dressed as court jesters.
Exclusive and Indie Feel: Mickey-Jo highlights the indie and underground vibe of the marketing strategy, noting the use of everyday influencers rather than top-tier celebrities.
Notable Quote:
"They made a certain amount of this information public as well. They dropped info about places they would be, and the finale involved actually going into a theater and having a one-on-one experience."
(09:50)
Masquerade is set to take place at 220 West 57th Street, a location that formerly housed Lee's Art Shop and has been extensively renovated for the production. The venue's transformation into an immersive theater space signifies a substantial investment, hinting at a longer-term engagement beyond the initial six-week run.
Ticketing and Pricing: Tickets are priced at $195, reflecting the high costs associated with immersive theater productions. Mickey-Jo discusses the implications of this pricing, considering the inclusivity and accessibility for broader audiences.
Notable Quote:
"$195 each is quite steep, and it's unclear how justifiable that is in terms of the duration and what else it gets you."
(17:30)
Masquerade requires attendees to adhere to specific dress codes, including wearing black, white, or silver, and concealing their faces with a masquerade mask. Initially, masks were to be purchased separately, but following social media feedback, they will now be provided complimentary.
Interactive Elements: The experience is designed to be highly interactive, with guests becoming part of the illusion. This requires adherence to rules of engagement to maintain the immersive environment.
Notable Quote:
"You must dress in black, white, or silver or a combination of these colors. You must at all times conceal your face with a masquerade mask."
(12:10)
In an exciting update, Mickey-Jo reveals that Diane Paulus, renowned for directing Broadway revivals of Hair and Pippin, will be directing Masquerade. This association brings significant theatrical credibility and raises expectations for the production's quality and innovation.
Rumored Cast: There are ongoing rumors about high-caliber Broadway performers joining the cast, which Mickey-Jo finds promising for the show's success.
Notable Quote:
"Diane Paulus... gives the whole thing not only huge theatrical credibility but also makes it legitimately very exciting."
(25:50)
Mickey-Jo addresses the challenges facing immersive theater, including high production costs and the difficulty of maintaining audience engagement. He draws parallels with other immersive productions like Sleep No More and Cabaret, noting the financial and logistical hurdles they have encountered.
Age Restrictions: Initially set as a 21+ event, there are now weekend matinees allowing attendees as young as 16, following some adjustments based on feedback.
Notable Quote:
"Some people have very strong thoughts about this musical, and it wouldn't surprise me if that was the intention of certain audience members."
(20:10)
Mickey-Jo remains cautiously optimistic about the longevity and impact of Masquerade. He expresses hope that the immersive experience will attract both Phantom fans and immersive theater enthusiasts, ultimately sustaining the production beyond the initial preview period.
Community Engagement: He encourages listeners to share their thoughts and participate in discussions about the new Phantom experience, fostering a community around this innovative theatrical venture.
Notable Quote:
"If you want to stay up to date on all of the theatrical news happening worldwide, make sure that you are subscribed right here on YouTube or following me on podcast platforms."
(29:55)
Mickey-Jo Theatre's episode offers a comprehensive overview of the upcoming Phantom of the Opera immersive experience, Masquerade. From marketing strategies and venue details to creative leadership and audience engagement, Mickey-Jo provides insightful commentary on what theater enthusiasts can expect from this novel rendition. As the immersive theater landscape continues to evolve, Masquerade stands out as a promising blend of classic storytelling and innovative audience interaction.
Engage with the Discussion: Mickey-Jo invites listeners to share their opinions and questions about Masquerade in the comments, fostering an interactive dialogue about the future of immersive theater and beloved classics.
Stay Connected: For the latest updates on theatrical news and reviews, subscribe to MickeyJoTheatre on YouTube or follow the podcast on your preferred platform.
This summary is based on the transcript provided for the MickeyJoTheatre podcast episode released on June 30, 2025.