Podcast
Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters
Hosted by Mics to Millions · EN
Discover podcast growth and monetization strategies to help you build your audience, bring in revenue, and leverage your show as your greatest business asset.
Mics to Millions will help you unlock the secrets to:
– Monetizing your podcast
– Growing your business
– Getting more clients
– Build your audience
– Reaching a niche audience
– Promoting your podcast
– Increasing podcast downloads
– Using podcast SEO to boost discoverability
– Understanding and analyzing podcast metrics
– Leveraging guest appearances for podcast growth
Host Sam Brake Guia, Co-founder of PodWritten, brings you exclusive, in-depth conversations with top-tier podcasters in the health and wellness industry, interviews with podcasting experts, and informative solo episodes. Each episode is full of actionable tips and advice on how to grow and monetize your dream podcast.
Let us know what you think of the show! Send us an email at sam@podwritten.com or leave a rating on your favorite podcast app.
You can also visit podwritten.com to find free resources to help you grow your show through podcast guesting.
14episodes
Episodes
Newest firstAll episodes
When to Walk Away from a Big Sponsorship Deal with Paul Gilmartin | Ep 100
1w ago00:48:18Tap to summarizeHe turned down more than half his income on principle, and he'd do it again. Paul Gilmartin is the host and producer of the Mental Illness Happy Hour, one of the longest-running mental health podcasts in existence. Running since 2011 with roughly 70,000 monthly downloads, the show has been praised by Psychology Today, Esquire, and The New York Times as a vital, compassionate space where guests open up about their fears, addictions, and life experiences. Before podcasting, Paul was the host of TBS's Dinner and a Movie for 16 years. Today he shares the aftermath of having to walk away from his biggest sponsor. Paul shares: The BetterHelp sponsorship story, how he became their first podcast advertiser, why he walked away, and the financial fallout that followed Why consistency has been his #1 growth tactic after 15 years and 70,000+ monthly downloads, and what he did the one week he couldn't publish The stand-up comedian mindset that shaped his approach to hosting, and why he thinks most podcasters accidentally go into "presentation mode" How his Patreon went from an afterthought to 80% of his revenue, and the honest appeal to listeners that made it happen Why interviewing listeners from his support groups produces his best episodes What it really looks like to protect your "internal battery", and why he deliberately chose a smaller audience over burning out Follow Paul Gilmartin: Website: www.mentalpod.com Instagram: www.instagram.com/mentalpod Facebook: www.facebook.com/mentalpod Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at sam@podwritten.com Please leave us a review on Apple Podcasts or Spotify.
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The Secrets to Hitting 100K Downloads a Month with Talia Koren | Ep 99
2w ago00:30:48Tap to summarizeShe hit 100,000 monthly downloads in just a few years, and it wasn't luck. Dating coach and podcast host Talia Koren breaks down the strategic decisions behind one of the fastest-growing shows in her space. Talia Koren is the host of Dating Intentionally, a podcast helping singles navigate the modern dating world with confidence. She built her audience by applying sharp analytical thinking to every aspect of her show, from the name she chose before recording a single episode, to how she titles every piece of content she publishes. She explains: ◼️ Why the name of your podcast is doing more marketing work than you realise ◼️ How she reached 100,000 monthly downloads in a fraction of the time most podcasters take ◼️ The sales page trick she uses to test products before she builds them ◼️ Why going straight from podcast to sale almost never works, and what to do instead ◼️ How she landed her first sponsor in under six months ◼️ The one question to ask before signing with a podcast network ◼️ Why she's growing on YouTube without really trying ◼️ The AI trick she uses after every interview to nail the episode title Follow Talia Koren: ◼️ Instagram: https://www.instagram.com/dating.intentionally/ ◼️ Podcast: https://pod.link/1645453880 Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at sam@podwritten.com Please leave us a review on Apple Podcasts or Spotify.
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Booking Your Own Guesting Spots and Attracting Clients with Susie Pettit | Ep 98
3w ago00:37:20Tap to summarizePodcast guesting has been praised as one of the most powerful growth tools for podcasters, but most hosts either never try it, or try it once and walk away empty handed. Susie Pettit is living proof that the strategy works, when you approach it the right way. Susie is the host of The Love Your Life Show, a podcast focused on life empowerment, self-growth, and midlife wellness that she has published every single week without fail since 2018. With nearly 400 episodes behind her, a thriving coaching practice, and a group membership school, she has built her business largely through the power of intentional podcast guesting, without an agency, without a huge audience, and without spending hours on her phone. She explains: ◼️ Why one single podcast appearance landed her four to five long-term coaching clients she still works with today ◼️ The five to ten minute outreach habit she uses to get herself booked on shows without burning out ◼️ Why she's shifted away from social media and what she's investing in instead ◼️ The exact qualities that make her say yes to a guest pitch — and the red flags that make her delete it immediately ◼️ Why the most well-known guests aren't always the most valuable ones for your show ◼️ The two lead magnets she uses that cost her nothing to maintain and keep converting listeners on autopilot ◼️ Why podcast listeners are already your warmest possible audience — and how to reach them Follow Susie Pettit: ◼️ Https://smbwell.com/listen ◼️ Http://theloveyourlifeschool.com ◼️ Smbwell.com/roadmap Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Questions or want to say hey? Email us at sam@podwritten.com Please leave us a review on Apple Podcasts or Spotify.
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Why Being on Other Podcasts Isn't Growing Your Show | Ep 97
4w ago00:06:08Tap to summarizeIs podcast guesting actually an effective strategy for growing your show? The honest answer might surprise you, especially coming from someone who runs a podcast guest booking agency. In this solo episode, I break down why guesting on other podcasts is often misunderstood as a growth tool, when it can move the needle on downloads, and why chasing download numbers might be the wrong goal altogether. In this episode, you'll learn: Why podcast guesting rarely drives a meaningful download spike, and the specific conditions when it does The size and alignment factors that determine whether a guest appearance converts into new listeners A real example from PodWritten client Zach Brittle (Marriage Therapy Radio), whose appearance on Mental Illness Happy Hour, a show with 70,000 monthly downloads, led to a noticeable spike in listeners Why alignment beats size when your real goal is client conversion, and how EJ and Tara Cowin (Relationship Renovation) landed multiple clients from a single appearance on a smaller, hyper-aligned show The question most podcasters forget to ask themselves while guesting: Is my audience even going to know I have a podcast? Why the smartest podcasters stop chasing downloads and start chasing the right listeners Resources mentioned: Episode 25 of Mics to Millions: how to get yourself booked as a podcast guest Episode 64 with KC Davis on social media and downloads podwritten.com — learn more about PodWritten's guest booking service Connect with me: sam@podwritten.com LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/ ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify. ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ 💡 Bonus tips and resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/company/podwritten 💌 Questions or want to say hey? Email us at sam@podwritten.com
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500k Monthly Downloads: The Blueprint Nobody Talks About with Cynthia Thurlow | Ep 96
Apr 2900:36:31Tap to summarizeCynthia Thurlow is the host of Everyday Wellness, a podcast dedicated to midlife hormones, menopause, and science-backed health for women over 35. With nearly two decades of experience in emergency and cardiology medicine, a viral TEDx talk with over 15 million views, and half a million monthly downloads, Cynthia has built one of the most trusted voices in women's health. In this episode, Cynthia pulls back the curtain on how she built Everyday Wellness from a co-hosted side project into a multi-stream revenue machine, and shares the strategies, mindsets, and hard-won lessons that got her there. Today, you'll learn: The three-pronged monetization system that turns listeners into revenue, without ever feeling like a sellout The sneaky titling trick that skyrocketed her visibility on Apple Podcasts almost overnight Why she regularly turns down sponsor money, and how that decision actually made her more The content repurposing strategy that lets her publish four episodes a week without burning out The one growth lever most podcasters completely ignore, which she credits as a major secret to her success ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify. ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ 💡 Bonus tips and resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/company/podwritten 💌 Questions or want to say hey? Email us at sam@podwritten.com Connect with Cynthia: Website: https://www.cynthiathurlow.com Instagram: https://www.instagram.com/cynthia_thurlow_/ Book (The Menopause Gut): Available now at https://www.cynthiathurlow.com
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The Mental Trap That's Making You Want to Quit Your Podcast | Ep 95
Apr 2200:06:40Tap to summarizeThere's a quiet mental trap that's slowly killing the ambitions of health and wellness podcasters, and chances are, you've fallen into it without even realising. In this solo episode, I dig into survivorship bias: why comparing your podcast to the biggest shows in the game is setting you up for frustration, and what to focus on instead. In this episode I cover: What survivorship bias is and why it's so dangerous for podcasters The full story behind Diary of a CEO, including everything that happened before the cameras and the guests Why the "messy middle" is invisible and why that makes it so easy to underestimate the path The one question Steven Bartlett asked himself that changed everything Why compounding, in audience, skill, and consistency, is slow before it's fast A sneak peek at next week's guest: the biggest I’ve ever had on Mics to Millions, who nearly quit before reaching half a million monthly downloads ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify. ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ 💡 Bonus tips and resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/company/podwritten 💌 Questions or want to say hey? Email us at sam@podwritten.com
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How to Build Authority & Increase Brand Awareness (Podcast Advertising Playbook)
Apr 1500:38:06Tap to summarizeThis week’s episode is a little different. I’m sharing a recent interview I did that I think you’ll genuinely enjoy. It’s from my interview on Podcast Advertising Playbook, where I was interviewed by host Heather Osgood. In the episode, we discuss how brands and personalities can use interviews to increase visibility and connect with targeted audiences, what makes for successful guest pitching, including timing and seasonality, and how brands can use guesting to build authority and increase brand awareness Stick around for all of that and more. ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts. ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/ 💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with Sam Brake Guia: Website: https://podwritten.com LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/ Email: sam@podwritten.com 💌 Questions, feedback, or just want to connect? Reach out at sam@podwritten.com or via LinkedIn. Podcast Advertising Playbook: https://podcasts.apple.com/us/podcast/podcast-advertising-playbook/id1473222248
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Canada: The World’s Underdog Podcast Ecosystem with Kattie Laur | Ep 94
Apr 800:43:21Tap to summarizeKattie Laur has been shaping the Canadian podcast landscape for more than a decade. She’s produced award-winning shows as a freelancer, worked as a podcast growth specialist, and built her own independent podcast from the ground up. Today, she’s the Principal and Executive Producer of Pod the North, where she provides strategic guidance, creative support, and community-building initiatives for Canadian podcasters. In this episode, Kattie breaks down what makes the Canadian podcast ecosystem so unique, the challenges creators face, and the major opportunities emerging right now for Canadian voices. Today, you’ll learn: Why Canada’s cultural identity shapes how podcasts are created, funded, and supported The biggest gaps in Canadian podcasting and where creators have the most opportunity What Kattie discovered after her show tripled in audience from an Apple Podcasts Canada feature How Pod the North became a trusted industry hub and why community is Canada’s biggest strength ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify. ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/ 💡 Bonus tips and resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with Kattie: Pod the North: https://podthenorth.com/ LinkedIn: https://ca.linkedin.com/in/kattielaur 💌 Questions or want to say hey? Email us at sam@podwritten.com
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Turn Your Podcast Into a Coaching Client Magnet with Arlina Allen | Ep 93
Apr 100:31:56Tap to summarizeYour podcast can become the most powerful marketing engine behind your coaching business, and today’s conversation shows exactly how one host made that transformation. Our guest is the creator of a long-running recovery podcast with more than 20,000 monthly downloads, 30 years of lived expertise, and a show that now brings in a steady stream of high-quality, highly motivated coaching clients. What started as a passion project has become the heartbeat of her entire business, fueling visibility, credibility, and demand for her programs. In this episode, we unpack the exact podcast strategies she uses to grow her audience, generate leads, and build deep trust with listeners who eventually convert into clients. Today, you’ll learn: How she structured her podcast to become the primary marketing engine for her coaching business The simple SEO, guesting, and swap tactics that drive her most reliable growth Why interview trades outperform traditional pitching in her niche How she filters discovery call leads and protects her time while increasing conversions ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify. ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help you get booked on high-impact shows: https://podwritten.com/services/ https://podwritten.com/ 🎁 Get your free guide: Become a podcast guest in 4 weeks https://podwritten.com/links/ 💡 Bonus tips and resources Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ If you want to connect with today’s guest, explore her work here: Website: https://odaatcoach.com/ Podcast: https://www.youtube.com/@theonedayatatimepodcast Instagram: https://www.instagram.com/odaatpodcast/ LinkedIn: https://www.linkedin.com/in/arlinaallen/ 💌 Questions or want to say hey? Reach us at sam@podwritten.com
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60% of Her Clients Come From Her Podcast. Here’s How with Dr. Nazanin Moali | Ep 92
Mar 2500:20:00Tap to summarizeFind out how one podcast became the engine behind a thriving therapy practice. Dr. Nazanin Moali is a licensed clinical psychologist, AASECT-certified sex therapist, and the host of Sexology Podcast. Since launching in 2017, she has published huindreds of episodes, built a deeply loyal audience, and turned her podcast into the primary driver of clients for her practice. In this episode, Dr. Moali reveals how she uses her podcast as a long-term marketing machine, the systems she’s built to convert listeners into clients, and the strategies that keep’s Sexology on top as a top 0.5% ranked podcast nearly a decade later. Today, you’ll learn: -Why 50–60% of her clients come directly from her podcast or referrals from listeners -How she designs landing pages and lead magnets that convert high-intent listeners into long-term clients -What she’s learned about sponsors, ethical alignment, and why she listens closely to audience feedback -The types of episodes that consistently bring her the highest downloads and why listeners respond to them ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify — it helps more creators find us. ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/ 💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with Dr. Moali: Sexology Podcast: https://www.youtube.com/@Sexologypodcast Instagram: https://www.instagram.com/sexologypodcast/?hl=en Website: https://sexologypodcast.com/ 💌 Questions or want to say hey? Reach us at sam@podwritten.com
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