Podcast
Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters
Hosted by Mics to Millions · EN
Discover podcast growth and monetization strategies to help you build your audience, bring in revenue, and leverage your show as your greatest business asset.
Mics to Millions will help you unlock the secrets to:
– Monetizing your podcast
– Growing your business
– Getting more clients
– Build your audience
– Reaching a niche audience
– Promoting your podcast
– Increasing podcast downloads
– Using podcast SEO to boost discoverability
– Understanding and analyzing podcast metrics
– Leveraging guest appearances for podcast growth
Host Sam Brake Guia, Co-founder of PodWritten, brings you exclusive, in-depth conversations with top-tier podcasters in the health and wellness industry, interviews with podcasting experts, and informative solo episodes. Each episode is full of actionable tips and advice on how to grow and monetize your dream podcast.
Let us know what you think of the show! Send us an email at sam@podwritten.com or leave a rating on your favorite podcast app.
You can also visit podwritten.com to find free resources to help you grow your show through podcast guesting.
21episodes
Episodes
Newest firstAll episodes
Why Your Podcast Isn't Converting Listeners into Clients with Courtney Elmer | Ep 107
3d ago00:58:21Tap to summarizeYou could have great downloads and still get zero clients from your podcast. Courtney Elmer has spent 15,000+ hours figuring out why, and exactly what to fix. Courtney Elmer is the host of Insider Secrets to a Top 100 Podcast and the founder of PodLaunch, a program that has helped over 70 business owners build podcasts that convert listeners into clients. She's spent more than 15,000 hours researching the psychology behind what makes podcasts succeed or fail, and has become a leading authority on the intersection of human behaviour and podcast strategy. She's also a Webby Awards judge, which gives her a front-row seat to what separates the best podcasts in the world from everything else. She calls New Orleans home, where she lives with her husband Alan and their son. She shares/breaks down: ◼️ The four-part audit she runs when a podcast has decent downloads but isn't generating client inquiries ◼️ Why placing your call to action at the end of the episode means most listeners will never hear it, and where to put it instead ◼️ The neuroscience behind opening loops and why Netflix has been using this strategy on you for years ◼️ What a high-converting episode title actually looks like, and why pain plus benefit consistently outperforms either on its own ◼️ Why having too many guest episodes can quietly erode your authority with your own audience ◼️ The 'yes, and' framework from improv comedy that makes guest interviews more compelling for listeners ◼️ How to use episode end-caps to get listeners into the habit of clicking play on the next episode ◼️ Why a smaller, highly relevant audience will always out-convert a large disengaged one Follow Courtney Elmer: https://podlaunchhq.com/ https://www.podlaunchhq.com/blog https://podlaunchhq.com/bingeworth-episode-framework https://www.podlaunchhq.com/blog?tag=podcast+seo https://www.podlaunchhq.com/blog?tag=creating+bingeworthy+content https://www.podlaunchhq.com/blog?tag=marketing+%26+growth Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at sam@podwritten.com Please leave us a review on Apple Podcasts or Spotify.
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Why Your Book Launch Needs a Podcast Agency with Wendy Valentine | Ep 106
1w ago00:49:11Tap to summarizeWendy Valentine didn't chase a book deal. She built a podcast, and the book deal came to her. Here's the full story, and the exact strategy behind it. Wendy Valentine is the host of the Midlife Makeover Show, a podcast for women ready to reinvent their second act. She launched the show on 2/22/22 and has grown it to over 12,000 monthly listeners. She's the internationally published author of Women Waking Up: The Midlife Manifesto for Passion, Purpose, and Play. After navigating divorce, menopause, job loss, debt, and an empty nest all at once, Wendy stopped living on autopilot. Now she splits her time between Portugal and travelling the US in her RV. She shares/breaks down: ◼️ The full timeline from quitting her corporate job in 2021 to her book hitting shelves in September 2025 ◼️ Why she turned down an unsolicited book deal from a major publisher, and what she did instead ◼️ How her podcast directly led to a literary agent and a publishing deal. ◼️ Why she recommends hiring a podcast booking agency at least six months before a book launch ◼️ The pre-roll and mid-roll strategy she used to build pre-order momentum from inside her own show ◼️ How she tracks her Amazon book rankings to podcast episode air dates to measure real impact ◼️ The Apple Podcasts keyword trick that keeps her show ranking at the top for midlife searches Follow Wendy Valentine: ◼️ Website (books, freebies, podcast): https://www.wendyvalentine.com ◼️ Instagram: https://www.instagram.com/hellowendyvalentine/ ◼️ Midlife Makeover Show: https://podcasts.apple.com/us/podcast/the-midlife-makeover-show-women-over-40-menopause/id1609342417 ◼️ Women Waking Up: available on Amazon and at wendyvalentine.com Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at sam@podwritten.com Please leave us a review on Apple Podcasts or Spotify.
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Network Secrets: How Top-Ranked Shows Get Monetized at Scale with Clio de la Llave and Nadine Robinson | Ep 105
2w ago00:31:48Tap to summarizeMost podcasters don't really know what a network does for them, or what they're signing away when they join one. Clio and Nadine are pulling back the curtain. Clio de la Llave and Nadine Robinson are the co-founders of Podcast Nation, a full-service podcast network home to top-ranking shows across lifestyle, wellness, business, and culture. They also run Boug Media, a talent agency Clio founded in 2009. With backgrounds in influencer marketing, brand building, and digital storytelling, they've built a reputation for treating creators as partners, not just inventory. They share/break down: ◼️ What a full-service podcast network actually provides, from branding and production to guest booking, editing, and ad sales ◼️ How Podcast Nation selects which shows to bring onto the network (and the download threshold they look for) ◼️ Why they focus almost exclusively on millennial female audiences, and how that makes monetization faster ◼️ The monetization strategies that go beyond host-read ads: product placement, events, social media packages, and 360 campaigns ◼️ What podcasters should look for, and watch out for, in a network contract before they sign ◼️ How to start positioning yourself for sponsorships now, even if you're not network-ready yet Follow Clio & Nadine: ◼️ Podcast Nation Instagram: https://www.instagram.com/podcast.nation ◼️ Boug Media / Officially Influenced Podcast: https://www.instagram.com/officiallyinfluenced ◼️Website: https://www.podcastnation.co/ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at sam@podwritten.com Please leave us a review on Apple Podcasts or Spotify.
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How Improv Comedy Taught This Podcaster To Become a Better Host with Chris Burres | Ep 104
3w ago00:39:45Tap to summarizeHis product can't be explained in 60 seconds, so he built a podcast to do it for him. The result? Relationships with the biggest names in longevity. Chris Burres is the host of Live Beyond the Norms, a podcast sharing cutting-edge health and longevity research. He's a research engineer, scientist, and founder of My Vital C, a health supplement built around ESS60, a Nobel Prize-winning carbon molecule his lab has been manufacturing since 1991. He's also the author of Live Longer and Better and an improv comedian. He shares/breaks down: ◼️ Why he launched his podcast by first interviewing 55 longevity experts, including Dave Asprey, Ben Greenfield, and Dr. Steven Gundry, for a summit ◼️ How he turns every single guest interview into three months of social media content ◼️ The two-hour research prep process that gets even the most in-demand guests to open up ◼️ Why he sends pre-written questions to every guest before recording, and how it sets him apart ◼️ What five years of running a digital marketing agency taught him about podcasting as a business tool ◼️ How improv comedy training made him a significantly better podcast host ◼️ The strategy he uses to leverage guest relationships into warm introductions to new guests Follow Chris Burres: ◼️ My Vital C (exclusive listener discount): https://www.myvitalc.com/micstomillions ◼️ Live Beyond the Norms Podcast: https://www.livebeyondthenorms.com ◼️ Instagram: https://www.instagram.com/myvitalc ◼️ Book — Live Longer and Better: available on Amazon and at the link above Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at sam@podwritten.com Please leave us a review on Apple Podcasts or Spotify.
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Using Your Podcast to Negotiate Hotel Stays, Studio Trips, and Brand Tours with Erin Treloar | Ep 103
Jun 1700:48:45Tap to summarizeMost podcasters don't realise how much leverage their show actually gives them. Erin Treloar figured it out, and she's been cashing in ever since. Erin is the host of Well Within, a podcast for women ready to feel their best in body and life, covering health, wealth, relationships, spirituality, and more. She's been podcasting for six years, releasing episodes almost every single week. An award-winning podcast host and health coach, Erin's work has been featured in The Huffington Post, the LA Times, and Marie Claire. Based in Vancouver, she recently rebranded her show from Raw Beauty Talks to Well Within and successfully maintained her audience through the transition. She shares/breaks down: ◼️ How she negotiated hotel partnerships that now cover her LA recording trips in full ◼️ Why she started charging guests $500 to appear on her show, and how most said yes immediately ◼️ The three-month social media and podcast package she sells to founder guests ◼️ How her podcast directly converted a cold lead into a paying coaching client ◼️ What the O-1 extraordinary ability visa process taught her about her own accomplishments ◼️ Why she's launching a branded podcast tour, and how she's pitching sponsors to fund it ◼️ The metric mistake she admits cost her years of insight into what was actually working Follow Erin Troulor: ◼️ Instagram: https://www.instagram.com/erintreloar/ ◼️ Website: https://erintreloar.com/ ◼️ Well Within Podcast: https://podcasts.apple.com/gb/podcast/well-within/id1454866000 Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at sam@podwritten.com Please leave us a review on Apple Podcasts or Spotify.
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She Made $500K from a Podcast with 11K Monthly Listeners with Danielle Bezalel | Ep 102
Jun 1000:39:47Tap to summarizeShe built a $500K business from a podcast most platforms try to shadow ban, and she's here to show you exactly how she did it. Danielle Bezalel, host of Sex Ed with DB, built a $500K+ podcast sponsorship business as an indie podcaster averaging around 1,200 downloads per episode. She just launched Monetize Your Indie Podcast, a self-paced resource hub with her exact masterclass, sponsor ad deck, and pitch email system to help indie podcasters land real brand deals, without a network, agent, or massive audience. She shares/breaks down: ◼️ How she landed her first $5,000 sponsorship deal in season two, with zero prior experience ◼️ Why she requires a minimum six-month contract from every brand she works with ◼️ The exact outreach system she uses to find and cold pitch sponsors (including how ChatGPT fits in) ◼️ How she builds monthly and quarterly reports that keep brands renewing year after year ◼️ The biggest mistake indie podcasters make with sponsorship pricing, and how to fix it ◼️ Why health and wellness creators especially need to stop undercharging for their work ◼️ Her advice for anyone who's never had a paid partnership and doesn't know where to start Follow Danielle Bezalel: ◼️ Sex Ed with DB: https://www.sexedwithdb.com/ ◼️ Instagram: https://www.instagram.com/sexedwithdbpodcast/ ◼️ Podcast: https://pod.link/1286811573 ◼️ Monetize Your Indie Podcast course: Want to turn your podcast into a sustainable income stream? Danielle Bezalel, MPH helps indie podcasters build real revenue through her Monetize Your Indie Podcast course and private consulting. Reach out at sexedwithdb@gmail.com and read How an Indie Podcaster Made Six Figures to see how she built a six-figure indie show. Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at sam@podwritten.com Please leave us a review on Apple Podcasts or Spotify.
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The Free Podcast Growth Tactic Most Hosts Overlook | Ep 101
Jun 300:08:00Tap to summarizeYou're putting out episodes every week, but are you actually listening to podcasts? The single best (and completely free) growth tactic most health and wellness podcasters skip might be the simplest one of all. In this solo episode, Sam draws on a principle from Stephen King's On Writing, that great writers read voraciously, and applies it directly to podcasting. If you want to get better at interviewing, storytelling, and growing an audience, you need to be listening. A lot. And not just shows in your niche. Sam breaks down: The true podcast growth cost of not listening to other podcasts The clever 30-second follow CTA Steven Bartlett uses on Diary of a CEO, and the Apple Podcasts data that proves why it's the smartest ask you can make How Jordan Harbinger's back-catalogue promos inspired a simple habit change that keeps listeners inside the feed How Sam found one of his best-ever guests, LinkedIn algorithm expert Richard van der Blom, just by listening to Creator Science A specific, repeatable tactic for finding proven guests using a competitor's YouTube channel, sorted by most popular views Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at sam@podwritten.com Please leave us a review on Apple Podcasts or Spotify.
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When to Walk Away from a Big Sponsorship Deal with Paul Gilmartin | Ep 100
May 2700:48:18Tap to summarizeHe turned down more than half his income on principle, and he'd do it again. Paul Gilmartin is the host and producer of the Mental Illness Happy Hour, one of the longest-running mental health podcasts in existence. Running since 2011 with roughly 70,000 monthly downloads, the show has been praised by Psychology Today, Esquire, and The New York Times as a vital, compassionate space where guests open up about their fears, addictions, and life experiences. Before podcasting, Paul was the host of TBS's Dinner and a Movie for 16 years. Today he shares the aftermath of having to walk away from his biggest sponsor. Paul shares: The BetterHelp sponsorship story, how he became their first podcast advertiser, why he walked away, and the financial fallout that followed Why consistency has been his #1 growth tactic after 15 years and 70,000+ monthly downloads, and what he did the one week he couldn't publish The stand-up comedian mindset that shaped his approach to hosting, and why he thinks most podcasters accidentally go into "presentation mode" How his Patreon went from an afterthought to 80% of his revenue, and the honest appeal to listeners that made it happen Why interviewing listeners from his support groups produces his best episodes What it really looks like to protect your "internal battery", and why he deliberately chose a smaller audience over burning out Follow Paul Gilmartin: Website: www.mentalpod.com Instagram: www.instagram.com/mentalpod Facebook: www.facebook.com/mentalpod Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at sam@podwritten.com Please leave us a review on Apple Podcasts or Spotify.
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The Secrets to Hitting 100K Downloads a Month with Talia Koren | Ep 99
May 2000:30:48Tap to summarizeShe hit 100,000 monthly downloads in just a few years, and it wasn't luck. Dating coach and podcast host Talia Koren breaks down the strategic decisions behind one of the fastest-growing shows in her space. Talia Koren is the host of Dating Intentionally, a podcast helping singles navigate the modern dating world with confidence. She built her audience by applying sharp analytical thinking to every aspect of her show, from the name she chose before recording a single episode, to how she titles every piece of content she publishes. She explains: ◼️ Why the name of your podcast is doing more marketing work than you realise ◼️ How she reached 100,000 monthly downloads in a fraction of the time most podcasters take ◼️ The sales page trick she uses to test products before she builds them ◼️ Why going straight from podcast to sale almost never works, and what to do instead ◼️ How she landed her first sponsor in under six months ◼️ The one question to ask before signing with a podcast network ◼️ Why she's growing on YouTube without really trying ◼️ The AI trick she uses after every interview to nail the episode title Follow Talia Koren: ◼️ Instagram: https://www.instagram.com/dating.intentionally/ ◼️ Podcast: https://pod.link/1645453880 Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at sam@podwritten.com Please leave us a review on Apple Podcasts or Spotify.
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Booking Your Own Guesting Spots and Attracting Clients with Susie Pettit | Ep 98
May 1300:37:20Tap to summarizePodcast guesting has been praised as one of the most powerful growth tools for podcasters, but most hosts either never try it, or try it once and walk away empty handed. Susie Pettit is living proof that the strategy works, when you approach it the right way. Susie is the host of The Love Your Life Show, a podcast focused on life empowerment, self-growth, and midlife wellness that she has published every single week without fail since 2018. With nearly 400 episodes behind her, a thriving coaching practice, and a group membership school, she has built her business largely through the power of intentional podcast guesting, without an agency, without a huge audience, and without spending hours on her phone. She explains: ◼️ Why one single podcast appearance landed her four to five long-term coaching clients she still works with today ◼️ The five to ten minute outreach habit she uses to get herself booked on shows without burning out ◼️ Why she's shifted away from social media and what she's investing in instead ◼️ The exact qualities that make her say yes to a guest pitch — and the red flags that make her delete it immediately ◼️ Why the most well-known guests aren't always the most valuable ones for your show ◼️ The two lead magnets she uses that cost her nothing to maintain and keep converting listeners on autopilot ◼️ Why podcast listeners are already your warmest possible audience — and how to reach them Follow Susie Pettit: ◼️ Https://smbwell.com/listen ◼️ Http://theloveyourlifeschool.com ◼️ Smbwell.com/roadmap Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Questions or want to say hey? Email us at sam@podwritten.com Please leave us a review on Apple Podcasts or Spotify.
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