#978 What if the simplest, scrappiest tactics could unlock massive success online? In this episode, host Kirsten Tyrrel chats with Kurt Elster, founder of Ethercycle and host of The Unofficial Shopify Podcast, about how he built a thriving agency helping e-commerce brands scale on Shopify. Kurt shares how handwritten letters under shop doors turned into multimillion-dollar opportunities, why niching down is the key to standing out, and how building relationships and showing up consistently built his authority in the Shopify space. They also dig into the power of positioning, the psychology behind great website design, and why doing the uncomfortable things — like showing up, sharing your knowledge, and saying yes to new challenges — creates “luck” in business!

(Original Air Date - 11/4/25)

What we discuss with Kurt:

+ Building a business around Shopify

+ How handwritten letters led to clients

+ The power of niching down

+ Turning expertise into authority

+ Creating “luck” through visibility

+ Lessons from early entrepreneurship

+ Why consistency compounds success

+ Common e-commerce design mistakes

+ Importance of copy and clarity

+ Building audience before launching

Thank you, Kurt!

Check out Kurt Elster at ⁠KurtElster.com⁠.

Check out Ethercycle at ⁠Ethercycle.com⁠.

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