#671 Have you ever wanted to write a book but felt stuck on where to start — or unsure if it could even be profitable? In this episode hosted by Kirsten Tyrrel, we’re joined by self-publishing expert and Kindlepreneur founder Dave Chesson, who turned his side hustle into a thriving business that out-earned his military salary. Dave shares the insider secrets behind Amazon’s algorithm, why most books fail to get discovered, and how you can position your book to actually generate income. Whether you’re writing fiction, nonfiction, or a personal memoir, he breaks down the importance of keyword research, crafting compelling titles and covers, and choosing the right marketing strategy based on your goals. You’ll also learn how to think like an author-entrepreneur and use your book as a tool to build authority, grow your audience, and open doors to new opportunities. If you’ve ever dreamed of becoming a bestselling author — or using a book to boost your business — this episode is a must-listen!

(Original Air Date - 4/11/25)

What we discuss with Dave:

+ How Dave out-earned his military salary

+ Why most self-published books fail

+ The power of Amazon keyword research

+ Fiction vs. nonfiction book strategies

+ Using a book to grow your brand

+ Importance of titles and subtitles

+ Tips for designing an effective book cover

+ Where AI fits into the writing process

+ Amazon KDP formatting and publishing basics

+ Choosing the right book marketing strategy

Thank you, Dave!

Check out Kindlepreneur at ⁠Kindlepreneur.com⁠.

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Can You Really Make Money With a Book? Dave Says Yes (Here’s How) | Dave Chesson (MU Classic)