#667 Ever wondered how someone can build a multi-million-dollar business just by flipping sneakers? In this episode hosted by Kirsten Tyrrel, Nicolas Malonga shares how he turned sneaker reselling from a college side hustle into Sniperkicks — a full-fledged business. He breaks down his early days flipping candy at school, how losing his basketball career pushed him into entrepreneurship, and how he learned the sneaker market through analytics, consistency, and constant reinvestment. Nicolas explains how to source shoes, what profit margins to aim for, how to avoid beginner pitfalls, and why treating reselling like a real business — not a hobby — is the key to scaling. Whether you’re curious about flipping your first pair or building a full-time income, this episode is packed with tactical steps and industry insight!

What we discuss with Nicolas:

+ Turning sneaker reselling into a business

+ Early entrepreneurship selling candy at school

+ Learning analytics and demand trends

+ Sourcing from outlets, marketplaces, and bulk suppliers

+ Tracking numbers, margins, and ROI

+ Avoiding beginner mistakes with credit and reinvesting

+ Building a lean team to scale

+ Using multiple platforms to sell

+ Creating a brand beyond third-party apps

+ Multi-million-dollar reselling potential

Thank you, Nicolas!

Check out Sniperkicks at Sniperkicks.info.

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