#915 If you've ever wondered what it really takes to buy, grow, and scale a dry cleaning business, this episode is your blueprint! In this episode, host Brien Gearin sits down with dry cleaning veteran Ian Noble for part two of their conversation on building a successful dry cleaning operation. Ian shares what your first 90 days as a new owner should actually look like (hint: slow down before you shake things up), why wash and fold services transformed his business — representing 60% of his delivery revenue — and how modern point-of-sale systems can help you market smarter with automated texts, referral programs, and targeted coupons based on customer behavior. Ian also breaks down the art of choosing the right location, from sitting in parking lots during rush hour to avoiding trendy mixed-use retail spaces, and shares a clever hack for acquiring customers from closing competitors before they find someone else. Whether you're thinking about buying your first dry cleaner or looking to scale what you already have, this episode is packed with practical, hard-won advice!

What we discuss with Ian:

+ What to prioritize in your first 90 days

+ Winning over existing staff as a new owner

+ Adding wash and fold as a revenue stream

+ Building customer loyalty programs

+ Using SMS and automation to drive traffic

+ Acquiring customers from closing competitors

+ Choosing the right location and side of the road

+ Geo-targeting and retargeting nearby competitors

+ Collecting payment upfront from customers

+ Ideal store size and layout considerations

Thank you, Ian!

Check out RunSteady Investments at RunSteadyInvestments.com.

Follow Ian on LinkedIn.

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