#945 What if you could make money while you sleep, at Disneyland, or anywhere else — just by creating a simple one-page PDF checklist? In this episode, we're featuring an interview from Nick Loper's Side Hustle Show, where Nick sits down with Chelsea Shelton, a former teacher, mom of three, and digital products coach at Gold City Ventures. Chelsea breaks down how she built a passive income stream selling simple printables and digital downloads on Etsy — think checklists, games, seasonal templates, and fillable forms. She shares how she made her first sale just five days after posting her first product, the research tools she uses to find high-demand, low-competition niches (eRank, EverBee, InsightFactory), and how she's grown her shop to over 700 products. She also touches on expanding to Teachers Pay Teachers, bundling products to increase average order value, and using AI to help with design and ideation. Whether you're looking to build a new income stream or just dip your toes into the world of digital products, Chelsea's story is proof that you don't need a big idea or a design background to get started!

What Nick discusses with Chelsea:

+ First sale in just 5 days

+ "Riches are in the niches"

+ Best tools for product research

+ High search, low competition = sweet spot

+ Seasonal products run on autopilot

+ Bundling to increase average order value

+ Using AI for design and ideation

+ Expanding from Etsy to Teachers Pay Teachers

+ 700+ products and counting

+ Just start before you feel ready

Thank you, Nick and Chelsea!

Check out ⁠⁠The Side Hustle Show⁠⁠.

Check out Gold City Ventures.

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