#366 What if better sleep could change your life — and build a booming business? In this episode, host Brien Gearin sits down with Alex Neist, former Arena League football quarterback and founder of Hostage Tape — the world’s largest mouth tape brand. Alex shares how poor sleep and snoring nearly derailed his health and marriage… until one life-changing discovery sparked a wildly successful e-commerce brand. He breaks down how he built Hostage Tape from scratch, why he waited to launch on Amazon, how to price for profitability, and why most people fail by avoiding the hard (but necessary) reps. Whether you’re looking to start a product-based business or simply want to sleep better, this episode delivers both inspiration and practical insight!

What we discuss with Alex:

+ From quarterback to entrepreneur

+ The life-changing sleep discovery

+ Why Hostage Tape was born

+ Building a brand before Amazon

+ Reverse engineering product pricing

+ Importance of high AOV bundles

+ Using storytelling in email marketing

+ Meta ads vs. Google search intent

+ How to find the right manufacturer

+ Lessons from branding like Liquid Death

Thank you, Alex!