#811 What if your customers aren’t the only people you should be marketing to? In this powerful episode, Rand Fishkin — legendary marketer, Moz founder, and co-founder of SparkToro — joins host Kirsten Tyrrel to bust common myths about audience research and reveal what most entrepreneurs are missing. Rand explains the difference between your customers and your audience, and why failing to understand that distinction could be costing you growth. You’ll learn why “make something people want” is only half the battle — and why you also need to make something people want to talk about. From human virality to influencer outreach, and a live SparkToro demo to spot-on marketing insights, this episode is packed with strategies to help you make better decisions, test smarter, and grow faster!

(Original Air Date - 7/10/25)

What we discuss with Rand:

+ Why "make something people want" is incomplete

+ The difference between customers and audience

+ How to engineer product virality

+ Importance of amplifiers and influencers

+ Common misconceptions about audience research

+ Live SparkToro demo with insights

+ Why follower count ≠ real influence

+ Organic marketing vs. paid marketing

+ Benefits of third-party customer interviews

Thank you, Rand!

Check out SparkToro at ⁠SparkToro.com⁠.

Check out Snackbar Studio at ⁠SnackbarStudio.com⁠.

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How to Market for Maximum Influence and Real Growth | Rand Fishkin (MU Classic)