#868 If you’ve been trying to sell digital products but feel stuck spinning your wheels, this episode is your roadmap to building a profitable and sustainable business! Destini Copp joins host Kirsten Tyrrel to share how she went from burnt-out academic to thriving digital product entrepreneur with multiple income streams. She breaks down her signature Growth Flywheel — a holistic system that goes far beyond a typical sales funnel — and shares how to attract leads, nurture your audience, retain paying customers, and turn them into raving fans. You’ll also learn how she uses AI to enhance student success, streamline onboarding, and boost retention inside her memberships. Whether you’re just starting out or ready to optimize your digital product sales, this conversation is packed with actionable insights!

(Original Air Date - 8/18/25)

What we discuss with Destini:

+ From professor to digital product entrepreneur

+ Building a sustainable Growth Flywheel

+ Funnels vs. flywheels: key differences

+ Email list building with freebies and summits

+ Using tripwire funnels to boost sales

+ Retaining customers through memberships

+ Leveraging AI for onboarding and retention

+ Gathering testimonials with automation

+ Monetizing newsletters like mini magazines

+ Validating offers through market feedback

Thank you, Destini!

Check out Destini Copp at ⁠DestiniCopp.com⁠.

Check out Hobby School at ⁠HobbySchool.com⁠.

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Why Your Digital Products Aren’t Selling — And the Flywheel That Fixes It | Destini Copp (MU Classic)