Podcast
Mobile Dev Memo Podcast
Hosted by MobileDevMemo · EN
Mobile Dev Memo is the site of record for mobile advertisers and app developers.
76episodes
Episodes
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Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein)
Jul 23, 2024Tap to summarizethis episode of the Mobile Dev Memo podcast, I speak with Adam Epstein, the CEO and founder of Gigi, a CTV advertising buying platform specializing in Prime Video. We discuss the current CTV advertising landscape, including: What is motivating the dramatic growth of CTV advertising spend?; The distinct pricing strategies implemented by Netflix, Disney+, and Amazon for their ad-supported tiers; The different targeting and measurement solutions offered by the major streaming services; Why CTV measurement is challenging when inventory is purchased through third-party DSPs; The availability of targeting data across various streaming services and programmatic channels. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. INCRMNTAL. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
Transcribe →Season 3, Episode 20: The DMA, Personalized Advertising, and Digital Deglobalization
Jul 9, 2024Tap to summarizeThis episode of the Mobile Dev Memo podcast is a spoken essay and not an interview. In the episode, I discuss the European Commission's preliminary finding that Meta's use of the "Pay or Okay" model violates the Digital Markets Act, and I relate that decision to the broader trend of digital deglobalization.
Transcribe →MDM Canon: What is performance marketing?
Jun 25, 2024Tap to summarizeMDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled What is performance marketing?, first published in October 2018. The episode attempts to clarify what I see as a broad misunderstanding of the general marketing taxonomy with a functional definition of performance marketing. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. INCRMNTAL. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts
Transcribe →Season 3, Episode 16: Understanding the UK’s DMCC (with Tom Smith)
Jun 4, 2024Tap to summarizeMy guest on this week's episode of the Mobile Dev Memo podcast is Tom Smith, a partner at specialist competition law firm Geradin Partners. I invited Tom to the podcast to discuss the recently passed Digital Markets, Competition and Consumers (DMCC) Bill in the UK, which grants the UK's Competition and Markets Authority with broad new powers to regulate digital markets. Among other things, Tom and I discuss: What the DMCC aims to achieve; The political context around the DMCC; How the DMCC differs from the EU's Digital Markets Act (DMA); What new powers and obligations the DMCC grants and imposes upon the CMA; The long-term consequences of the DMCC. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. INCRMNTAL. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts
Transcribe →MDM Canon: The perilous mythology of Brand Marketing for digital products
Apr 16, 2024Tap to summarizeMDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled The perilous mythology of Brand Marketing for digital products, first published in November 2021. The episode proposes a taxonomy of performance marketing tactics, distinguishing between Direct Response, Delayed Response, and Brand marketing. It also outlines a framework for how all three can fit together into a unified strategy. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
Transcribe →Season 3, Episode 9: Cookie deprecation and Privacy Sandbox (with Paul Bannister)
Apr 10, 2024Tap to summarizeIn this episode of the Mobile Dev Memo podcast, I discuss third-party cookie deprecation in Chrome, as well as Google's Privacy Sandbox suite of tools with Paul Bannister, the Chief Strategy Officer at Raptive. Over the course of our conversation, we cover: The current state of third-party cookie deprecation in Chrome; Whether publishers are generally prepared for the full rollout of third-party cookie deprecation; Whether any components of the Privacy Sandbox are underrated, or will ultimately perform better than expected; Whether the Privacy Sandbox achieves an optimal balance across privacy preservation and advertising efficacy; If third-party cookie deprecation benefits the walled gardens; How publishers can test Privacy Sandbox; Whether Google will limit the functionality of first-party cookies, as Apple has done with ITP. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
Transcribe →Season 3, Episode 7: The evolving eCommerce advertising landscape (with Rishabh Jain)
Mar 26, 2024Tap to summarizeIn this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce platform designed to maximize advertising conversions for brands that recently raised a $17MM Series A led by Bain Capital. In our conversation, Rishabh and I discuss, among other topics: The implications for retail and eCommerce from the impending deprecation of third-party cookies in Chrome; Whether retailers and eCommerce brands are taking third-party cookie deprecation sufficiently seriously; Underappreciated knock-on / indirect consequences from the deprecation of third-party cookies in Chrome; The prospects for alternative identifiers; Who stands to gain the most from third-party cookie deprecation; Shopify's innovations, including Shop Cash and Shopify Audiences; Amazon's partnerships with Meta and Snap. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts
Transcribe →Season 3, Episode 6: Consumer products and the science of emotion (with Ryan Anthony)
Mar 19, 2024Tap to summarizeIn this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony, the CEO of DIRT, an emotion analytics platform. Over the course of our conversation, we discuss: The science of emotion and the field of emotion analytics; The challenges of using focus group feedback to optimize early consumer products; The methodologies used to measure a user's emotional state; How emotion analytics can be used in a product use case; How the value of emotion analytics has changed as the digital privacy environment has grown more restrictive; How PMs can use emotion to make product adaptations and decisions. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
Transcribe →MDM Canon: Why Analytics Teams Fail
Feb 28, 2024Tap to summarizeIn this new podcast series from Mobile Dev Memo, called the MDM Canon, co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled Why Analytics Teams Fail, first published in June 2016. Specifically, the episode highlights three common issues encountered by analytics teams that can cause them to be ineffective: 1) lack of agency and authority; 2) lack of investment into infrastructure; 3) improper placement in the organization. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. INCRMNTAL. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
Transcribe →MDM Podcast Episode 33 - The history of mobile product management, and the dating app dilemma (with Brad Richards)
Apr 4, 2023Tap to summarizeMy guest in this episode of the Mobile Dev Memo podcast is Brad Richards, the Managing Director & Chief Product Officer at LOVOO, the most popular dating app in the German-speaking world. Brad and I discuss the Product Management role for mobile-first companies: What a product manager does; The path to becoming a product manager; The role of A/B testing in product management, and how it can do more harm than good. We also discuss the Dating App Dilemma: how the success of the product's core use case actually creates churn for the product. If you enjoy the Mobile Dev Memo podcast, please remember to rate it with 5 stars!
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