Podcast
Mobile Dev Memo Podcast
Hosted by MobileDevMemo · EN
Mobile Dev Memo is the site of record for mobile advertisers and app developers.
76episodes
Episodes
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MDM Podcast Episode 17 - Advertising fingerprinting and bad incentives
Nov 22, 2021Tap to summarizeIn this new episode of the Mobile Dev Memo podcast, I speak with Maor Sadra, the CEO of INCRMNTAL, about probabilistic attribution for mobile advertising and why bad incentives prevent advertisers from rejecting it. We also talk about Media Mix Models and Facebook's efforts to drive adoption for Robyn, its open-sourced measurement product, and budget diversification post-ATT.
Transcribe →MDM Podcast Episode 8 - What does it mean to be a quantitative marketer?
Oct 7, 2020Tap to summarizeIn Episode 8 of the Mobile Dev Memo podcast, I speak with Conrad McGee-Stocks, the Director of Growth at Uken Games, which is the Toronto-based studio behind mobile hits like Who Wants to be a Millionaire? and Jeopardy World Tour. In the podcast, we talk about what it means to be a quantitative marketer, and how that role is evolving, especially on mobile, as product and user acquisition converge.
Transcribe →MDM Podcast Episode 7 - Surfing in a Squall: the future of mobile without an IDFA, with Maor Sadra
Jul 8, 2020Tap to summarizeIn this episode of the Mobile Dev Memo podcast, I speak with Maor Sadra about why the deprecation of the IDFA (announced at this year's WWDC event) should not have been surprising to people who follow the mobile ecosystem, why deterministic app install attribution wasn't as reliable as people thought in the first place, and what the future of mobile looks like without the IDFA.
Transcribe →Episode 4: Legal sports betting on mobile with Matt Restivo
Jul 23, 2018Tap to summarizeIn the 4th episode of the Mobile Dev Memo podcast, I speak with Matt Restivo, the Chief Product Officer at the Action Network, about the impact that the Supreme Court's recent decision to allow States to offer legal sports betting will have on sports fanaticism, social media, and mobile.
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Why are mobile growth roles so hard to hire for? With Andy Carvell
Apr 10, 2017Tap to summarizeIn the second episode of the Mobile Dev Memo podcast, I speak with mobile growth expert Andy Carvell about the difficulty of hiring people into mobile growth roles and what might be the cause of that.
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Influencer Marketing's Jerry Maguire Moment: An interview with Adam Hadi
Mar 5, 2017Tap to summarizeIn this interview, Mobile Dev Memo's Eric Seufert speaks with Adam Hadi, a mobile influencer marketing expert, about growing a mobile user base with influencer marketing.
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