
Do you think you could be having better sex? Are you confident you know what really turns you on? What makes your body feel good? How do you communicate about it? Nicole McNichols wants everyone to be asking these questions. Dr. McNichols is a psychology professor at the University of Washington, where she teaches a class on human sexuality to over 4,000 students a year. She has immersed herself in decades of research on what makes a good, fulfilling sex life — and she has the data to back it up. Her new book, “You Could Be Having Better Sex,” is full of practical tips, backed by science, on how to have truly fulfilling sex. On this week’s episode of “Modern Love,” Dr. McNichols explains the most common misunderstandings people have about sex and shares practical advice for how to level up your sex life. What’s the most romantic thing that has ever happened to you? What’s the most romantic thing you’ve ever seen? If something made you feel that rush of romance, send us a voice mem...
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Anna Martin
Hey everyone, it's Anna. All right, before we start the show, I want to talk about Valentine's Day because of course we are already thinking about it over here at Modern Love. We're hoping you can help us out. We want to know the most romantic thing that's ever happened to you, or if it didn't happen to you, the most romantic thing you've ever seen or witnessed. It could be something grand, a rom com style gesture. Maybe someone stood outside your window with a boombox or ran through the airport to stop you from leaving. Or it could be something small, like someone knows you hate olives so they always pick them off your plate before you dig in. Or someone slips a note in your lunchbox every morning to remind you how much you mean to them. Whatever made you feel that rush of romance, from the big moments to the tiny ones, we want to hear about it and we want to know why it was so romantic to you. If you have a story in mind, record a voice memo and email it to us@modernlovepodcastytimes.com by February 4th and we might use your story on the show. That's Modern Love. Podcasty times.com and once again, your deadline is February 4th. Thanks so much. We can't wait to hear from you. Now here's today's episode. Love now and did you fall in.
Dr. Nicole McNichols
Love last fell I love love but stronger than anything for the love love and I love you more than anything.
Anna Martin
You'Re still loved Love from the New York Times, I'm Anna Martin and this is Modern Love. I want to do a thought exercise really quick and just a warning. I'm about to get extremely personal extremely quickly. I would like you to think about your own sex life. I'll pause, think about it. Is it fabulous? Is it lacking? Is it kind of a mix? 50 50? When was the last time you really considered what turned you on, what actually makes your body feel good and what you really want out of sex? These are all questions my guest today wants us to ask ourselves. Her name is Dr. Nicole McNichols. She's a professor at the University of Washington, where she teaches a class all about human sexuality. As you might guess, this is the most popular class on campus. There's literally always a wait list. And now she has a new book coming out called you could be having better sex. To write this book, Dr. McNichols has poured over years of data, countless studies on what leads to good, fulfilling sex. And today she's here to take us back into the classroom and teach us all how to have the best sex of our lives. And by the way, if it isn't obvious, this conversation is very explicit. So if you've got kids nearby, maybe pop on some headphones or save this one till later. Dr. Nicole McNichols, welcome to Modern Love.
Dr. Nicole McNichols
Thank you so much, Anna. I'm so excited to be here.
Anna Martin
So, Nicole, you teach the most popular course at the University of Washington to over 4,000 students each year. It's called the. The diversity of human sexuality. And I have to say, if I was an undergrad, I would be rushing to sign up for this class. What do you think? That constant wait list, all those butts and seats, as it were, what does that speak to? What are people curious about? What do they want to find out?
Dr. Nicole McNichols
I think students are coming in with so much curiosity about sex, which is wonderful, because sexual curiosity is exactly what drives us all to be having better sex and more connected sexual experiences. And they have been brought up either within their communities or with their teachers or with the schools that they've been at with usually a complete lack of sex education. I mean, there's no federally mandated sex education. In fact, many schools, many states require schools to teach information that's just wrong and that's stigmatizing and invoking a lot of shame. So to be able to tell them, I'm here to make you relax, feel comfortable, because I think that's often the biggest surprise is just how important pleasure is in our lives. Right. We tend to think of pleasure as being something that's a treat. And so many students that come into my classroom, they are used to thinking of pleasure as something that they get to do after all their homework is done, after their two jobs that they're often holding a job.
Anna Martin
It's dessert, basically. Yeah.
Dr. Nicole McNichols
Yeah, it's dessert. I mean, we've all grown up in this very puritanical culture that treats sex like dessert. You get lucky, even if the language that we use. So to be able to first start from the point of view that there is Reams of research showing how critical positive emotions and pleasure are to our well being. And not just to our well being, but to our ability to think creatively, to problem solve, to broaden our perspectives and seek out sources of social support. All of which are going to help us cope with the inevitable challenges and stressors in our lives. So just starting from the standpoint of A, pleasure is important, sex is important, and B, most of what you've been taught about sex, if you've been taught about sex, is likely wrong. Right. Like, let's start over.
Anna Martin
Nicole, sign me. I'm on the wait list. I'm 31, by the way. I don't know if I could pass as a college student, but add me to the bottom of that dang waitlist. I mean, you're speaking about sex as central to living a creative, fulfilled life. Pleasure as not just a treat that we relegate to a corner, you know, when, when, when we've been good and we deserve it. But I have to believe you didn't always see sex this way. Right. When you started teaching this course. Yes. What was happening in your, in your life at the time that you stepped into teaching this course?
Dr. Nicole McNichols
I was at a time in my life when I desperately needed help with my own sex life. I was a mother of three young children and, you know, a husband and two dogs, very needy dogs. And I was so thrown into motherhood and, you know, the waking up at night and the, you know, exhaustion, joy, I mean, incredible satisfaction and fulfillment from that, but just feeling exhausted and touched out and having sex at that point, it starts to feel like you're just fulfilling another person's physical needs, which is, you know, and just the guilt that came with feeling that way and feeling like I knew that I wanted to be able to connect with my husband. And knowing sex was important, but not really knowing how to work through that. And it was, it was hard. And it definitely weighed on our relationship a bit at the time.
Anna Martin
And this is the moment in your life when you step in to teach this human sexuality course?
Dr. Nicole McNichols
Yes. Well, actually, Anna, I'm glad you mentioned that, because one other critical factor about my condition when I started teaching for the first time, this human sexuality course, is that I was also. I had two young children and I was six months pregnant with my third. Oh, my goodness. So I. I think part of the reason I got selected is because the department figured I probably already knew something about sex, given that I was.
Anna Martin
They were like, she's at least had it three times.
Dr. Nicole McNichols
Yeah. So she seems qualified Exactly.
Anna Martin
Wow. What, what a confluence of personal and professional. I mean, to, to put it, you know, in a zoomed out way, but all these factors, you know, converging at this point when you step in to teach this course, I assume you're like soaking in the research. What are you discovering? What are you uncovering?
Dr. Nicole McNichols
Well, I was fascinated and completely blown away at just how important sexual satisfaction is to relationship satisfaction. And I, you know, everyone assumes. I know. Yeah, yeah, yeah. Sex is important.
Anna Martin
Right? I was gonna say, I feel like intuitively that makes sense, right?
Dr. Nicole McNichols
Yeah, yeah. But looking at longitudinal data from, you know, Dr. Amy Muse of thousands of couples over time finds that it's not just having a happy relationship is going to lead to necessarily better or more satisfying sex, that the direction of that is the opposite, that it's usually sexual satisfaction that's preceding relationship satisfaction. So we might assume. Okay, well, if I just work on my, and trust me, working on your relationship is critical and we can get into that. But just understanding that if you look at couples over time who are asked to keep daily diaries of how satisfied they feel in their relationships and what their mental well being is, and how happy and satisfied with life they feel overall and how satisfying their sex life is, what you see is that when an uptick in sexual satisfaction occurs, the joy and satisfaction in the relationship follows. So it's a pathway in that people don't really appreciate enough, I don't think.
Anna Martin
And I'm just, I'm gonna say it back mostly because I want to make sure I understand it. It's like, okay, yeah, good sex, good relationship, whatever. What you're saying is working on your relationship, that's not necessarily going to lead you to have better sex. What the data does prove is that having better, more fulfilling sex is a way to lead towards more relationship satisfaction. It's like the sex is the vehicle. The. Maybe that's the wrong word. Yes. Is that right?
Dr. Nicole McNichols
The mechanism. We love the word mechanism. Vehicle sounds better.
Anna Martin
Okay. Sex is the mechanism for relationship satisfaction. Now that is really, that is really interesting. I mean, you're, you're learning this stuff, you're immersed in this as you're teaching this course. How many years has it been now that you're teaching this?
Dr. Nicole McNichols
15. 15. 15. Yes.
Anna Martin
Over the course of that, have you implemented the things you've learned in your course to your own sex life, your intimate life with your husband?
Dr. Nicole McNichols
Absolutely. The other thing that really gave me sort of a sense of hope, right, because you can think sex is super important, but oh my God, like How am I supposed to be carving out having sex all the time with my husband when I am so busy with all of my kids and my teaching load? And I was also really heartened to see, and you know, I'm a data nerd, so forgive this, I love it. But you know, one of the hush hush questions I often get from other couples that I had too was, okay, but like, what's that magic frequency? Right? In other words, we know sex is important, but like, how often do you really need to be having it to see these benefits that we know it leads to with relationship satisfaction? And the answer, Anna, and this is a mean an average.
Anna Martin
I love it. What's the number?
Dr. Nicole McNichols
Once a week, which is not an astronomical amount of time, right?
Anna Martin
No, it is not.
Dr. Nicole McNichols
And it's not that. You know, couples who have sex more than once a week, that's fantastic if they want to do that. But when we look at the benefit of sex to relationship well being, it doesn't increase after about once a week. Which means. Yeah, yeah. And so for those of us who love to have a target, right, Like I work out three times a week.
Anna Martin
I get society. Totally. Yeah.
Dr. Nicole McNichols
I get my protein count in. It's nice to know. Okay, that target is once a week.
Anna Martin
I really like this because for many couples I feel like hearing that number one time a week. Having sex one time a week is implementable and quite doable and not intimidating.
Dr. Nicole McNichols
Exactly.
Anna Martin
Okay, so a lot of us have questions about our sex lives, but not all of us can take your course, unfortunately. So for someone who wants to have better sex, where would you tell them to start?
Dr. Nicole McNichols
Well, I can give you the 10,000 foot answer. And the specific answer to this.
Anna Martin
Perfect.
Dr. Nicole McNichols
Right? So the 10,000 foot answer is that unfortunately, I cannot offer you a GLP1 shot to improve your sex life. I can give you a blueprint.
Anna Martin
That blueprint when we come back.
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@Vrbo.Com I'm Dan Barry and I'm a longtime reporter with the New York Times. I've been here for 30 years and I've seen a lot of things change. I was here before there was a website. But one thing hasn't changed at all and that's the mission of the New York Times. To follow the facts wherever they lead. And if that means publishing something a government or a leader or a celebrity doesn't want aired, that's not our concern. I have never been told to go against the facts to accommodate anyone. And if I had, I would have quite frankly left the building. This is the way it was when I was covering the aftermath of 911 and this is the way it is now as I cover the United States of today. If you believe in the importance of fact driven reporting, you can support it by becoming a New York Times subscriber. And if you already subscribe, this veteran reporter thanks you.
Anna Martin
I want to throw out some different scenarios that people could be experiencing. And really what I mean by that is, you know, the different types of sex people could be having. There is casual sex, certainly, which I want to start there. Not for personal reasons, of course not. Who would. No, no, definitely not. But let's say, you know, let's say someone is single, they're dating, they're having casual sex and they keep finding themselves having experiences that are just not. They don't necessarily have to be like awful, but they're just not great. Applying these sort of, you know, ways to have better sex to this situation. What would be your first question for them?
Dr. Nicole McNichols
I will say that when it comes to casual sex specifically, I have a very different view than a lot of the messaging that we've seen about sort of the, the types of impact that casual sex has on people and relationship, which has mostly been negative. Right. Most of what we see in the media is fearful messaging. It's awful, it's terrible for women. It leads to a sense of isolation and despair. And the reality is that it absolutely can lead to those feelings. But casual sex can also be awesome. It can be exciting, it can be pleasurable, it can be a form of sexual adventure. There's a study I love that even shows that.
Anna Martin
Sorry, I'm just smiling. Cause I'm like, hell yeah.
Dr. Nicole McNichols
Yeah. I even talk about a study in my class showing that in the right context, casual sex can lead to an increased gpa.
Anna Martin
Ok, I am loving that this is.
Dr. Nicole McNichols
Real data and the key. Right? I mean, because. And this is what I see, I see this in my classroom and it is complete that what's so nice about having such a Large class is I can poll students and replicate findings that we see in the national, you know, nationally representative data. And when you really poll people about, okay, what was your last sexual experience truly like? It's very mixed, right? And it tends to break into the following. You see about a third of people who were like, meh, it was really like, unsatisfying. And it was sort of like it left me feeling empty, which is kind of the only message we get. But then we get another third who say, it was awesome, it was pleasurable, it was an adventure, it was the lead up, the game, the excitement, the anticipation, the not knowing, that can be incredible. Right. And then you get about another third that are like, eh, it was a little bit of both.
Anna Martin
Yeah.
Dr. Nicole McNichols
And you know, and so I see that exactly replicated in my classroom in the nationally representative data. And here's the other thing that's interesting about this data, is that people might think, oh, okay. The common reaction, well, clearly it's probably the men who are saying it's awesome and the women who are saying it sucks. But actually there is a small gender difference, but not nearly as big as you might think.
Anna Martin
Interesting.
Dr. Nicole McNichols
In other words, there are a lot of women having a lot of fabulous casual sex. Right. And this is where I love to throw out the statistics from a very famous study showing, I love how your.
Anna Martin
Brain is full of sex data and I love it.
Dr. Nicole McNichols
I know I'm a sex nerd, which is that. But when you look at this gender difference that exists between men and women enjoying casual sex, it goes away when you control for the variable of orgasm, meaning in plain English, that when women have an orgasm, they enjoy casual sex on average just as much as men do. So pause.
Anna Martin
Let's let that sink in.
Dr. Nicole McNichols
Let's just let that sink in.
Anna Martin
I'm gonna say it back to make sure I understand there is a discrepancy in terms of gender that's been proven for enjoyment of casual sex. What you're saying. But when a woman has an orgasm, that discrepancy lessens or even disappears, disappears.
Dr. Nicole McNichols
And then the question of course becomes, how are they pulling that off?
Anna Martin
Yes, yes. And what does the data show?
Dr. Nicole McNichols
Okay, so this is juicy. The data show and you know, and, and when you hear this, it's a little bit of common sense, but the data show that it really comes down to motivation. In other words, what are you looking for in the experience? And are you looking for adventure and play and fun and experimentation and letting off stress or even sexual validation? Meaning, well, you're coming into yourself and you kind of want to, you know, gain some confidence, it actually can be effective for that as well. And so when your motivation is those what we call autonomously driven reasons. Right. When there's a sense of what we call self determination within the approach to casual sex, it can be really exciting and hot and fun. On the contrary to that, when there is a need for, you know, a sense that you're having it because you actually want something deeper, but you're not quite sure how to ask for that, it can lead to really poor results.
Anna Martin
Autonomous motivations, meaning driven from internal. Internal. And you are clear on your purpose, huh? And that is the greatest indicator of satisfaction in casual sex.
Dr. Nicole McNichols
Yes, it is. In other words, you could sort of sum it up as you're coming to the experience from a place of freedom, true freedom, not because of norms, not because you think it's the only thing available, but because you are driven and have a sense of purpose about it.
Anna Martin
As you said, in terms of casual sex. So let's say someone is truly going into casual sex with. With those autonomous reasons with a clarity of purpose. You know, you're. Casual sex is often with a partner you might not know. So well, what are some ways which is tricky because this is like a new body to navigate. What are some tips you have for sort of maximizing pleasure when you're basically kind of sleeping with a stranger?
Dr. Nicole McNichols
Yes, exactly. And this is where I think, you know, it's relevant to mention my consent manifesto.
Anna Martin
This is a very important thing to bring up now. Of course.
Dr. Nicole McNichols
Yes. In my book, because we've had conversations to date about. Okay. The most important thing with casual sex is consent. True.
Anna Martin
Yes.
Dr. Nicole McNichols
But we have a very limited definition of consent right now in our culture, which is mostly limited to our physical boundaries. Right. And there's this idea that you sign some contract in the beginning of the experience, and you either have consent or you don't. Right. But it's just sort of black and white. Right. And that's really problematic for a variety of reasons. But the place I really try to take this conversation to, both with my students and when I give talks is we need to start bringing in not just respect for each other's physical boundaries, but respect for each other's social and emotional boundaries as well. Right.
Anna Martin
And.
Dr. Nicole McNichols
And so what I mean by that is we need to have a sense of emotional honesty. We need to be normalizing things like saying, are you okay if this is just for fun? Or how are you feeling right now? Or, you know, where do you see this standing like, you know, I can't tell what you want. Can you give me a clue? In other words, if you. We need to be not just aware of what our own purpose is with the casual sex experience, but also for consent to exist. Be aware of the purpose that our partner is bringing to the experience. Because when those two purposes are misaligned, that's what leads to a negative experience. And same with a commitment to mutual pleasure.
Anna Martin
Yeah. Talk to me more about what that means to you in terms of how to have fulfilling casual sex.
Dr. Nicole McNichols
It really means being comfortable, communicating and having a certain handful of phrases that you feel comfortable using throughout and, and having respect for and an understanding of your own sexual communication style as well as the sexual communication style of your partner. Because it really, it's about being attuned to what are the best ways that I can exchange information about what I want, what turns me on, and then also having phrases to check in with your partner. So it might be, and this doesn't have to be necessarily a sit down conversation. It can be beforehand of what you're excited to do. And sometimes that does happen, and that's fantastic. But it can be as simple as just having phrases that you're comfortable using, like guide me. Right. Ooh, that's kind of hot.
Anna Martin
I like that.
Dr. Nicole McNichols
Yes. Guide me is kind of hot. Right? Show me. Right. Sometimes the two. Tell me, tell me. Sighs.
Dan Barry
Moans.
Dr. Nicole McNichols
Right. You know what a lot of people don't realize is that those groans and sighs, we only project that at two times. One when we're in pain and the other when we're experiencing pleasure. Yeah. So it really operates at a neurological level to communicate pleasure, but also to help you experience pleasure.
Anna Martin
I mean, okay, so I'm learning a lot here. It's like how to have fulfilling casual sex is understand your reasons for going into this experience. Have a much richer understanding of consent. Not just physical, but also emotional, situational. And then really try to make the woman come because if you do.
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Anna Martin
She will love it too.
Dr. Nicole McNichols
Exactly. If there's one takeaway, make sure the woman comes.
Anna Martin
We'll be right back.
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Anna Martin
Hey, it's Vaughn Vreeland from New York Times. Cooking baking season is here. Almost any cake can be turned into a one mole cake.
Dr. Nicole McNichols
There's nothing better than a freshly baked croissant for my oven. Oh, my God.
Anna Martin
I could eat 5 billion of these. That is a brownie. Don't be afraid. This is so forgiving.
Dr. Nicole McNichols
These are deluxe cookies.
Anna Martin
At New York Times cooking.
Dan Barry
We've got it all.
Anna Martin
We've got tips, recipes, videos for whatever you want to bake. So come bake with us@nytcooking.com. Okay, so casual sex is one context that someone could be having sex, another context. And of course, there are, you know, many shades of context in between. But then we have the sort of opposite end of the spectrum, which is a long term relationship. Right. And. And I. And if someone's listening and they are in a long term relationship where the sex, the sexual spark has faded, if not completely gone out, what would you recommend they do to reignite that spark?
Dr. Nicole McNichols
So there's sort of two main areas that I would advise couples to look at. Right. One is the actual types of sex that they're having as well as the more relational variables. So if we start with the types of sex, right. We can look at studies that have been done of, you know, thousands and thousands of couples who have been interviewed and asked, you know, first of all, how sexually satisfied are you in your relationship? And tell us what you do during sex. Right. Like this is the cool kind of.
Anna Martin
Science I didn't know existed. Yeah, exactly.
Dr. Nicole McNichols
It's like what sex researcher dreams are made of. Right. And so it comes down to, you know, there's sort of five major variables that they identify, and they're kind of like all over the place.
Anna Martin
In terms.
Dr. Nicole McNichols
Of the aspects they're drawing from. The first one is set the mood. Don't just expect yourself to go from all those work emails to jumping into bed and having amazing sex. Right. Set the mood is both for yourself internally, but also whether it is all the things that you might think of with setting the mood. Lighting candles, lowering the lights. But here's something that was really kind of adorable. That is lovely. And take with this information what you will, you're allowed to just ignore it. If you are listening to this podcast and this makes you go vomit.
Anna Martin
Yeah, yeah.
Dr. Nicole McNichols
But couples who say I love you during sex are actually. I know, I mean, I like that.
Anna Martin
And also, I think I remember this in your book, Kissing, right? Kissing is an indication.
Dr. Nicole McNichols
Yes, kissing. We don't kiss our partners enough. Right. And kissing. During kissing sex increases the chances of orgasm, particularly for women. Researchers think it's because if you're kissing, it's likely slowing the pace of sex and increasing emotional intimacy, which are two things that tend to be more conducive to orgasm for women. But by the way, kissing when you're not having sex, it's not tied to sexual satisfaction, but it does predict relationship satisfaction, which, which goes to the point that sex should not be the only time that you're touching your partner.
Anna Martin
Right.
Dr. Nicole McNichols
You should be engaging in affectionate, non sexual touch as well. But going back to these variables. So setting the mood.
Anna Martin
Setting the mood. Okay.
Dr. Nicole McNichols
Setting the mood. Also, perhaps not surprisingly, prioritize orgasm. Right now.
Anna Martin
We just talked about that.
Dr. Nicole McNichols
Yes, we talked about that. This one's a little bit nuanced because when you really dig into the data, it's not the case that you have to have an orgasm in order to have an amazing sexual experience. And Anna, I am probably guessing that like me, during your single years, you can think of instances where you had an orgasm and the sex was meh and where you had an amazing sexual experience and didn't have an orgasm.
Anna Martin
Totally. Yes.
Dr. Nicole McNichols
Right. And so there needs to be, you know, again, this goes back to widening our definition of what sex is. It's not just penetration. It involves a whole range of activities. And so it is, you know, there are plenty of times when maybe one partner is turned on and the other is, you know, sort of into it. And so, you know, one partner uses their vibrator on the other partner or you give your partner a hand job and there's kissing and connection and making out and it's playful and those can be really sexually satisfying. And then there's when you reciprocate the next week. Right. And maybe it's, you know, you switch turns and it's just acknowledging that we're not always going to be perfectly synced with our partners. And that's okay, right? It's okay, however, right, if orgasm is always happening for one partner but not the other.
Anna Martin
Something to examine. Something to examine.
Dr. Nicole McNichols
Something to examine.
Anna Martin
There's color on that. So it's set the mood. Prioritize orgasm with the, this sort of dimensionality that you're.
Dr. Nicole McNichols
What is the third communicate, which we've talked about using these phrases? Guide me is my, my favorite one.
Anna Martin
I really like that. I really like that.
Dr. Nicole McNichols
Right? It's hot. Show me. Right, Exactly. Moans, sighs Again make noise during sex, then switch things up. Now this one we hear all the time. Novelty, novelty, novelty. Okay, but, but of course, we all love goals. How much novelty, right? Like do I need to be doing something totally different every time we have sex. And the answer is no, of course not.
Anna Martin
Collective sigh of relief.
Dr. Nicole McNichols
Collective sigh of relief. If you want a number. Right. For those of you who love to hit your targets. Okay. Data shows that couples who try to do something new once a month or more. Right. Once a month. Right. Tends to be that threshold.
Anna Martin
I love that there's actual data for this.
Dr. Nicole McNichols
I know.
Anna Martin
So it's one time a week for couples. Frequency, frequency. And then it's one time a month to try something new.
Dr. Nicole McNichols
Novelty.
Anna Martin
But here, I mean, of course you anticipate this question, but how novelty?
Dr. Nicole McNichols
What is novelty? Yes, exactly. So I love to discuss this idea of micro novelty because it does not need to mean that you're going to a sex shop and buying a bunch of leather and jumping straight into shibari.
Anna Martin
You know, role play. Yeah, totally.
Dr. Nicole McNichols
Exactly. It can be. That's fantastic. If you want to try that. But it can be as subtle as. Instead of missionary. Lifted missionary.
Anna Martin
Tell us. I think I know what it is. But just to put a fine point on it, Lifted missionary is okay.
Dr. Nicole McNichols
So there's sort of two ways to achieve it. It is missionary, as you might imagine it is. You put a. You have two ways to do it. You can either put a pillow underneath the woman's hips or her legs around her partner's neck, which is going to elevate the pelvis into an angle that is going to more pleasurable and more likely to lead to orgasm for her increasing surface area of the places that feel the best for her.
Anna Martin
And so this is an example of switching it up just slightly. Right. What's another example? I really like this. What's another example of micro novelty?
Dr. Nicole McNichols
So trying out. Maybe you have tried woman on top, but maybe what you should try is woman on top, but having your chest against your partner.
Anna Martin
I mean, these are all amazing. These are all amazing, you know, positions to try out too. But I assume there's also micro novelty in terms of outside of positions. Yeah.
Dr. Nicole McNichols
Oh, my God. There's so much micro novelty beyond positions. Right. It could be having sex in a different room, having sex while you're on vacation, having sex at a different time of day than you normally do. Having sex that is with all the lights on. Having sex that's with the lights off. Having. I mean, I mean, it could be role play, probably.
Anna Martin
Although is that micro novelty that feels a bit like macro novelty.
Dr. Nicole McNichols
I would categorize that more as pilling at the big guns.
Anna Martin
Yeah, that's true. I want to talk about those. Those sort of bigger jumps in terms of spice level but one thing I want to bring us back to is you spoke about this idea in long term relationships of how beneficial it can be to plan sex. And I'm trying to holding these two things, novelty and planned sex, at the same time. Talk to me about how those two things can coex because they seem maybe potentially contradictory.
Dr. Nicole McNichols
Right, right, exactly, exactly. And here I just want everyone to consider, you know, two things. First of all, again, going back to the data, when we look at couples who, you know, when we ask them at the beginning of the study, which do you think is hotter, planned sex or spontaneous sex? Of course everyone is like, oh, obviously spontaneous sex, like it has to be planned, that's robbing it of excitement and pleasure.
VRBO Announcer
But.
Dr. Nicole McNichols
But when you ask them to keep daily diary studies and explain how hot and enjoyable the sexual experience was, guess what? It's just as pleasurable when it's planned.
Anna Martin
And that is data proven.
Dr. Nicole McNichols
It's like data driven binding. Exactly. And it's the perfect pathway into introducing these different types of micro novelty. Right. Because you have time to. To think about what might be fun, to try to anticipate what might be different, to fantasize, to get ideas, to send a sext earlier in the day to your partner that can be as wholesome as looking forward to tonight. Fireflame to something that I probably shouldn't mention on a New York Times podcast.
Anna Martin
We've crossed some lines before, but we have. It's a. I like this. It's like planned sex. It just kind of needs a rebrand. Right, because it needs a new public. Yeah, it does, because planned makes it sound rote, boring routine, just another item on the to do list. But instead, this is a regular erotic space where you can explore and be explored and try new things and look forward to it. I mean, yes, this is something that. What if this sort of the, the. The planned sex time comes, you know, 9pm on a Thursday, whatever you've decided and you're just not into it. Like, you've talked about how someone can warm up a partner, but to me it's like. Yeah, it, it feels to me like a bit of a tricky line. If you're just really not feeling it. What. What would you say in that kind of situation? The, the planned sex time comes and it's just, it's not for you.
Dr. Nicole McNichols
Normalize. Resch.
Anna Martin
Okay, great. Yeah, but really rescheduling.
Dr. Nicole McNichols
Yes, but really rescheduling. Put another date on the calendar. I recommend the next night. Right now, of course, there's limits to that, right? I Mean, if you find that it's reschedule, reschedule, rejection, rejection that never feels good to anyone. Right. And that's when we can get into sort of these larger relational aspects that might be impacting your level of desire in the relationship. But rescheduling is fine. You know, I mean, think about that. We reschedule other things in our life. Just don't reschedule for two months away.
NetSuite Oracle Announcer
Yeah.
Dr. Nicole McNichols
I have a 48 hour rule, I would say.
Anna Martin
And this is maybe that's not daydream, but that's a doctor, you know, Nicole McNichols.
Dr. Nicole McNichols
Exactly.
Anna Martin
Planning sex. I mean, maybe this is obvious, but it makes it a priority. I'm just thinking about all the stuff that's on my calendar that's like take out trash, like stuff or I don't know, like, you know, laundry. And it's. These things are way less, less fun than sex, and yet they have a place on my calendar. Right.
Dr. Nicole McNichols
Yes.
Anna Martin
And so, yeah, giving it the importance, the import that it deserves. Just to go back to this idea of novelty. If someone is interested in introducing novelty, be it, you know, micro novelty like we talked about, or some of these bigger swings like we're discussing, how would you recommend they bring this up to a partner?
Dr. Nicole McNichols
I always lean into the very basic fact that we all tend to do better with positive reinforcement than negative reinforcement. So I would say tonight, have a conversation with your partner where you ask them, what is the best sex we've ever had? Right. And marinate in that. Talk about that. Right. Usually when you talk about that incredible sex that you've had and what was really amazing about it, your brain naturally is going to a place of what comes next. Right. How do we take that thing that turned us on in that moment that led to that sexual experience being so incredible that we can now build on that. Right. Maybe we enjoyed light spanking and we want to try, you know, a paddle.
Anna Martin
Yeah.
Dr. Nicole McNichols
Maybe it was that we were in a hotel room on vacation. Maybe we want to try going to dinner and going to a hotel room in the city in which we live. Who says you can't say to her, you know, in other words, there are ways to, you know, maybe it was that it was you had sex before you went out to dinner instead of after.
Anna Martin
Yeah.
Dr. Nicole McNichols
Right. Because you weren't. Didn't come home and feel full.
Anna Martin
And, you know, perhaps I like that. Grounding it in the positives and then saying, well, what can we do to build from this foundation?
Dr. Nicole McNichols
Exactly. That positive is your launching point and you use Your sense of curiosity to go from there.
Anna Martin
Exactly. And I like that you said tonight, because you can do that tonight. You can. You know, those listening. You know, I wonder if there is sort of a. I don't know, I'm sort of like becoming a mantra person, which is unexpected for me, but I sort of am, let's just be honest. And I wonder if you have a sort of mantra or rallying cry or whatever you want to say that we could keep in mind if someone listening does want to start tonight, does want to begin the work, the joyful, fun, flirty work of having better sex. What's a. What's. What's a mantra we can hold on to?
Dr. Nicole McNichols
Own your pleasure.
Anna Martin
Yeah.
Dr. Nicole McNichols
I mean, it really is about owning your own particular brand of what makes you come to a sexual situation feeling empowered to show up, assert your own needs, communicate, and have a mutually pleasurable experience. And it's really about taking ownership. Right. Taking that responsibility into your own hands and knowing that you have the power to do it.
Anna Martin
I knew you'd have a mantra. I knew you'd have a mantra right there, right at the front. Dr. Nicole McNichols. A, I meant it about you saving me a spot in your class.
Dr. Nicole McNichols
Done.
Anna Martin
B, thank you so much for this conversation. I really appreciate it.
Dr. Nicole McNichols
Anna. This was such a delight. Thank you so much for having me.
Anna Martin
The Modern Love team is Amy Pearl, Davis Land, Elisa Gutierrez, Emily Lang, Jen Poyant, Lynn Levy, Reeva Goldberg and Sarah Curtis. This episode was produced by Elisa Gutierrez. It was edited by Lynn Levy, Jen Poyant and Davis Land. Original music in this episode by Elisha Ba', Itup, Diane Wong, Marion Lozano, Roman Nimisto and Dan Powell. Dan also composed our theme music. This episode was mixed by Daniel Ramirez. The Modern Love column is edited by Daniel Jones. Mia Lee is the editor of Modern Love Projects. If you'd like to submit an essay or a tiny love story to the New York Times, we've got those instructions in our show notes. I'm Anna Martin. Thanks for listening.
Host: Anna Martin
Guest: Dr. Nicole McNichols (Professor, University of Washington; Author)
Date: January 7, 2026
This episode dives deep into the topic of sexual fulfillment, exploring why sex and pleasure are central to well-being and relationship satisfaction. Host Anna Martin speaks with Dr. Nicole McNichols, a professor specializing in human sexuality, whose new book is called You Could Be Having Better Sex. Together, they break down the science, social myths, practical strategies, and communication skills surrounding better sex for both singles and couples—promising insights for listeners seeking more excitement and connection in their love lives.
[15:41]–[26:24]
[28:20]–[41:22]
1. Set the Mood
2. Prioritize Orgasm (But Not at All Costs)
3. Communicate
4. Inject Novelty
5. Planned Sex Can Be Hot, Too
[05:17] “We’ve all grown up in this very puritanical culture that treats sex like dessert… But there’s reams of research showing how critical positive emotions and pleasure are to our well-being.”
– Dr. Nicole McNichols
[13:03] “Having sex one time a week is implementable and quite doable and not intimidating.”
– Anna Martin
[19:12] “When women have an orgasm, they enjoy casual sex on average just as much as men do.”
– Dr. Nicole McNichols
[23:33] “We need to start bringing in not just respect for each other’s physical boundaries, but respect for each other’s social and emotional boundaries as well.”
– Dr. Nicole McNichols
[26:24] “If there’s one takeaway, make sure the woman comes.”
– Dr. Nicole McNichols
[33:14] “If you want a number… couples who try to do something new once a month or more… that tends to be the threshold.”
– Dr. Nicole McNichols
[36:44] “It’s just as pleasurable when it’s planned.”
– Dr. Nicole McNichols
[42:09] “Own your pleasure.”
– Dr. Nicole McNichols’ closing mantra
With warmth, humor, and research-backed insights, Dr. Nicole McNichols and Anna Martin make a compelling case for embracing sexual curiosity, communication, and agency. Whether you’re looking to improve casual encounters or long-term intimacy, their advice is both actionable and freeing: pleasure matters, communication is sexy, and you have permission to prioritize your own satisfaction.
For more: Find Dr. McNichols' book You Could Be Having Better Sex, take inspiration from Modern Love stories, and remember—“Own your pleasure.”