Rory Sutherland is the Vice Chairman of Ogilvy Advertising, an author & a writer for The Spectator.

Causing some form of behavioural change is the goal of all advertising and whoever holds the keys to understanding consumer psychology has an incredibly powerful tool at their disposal.

Rory is one of the world's most influential advertising professionals and this episode is nothing short of gold for anyone who is a consumer, or advertises to them.

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