Adam Alter is a Professor of Marketing at New York University's Stern School of Business and an author.

Most adults report that they are within an arm's reach of their phone for 24 hours a day. Our devices have slotted themselves into our lives seamlessly, but controlling our screentime is becoming increasingly difficult.

Expect to learn the psychological tricks tech companies are using to keep you hooked, what Adam thinks the best strategies are to control screentime, what our concerns should be with VR technology, why cliffhangers are so powerful and much more...

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Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me...

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