In this video, Lucas discusses the 5 metrics and areas you need to focus on to grow and scale your online membership. Unlike a high ticket offer where the focus is heavily on acquisition, this is not entirely the same with an online membership. Watch this video so you can increase MRR (Monthly Recurring Revenue) and Members LTV (Lifetime Value).

Enjoy!

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Chapters:

00:00 Introduction

00:35 High Ticket = Acquisition then Delivery

01:02 A Different Approach for a Membership Model

01:22 Why Acquisition is considered a Small Part in a Membership Model

01:55 #1: Acquisition

02:05 #2: Growth Rate

02:22 #3: Retention

03:34 #4: Up-Serve

04:51 #5: Churn

06:22 Less Acquisition, Do More On Retention

06:47 Conclusion and Call to Action