As therapists, many of us feel a deep tension when it comes to pricing—especially when we’re creating group offers, workshops, or professional-facing experiences during uncertain social, political, and economic times.

In this coaching episode, I sit down with trauma therapist Kim Torrence to explore what really comes up when we try to assign value to our work: fears about accessibility, old beliefs about service and self-sacrifice, money shame, and the pressure to “get it right” before we ever put an offer out into the world.

This conversation goes far beyond the math of pricing. Together, we unpack the emotional and mindset barriers that often keep therapists stuck offering their most meaningful work for free or far below what’s sustainable.

If you’re navigating private practice finances, pricing group offers, or wondering how to honor both your values and your own well-being, this episode is here to support you with clarity, reassurance, and grounded next steps.

Charging for Group Work in Your Therapy Practice

We talk about why pricing is deeply connected to mindset and visibility, not just numbers, and how perfectionism or overcomplicated tech can quietly keep meaningful offers stuck on the sidelines. Our conversation centers on starting simply, naming your value clearly, and allowing confidence to build through real-world action.

(00:06:02) Helping Others Through Feelings of Loneliness

(00:07:17) Operating Business as Usual During a Crisis

(00:12:16) Valuing Self-Care for Therapists

(00:14:50) Authentic Healing for Deep Thinkers

(00:18:29) B2B Value and Pricing Insights

(00:21:18) Valuing Group Offerings Effectively

(00:24:52) Self-Worth and Vulnerability

(00:26:36) Creating a Supportive Success Container

(00:31:57) Gather Feedback, Build Testimonials

(00:33:42) Stop Overcomplicating Your Work

(00:36:24) Owning Your Value in Practice

From Free to Paid: Navigating Pricing, Visibility, and Worth as a Therapist

If Kim’s experience feels familiar, you’re not alone. Here are a few reflections and actions I invite you to consider as you navigate pricing, worthiness, and financial sustainability in your own practice:

Give your offer the credit it deserves.
Even a lunch-hour workshop or short group can be deeply transformational. Duration and ease do not determine impact.
Price for the right people, not everyone.
Instead of focusing on who can’t afford your offer, get clear on who it’s truly for—especially when your work supports other professionals who carry that value forward into their own communities.
Separate worth from accessibility narratives.
Pricing your work sustainably doesn’t make you selfish or out of touch. It allows you to keep showing up, serving, and caring for yourself long-term.
Keep it simple and start anyway.
You don’t need a perfect website, branding, or tech stack. A clear Google Doc explaining who the offer is for, why it matters, and how to join is more than enough to begin.

Your skills, knowledge, and presence—yes, even in a modest group format—are valuable. Pricing them too low doesn’t make your work more accessible; it often just makes it harder to keep going. When you name the real impact of what you offer, you give others permission to invest in themselves, too.

Ready to Improve your Business Money Skills?

Are you a Solo Private Practice Owner?

I made this course just for you: Money Skills for Therapists. My signature course has been carefully designed to take therapists from money confusion, shame, and uncertainty – to calm and confidence. In this course I give you everything you need to create financial peace of mind as a therapist in solo private practice.

Want to learn more? Click here to register for my free masterclass, “The 4 Step Framework to Get Your Business Finances Totally in Order.”

This masterclass is your way to get a feel for my approach, learn exactly what I teach inside Money Skills for Therapists, and get your invite to join us in the course.

Are you a Group Practice Owner?

Money Skills for Group Practice Owners is a six-month course that takes you from feeling like an overworked, stressed and underpaid group practice owner, to being the confident and empowered financial leader of your group practice.

Click here to learn more and register for Money Skills for Group Practice Owners.

Get to Know Kim Torrence:

Kim Torrence is a trauma therapist specializing in burnout prevention and perfectionism recovery for high-achieving women professionals who are exhausted from trying to do it all. She integrates Somatic Experiencing and Internal Family Systems (IFS) to help clients experience greater peace, confidence, and connection with their authentic selves. After transitioning fully off insurance panels, Kim is now exploring creative group offers as a way to support her community while building a financially sustainable, values-aligned private practice.

Follow Kim Torrence:

Website: https://kimtorrence.com/

Free Offer: Free group healing movement session for listeners!

Email: kim@kimtorrence.com

Mentioned in this episode:

Want to work with Linzy?

Check out the FREE masterclass, The 4 Step Framework to Getting Your Business Finances Totally in Order, where you'll learn the framework that has helped hundreds of therapists go from money confusion and shame to calm and confidence, as well as the three biggest financial mistakes that therapists make. At the end, you'll be invited to join Money Skills for Therapists and get Linzy's support in getting your finances finally working for you. Click on the link to find a masterclass time that works for you!

Start Feeling Calm and Confident About Your Group Practice Finances

Feeling overworked and underpaid in your group practice? You’re not alone. Running a group practice can feel like carrying the weight of everyone’s paychecks — including your own — and wondering if it’s all really worth it. That’s why I created a free guide called “How to Stop Feeling Overworked and Underpaid in Your Group Practice.” Inside, I’ll walk you through the four keys to becoming the confident financial leader your practice needs — so you can start feeling calm and in control of your money again. This guide is the first step toward the same kind of financial clarity and confidence I teach inside my deeper program, Money Skills for Group Practice Owners. 🙌 Download your free copy today — and let’s start building a group practice that supports you, not just everyone else.

Get the Free Guide: How to Stop Feeling Overworked & Underpaid in Your Group Practice

196: Pricing Group Therapy Offers Without Guilt