Mortgage Marketing Radio: Episode Summary Episode Title: A Change I’m Making in My Content - Voice Notes
Release Date: December 13, 2024
Host: Geoff Zimpfer

Introduction to "Voice Notes"

In the latest episode of Mortgage Marketing Radio, host Geoff Zimpfer unveils an exciting new segment titled "Voice Notes". This initiative marks a significant shift in the podcast’s content delivery, aiming to provide listeners with more personal and authentic insights.

"Welcome to the very first episode of what I am currently calling Voice Notes. So this is something I'm changing up in the podcast..." (00:11)

Geoff emphasizes that "Voice Notes" will be a recurring feature, supplementing the regular interviews and offering a glimpse into his personal thoughts, business evaluations, and ongoing projects.

Reflecting on Content Strategy

Geoff delves into his contemplation of content creation and strategy as the podcast approaches 2025. With over eight years and 350 episodes under his belt, he recognizes the need to evolve his content approach to maintain engagement and foster deeper connections with his audience.

"I've been thinking about content creation... balancing authenticity with strategy." (00:11)

He acknowledges the overuse of the term "authenticity" but underscores its critical role in developing meaningful content that resonates with listeners.

Moving Away from One-Dimensional Content

A significant portion of the episode is dedicated to Geoff’s critique of the traditional "talking head" video format that has dominated his content for years. He expresses a desire to move beyond this one-dimensional approach to create a more engaging and multifaceted connection with his audience.

"It's very one dimensional and I'm not sure it allows the audience, you the listener, to go to that next level and have that true connection, one to one." (00:11)

Geoff highlights the limitations of solely relying on talking head videos and the necessity to diversify content formats to enhance audience engagement.

The Importance of Pre-Production

Geoff introduces the concept of pre-production as a cornerstone of effective content creation. He reflects on his past practices, where the ease of producing talking head clips often led to minimal thought and limited editing, resulting in generic content.

"For me, my Focus is on what I think I've missed with content. I think I've missed the importance of pre production." (00:11)

He stresses that pre-production involves meticulous planning—from ideation to execution—ensuring that each piece of content serves a clear purpose and aligns with the overall strategy.

Balancing Consistency and Quality

While recognizing the importance of consistency in content posting, Geoff argues that quality and impact should take precedence once a certain level of consistency is achieved. He likens content creation to an airplane's takeoff, where consistent forward motion is crucial, but ultimately, quality determines success.

"Consistency, depending on where you're at with this, right, Consistency, you definitely want to build consistency. Like that plane... But at some point, ... quality becomes more important impact." (00:11)

This insight encourages creators to maintain a balance between regular content production and the thoughtful creation of high-impact materials.

Leveraging AI in Content Creation

Geoff discusses the role of Artificial Intelligence (AI) tools, such as Opus Clips and ChatGPT, in his content creation process. While he acknowledges their benefits in speeding up production and organizing ideas, he cautions against over-reliance on AI.

"AI can help in some degree with you crafting copy... don't make this mistake of like, you know, just cut and paste AI produce this post one and done..." (00:11)

He emphasizes the importance of adding a human touch to content to maintain authenticity and foster genuine connections with the audience.

Engaging with the Audience

To cultivate a more intimate and interactive relationship with his listeners, Geoff invites them to participate actively by submitting questions and sharing their content preferences.

"If you're unsure what I mean by production, ... you can head over to Instagram and just DM me what your question is." (00:11)

He seeks feedback on what types of content resonate most with his audience, whether it be video, written, or other formats, to tailor his future content more effectively.

Conclusion and Future Directions

Geoff wraps up the episode by reiterating his commitment to enhancing content quality and fostering deeper connections with his audience through the introduction of "Voice Notes". He encourages listeners to engage with him on social media platforms like Instagram and LinkedIn and invites them to provide feedback on the new format.

"I hope you like this. If you do like the voice note, by the way, feel free to let me know as well." (00:11)

He concludes by expressing enthusiasm for the ongoing evolution of the podcast and the content strategy, promising more enriched and thoughtfully produced content in upcoming episodes.

Key Takeaways

• Introduction of "Voice Notes": A new segment aimed at providing personal insights and fostering a deeper connection with the audience.
• Content Strategy Evolution: Emphasis on balancing authenticity with strategic planning to enhance content quality.
• Moving Beyond One-Dimensional Content: Transitioning from traditional talking head videos to more engaging and multifaceted content formats.
• Importance of Pre-Production: Detailed planning and intentionality in content creation to ensure each piece serves a clear purpose.
• Balancing Consistency with Quality: Maintaining regular content production while prioritizing high-impact and meaningful content.
• Leveraging AI Wisely: Utilizing AI tools as aids in content creation without losing the essential human element.
• Audience Engagement: Encouraging active participation and feedback from listeners to tailor content to their preferences.

Notable Quotes

• "I've been thinking about content creation... balancing authenticity with strategy." – Geoff Zimpfer (00:11)
• "It's very one dimensional and I'm not sure it allows the audience, you the listener, to go to that next level and have that true connection, one to one." – Geoff Zimpfer (00:11)
• "AI can help in some degree with you crafting copy... don't make this mistake of like, you know, just cut and paste AI produce this post one and done..." – Geoff Zimpfer (00:11)
• "I hope you like this. If you do like the voice note, by the way, feel free to let me know as well." – Geoff Zimpfer (00:11)

Note: This summary excludes the advertisement segment ([09:54] - 10:32) presented by Speaker B, as per the request to focus solely on content-related discussions.