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Jeff Zimfer
What if one class could do more for your referral pipeline than a month of cold calls? That's exactly what happened to Mitch Tuga after running a simple workshop for a local brokerage called how to Get More Listings in a Low Inventory Market. My name is Jeff Zimfer, and welcome to this special episode of Mortgage Marketing Radio, where today I'm giving you the inside scoop on why we're bringing back the Agent Referral Accelerator, what's changed, and how it's helping loan officers attract more agent referrals without chasing or cold calling. So let's get into this week's show. Okay, so a bit of a Backstory on on AgentRx, the agent referral Accelerator. What is it? Why has it been off the market for six months? And what is this special podcast announcement all about here today? So by now you should know that the primary way I help mortgage originators solve problems is by building a personal brand in their local market that attracts agents at scale scales, their referrals scales their conversations without chasing, cold calling or paying for leads. And we do that by leading with an educational platform that helps them get in front of maximum agents in minimum time. That's exactly what happened to me, Mitch Tugal, when he presented how to get more listings in a low Inventory Market to an entire brokerage and he's been asked to return every single month. What he did was followed our proven system and came back to his office literally within an hour of that class finishing. And he had six emails asking from agents, mitch, we'd like to work with you. We'd like to talk. We'd like to have a meeting that's called. You're attracting, not chasing. And. But it doesn't end there. Right? We've got Travis Newton, did one of our classes, got in front of 45 realtors, three new referrals after the class ended from new agents that he had never met met before. Or there's Liz Reese. She just had the education committee director at her Central Valley association of Realtors reach out and they want her to teach a class every six weeks. Guess what? They're going to promote the class for her. They're going to put butts in the seats. Guys, look, here's the bottom line. The question is, how are you reaching agents at scale today? How are you expanding your brand? Is it going to be cold calling? Is it going to be social media? Look, everything works. Just not everything works equally well everywhere, all the time for everybody, right? So about six months ago, I decided to, for a moment, just put the Agent referral accelerator on the back shelf because I was so busy running the agency and working with our full time clients that are there with our kind of done for you service. But now based on the shifts in the market, based on a lot of people sending me emails saying hey Jeff, when are you going to be bringing the Agent RX back? Well, that's what I'm going to be doing and this, that's what this special announcement is all about. What is the Agent rx? It is a system designed to help you attract, engage and convert real estate agents without being seen as just another lender. So let me break it down for you. It applies the law of large numbers. One too many, right? Like if you were simply in front of more agents in less time, if you scaled your reach, would you be doing better? The more conversations you have, the more opportunities, the more contracts you get, right? So we've packaged this all up in the simplest, easiest method yet we've ever done for loan officers to succeed by leveraging this process and proven platform. It includes plug and play classes done for you, marketing materials, a follow up system, scripts, tools that gets used in the field, handouts, giveaways, social media posts, you know, turnkey presentations, train the trainer videos, in addition to a series of six live small group coaching calls with me. And so that's what today's announcement is all about is basically simplified setup for faster results. We've got some new training videos and coaching support, new class topics built in, follow up scripts to book meetings and special pricing for early adopters in this first cohort. So this is a rare opportunity. This is never going to happen again at this combination of price point and package. So if you are closing three plus loans a month and you want to hit the button of agents as your one of your primary growth levers, but you're tired of chasing the Agent Rx is built for you. If you want to show up like an expert, not a solicitor, this is for you. If you don't want to be seen as a vendor, you want to be seen more as a partner, this is for you. So we're kicking things off with a live behind the scenes training session where we're going to walk you through everything, show you what's inside, you know, show you some of the use cases and success stories. And I'm not sure if this is for you, but this will help you decide if it's a fit because frankly this isn't right for everybody. And that's why we have the criteria of you're doing at least three loans per month or more. And you definitely see Realtors as one of the power pillars in your business. You realize that when you work with the right realtors, you can have the right kind of business. So there's no hard pitch, just real world strategy you can use and a clear look at how the top LOs are getting agents to come to them. This is about building a business grows with you, not one that grinds you down. When you come to the live session, I'm going to share with you more of our success stories. About how Glenda funded 7 million last month, all from agent referrals who attended her classes. Or about how Kevin on his first class got a $700,000 loan. How Brough Ryan last year when he applied our strategies, added $15 million to his production in a down market. So the results are there, the system's there, the proven process and plan is there. The question is, are you going to be there? So what do you do now? Well, you can click the link in the Show Notes that's going to take you over to the page that allows you to get on the VIP wait list. So click the link in the Show Notes. You should see it in there. It'll say something about Agent Rx VIP wait list. Wherever you're listening to this right now on your phone, go ahead and do that right now and you'll be added to the wait list. By the way, the date and time for when we go live, depending on when you're listening to this, is Wednesday, May 14, 11am Pacific, 2pm Eastern. So if you're listening to this after that date, you can still click the link in the show notes and you'll be taken to the wait list for the next release of this. Should we decide to go ahead and do this one more time with the Agent Referral Accelerator. So that's it. I appreciate you listening and once again, I'm not sure if this is for you, but maybe you'd want to check it out with the Agent Referral Accelerator. Wednesday, May 14, 11:00am Pacific Click the link in the Show Notes and I'll see you on the other side.
Mortgage Marketing Radio: How One Class Got More Referrals Than a Month of Cold Calls
Published on May 7, 2025
In this compelling episode of Mortgage Marketing Radio, host Jeff Zimfer delves into the transformative power of educational workshops in generating referrals for Mortgage Loan Originators (MLOs). Titled "How One Class Got More Referrals Than a Month of Cold Calls," the episode spotlights the Agent Referral Accelerator (AgentRx) program and its impact on loan officers seeking sustainable business growth without the relentless grind of cold calling.
Jeff Zimfer opens the episode by posing a provocative question: "What if one class could do more for your referral pipeline than a month of cold calls?" [00:00]. This sets the stage for exploring how a single educational workshop transformed Mitch Tuga's referral strategy, demonstrating that quality interactions can trump quantity-driven cold calls.
Jeff provides a comprehensive overview of AgentRx, his flagship system designed to help MLOs attract, engage, and convert real estate agents without being perceived merely as another lender. He explains that AgentRx had been temporarily shelved for six months due to his commitments with an agency and full-time clients. However, increasing demand and market shifts have prompted its relaunch.
Key Features of AgentRx:
Jeff shares inspiring success stories from MLOs who have leveraged AgentRx to amplify their referral networks.
Mitch Tuga's Breakthrough:
Travis Newton's Results:
Liz Reese's Expansion:
Glenda's Massive Funding:
Kevin's First-Class Success:
Brough Ryan's Growth:
These anecdotes underscore the efficacy of AgentRx in fostering meaningful agent relationships that translate into substantial business growth.
Jeff contrasts traditional cold calling with the AgentRx approach, emphasizing the latter's superior efficiency and effectiveness. While cold calling demands extensive time and effort with uncertain returns, AgentRx leverages educational value to naturally attract referrals.
Core Principle: "The more conversations you have, the more opportunities, the more contracts you get." [01:15]
By prioritizing quality interactions through educational workshops, MLOs can scale their reach and build a robust referral pipeline without the burnout associated with cold calling.
In announcing the relaunch, Jeff highlights several enhancements to the AgentRx program:
Jeff's Assurance: "This is a rare opportunity. This is never going to happen again at this combination of price point and package." [03:20]
AgentRx is tailored for MLOs who meet specific criteria, ensuring that participants are primed to maximize the program's benefits:
Jeff invites listeners to seize the opportunity by joining the VIP wait list for AgentRx. He details the logistics:
Final Encouragement: "The results are there, the system's there, the proven process and plan is there. The question is, are you going to be there?" [05:00]
Jeff Zimfer wraps up the episode by reiterating the transformative potential of the Agent Referral Accelerator. By shifting focus from cold outreach to value-driven education, MLOs can cultivate enduring relationships with real estate agents, leading to a steady stream of high-quality referrals. This strategy not only conserves time and resources but also fosters a professional image that attracts partners rather than positions MLOs as mere vendors.
For Mortgage Loan Originators eager to enhance their referral networks and achieve scalable growth, this episode underscores the importance of strategic educational initiatives over traditional cold calling tactics. As demonstrated by Mitch, Travis, Liz, Glenda, Kevin, and Brough, leveraging AgentRx can lead to remarkable business milestones and sustained success in the competitive mortgage industry.
Action Steps:
By adopting the strategies discussed in this episode, MLOs can transform their referral processes, making one impactful class more valuable than countless cold calls.