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Okay, so tomorrow starts a new year. I'm recording this on December 31, 2025. And I'm taking an approach this year about not setting resolutions. I know you guys have probably heard that before. I'm not creating resolutions. I'm not setting a long list of goals. This year, I'm choosing two words to define 2026 for me. Because one word, or in this case, two, helps cut the. Through the noise. It's a filtering mechanism, right? It simplifies decisions. It steadies you when things feel loud or overwhelming or there's too much noise and uncertainty and you can fall back on, like, the one word that defines you, or two words. Maybe you have a, you know, one word for your business life, another word for your personal life, whatever it is. And so the concept from this idea of the one word comes from a book which you may have heard is called one word that will change your life. And the authors are John Gordon, Dan Britton, and Jimmy Page. I actually interviewed Jimmy Page on this podcast quite a number of years ago, about episode 35, 31, I think it was. And so since then, I've been kind of going in and out of using the idea and the concept of the one word to define and create focus for your year. And so this year, as I said, I'm choosing two words. And that's why I want to share is my two words for 2026, why they matter to me, and how you can choose your own, perhaps if you choose to in a way that actually sticks. Okay, so why one word works? Look, I've always liked the idea of choosing one word for the year instead of, like, choosing a bunch of resolutions, because resolutions, like, they feel like they add a lot of pressure and overwhelm and like, you know, a lot of people know that resolutions don't actually happen, right? One word adds clarity. It's easy to remember. It's easy to repeat. It becomes like a mantra. As I said, it's defining, clarifying. It strips away all the noise. It's easier to live with day to day. And rather than, like, feeling pushed, right? A word helps ground you or pull you forward into the direction, the vision that you see for yourself in the new year. So again, it becomes your filter for decisions, energy, and focus, especially when things get noisy or overwhelming, which they're definitely bound to do, right? And sometimes you don't necessarily choose the word. Sometimes the season in life that you're in kind of reveals the word. So I encourage you to, over the next few days, take some quiet time to go through some of the questions I'm about to ask you to help you clarify your one word. Now for me, I haven't done a solo episode in a while, but there will be more coming in the new year. But there's a reason for that. I want to share something personal I've not said publicly yet on this podcast. And that is for some of you listening right now. You may not know that. Let's see, it was back in where are we now? Or January, I think it was November that I was diagnosed with throat cancer. And so the way I've been saying it is this is that the bad news is I have throat cancer. The good news is it's treatable. The bad news is the treatment sucks. The treatment is two rounds of chemotherapy, which I've had one. I'm going back on December 6th to have the second round. And then about two weeks after that I start a month long series of radiation with five days a week, twice on Friday, radiation treatments to the head and neck area. So I'm okay. I'm grateful and I'm very aware that this season has changed me. And I'm not sharing this for your sympathy. I'm sharing this because it's shaped how I'm choosing to live life and lead my life, who I'm choosing to become moving forward. And yes, there was a moment of fear, uncertainty and doubt for sure. But what's really been an overwhelming overflow for me is my number one and first word for 2026, and that is gratitude. Gratitude has become overwhelming. I mean, literally like an outpouring of gratitude from people. And if you're listening to this right now and you're one of the people who's reached out to me, you know who you are, we've communicated on, on social media, dms, text messages, phone calls, whatever, you know who you are. And I appreciate that. And there's tremendous amount of gratitude for you. And by the way, if you're listening to this, we don't know each other well enough. You know, don't feel pressured or anything like that. It's just, you know, it is what it is. So no matter what, I have gratitude for you listening right now. If you've been listening to this podcast for any period of time, whether it's a month, a year, or almost 10 years that I've been doing it, I again, tremendous amount of gratitude for support I didn't expect, for conversations, prayers, text and encouragement, and honestly, gratitude for being drawn back in, deeper into my daily relationship with God this season. Has brought me back to scripture, back to daily reading of the Word, back to the reminder that there is purpose and the struggle and pain, back to a relationship with God, with Jesus, and is awkward and as you know, probably, I don't know what the word is. Uncharacteristic of me to say that out loud. It's always been there for me underneath the surface. I haven't been the most vocal about it or public. Public. But this season has brought me to the place where I want to be. Because of the presence of God being with me as I go through this, because of God showing up for me, with me in so many different ways, through people, most of all through people, but also through his presence and me choosing to be in his presence. So God hasn't removed the cancer, right? Modern medicine is working on that. But it's given me purpose and meaning. So my first word for 2026 is gratitude. Gratitude is the filter and the lens through which I'm seeing my life. It's a gift, right? And so here's the thing. Gratitude has clarified what's really mattered. It's also clarified what doesn't really matter. And that's where my second word comes from. Word number two for 2026 is delegate. Delegate. So delegate isn't about doing less. It's about doing what only I should be doing. One of my biggest sources of overwhelm over the past year has been getting stuck in the weeds, especially around tech and systems and day to day operational minutia. It has been pulling me down, it has been keeping me from being the best version of me and having a bigger impact in the world with people like you who happen to be listening right now. And there's, there's, there's value, but there's also a cost, right? So when life reminds you, as my cancer diagnosis had reminded me earlier this year, that my energy is finite. I don't have unlimited energy or time. And what it does is really clarify where you want to be spending most of your time, where you are getting fed the most, where you get switched on the most. And then you get really clear about stop wasting time, stop majoring in minors, stop getting stressed out about everything. And so delegate is the word for me and how I will protect my creative energy, my relationship energy, my leadership energy, my health and my faith. Delegate is how I steward what's been given to me by God, my talents and resources. So gratitude is my lens. Delicate is my discipline. Gratitude shapes how I see life. Delicate shapes how I steward it. One shapes my heart, the Other shapes, my calendar. And so here's what I want you to hear. You're allowed to choose a grounding word and an operational word. I want you to look up the book, one word, Amazon, wherever, on the Internet. There's lots of free resources attached to the book. And I want you to go through an exercise I'm going to provide for you here in the next moment. Choose a grounding word, choose an operational word. Maybe just choose one word. That's fine, right? There's no rules on this. You can choose words for different areas of your life. When you're choosing your word or your words, ask yourself the following questions. You might want to write these down. May want to play this later if you happen to not be driving or whatever. But when you're choosing your words, ask yourself the next five questions. This is the exercise I went through to get to my two words. I'm going to provide a resource for you in a moment. A custom GPT that's going to help you in just a moment. So stay tuned for that. But first and foremost, ask yourself. Number one, what am I carrying that no longer fits? What bags do I need? Put down what luggage, what backpack, what weighted vest do I need to no longer carry? And put down? Number two, what do I need to stop, reduce, or no longer tolerate? That was a big one for me, and it's one that I. It's not one and done. It's a continual work in progress. Number three, where should my best energy go day to day? Yeah, this is spending time in your genius zone, right? Where your real talents and gifts lie that don't drain energy, but fill you up with energy. Number four, what do I need more of and less of to succeed sustainably? Ooh, that's a good one. What do I need more of and less of? You already can probably gather what I need less of from my second word, delegate, which is I need less time mired in the muck of the minutia and the tech and the overwhelm and the systems. And there are people that I can delegate that to. I need more of time spending with people that matter, working on ideas that make a difference. Number five, when things get noisy or difficult, what inner instruction do I want one word to give me? See, that's what's cool about the one word, right? Is when you're. When. When it's. When it's. The stuff's hitting the fan, right? Sometimes you can just pause and ask yourself your one word. Am I living? My one word. Am I living Gratitude? Am I living delegation that will help clear the noise, clear the smoke, and help you refocus. So it's not about choosing the perfect word, it's about the right word. Feels grounding, right? Not like a performance, but it feels grounding and you feel connected to it. Like it really feels relevant for you and where you are. And so I went through this exercise of these five questions and also I've created a custom GPT for you to make this easier. It's free, there's no opt in, there's no paywall, there's no give me your email, whatever. There's just a way that I want to give back to you again, gratitude. Because if you're listening to this right now, I have tremendous amount of gratitude and I want to demonstrate that for you. So I've put together this custom GPT which is really easy to use, that walks you through the five simple questions we just went through to help you choose your word, to write a guiding statement, and to help create a yes no decision filter that you can actually use. All year, I've included resources from the book the One Word and because there's a study guide with that, there's like other things that help you walk through the using of this tool. And so you will find a link in the show Notes or you can simply go to tinyurl.com forward/2026 word once again, that's tinyurl.com forward/word or just check the link in the show Notes. It'll take you right there to the custom GPT and it'll give you some prompts. It'll say, you know, you're, you're. It's a, it's a guide for choosing one clear word to anchor your year using insights and examples from the One word that will change your life book and additional resources. So there's four prompts that are already ready to go. You just need to tap it, click it and it'll walk you through the entire guided process to help you choose your one word, help you focus on picking a word, a simple, clear way to find your one word, and then walk you through the one word process. All that's available to you just as my thank you for you tuning in and listening to the podcast. So I hope you enjoy that resource and if you do, reach out to me on social media, Instagram, LinkedIn, whatever, and let me know that you got it and liked it and you know, what, what, what comments you might have about, about that. So before I wrap up, one last thing. One of the Ways I'm practicing delegating in 2026 is leaning fully into work that creates real leverage and impact. In January, when you're probably listening to this, in the middle of January, I'm going to be opening up a new agent referral accelerator cohort. What is that? Well, that is a 10 week live high touch accelerator program for mortgage professionals who are done chasing agents and want a predictable referral pipeline built around teaching simple high impact, high value agent classes that are completely turnkey and that I equip you with exactly the steps of how to do it, how to fill the room, how to get the right partners, how to drive conversations and referrals from leading with education and building your personal brand platform. So the outcome is real simple. Over 10 weeks, we're going to turn two agent classes into a predictable referral machine for you. And in the first 30 days, you know, we're going to teach your first class. We'll book follow up conversations with agents who actually want to talk to you. These are real productive agents that do want to meet with you and do have business to refer to you. And then we'll continue on and repeat that process with a second class and we'll turn that into something repeatable. So referrals stop feeling random and start feeling reliable and repeatable. Referrals on demand, if you will. So if you've been listening to this episode and you're thinking I need more clarity and focus on a system that actually works for getting referrals on demand, predictably this might be for you, I don't know. But there's also a link in the show notes for you to just right raise your hand and say hey, I'm interested. And reserve your spot for an upcoming informational session we'll have about the release of the Agent accelerator. So if it's for you, just see the link in the show notes below and follow the prompt there and we'll confirm that your seat is reserved and look for a date coming up that will announce essentially the the rollout of this whole agent referral accelerator new cohort. Okay, so wrapping it up here. I appreciate you guys listening. This year isn't about more goals and more stuff to do right. It's about clearer choices that support you and your vision. So whether you choose one word or two, I hope for you is that you've you're going to use the custom chat GPT link in the show notes below to help you go through this. Choosing your one word or two words, whatever it is, I hope you implement it I hope you live it. I hope you let me know how it's impacted you and your business and your life in the coming weeks and months. And I just want to say, closing it out here, that as we head into the new year, looking back once again, I'm so grateful for you, appreciate you, and I look forward to connecting with you more in the New Year. Happy New Year. Best of everything to you. And we'll see you on the next one. Bye for now.
Episode: My Two Words for 2026
Host: Geoff Zimpfer
Date: January 3, 2026
In this reflective solo episode, host Geoff Zimpfer forgoes traditional New Year’s resolutions in favor of defining his 2026 using two words. Drawing inspiration from the book One Word That Will Change Your Life, Geoff shares why he selected “gratitude” and “delegate” as his guiding principles for the year and encourages listeners to choose their own anchoring word(s). The episode is marked by Geoff’s personal journey—particularly his recent cancer diagnosis—and how these experiences have shaped his approach to business, leadership, and life.
Clarity Above Resolutions:
Geoff explains that having a single word (or two) acts as a grounding filter and focus aid, especially amidst life’s chaos.
“One word adds clarity. It’s easy to remember. It’s easy to repeat. It becomes like a mantra. As I said, it’s defining, clarifying. It strips away all the noise. It’s easier to live with day to day.”
(03:44)
Not About Perfection—It’s About Relevance:
Sometimes, life circumstances help reveal your word rather than it being a conscious choice.
“Sometimes you don’t necessarily choose the word. Sometimes the season in life that you’re in kind of reveals the word.”
(05:40)
“The bad news is I have throat cancer. The good news is it’s treatable. The bad news is the treatment sucks… I’m okay. I’m grateful and I’m very aware that this season has changed me.”
(07:08)
Geoff explains that his foremost word is “gratitude.” This outlook saturates his personal and professional life, stemming from the outpouring of support he received and renewed spirituality.
“Gratitude is the filter and the lens through which I’m seeing my life. It’s a gift, right? And so here’s the thing. Gratitude has clarified what’s really mattered. It’s also clarified what doesn’t really matter.”
(12:39)
He highlights the impact of reconnecting with his faith due to his diagnosis.
“This season has brought me back to Scripture, back to daily reading of the Word, back to the reminder that there is purpose and the struggle and pain, back to a relationship with God, with Jesus…this season has brought me to the place where I want to be.”
(11:03)
The second word is “delegate,” reflecting a commitment to focus on what matters and to steward his energy, talents, and time more intentionally.
“Delegate isn’t about doing less. It’s about doing what only I should be doing. One of my biggest sources of overwhelm over the past year has been getting stuck in the weeds… Delegate is how I steward what’s been given to me by God, my talents and resources.”
(15:52)
Geoff underlines the need to stop “majoring in minors” and protect his creative and relational energy.
“Gratitude shapes how I see life. Delegate shapes how I steward it. One shapes my heart, the other shapes my calendar.”
(18:21)
At (20:08), Geoff walks listeners through a five-question exercise he used to select his words:
He encourages using these prompts for reflective focus and mentions a free resource (a custom GPT tool) to help listeners through the process.
“So I’ve put together this custom GPT which is really easy to use, that walks you through the five simple questions we just went through to help you choose your word, to write a guiding statement, and to help create a yes-no decision filter that you can actually use all year.”
(22:26)
“In January, when you’re probably listening to this, in the middle of January, I’m going to be opening up a new agent referral accelerator cohort… So if you’ve been listening to this episode and you’re thinking I need more clarity and focus on a system that actually works for getting referrals on demand… see the link in the show notes below.”
(26:11)
On Mantras vs. Resolutions:
“A word helps ground you or pull you forward into the direction, the vision that you see for yourself in the new year.”
(04:18)
On Impact of Community:
“Tremendous amount of gratitude for support I didn’t expect, for conversations, prayers, text and encouragement, and honestly, gratitude for being drawn back in, deeper into my daily relationship with God this season.”
(10:21)
On Focus:
“Delegate is the word for me and how I will protect my creative energy, my relationship energy, my leadership energy, my health and my faith.”
(16:31)
On Living Your Word(s):
“When it’s—the stuff’s hitting the fan, right? Sometimes you can just pause and ask yourself your one word. Am I living my one word?”
(21:53)
Geoff concludes by emphasizing that 2026 (and any year) isn’t about loading on more goals, but making clearer choices with real impact. He encourages listeners to try the “one word” exercise, use the free GPT tool, and share their experience. The episode is a blend of practical business advice, personal reflection, and an authentic invitation to find focus and meaning in the year ahead.