Podcast
Mortgage Marketing Radio
Hosted by Mortgage Marketing Radio · EN
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.
71episodes
Episodes
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Recession Looming? 3 Power Plays to Fill Your Pipeline Fast
Apr 9, 202500:33:06Summary readyIn this conversation, John Donnelly shares insights on sales leadership, the importance of referral partnerships, and effective strategies for engaging with Realtors and clients. He emphasizes the significance of follow-up, the power of teaching classes, and leveraging social media, particularly LinkedIn, to build relationships and grow business. John also discusses the role of AI in content creation and the necessity of having a clear target audience for effective communication.Key Takeaways90% of the things you worry about don't come to passReferral partnerships are still a viable source of businessEngagement on social media is crucial for successClasses can significantly enhance your business networkUsing AI can streamline content creation processesWant to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.Schedule a Call with Geoff to see if myAgent Classes is the right fit for you.CONNECT WITH ME 📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
SummarySimple Habits, Remarkable Results: What’s Really Working Right Now
Apr 3, 202500:07:17Summary readyIn this conversation, Geoff Zimpfer discusses that progress often feels slow and invisible, but it's during these quiet moments that momentum is built. Through real success stories, he illustrates how small, consistent actions lead to trust and referrals. TakeawaysYou're not alone in feeling like progress is slow.Momentum is built during quiet periods.Social visibility can lead to unexpected referrals.Teaching positions you as an expert.Your breakthrough is in the boring stuff.Embrace consistency for long-term success.Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.Done-for-You Realtor Classes – No more guessing what to teach!Coaching & Community – Learn directly from Geoff Zimpfer & industry prosMarketing & Growth Strategies – Get more butts in seats & convert more dealsStop struggling to figure it out alone—let’s make your classes work for YOU!Schedule a Call with Geoff to see if myAgent Classes is the right fit for you.ASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU’RE READY✅ Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
SummaryThis Loan Officer Went From Zero to $50M in 12 Months From Scratch
Mar 26, 202500:44:06Summary readyPJ Crescenzo III moved to a new area and started over from scratch. With no contacts, no referrals, and no excuses, PJ shares his journey of relocating to a new city and going from zero to $50 million in funded loans within just twelve months. ⏰ Timestamps ⏰ 03:00 Relocation and New Beginnings 06:05 Strategies for Networking and Building Connections 12:02 Mindset and Environment for Success 15:04 Time Management and Productivity 25:06 Prospecting Framework: A, B, C Agents Explained 27:11 Scaling Through Lunch and Learns: One-to-Many Strategies 33:57 The Power of Social Media: Building Connections and Closing Deals Connect with PJ Cresenzo: Instagram: https://www.instagram.com/pjcrez3/?hl=en ================================== Subscribe and Listen to the Podcast: ================================== 🍏 Apple: https://apple.co/4aNr3qd 🟢 Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Geoff: =========================== 📸 Instagram: @geoffzimpfer 💼 LinkedIn: @geoffzimpfer ========================================== Are You Getting All the Agent Referrals You Deserve? Take 60 seconds to find out with the Realtor Referral Scorecard — a quick, powerful assessment to see how well you're attracting and converting agent referrals. You'll Discover: ✅ Where you're strong ✅ What’s holding you back ✅ What to fix next to grow your referral pipeline Get Your Score Now: https://realtors.scoreapp.com
SummaryFrom Zero to $50M in 12 Months With No Network, No Referrals, No Excuses
Mar 26, 202500:47:41Summary readyIn this high-energy and highly tactical episode, host we reconnect with mortgage professional PJ Crescenzo III, who shares how he boldly relocated to a new market, built a fresh network from scratch, and funded over $50 million in business in just one year. Whether you’re a new LO or a seasoned producer, this episode is packed with insights you can apply immediately. Episode Timestamps:00:50 – PJ’s bold move to Orlando and landing a dream house05:06 – PJ’s tactical system: 2 events + 3 one-on-ones weekly08:57 – The million-dollar networking question10:14 – How random coffee meetings lead to realtor referrals16:34 – Buy back your time: Email system with LOA17:29 – Building momentum from 1 to 27 loans/month25:22 – VIP vs. A vs. B vs. C referral partners27:24 – Scaling via one-to-many events and CE classes29:58 – PJ’s four strategic pillars of business growth31:07 – The 4Ps of Lunch & Learns: People, Process, Product, Profit37:21 – PJ’s 10-step mortgage workflow and team huddles40:44 – Instagram strategy and real deals from DMsConnect With PJ On InstagramWant to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.Done-for-You Realtor Classes – No more guessing what to teach!Coaching & Community – Learn directly from Geoff Zimpfer & industry prosMarketing & Growth Strategies – Get more butts in seats & convert more dealsStop struggling to figure it out alone—let’s make your classes work for YOU!Schedule a Call with Geoff to see if myAgent Classes is the right fit for you.ASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU’RE READY✅ Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
SummaryHow to Build a Thriving Business with Classes & Events
Mar 20, 202500:47:17Summary readyWant to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.Done-for-You Realtor Classes – No more guessing what to teach!Coaching & Community – Learn directly from Geoff Zimpfer & industry prosMarketing & Growth Strategies – Get more butts in seats & convert more dealsStop struggling to figure it out alone—let’s make your classes work for YOU!Schedule a Call with Geoff to see if myAgent Classes is the right fit for you.Show Notes & TimestampsMortgage Marketing Radio – How to Build a Thriving Business with Classes & Events – with Jared Larkin, The Mile High Title GuyEpisode Summary:In this episode, we talk with Jared Larkin, also known as The Mile High Title Guy, from Chicago Title in Denver. Jared has built his brand through hosting engaging classes, leveraging digital marketing, and mastering event-based client attraction. If you're looking to stand out in a competitive market, build strong business relationships, and generate consistent referrals, this episode is for you.Jared shares how he transformed his business by using educational events, Eventbrite marketing, social media strategies, and personal branding to attract real estate professionals and grow his client base. Plus, he breaks down the biggest mistakes people make when hosting events—and how to fix them.Timestamps & Key Topics:[00:50:17] - Why Hosting Events & Classes WorksWhy education-based marketing is key to attracting high-value clientsThe challenge of getting engagement from real estate agents[00:52:03] - The Turning Point: Choosing to Host ClassesJared's realization that traditional sales methods weren’t workingHow he positioned himself as a marketing resource instead of a sales rep[00:55:01] - Overcoming the “Bagel Boy” MentalityHow title reps (and other professionals) are often seen as commodity-basedThe process of breaking industry norms and carving out a personal brand[00:57:35] - The Power of Consistency & ExperimentationWhy most classes fail at first—and how Jared pushed throughThe importance of iterating, refining, and adapting marketing strategies[01:00:07] - Diversifying Event Topics to Attract the Right AudienceExamples of successful class topics (AI, social media, branding, etc.)Why adding social events (dodgeball, March Madness, networking nights) keeps people engaged[01:03:29] - The Secret to Getting Butts in SeatsHow Eventbrite became Jared’s #1 marketing toolUsing Facebook ads and social media targeting for event promotionHow Jared automates outreach to thousands of real estate agents[01:10:54] - The Event Follow-Up Process That ConvertsThe simple one-page handout that skyrocketed Jared’s meeting requestsHow he filters and prioritizes prospects for follow-ups[01:12:26] - Scaling Up: Running 100+ Events Per YearHow Jared manages event logistics while balancing a young familyHis strategy for maintaining momentum and staying top-of-mindKey Takeaways:The fastest way to establish credibility and attract clients is through education-based marketing.Eventbrite can help you get startedA 50% no-show rate is normal—so focus on overbooking and strong follow-upsDon’t be afraid to experiment—mix educational and social events to appeal to different audiencesConnect With Jared On Instagram ASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU'RE READY✅ Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeSAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
SummaryIs Sales a Numbers Game or Skills Game?
Mar 19, 202500:00:59Summary readyI've certainly been guilty of that claim. 𝗕𝘂𝘁 𝗵𝗼𝘄 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗮𝗿𝗲 𝘀𝗸𝗶𝗹𝗹𝘀? Think about Steph Curry. Why is he so admired? It's not because of how many shots he takes to sink a three-pointer. Because of his efficiency with a 🏀. Want to grow your income? Two options you have are... 1) Increase the number of conversations with qualified people. 2) Increase your conversion percentage. Increasing your conversations may move the needle. But being more effective (skills) will help you be more efficient. Thanks to @SharranSrivatsaa for sharing his insights on the Mortgage Marketing Radio podcast. Which one are you working on? Quantity of conversations, skill set, or both?
SummaryLead Generation for Loan Officers: Finding the Right Strategy
Mar 12, 202500:37:21Summary readyIn this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry. He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion. Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad management. He shares key insights for mortgage professionals to maximize their advertising efforts and improve their business outcomes. ⏰ Timestamps ⏰ 00:00 Introduction to Lead Generation Challenges 02:48 The Flaws of Traditional Lead Generation 05:48 Understanding When to Invest in Ads 09:03 The Reality of Lead Quality and Conversion Rates 12:03 Innovative Ad Strategies for Mortgage Brokers 15:09 The Cost Structure of Lead Generation Services 18:02 Simplifying Ad Management for Brokers 20:58 Effective Follow-Up Strategies for Leads 23:50 Maximizing Ad Spend for Results 27:01 The Importance of Branding in Ads 29:58 Key Takeaways for Mortgage Professionals Connect with Alex Machuca: Instagram: https://www.instagram.com/alexmachucahq/ Linkedin: https://www.linkedin.com/in/alex-machuca-36364435/ ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals Here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8
SummaryHow to Make Your Real Estate Marketing Drive Sales in 2025
Mar 12, 202500:00:51Summary readyMarketing makes sales easier—100% true. But are you using the right kind? If you’re relying only on brand awareness, you’re missing out on real conversions. The secret? Direct response marketing. 💡 Imagine sending just one text: "Are you still interested in buying a home in Orange County?" That’s it. No fluff, no long sales pitch—just a direct message that sparks a conversation. Because all conversion happens in conversation. Ready to try it? Grab your old lead lists, send a message, and watch the responses roll in!
SummaryThe Ugly Truth About Mortgage Leads (And How to Fix It)
Mar 12, 202500:37:25Summary readyIn this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry.He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion. Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad management. He shares key insights for mortgage professionals to maximize their advertising efforts and improve lead generation.Time Stamps:00:00 Introduction to Lead Generation Challenges02:48 The Flaws of Traditional Lead Generation05:48 Understanding When to Invest in Ads09:03 The Reality of Lead Quality and Conversion Rates12:03 Innovative Ad Strategies for Mortgage Brokers15:09 The Cost Structure of Lead Generation Services18:02 Simplifying Ad Management for Brokers20:58 Effective Follow-Up Strategies for Leads23:50 Maximizing Ad Spend for Results27:01 The Importance of Branding in Ads29:58 Key Takeaways for Mortgage ProfessionalsEpisode Resources:Connect With Alex on LinkedInCheck Out Lead Hackers FREE Trial When You're Ready:✅ Get Your Realtor Referral Score💰 Join myAgent ClassesConnect With Geoff📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeLeave Us a Review💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
SummarySurviving the Transaction Recession in Real Estate
Mar 6, 202500:47:37Summary readyIn this conversation, Geoff Zimpfer and Sharran Srivatsaa delve into the current state of the real estate market, particularly focusing on the concept of a 'transaction recession.' They discuss the shift from a momentum-based market to a skills-based market, emphasizing the importance of effective communication and modern selling techniques. ⏰ Timestamps ⏰06:07 The Importance of Effective Communication Skills11:48 Navigating Objections with Skill20:50 Building a Personal Brand in Real Estate25:54 Modern Selling Skills for Agents31:03 Effective Pre-Listing Packages39:53 The Impact of the NAR SettlementConnect with Sharran Srivatsaa: LinkedinInstagramYouTubeWHEN YOU’RE READY:✅ Get Your Realtor Referral Score💰 Join myAgent ClassesCONNECT📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTubeLEAVE US A REVIEW💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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